Two Sides Sat, 17 Mar 2018 19:55:12 +0000 EN Two Sides A Look at Advertising Preferences: Online Versus Print Mon, 26 Feb 2018 18:04:44 +0000 <p><strong>Results of the latest Two Sides consumer survey show that people prefer and respond more positively to print.</strong></p> Paper Industry Unveils First-Ever Animated Characters to Strengthen Consumer Connections Nationwide Fri, 16 Feb 2018 13:51:24 +0000 <p><strong>The Paper &amp; Packaging &ndash; How Life Unfolds&reg; campaign features characters that embrace the strong human connectivity values of paper and sense of security that packaging provides</strong></p> 100 North American Companies Remove "Go Paperless – Go Green” Claims Wed, 07 Feb 2018 01:53:48 +0000 <p><strong>Two Sides&rsquo; anti-greenwash campaign reaches a milestone as more leading corporations change their marketing messages to recognize the sustainable features of print on paper</strong></p> Survey Shows Paper Preferred for Information Credibility, Reading Pleasure Wed, 10 Jan 2018 17:40:43 +0000 <p><em><strong>This article appeared on the Domtar Newsroom website on January 9, 2018.</strong></em></p> What were your 2017 Two Sides favorites? Wed, 10 Jan 2018 14:29:35 +0000 Reading Preferences and Habits of U.S. Consumers Mon, 18 Dec 2017 16:12:00 +0000 <p><strong>The consumer survey, &ldquo;Print and Paper in a Digital World,&rdquo; highlights interesting consumer trends on reading preferences and habits related to print vs digital.</strong></p> Digital Technology: Are We Addicted? Thu, 07 Dec 2017 19:48:50 +0000 U.S. Consumers: Print on paper is safer, more secure and more trusted than digital media Wed, 06 Dec 2017 17:40:07 +0000 <p><strong>The latest consumer survey commissioned by Two Sides, &ldquo;Print and Paper in a Digital World,&rdquo; highlights interesting consumer feedback on print vs digital.</strong></p> Two Sides and National Association of Printing Ink Manufacturers Announce Strategic Partnership Wed, 29 Nov 2017 16:44:55 +0000 Faces of the Forest: Meet the Defrees Family of Oregon Tue, 28 Nov 2017 13:52:12 +0000 <p><strong>How do you sustainably manage a 2,000 acre forest and ranch in Oregon?&nbsp; To find out, watch this short video from Paper &amp; Packaging &ndash; How Life Unfolds&trade;.</strong></p> New Product Category Rules Issued for Paper Products Mon, 20 Nov 2017 11:01:34 +0000 When it comes to green claims about paper … Boxed Water gets it right! Tue, 07 Nov 2017 17:22:52 +0000 <p><strong>Two Sides interviews Rob Koenen, Chief Marketing Officer at Boxed Water about its marketing promoting the environmental features of paper products</strong></p> Consumers Trust and Prefer Print on Paper Wed, 01 Nov 2017 09:56:02 +0000 <p><strong>This was the clear conclusion of the multi-country survey recently undertaken by Two Sides.</strong></p> Celebrate the Sustainability of Paper from Well Managed U.S. Forests Thu, 12 Oct 2017 15:35:17 +0100 <p><strong><em>National Forest Products Week in the U.S. is October 15-21, 2017</em></strong></p> Print and Paper Packs a Punch in a Digital World Tue, 03 Oct 2017 07:12:18 +0100 <p><strong>The results of an international survey by Two Sides provides unique insight into how print and paper is viewed, preferred and trusted by consumers around the globe.</strong></p> Celebrate Canada’s National Forest Week (September 24-30th, 2017) Fri, 22 Sep 2017 17:42:00 +0100 Two Sides Global Anti-greenwash Campaign: 278 leading companies remove misleading ‘go green’ claims Tue, 19 Sep 2017 01:34:25 +0100 <p><strong>Two Sides, the global initiative to promote the sustainability of print and paper, reports a 61% success rate in removing misleading environmental claims made by some of the world&rsquo;s largest corporations as they seek to replace paper-based communications with lower cost electronic alternatives.</strong></p> Sappi North America Honored with 2017 Positively Print Award at PRINT 17 Mon, 11 Sep 2017 12:19:44 +0100 <p><strong>Winning entry, &ldquo;Verticals: The Marketing of Higher Education,&rdquo; Announced at OUTLOOK 17 Conference</strong></p> Fibre Box Association Joins Two Sides Mon, 11 Sep 2017 08:56:35 +0100 Time Magazine / Financial Times feature new Two Sides Tennis Court ad Fri, 08 Sep 2017 17:18:33 +0100 <p><strong>U.S. forests grew by 22,000 tennis courts per day between 2005 and 2015!</strong></p> Joins Two Sides Wed, 06 Sep 2017 15:59:51 +0100 Celebrate National Read a Book Day Tue, 05 Sep 2017 12:27:17 +0100 Help tell the great story of print and paper! Pick up your free Two Sides materials at PRINT 17 Wed, 30 Aug 2017 13:24:37 +0100 Forest2Market Report Shows Increased Demand for Wood Fiber Leads to Forest Growth Tue, 22 Aug 2017 18:51:17 +0100 <p><strong>New report by global wood supply chain experts Forest2Market shows forest inventory has more than doubled since 1953, a result of best practices instituted by the forest products industry in response to increased demand for forest products.</strong></p> The Hidden Face of Digital Mon, 07 Aug 2017 19:38:33 +0100 <p><strong>Every day we send email, navigate the web and store our videos, photos or music in the Cloud. We often have the impression that the whole process is trivial and nearly free of environmental impacts, but this is not at all the case.&nbsp;</strong></p> C-PAC Joins Two Sides Fri, 28 Jul 2017 14:17:05 +0100 Copy Express Joins Two Sides Thu, 27 Jul 2017 13:36:48 +0100 Foil & Specialty Effects Association Joins Two Sides Mon, 24 Jul 2017 18:09:30 +0100 Salem One Joins Two Sides Mon, 24 Jul 2017 17:07:21 +0100 The Results Are In: Paper Remains the Preferred Technology for Productive Learning Tue, 18 Jul 2017 16:46:35 +0100 <p><strong>Paper and Productive Learning: The Third Annual Back-to-School Report Reveals Surprising Findings among Millennial Parents &amp; Students</strong></p> PRINT 17 Returns to Chicago; Features All-new Learning Experience and High-Energy Exhibition Thu, 13 Jul 2017 13:34:27 +0100 <p><strong>Registration Now Open for PRINT 17</strong></p> Paper or Digital? Consumer Choice is Being Removed by Corporations Fri, 07 Jul 2017 13:05:44 +0100 <p><em><strong>Two Sides releases new Fact Sheet outlining why paper-based communications should remain the default&nbsp; choice</strong></em></p> Two Sides North America newsletter is now in PRINT! Sat, 01 Jul 2017 19:05:27 +0100 Environmental improvements in the North American pulp and paper industry Thu, 22 Jun 2017 12:59:32 +0100 Global Study: Most People Highly Value Paper and Print Tue, 06 Jun 2017 12:28:49 +0100 <p><strong>Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print</strong></p> Two Sides MD awarded UK Paper Industry Gold Medal Wed, 31 May 2017 12:18:09 +0100 <p><strong>Our very own Martyn Eustace was presented with the Paper Industry Gold Medal at Stationers&rsquo; Hall, awarded annually to a person considered to have done most to further the interests of the paper, print and allied industries in the UK.