Submitted: The Two Sides Team October 17, 2014
A Guide "To Print" or "Not To Print" Responsibly
This article originally appeared on The Guardian website on October 15, 2014.
Much has been said about print versus digital media and their related impacts on the environment. The truth is, each is a viable communication option and both have an environmental footprint. While the mediums can be complimentary, users sometimes struggle with which one to choose.
Pixel and Print Logic is a handy infographic that helps users avoid the dilemma of when and whether to print. Based on a Natural Logic white paper that studied dozens of life cycle assessments (LCAs) of both print and electronic communications, Domtar created this light-hearted flow chart to simplify the message in a fun and interesting way. The decision tree provides facts on the environmental costs of both mediums, and offers suggestions for many commonly-faced situations.
The informed decisions that Pixel and Print Logic users make regarding when to view something on screen and when to use print helps customers be less wasteful, more efficient – and most importantly, more effective.
Click here to check out the infographic.