The Attractiveness and Sustainability of Print and Paper – The U.S. Consumer’s View


A Two Sides Survey of U.S. Consumers conducted by Toluna Inc., June 2016

As the world of communication continually shifts towards digital, many consumers are being given a message that this is better for the environment.

Corporations and governments are increasingly driving communications online and either withdrawing paper-based documents such as bills and statements, charging consumers who wish to receive them, or making paper more difficult to access.

This survey provides an insight into how consumers view the above initiatives including the environmental impacts of digital versus paper-based communications and how they perceive and use paper in their daily lives.

Source: Two Sides North America, July 2016.