</strong></p> North American Forest Sector Launches New Effort with Open Invitation: Walk in the Woods with Us Wed, 10 May 2017 12:06:12 +0100 <p><strong>A new partnership brings together people who are passionate about the future of North America&#39;s forests to share stories about their work and address questions </strong></p> U.S. Paper Recovery Rate Reaches Record 67.2 Percent in 2016 Wed, 10 May 2017 11:50:00 +0100 ADP is telling its paper customers to go paperless! Case #2 of our Top 5 Greenwashers Wed, 03 May 2017 13:37:14 +0100 <p><strong>Not only is ADP misleading its stakeholders, its marketing strategy to paper industry customers is somewhat confusing!</strong></p> Going Paperless May Not Be Greener – Two Sides Releases New Infographic Wed, 19 Apr 2017 01:59:22 +0100 Eighth Annual Positively Print Award Program Now Open For Nominations Mon, 03 Apr 2017 12:41:36 +0100 <p><strong>Print Advocacy Program Recognizes the Power and Sustainability of Print in the Media Mix</strong></p> AF&PA: Paper Plays an Important Role in Tax Season Mon, 03 Apr 2017 09:46:46 +0100 Well managed forests are key to a low carbon future Tue, 21 Mar 2017 09:53:35 +0000 <p><strong>In countries such as Canada and the U.S., continually improving sustainable forest management practices will play a key role in mitigating climate change and ensuring a long-term wood supply.</strong></p> CellMark Joins Two Sides Tue, 21 Mar 2017 02:17:40 +0000 If all paper cannot be made from 100% recycled fiber, what should we use? Mon, 20 Mar 2017 21:18:23 +0000 Paper grows trees...quite fast! Fri, 10 Mar 2017 14:16:40 +0000 <p><strong><em>In North America, it takes less than 2 seconds to grow the fiber needed for a standard #10 envelope (on 100 acres of managed forests).</em></strong></p> Mossberg & Company Inc. Joins Two Sides Tue, 28 Feb 2017 16:51:42 +0000 Top 5 Greenwashers: Company #1 – American Water Tue, 21 Feb 2017 12:48:07 +0000 The Carbon Footprint of Email (is quite large!) Tue, 07 Feb 2017 13:08:21 +0000 <p><em>This blog first appeared in PIWorld on February 1, 2017</em></p> How bad is email for the environment? Wed, 01 Feb 2017 15:31:00 +0000 New Assessment of Global Forest Resources: Cause for Optimism Fri, 13 Jan 2017 15:10:09 +0000 Science says you should still keep reading print books over e-books Wed, 11 Jan 2017 16:58:48 +0000 Professor combats "eco-guilt" with inventive email signature Wed, 11 Jan 2017 15:15:15 +0000 What were your 2016 Two Sides favorites? Tue, 10 Jan 2017 14:20:49 +0000 <p><strong>Here is a quick recap of the top 10 favorite Two Sides items of 2016.&nbsp; If you haven&rsquo;t seen these yet, now is your chance!</strong></p> Infographic: The Power of Creative Expression on Paper Mon, 09 Jan 2017 17:33:53 +0000 <p><strong>Creative expression on paper has benefits similar to that of meditation and can have a positive impact on both physical and emotional wellbeing. Learn more in this infographic created as part of the Paper &amp; Packaging Board &ndash; How Life Unfolds&trade;&nbsp;Letters of Peace campaign.</strong></p> Demand still strong for paper calendars and planners Mon, 09 Jan 2017 09:39:55 +0000 <p><strong>A digital calendar might be as common as email, but many will be ushering in the new year with the purchase of paper calendars and planners.&nbsp;</strong></p> Some Thought-Provoking Facts on Paper, Forests and Recycling Wed, 07 Dec 2016 16:49:55 +0000 Letters of Peace Spread Hope from the Unlikeliest of Messengers Tue, 29 Nov 2016 15:43:03 +0000 <p><strong>Five survivors of unfathomable tragedies share their messages of peace with the world this holiday season.</strong></p> Choosing which environmental groups to work with Tue, 29 Nov 2016 14:04:50 +0000 <p><strong>It&rsquo;s best to choose collaborative ENGOs versus getting &ldquo;bullied&rdquo; into difficult situations</strong></p> Real vs Artificial Christmas Trees - An Environmental Perspective Tue, 29 Nov 2016 12:20:00 +0000 <p><strong>Dovetail Partners provides great information on making your holiday habits environmentally-friendly</strong></p> Postal Service Ready to Deliver Holiday Cheer Mon, 28 Nov 2016 14:25:00 +0000 <p><strong>Approximately 16 billion pieces of mail, including 750 million packages to be delivered this holiday season</strong></p> Major Corporations in Sight for Two Sides’ Global Anti-Greenwashing Campaign Wed, 23 Nov 2016 11:13:15 +0000 Apple launches latest product - and it's made from paper! Wed, 16 Nov 2016 09:36:53 +0000 <p><strong>Technology giant Apple has just launched its latest product, but it&rsquo;s not what you might expect. Although the critics may complain about the lack of a 3.5mm headphone jack; this new device does come with several innovative features, including infinite battery life and the fact that it is built using a truly sustainable material - paper.&nbsp;</strong></p> A Record-Breaking Power of Print Seminar Wed, 09 Nov 2016 10:52:26 +0000 <p><strong>Record attendance and an inspiring array of speakers, provided thought-provoking, credible and informative fresh views. Here are the highlights from the 2016 Power of Print seminar in London.</strong></p> Teacher Resources Related to Paper, Forests and the Environment (Grades 7 and up) Mon, 07 Nov 2016 15:15:13 +0000 NFL Coach Smashes Tablet and Goes Back to Paper Mon, 24 Oct 2016 15:32:02 +0100 <p>We agree with Bill Belichick of the New England Patriots - Paper is an awesome product!</p> Follow the Leader: Starbucks Says Paper Is Renewable, Recyclable, Sustainable Wed, 19 Oct 2016 19:11:54 +0100 Celebrate National Forest Products Week Sat, 15 Oct 2016 12:40:47 +0100 Teacher Resources on Paper, Forest Products and the Environment (K to Grade 6) Thu, 06 Oct 2016 13:59:27 +0100 Rolland Enterprises Honored With 2016 Positively Print Award At Graph Expo '16 Fri, 30 Sep 2016 13:57:25 +0100 <p><strong>Winning Design Created for &ldquo;The Paper Loop&rdquo; Magazine Announced at 2016 EXECUTIVE OUTLOOK Conference</strong></p> Forests Ontario Joins Two Sides Thu, 29 Sep 2016 02:04:42 +0100 65 North American Companies Remove "Go Paperless – Go Green” Claims Thu, 22 Sep 2016 13:53:58 +0100 <p><strong>Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services </strong></p> Handwriting, Memory, and Beyond Mon, 12 Sep 2016 18:57:04 +0100 Recently: A popular new iPhone photo app exemplifies the social value of print and paper Thu, 08 Sep 2016 15:03:20 +0100 <p><strong><em>An interview with Scott Valins, young entrepreneur and founder of &ldquo;Recently&rdquo;</em></strong></p> E-Books Are No Match for Printed Books Tue, 06 Sep 2016 14:11:08 +0100 <p>A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats.</p> Paper and Sustainable Forests: some great facts to note! Wed, 31 Aug 2016 15:04:33 +0100 <p><strong>Here is a round-up of some recent forestry-related news items confirming that forest products such as paper can be a key driver of sustainable forest management and play an important role in the retention of forest land for the long term.</strong></p> TV series being developed on American Forests with Chuck Leavell Tue, 30 Aug 2016 13:28:21 +0100 <p>Choose Outdoors is a U.S. non-profit dedicated to connecting Americans to public land through outdoor recreation. Later this year, Choose Outdoors and the USDA Forest Service will launch the pilot episode of a planned television series titled, <em>American Forests with Chuck Leavell</em>. Chuck is a forestry advocate and conservationist who also happens to be the lead keyboardist for the Rolling Stones.</p> Cox Printers Joins Two Sides Mon, 29 Aug 2016 13:19:25 +0100 Burtnik Printing Joins Two Sides Thu, 11 Aug 2016 18:19:39 +0100 CANVAS Magazine Joins Two Sides Wed, 27 Jul 2016 15:41:03 +0100 RETEC Joins Two Sides Tue, 26 Jul 2016 15:22:50 +0100 Many Americans agree that 'go paperless - save trees' is misleading and ineffective Fri, 22 Jul 2016 19:23:33 +0100 <p><strong>Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly.&nbsp; In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper.&nbsp; See below for my five favorite results from the June 2016 Toluna survey.</strong></p> The majority of U.S. consumers value paper and disagree with digital-only communications Thu, 21 Jul 2016 10:00:00 +0100 <p><strong>Results of a new survey conducted by Toluna Inc. show that a majority of Americans want to retain a choice for paper options rather than be forced into &ldquo;digital-only&rdquo; communications.</strong></p> 82% of Students Use Paper to Prepare for College Exams Thu, 21 Jul 2016 09:00:00 +0100 <p><strong>Nationwide Survey Uncovers Why Students and Educators Still Choose Paper</strong></p> What do Fly Fishing and Print Media Have in Common? Mon, 11 Jul 2016 18:12:30 +0100 <p><strong>Two Sides interviews Dr. Joe Ballarini, Founder of Tail Fly Fishing Magazine about his decision to print a magazine.</strong></p> <p><em><strong>&quot;We wanted to give our readers something real and completely separate&nbsp;ourselves from the rest of the digital forest&hellip;having so many digital books out there really dilutes readership and sometimes the importance of the message that print media can provide.&quot;</strong></em></p> <p>&nbsp;</p> West World Paper Joins Two Sides Thu, 07 Jul 2016 18:31:23 +0100 Tail Fly Fishing Magazine Joins Two Sides Wed, 29 Jun 2016 13:10:35 +0100 Why Millions of Americans Choose Paper Tue, 28 Jun 2016 14:42:43 +0100 <p><strong>&ldquo;Green&rdquo; marketing of e-billing has not swayed people from retaining their paper option </strong></p> Flesh Co Joins Two Sides Thu, 23 Jun 2016 13:12:01 +0100 Is Blue Cross Blue Shield Greenwashing its Customers? Wed, 08 Jun 2016 01:17:34 +0100 <p><em>Blue Cross Blue Shield is a national federation of 36 member companies that provide healthcare to tens of millions. Unfortunately, their customers aren&rsquo;t getting an accurate story on the environmental impact of paper versus digital billing.</em></p> Why SEC Efforts to ‘Go Paperless’ Warrant Congressional Action Tue, 07 Jun 2016 14:27:16 +0100 <p><strong>The National Consumer Law Center recently highlighted electronic billing pitfalls and called on the Consumer Financial Protection Bureau to ban such company efforts to force customers to go paperless.</strong></p> Take Me Out to The Ball Game. And Don’t Forget to Bring Paper Fri, 03 Jun 2016 14:47:28 +0100 <p><strong>Pitching coach Mike Maddux is known to make his next game starting pitcher track every pitch, swing, hit or miss on an intricate score card.</strong></p> How Can Your Company Support the Great Environmental Story of Print and Paper? Thu, 02 Jun 2016 17:47:25 +0100 <p><strong>Here&rsquo;s how Two Sides works and why companies are joining us</strong></p> Resolute Files Racketeering Suit Against Greenpeace in U.S. Federal Court Thu, 02 Jun 2016 12:37:54 +0100 Digital Media May Be Changing How You Think Wed, 25 May 2016 16:14:58 +0100 <p><strong>New research suggests whether information is presented electronically or on paper affects the way we process it</strong></p> Paper: Paging Through History Wed, 25 May 2016 14:20:00 +0100 <p><strong>If you are interested in the history of paper and its major influence on society and civilization, you may be interested in this book by Mark Kurlansky</strong></p> Verizon removes anti-paper (e-billing) green claims from its website Tue, 24 May 2016 20:16:15 +0100 <p><strong>Verizon deserves credit for heeding Two Sides advice and not misleading their customers</strong></p> The Benefits of Handwriting versus Typing Infographic Tue, 24 May 2016 15:10:00 +0100 <p><strong>Do yourself a favor and take a look at these key benefits of handwriting vs. typing on this infographic from National Pen. Pick up a pad of paper and pen to take some handwritten notes!</strong></p> The paper experience goes beyond digital: a college student’s view Fri, 06 May 2016 12:43:32 +0100 Two Sides Annual Seminar Coming to Graph Expo 16 in Orlando Thu, 05 May 2016 10:15:55 +0100 <p><strong>Program to Reveal Efforts and Achievements in Promotion of the Effectiveness and Sustainability of Print Media</strong></p> Study: Direct Mail Plays Critical Role in Reaching Millennial Voters Thu, 05 May 2016 09:29:50 +0100 How America Saves Trees - With Paper Wed, 04 May 2016 20:05:06 +0100 <p><strong>Unlikely Product Is a Key Tool in Effort to Preserve and Maintain Forest Land for Future Generations.</strong></p> Forest Products Industry Launches "30 by 30" Climate Change Challenge Wed, 04 May 2016 14:21:34 +0100 <p><strong>The forest sector is the first to voluntarily contribute to Canada&#39;s climate goals. </strong></p> IUCN Approves SFI for Membership, Advancing Sustainable Forestry and Conservation Science Wed, 04 May 2016 14:06:16 +0100 Holland Litho Printing Service Joins Two Sides Tue, 03 May 2016 18:52:37 +0100 Fischer Paper Products Joins Two Sides Thu, 28 Apr 2016 14:36:34 +0100 Consumers for Paper Options Applauds Passage of Congressional Resolution to Reinstate IRS Tax Instructions Wed, 27 Apr 2016 14:30:22 +0100 <p><strong>H. Res 673, Voted on by the House of Representatives, Says the IRS Should Resume Providing Free Paper Copies of the Tax Guide for Individuals Upon Request</strong></p> A reply to USA Today: Not only is paper good for learning - it’s one of the most sustainable products around us! Wed, 27 Apr 2016 12:40:24 +0100 Adidas ditches plastic bags in favour of sustainable paper bags Mon, 25 Apr 2016 09:54:19 +0100 <p><strong>To coincide with Earth Day, the sportswear giant Adidas announced it is removing plastic shopping bags from thousands of the company&rsquo;s global retail stores, a move that will eliminate usage of about 70 million bags per year.​&nbsp;</strong></p> Two Sides New Infographic Celebrates Earth Day by Busting Myths About How Paper is Made Tue, 19 Apr 2016 10:51:30 +0100 <p><strong>CHICAGO (April 19, 2016)</strong>&nbsp;&ndash; Two Sides North America will celebrate Earth Day (April 22, 2016) with the release of an engaging new infographic that illustrates key facts about&nbsp;How Paper is Made. &nbsp;</p> GreenBlue launches Environmental Paper Assessment Tool® (EPAT) 3.0 Mon, 11 Apr 2016 18:59:06 +0100 <p><strong>Web Application Provides Evaluations of the Environmental Performance of Paper</strong></p> US Green Building Council to recognize ATFS, SFI, PEFC and CSA Thu, 07 Apr 2016 13:55:16 +0100 Apple Stores to transition from traditional plastic bags to paper in latest environmental move Thu, 07 Apr 2016 12:32:46 +0100 <p><strong>Apple will be phasing out plastic bags in favour of paper bags as reported on; All Apple packaging will eventually move to paper.</strong><br /> &nbsp;</p> Print and Paper–friendly email footers Tue, 05 Apr 2016 12:59:24 +0100 <p><strong>Here are some alternative email footers for you to consider.</strong></p> Field Paper Company Joins Two Sides Mon, 04 Apr 2016 14:47:24 +0100 Seventh Annual Positively Print Award Program Now Open for Nominations Sat, 02 Apr 2016 00:12:17 +0100 <p><strong>Print Advocacy Program Recognizes the Power and Sustainability of Print in the Media Mix &nbsp;</strong></p> Resolute Forest Products: Pushing Back Against Progressive Bullies Thu, 31 Mar 2016 18:26:50 +0100 <p><strong>A company takes Greenpeace to court for defamation</strong></p> Understanding Forest Campaigns, Activists and their Demands Wed, 30 Mar 2016 12:14:37 +0100 The solution to digital fraud could be as simple as pen and ink! Fri, 25 Mar 2016 13:22:55 +0000 <p><strong>Digital data breaches affect millions and cost billions every year in the U.S.</strong></p> How does the global climate change conference (COP21) affect the forest products industry? Fri, 25 Mar 2016 12:13:36 +0000 Well-managed forests make clean water…and the occasional salmon! Fri, 18 Mar 2016 12:49:57 +0000 <p><strong><em>A contribution to &ldquo;International Day of Forests&rdquo;</em></strong></p> Paper or Electronic Statements? Why It Should Be the Consumer’s Choice Wed, 16 Mar 2016 14:04:53 +0000 <p><strong>Banks, credit card companies, and other businesses are aggressively pushing consumers to receive their monthly statements electronically, but a new report by the National Consumer Law Center warns that these efforts can create more harm than good for consumers.</strong></p> Graphic Dimensions Joins Two Sides Fri, 26 Feb 2016 01:25:25 +0000 Printing News Joins Two Sides Fri, 26 Feb 2016 00:48:35 +0000 What Your Digital Campaign Is Missing, According to Neuroscience Thu, 25 Feb 2016 18:21:34 +0000 <p><strong>From increased awareness and recall to increased digital ad effectiveness, print advertising still plays a vital role in executing successful campaigns. &nbsp;</strong></p> Online Goes Offline! Thu, 25 Feb 2016 14:59:19 +0000 <p><strong><span style="color:rgb(68, 68, 68)">International tech giants have created a digital revolution, transforming the way that we consume media on screen. However, 5 digital brands have embraced print magazines in order to forge a stronger connection with its consumers, staff and stakeholders. </span></strong></p> Futuristic Data Security From a Pen and Pad Thu, 25 Feb 2016 14:50:14 +0000 <p><strong>&ldquo;Paper records are the killer app for stopping hackers&quot; and &quot;computerized data are&nbsp;inherently insecure,&rdquo; notes Glenn Reynolds.</strong></p> SFI Partnering for Conservation and Community Impact Throughout North America Thu, 25 Feb 2016 14:43:09 +0000 <p><strong><span style="color:rgb(64, 64, 64)">Grants were announced for 19 projects to help further understanding of the conservation benefits of managed forests, and to strengthen the connection between communities and forests.</span></strong></p> Forest Certification in Canada: Trends and Turbulence Thu, 25 Feb 2016 14:31:46 +0000 Going Green? Be Careful - It’s a Jungle Out There! Thu, 25 Feb 2016 13:47:33 +0000 <p><strong>Retailers and marketers should be cautious when making &ldquo;green&rdquo; claims in the U.S. because the Federal Trade Commission (FTC) has brought an increased number of enforcement actions against companies for making allegedly deceptive environmental marketing claims.&nbsp;</strong></p> A Great Example of How to Promote e-Statements and e-Bills Tue, 23 Feb 2016 14:31:18 +0000 <p><strong>No mention of paperless, green, trees, environment, paper clutter and so on!</strong></p> American Tree Farm System Celebrates 75 Years Mon, 22 Feb 2016 12:01:07 +0000 <p><strong>American Forest Foundation celebrates milestone for its signature program with a pledge to increase its impact on clean water, wildlife habitat and wood supply</strong></p> ACTEGA North America Joins Two Sides Wed, 17 Feb 2016 17:38:43 +0000 Imperial Communications Joins Two Sides Wed, 10 Feb 2016 16:56:33 +0000 The Importance of Writing By Hand Wed, 10 Feb 2016 12:51:22 +0000 <p><strong>Handwriting matters &mdash; even if you never read it. Writing things down by hand helps us remember and use the information &mdash; even if we never read our notes.</strong></p> Domtar Develops PaperPal Pen Pal Project to Link Senior Citizens and Students Tue, 09 Feb 2016 22:10:15 +0000 <p><strong>The project will connect generations through letter-writing.</strong></p> Innovative New Commitment to Natural Landscapes in Canadian Boreal Forest Tue, 09 Feb 2016 20:13:39 +0000 <p><strong>Forestry companies belonging to the Forest Products Association of Canada (FPAC) have committed to using a management approach that comes closer to recreating natural landscapes.</strong></p> Researchers turn paper waste into ultralight super material that improves oil spill cleaning and heat insulation Mon, 08 Feb 2016 22:18:15 +0000 <p><strong>Scientists have developed a product that does double duty for the environment&mdash; recycling paper and improving the cleanup of oil spills.</strong></p> Going Paperless Does Not Save Trees Mon, 08 Feb 2016 09:49:30 +0000 <p><strong><em>New study commissioned by Two Sides explains why the popular&nbsp;</em></strong><strong><em>&ldquo;go paperless &ndash; save trees&rdquo; slogans are misleading and false.</em></strong></p> Consumers for Paper Options Applauds Introduction of Bipartisan Legislation to Protect the Sale of Savings Bonds Fri, 05 Feb 2016 14:59:59 +0000 <p><strong>SAVINGS Act Preserves Tax Time Savings Bond Program, Giving Taxpayers Option to Receive Tax Refunds in the Form of Paper U.S. Savings Bonds.</strong></p> Making A Difference Fri, 05 Feb 2016 14:22:51 +0000 <p><strong>Excellent job placement and career opportunities for paper engineering students!</strong></p> Paper's Lasting Place in the Digital Age Thu, 04 Feb 2016 15:31:35 +0000 <p><strong>Interesting blog from the Paperboard Packaging Council highlights a few examples of how paper is securing its place in the digital age and beyond.</strong></p> CRW Graphics Joins Two Sides Wed, 03 Feb 2016 08:44:11 +0000 University of Alaska Anchorage, General Support Services Joins Two Sides Wed, 20 Jan 2016 15:40:38 +0000 Iggesund Paperboard Inc. Joins Two Sides Mon, 18 Jan 2016 15:35:28 +0000 Sustainability and the digital ‘revolution’ Tue, 12 Jan 2016 17:03:16 +0000 <p><strong>A common rallying cry for &ldquo;going digital&rdquo; is environmental sustainability&mdash;using less print and paper, the argument goes, saves resources&mdash;but rarely do those making the argument consider the very real environmental costs of digital technology.</strong></p> In age of digital records, paper still carries weight Tue, 12 Jan 2016 11:46:29 +0000 <p><strong>In a recent blog post for the <em>New York Times</em>, Dr. Abigail Zuger, M.D. writes that, as electronic recordkeeping becomes more predominant in the medical field, giving everyone access to information can actually be more difficult.</strong></p> Sustainable forests can cut global emissions by half Tue, 12 Jan 2016 11:30:01 +0000 <p><strong>A study conducted by Swedish company S&ouml;dra Skogs&auml;garna shows that if effective forest management practices were adopted in the world&#39;s production forests, it would be possible to bind a further 9-17 billion tonnes of carbon dioxide from the atmosphere. This corresponds to 30-50 percent of global emissions.</strong></p> CJR calls print the ‘New Media’ Tue, 12 Jan 2016 11:14:35 +0000 <p><strong>According to an article in <em>Columbia Journalism Review</em>, more digital magazines are releasing printed versions in a trend that <em>CJR</em> is calling &ldquo;a comeback&rdquo; for print. </strong></p> Verizon Green Claims Are Misleading and Unsubstantiated Thu, 07 Jan 2016 10:57:40 +0000 Rekindling Our Connection to Print and Paper Wed, 06 Jan 2016 18:05:04 +0000 Favorite Two Sides Items of 2015 Tue, 05 Jan 2016 12:46:43 +0000 <p><strong>We thought that you may want a quick recap of the favorite Two Sides items of 2015.&nbsp; If you haven&rsquo;t seen these yet, now is your chance!</strong></p> Bound to Stay Bound Books Joins Two Sides Wed, 16 Dec 2015 00:53:46 +0000 Desert Paper and Envelope Co. Joins Two Sides Mon, 14 Dec 2015 09:21:21 +0000 American Green Consulting Group Joins Two Sides North America Mon, 14 Dec 2015 08:27:00 +0000 FPAC - Study underscores importance of forests and forest products in mitigating climate change Tue, 08 Dec 2015 14:04:05 +0000 Canadian Council of Forest Ministers Committed to Climate Change Science Tue, 08 Dec 2015 13:51:10 +0000 #sharepackage Program Spreads Holiday Joy to Hospital-Bound Children Mon, 07 Dec 2015 14:56:08 +0000 <p><strong>25,000 gift boxes to reach children&rsquo;s hospitals this holiday season</strong></p> USPS expects to deliver 15.5 billion cards, packages this holiday season Sun, 06 Dec 2015 00:19:02 +0000 <p><strong>Perhaps nowhere is the emotional connection to print and paper more apparent than in a&nbsp;holiday card or letter.&nbsp;</strong></p> Real vs. Artificial Christmas Trees - An Environmental Perspective Sat, 05 Dec 2015 18:29:49 +0000 <p><strong>Dovetail Partners provides great information on making your holiday habits environmentally-friendly</strong></p> What is Handwriting Good For? Sat, 05 Dec 2015 01:03:41 +0000 <p><strong>How can a pen or pencil compete with the simple tap-tap of a keyboard?</strong></p> University of Washington Pulp and Paper Foundation Joins Two Sides Tue, 01 Dec 2015 15:34:45 +0000 National Print Owners Association Joins Two Sides Mon, 30 Nov 2015 14:26:10 +0000 Forest Certification and Paper – Help us Spread the Facts! Mon, 23 Nov 2015 16:28:07 +0000 <p><strong>Today Two Sides released a 2-page fact sheet on forest certification to address many questions that we are hearing from our stakeholders.</strong></p> 70% success rate for Two Sides in tackling Global Greenwash Thu, 19 Nov 2015 08:02:01 +0000 <p><strong>Two Sides, the global initiative to promote the sustainability of print and paper, has reported a 70% success rate in persuading global organizations to remove misleading green claims from their communications as part of its worldwide anti-greenwash campaign.</strong></p> Most Americans still read books… and Millennials read the most Thu, 19 Nov 2015 07:07:22 +0000 <p><strong>While the numbers are declining, most Americans have read a print book within the past year; the highest percentage is reported among young readers.</strong></p> Global Forestry Leaders Support Advancing Sustainable Forestry Thu, 19 Nov 2015 07:00:00 +0000 <p><strong>SFI, AFF, and PEFC are among the organizations supporting a new, streamlined approach to sustainable forestry certification.&nbsp;</strong></p> Consumers prefer paper coupons Thu, 19 Nov 2015 06:51:52 +0000 <p><strong>Study shows that consumers are still crazy about clipping paper coupons.</strong></p> Amazon Adds Brick and Mortar Stores Thu, 19 Nov 2015 05:56:53 +0000 <p><strong>The online mega-retailer has opened its first &lsquo;real&rsquo; bookstore, with an inventory including thousands of the site&rsquo;s most highly-rated print books.</strong></p> Pennsylvania PUC ruling supports paper utility bills Thu, 19 Nov 2015 02:03:27 +0000 <p><strong>The PUC finds that not offering the option of paper bills adversely affects customers&mdash;especially low-income or elderly consumers.</strong></p> Under Your Hat Wed, 18 Nov 2015 03:04:03 +0000 <p><strong>This prototype helmet is produced entirely from forest products&mdash;including a new foam produced from renewable nanocellulose.</strong></p> The Imprint Paper Has Made on Me Thu, 12 Nov 2015 15:05:05 +0000 Thankful for an Extraordinary Industry Thu, 12 Nov 2015 10:49:23 +0000 Power of Print Seminar 2015 Fri, 06 Nov 2015 15:00:49 +0000 <p><strong>Tuesday 3rd November saw the annual Power of Print seminar. 160 guests heard from leading industry speakers about the future of print media in a multi-channel world.&nbsp;</strong></p> Omya Inc. Joins Two Sides Thu, 29 Oct 2015 14:20:19 +0000 Paper Water Bottle Offers Environmental Benefits Tue, 20 Oct 2015 20:29:26 +0100 <p><strong>A New York State start-up company is the first in the U.S. to offer this square-shaped &lsquo;carton bottle&rsquo;&mdash;which has many of the environmental benefits of paper with the functionality of a traditional plastic bottle.</strong></p> Plenty of Jobs and Scholarships for Paper Engineering Students Tue, 20 Oct 2015 15:26:09 +0100 <p><strong>At SUNY-ESF, students are likely to graduate with two distinct advantages:&nbsp;Freedom from school debt, and a high-wage job.</strong></p> A ‘Paper’ Anniversary for 10,000 Couples Tue, 20 Oct 2015 15:21:38 +0100 <p><strong>As part of its &lsquo;How Life Unfolds&rsquo; campaign, the Paper and Packaging Board has&nbsp;sent a special anniversary package to 10,000 couples that were married in October &nbsp;2014.</strong></p> Battery Made From Paper...and Bacteria Tue, 20 Oct 2015 15:10:21 +0100 <p><strong>An inexpensive, foldable battery made from paper and dirty water relies on the&nbsp;process of microbial respiration to generate power. The battery is the brainchild of&nbsp;Seokheun &ldquo;Sean&rdquo; Choi, an engineer at Binghamton University.</strong></p> Neuroscience Shows Benefits of Paper Tue, 20 Oct 2015 14:52:46 +0100 <p><strong>Print and paper offer special advantages in connecting with the human brain,&nbsp;research shows.</strong></p> Want to Help Promote Paper? Celebrate National Forest Products Week! Fri, 16 Oct 2015 14:54:52 +0100 <p><strong>Cut and paste our Tweets and Facebook posts below to remind everyone that paper is a key&nbsp;sustainable forest product.</strong></p> Couples Still Celebrate the First Year of Marriage with Paper Wed, 14 Oct 2015 15:28:47 +0100 <p><strong>New study reveals paper as timeless first anniversary gift</strong></p> Domtar's 'Paper Trail' Wins Environmental Strategy of the Year Award Thu, 08 Oct 2015 19:15:12 +0100 <p><strong><span style="color:#000000">The Paper Trail&reg; recognized by RISI as an innovative tool for supply chain transparency in the pulp and paper industry</span></strong></p> Top 10 Tweet-Friendly Facts to Share on International Print Day Wed, 07 Oct 2015 19:31:05 +0100 <p><strong>Wednesday, October 14, 2015 is International Print Day! &nbsp;You can participate and help the print and paper community by sharing our selection of &ldquo;tweet-friendly&rdquo; facts we created for #IPD15. It&rsquo;s a fantastic way to remind people why print and paper is a sustainable way to communicate, and bust myths at the same time.&nbsp; Just cut and paste into Twitter &ndash; we&rsquo;ve done the work for you!</strong></p> Stockpilz Joins Two Sides Wed, 07 Oct 2015 15:54:33 +0100 The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead Wed, 07 Oct 2015 15:54:28 +0100 <p><strong>E-books have certainly seen better days, back when some predicted they would overtake print books, but now the latest figures tell a different story</strong></p> Technology doesn't always boost learning according to study by OECD Wed, 07 Oct 2015 15:53:00 +0100 <p><strong>Overexposure to computers and the Internet causes educational outcomes to drop, study finds</strong></p> Celebrate International Print Day 2015 Wed, 07 Oct 2015 15:30:37 +0100 <p><strong>A 24-hour social media event, to emphasize the industry&#39;s love for and dedication to print and paper.&nbsp; Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! </strong></p> SFI Sets a Guinness World Records Title One Tree at a Time: Officially Amazing Wed, 07 Oct 2015 14:35:48 +0100 <p><strong>The Sustainable Forestry Initiative Inc. (SFI) and its partners across North America set a new Guinness World Records title, planting 202,935 trees in one hour</strong></p> Direct mail and flyers remain consumer staples as stores explore digital options Wed, 07 Oct 2015 14:22:21 +0100 <p><strong>Consumers appreciate direct mail and flyers as they are easier to navigate and more time efficient</strong></p> McDonald’s, Mars, And Other Marketplace Brands To Engage With Family Forest Owners On Sustainability Tue, 06 Oct 2015 16:20:00 +0100 <p><span style="color:#696969"><strong>GreenBlue and the American Forest Foundation (AFF) announced a new partnership to bring together America&rsquo;s family forest owners and several of the most well-known marketplace brands, including Mars, Incorporated; McDonald&rsquo;s; Avery Dennison; and Evergreen Packaging</strong></span></p> CPO Applauds Introduction of Federal Legislation Requiring IRS to Partially Reinstate Mailing of Paper Tax Forms Mon, 05 Oct 2015 19:06:01 +0100 <p><strong>PAPER Act Would Ensure Automatic Delivery of Paper Tax Return Forms &amp; Instructions to Americans who Don&rsquo;t e-File </strong></p> Greenerprinter Joins Two Sides Wed, 30 Sep 2015 14:39:37 +0100 FormStore Incorporated Joins Two Sides Tue, 29 Sep 2015 13:55:54 +0100 FTC Sends Warning Letters about Green Certification Seals Wed, 23 Sep 2015 17:49:20 +0100 <p><strong>Unqualified general environmental benefit claims such as &ldquo;green&rdquo; and &ldquo;eco-friendly&rdquo; convey a broad range of attributes, and almost no product could have them all.</strong></p> National Forest Week Puts Focus on Canada's Growing Forest Sector Tue, 22 Sep 2015 12:24:02 +0100 <p><strong>National Forest Week is a weeklong celebration of our forests and the vital role they play in the cities and towns across our nation.</strong></p> Bill Koehn, Chairman of Two Sides North America, to receive 2015 Peyton Shaner Award Thu, 17 Sep 2015 12:58:32 +0100 <p><strong>Domtar&#39;s Bill Koehn, VP printing and publishing paper sales, selected to receive 2015 Payton Shaner Award, which recognizes those with a passion for the industry; Koehn is 35-year paper industry veteran, has been involved in several industry associations.</strong></p> Sappi North America Honored with 2015 Positively Print Award at Graph Expo 15 Tue, 15 Sep 2015 17:16:55 +0100 <p><strong>Winning Print Advocacy Campaign, &ldquo;A Communicator&rsquo;s Guide to the Neuroscience of Touch,&rdquo; Announced at EXECUTIVE OUTLOOK Conference</strong></p> How forest certification standards keep our drinking water clean Tue, 15 Sep 2015 16:44:00 +0100 <p><strong>Did you know that over half of the drinking water in the United States and nearly two thirds of the drinking water in Canada comes from forests?</strong></p> Integrated Printing & Graphics Joins Two Sides Mon, 14 Sep 2015 12:20:25 +0100 72% of College Students Prefer Print Over Ebooks Wed, 09 Sep 2015 15:15:41 +0100 <p><strong>Despite the prevalence of ebooks and reading devices, college students overwhelmingly prefer print textbooks for studying, according to a survey conducted by Direct Textbook</strong></p> World deforestation slows down as more forests are better managed Wed, 09 Sep 2015 14:27:03 +0100 <p><strong>Food and Agriculture Organization of the United Nations publishes key findings of global forest resources assessment</strong></p> Which Environmental Groups to Partner With? “Trusted Partners” vs “The Uninvited” Wed, 09 Sep 2015 11:55:07 +0100 Confessions of a former tree hugger Tue, 08 Sep 2015 15:22:06 +0100 <p><strong>Alan Walter, the 2015 Ohio Outstanding Tree Farmer of the Year, has learned a lot about sustainable practices since purchasing his property in the early 1990s.</strong></p> Letter from Canadian Ministers praises the industry's sustainable forestry practices Tue, 08 Sep 2015 14:31:17 +0100 <p><strong>Government of Canada acknowledges the leadership Resolute Forest Products and other major forest product companies have taken in sustainable forest management.</strong></p> Seeing the forest and the trees, all 3 trillion of them Mon, 07 Sep 2015 20:49:17 +0100 <p><strong>Scientists discover that the world contains dramatically more trees than previously thought</strong></p> Forest Products Association of Canada Joins Two Sides Mon, 07 Sep 2015 18:38:53 +0100 American Forest Foundation Announces New Initiative Across 13 Southern States Regarding Sustainably-Managed Wood Fri, 28 Aug 2015 19:50:21 +0100 <p><strong>Meeting market needs through family-owned forests, while protecting and enhancing forest health and wildlife habitat&nbsp;</strong></p> R.C. Brayshaw & Company Joins Two Sides Thu, 20 Aug 2015 13:04:52 +0100 Arlington Swifty Printing Joins Two Sides Thu, 20 Aug 2015 12:55:28 +0100 Paper Should Remain the Default Option for Access to Information Wed, 19 Aug 2015 14:57:24 +0100 <p><strong><span style="color:rgb(43, 41, 34)">The internet is a great access point for information, but government policies that dictate how citizens must gain access to critical documentation in the name of &ldquo;modernization&rdquo; result in negative consequences that should not be overlooked.&nbsp;</span></strong></p> HM Graphics Inc. Joins Two Sides Mon, 17 Aug 2015 19:21:22 +0100 The Carbon Neutrality of Forest Biomass Mon, 10 Aug 2015 15:15:39 +0100 <p><strong>John Greene of Forest2Market notes that a properly-managed, working forest in which sustainability criteria are being followed, the total amount of carbon sequestered in the forest is never lowered and there is no carbon debt. And when compared to coal, the preferred energy source for generating electricity, forest biomass generates a fraction of the carbon debt. </strong></p> The Future of Photos Mon, 10 Aug 2015 14:47:12 +0100 <p><strong>Photo books are very popular with consumers, and this market is projected to grow.</strong></p> Why aren’t more forests certified? Mon, 10 Aug 2015 14:04:56 +0100 <p><strong>Forest certification has shown enormous benefits toward achieving the goal of sustainable forest management. Demand in many industry sectors&mdash;solid wood, paper and packaging&mdash;is much greater than the supply of certified wood.</strong></p> Nationwide Survey Finds that Paper Remains Essential to Learning Mon, 10 Aug 2015 12:40:34 +0100 <p><strong>While technology has spread to virtually every aspect of our lives, the just-released <em>2</em><em>0</em><em>1</em><em>5 Annual Back-to-School Report</em> from the Paper and Packaging Board, which surveyed 3,200 students, parents and educators, shows students are still choosing paper. And with good reason.</strong></p> Resolute, the Canadian government and people from boreal forest communities send a strong message to environmental campaigners Sun, 09 Aug 2015 19:27:24 +0100 <p><strong>Peter Foster, senior writer and journalist, recently published an article in the Financial Post labelling Richard Garneau, CEO of Resolute Forest Products, as a Canadian corporate hero and &quot;one of the few executives to call an ENGO shakedown what it is.&quot;</strong></p> As a Customer You Can Help Stop Anti-Paper Greenwashing Sat, 08 Aug 2015 20:29:21 +0100 <p><strong>Use the Two Sides letter template to let your service provider know that you disagree with their misleading environmental claims about print and paper</strong></p> Get the NEW Two Sides Myths & Facts Brochure! Tue, 28 Jul 2015 23:29:59 +0100 <p><strong>Our Myths &amp; Facts brochure has been completely updated with facts from the U.S. and Canada, and 2 new topics</strong></p> Ritual’ around marketing mail, its physical presence allow brand content to take root, spur action Sun, 26 Jul 2015 12:15:11 +0100 <p><strong>Emotions associated with receiving, reading, keeping mail help to explain why it continues to resonate with consumers</strong></p> Most Canadian Boxes, Cartons Now 100% Recycled Content Mon, 20 Jul 2015 21:43:08 +0100 <p><strong>Most boxes and cartons manufactured in Canada are now 100% recycled content, made completely from old boxes and other used paper material collected from the back of factories, supermarkets, office buildings, or from residential Blue Box programs, according to the Paper and Paperboard Packaging Environmental Council (PPEC).</strong></p> Two Sides North America Defends Paper and Print on Many Fronts Thu, 16 Jul 2015 17:07:26 +0100 <p><strong>Check out the great article about Two Sides by Patrick Henry of What They Think.</strong></p> Paper and Packaging Industry Joins Together to Launch National Consumer Campaign Wed, 08 Jul 2015 19:58:49 +0100 <p><strong>Paper &amp; Packaging &ndash; How Life Unfolds &trade; Campaign Looks to Increase Appreciation and Demand </strong></p> Print this so you can understand and remember it better! Mon, 06 Jul 2015 15:22:27 +0100 <p><strong>Check out our favorite results from a recent survey.&nbsp; Great news for print and paper!</strong></p> Paper notebooks and adult coloring books are in! Tue, 30 Jun 2015 21:44:59 +0100 <p><strong>At Two Sides, we are partial to all things paper!&nbsp; But so are many other people as evidenced in several recent articles about the continuing appeal of paper notebooks (bullet journal anyone?), and the rising popularity of adult coloring books.&nbsp; </strong></p> Recreation space can be found in family-owned woodlands too Tue, 30 Jun 2015 18:52:28 +0100 <p><strong>Family-owned woodlands offer 34 million acres of outdoor recreation opportunities. This is the fourth post in the &quot;Vanishing Pieces of the Puzzle&rdquo; series from the American Forest Foundation, showcasing new research on the benefits provided by family-owned forests&mdash;one-third of American woodlands&mdash;and the threats they face if we do not take action.</strong></p> Domtar's effort to focus on handwriting wins Silver Lion at the Cannes Lions International Festival of Creativity Tue, 30 Jun 2015 15:35:49 +0100 <p><strong>Domtar wins prestigious award for &quot;Project Learning Curve&quot; which highlights research on how much handwriting benefits students</strong>.</p> <p>&nbsp;</p> <p>&nbsp;</p> Top Threats to Forests Do Not Include Over-harvesting Tue, 30 Jun 2015 15:14:20 +0100 <p><strong>Tom Martin, President and CEO of the American Forest Foundation, wrote an interesting op-ed in <em>The Hill.&nbsp; </em>He points out that the most significant challenges woodland owners face are development pressures, followed closely by environmental threats such as insects and diseases, and natural disasters like wildfires and hurricanes. Ironically, these threats can actually be addressed by increased markets for sustainable wood, which enable woodland owners to finance practices that create forest resiliency.</strong></p> Wood-based paper that emits light holds key to eco-friendlier devices Tue, 30 Jun 2015 09:45:07 +0100 <p><strong>Chinese scientists have developed a wood-based paper that&rsquo;s also transparent and light-emitting&mdash;an innovation that could lead to greener smartphones and tablets in the future.</strong></p> The “paperless” workplace: not as green as you think Tue, 30 Jun 2015 09:00:00 +0100 <p><strong>Interesting blog from Tim English on paper and electronics and the efficient use of both.</strong></p> Two Sides releases results of new U.S. survey. Reading from Paper or Reading from Screens. What do Consumers Prefer? Tue, 23 Jun 2015 13:26:34 +0100 <p><strong>Survey highlights that 88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.</strong></p> CCPO Praises Action on Fees for Paper Statements Mon, 08 Jun 2015 17:47:21 +0100 Two Sides sends open letter to Minister Diane Finley in Response to Anti-Paper Environmental Claims Made by the Government of Canada Fri, 05 Jun 2015 15:00:05 +0100 <p><strong>The letter below was sent to Minister Diane Finley (Public Works and Government Services) requesting that the Government of Canada stop the use of terms such as &ldquo;saving trees&rdquo; or &ldquo;going green&rdquo; in communications related to switching from paper-based to electronic transactions, due to the misleading nature of these terms, their non-compliance with Canadian marketing guidelines, and their negative impact on millions of people who work in the graphic communications industry throughout North America.</strong></p> Studies Show Consumers Embrace Information on Paper with Greater Effect than Digital Thu, 04 Jun 2015 17:52:38 +0100 <p><strong>Sappi North America Releases Neurological Research Highlighting the Impact of Print in the Marketing Mix</strong></p> Clearing the Air — Not the Forest: The Real Deal on Deforestation Tue, 02 Jun 2015 13:54:47 +0100 <p><strong>The Canadian Institute of Forestry/Institut Forestier du Canada is another group speaking out against recent claims about forest loss and deforestation, sparked by a report that claims Canada was second in the world in terms of tree cover loss in 2013. Check out the interesting infographic prepared by the CIF/IFC in response to the report. &nbsp; </strong></p> Dumped E-Waste Worth up to $19 Billion Annually Poses Risks to Health, Deprives Countries of Resources, Says UNEP report$19-Billion-Annually-Poses-Risks-to-Health-Deprives-Countries-of-Resources-Says-UNEP-report Mon, 01 Jun 2015 16:10:00 +0100 <p><strong>Each year, the electronic industry - one of the world&#39;s largest and fastest growing - generates up to 41 million tonnes of e-waste from goods such as computers and smart phones. Forecasts say that figure may reach 50 million tonnes already by 2017.</strong></p>$19-Billion-Annually-Poses-Risks-to-Health-Deprives-Countries-of-Resources-Says-UNEP-report#6403 Coalition Announces Biomass101 Campaign Mon, 01 Jun 2015 14:37:06 +0100 <p><strong>Leading forestry associations plan to correct the record on false and distorted coverage of bioenergy.</strong></p> Think “going electronic” is greener? Read on ... Mon, 01 Jun 2015 13:19:55 +0100 <p><strong>In a recent commentary, Fred Bercovitch, a wildlife conservation biologist at Kyoto University, challenged conventional wisdom that a paperless workplace is more environmentally friendly than one using paper.</strong></p> GASC Welcomes Two Sides North America as a Co-sponsor of Annual Positively Print Award Program Mon, 25 May 2015 14:35:05 +0100 <p><strong>Print Advocacy Program Recognizes the Power and Sustainability of Print in the Media Mix</strong></p> GreenBlue Partnering with Two Sides Mon, 25 May 2015 14:02:39 +0100 Apple recognizes the sustainable features of paper Wed, 06 May 2015 21:04:32 +0100 <p><strong>iTimber: Apple Partners with The Conservation Fund to Manage Working Forests</strong></p> Top 10 ways well-managed forests and SFI make a world of difference Tue, 05 May 2015 15:10:20 +0100 <p><strong>Great article about the wonderful benefits of our forests from getting kids outside (and away from their electronic devices) to cleaning the air we breathe!</strong></p> The Power of Pen on Paper Tue, 05 May 2015 13:10:30 +0100 <p><strong>The 2014 Annual Report of the Paper and Packaging Board is a little different ... it&#39;s handwritten.</strong></p> Consumers for Paper Options Applauds Pennsylvania Proposal Prohibiting State Utilities from Charging for Paper Statements Mon, 04 May 2015 20:05:46 +0100 <p><strong>Consumers for Paper Options notes that &quot;consumers want, and should have, the option to choose paper-format bills and statements, without being penalized for that choice.&quot;</strong></p> Two Sides thanks companies for not greenwashing when promoting electronic over paper Mon, 04 May 2015 14:32:59 +0100 <p><strong>&hellip;follow our social media channels to find out more!</strong></p> FSC® launches new global brand: Forests For All Forever Sat, 02 May 2015 16:42:00 +0100 The Conservation Fund Partners with Apple to Permanently Protect U.S. Working Forests Fri, 01 May 2015 19:33:26 +0100 <p><strong>This initiative will protect more than 36,000 acres of working forests across America.</strong><br /> &nbsp;</p> Verso Corporation Joins Two Sides Wed, 22 Apr 2015 13:09:46 +0100 Asociacion Nacional de Industriales y Distribuidores para la Industria Grafica, A.C., ANIDIGRAF Joins Two Sides Wed, 22 Apr 2015 11:52:06 +0100 Two Sides Celebrates Earth Day with Good News about Paper and Sustainable Forestry Thu, 16 Apr 2015 13:32:54 +0100 <p><strong>Download and share new myth-busting infographic about Paper and Sustainable Forestry.</strong></p> Fact-Based Research Dispels Forestry Myths Wed, 15 Apr 2015 20:12:31 +0100 <p><strong>Natural Resources Canada responds to deforestation myths with new fact versus fiction publication</strong></p> Canadian Consumers for Paper Options Joins Two Sides Tue, 14 Apr 2015 18:57:47 +0100 <p><em><strong>Two Sides North America Press Release</strong></em></p> Water: A Lifeline We Need to Protect Mon, 13 Apr 2015 20:00:51 +0100 <p><strong>This post is the second in the &ldquo;Vanishing Pieces of the Puzzle&rdquo; series from the American Forest Foundation, showcasing new research on the benefits provided by family-owned forests&mdash;one-third of American woodlands&mdash;and the threats they face if we do not take action.&nbsp; This article focuses on the connection between family-owned forests and water, and threats to America&#39;s water supply if these forests are not maintained.</strong></p> Miller Mechanical Services Joins Two Sides Fri, 10 Apr 2015 13:28:59 +0100 <p><em><strong>Two Sides North America Press Release</strong></em></p> Canada's forests and its natural cycles Mon, 06 Apr 2015 17:14:56 +0100 <p><strong>It&#39;s important to make a distinction between natural cycles and man-made land use changes when defining tree cover loss.</strong></p> Fighting Talk Fri, 03 Apr 2015 18:10:10 +0100 <p><strong>Interesting article from Image Reports about whether or not digital media is getting away with too much when it comes to the sustainability argument.</strong>&nbsp; <strong>While the environmental impact of print has been heavily scrutinized, the information technology industry has been given a much freer ride on this issue.</strong></p> Americans Deserve The Option Of Paper From Its Government Fri, 03 Apr 2015 17:15:53 +0100 <p><strong>The IRS has discontinued the mailing of paper-based tax forms and is no longer providing printed instructions for completing tax forms.</strong></p> Paper unleashes creativity and comprehension…ask Quentin Tarantino and George Clooney! Fri, 03 Apr 2015 14:48:52 +0100 <p><strong>A notebook and a pencil are invaluable when it comes to creating stories and learning to read.</strong></p> Canada’s forest products industry: an environmental leader Thu, 02 Apr 2015 18:12:08 +0100 <p><strong>Canada can feel proud that its forest products industry has become a world leader in environmental credentials.&nbsp;</strong></p> Debunking the myths about paper Tue, 31 Mar 2015 19:14:02 +0100 <p><strong>Check out this great article about Two Sides which appeared in In Stock, a quarterly publication from Millcraft.</strong></p> Print still king for so-called digital natives Tue, 31 Mar 2015 17:36:11 +0100 <p><strong>Millennials are far more likely to read printed books than ebooks, according to new research by Publishing Technology.</strong></p> Ninety-six Percent of Americans Have Access to Community Paper Recycling Mon, 30 Mar 2015 19:22:00 +0100 <p><strong>Survey by AF&amp;PA shows an increase in access to recycling from 2010.</strong></p> Healthy Forests Mean a Healthy Future for All of Us Fri, 27 Mar 2015 14:07:15 +0000 <p><strong>SFI President &amp; CEO, Kathy Abusow, discusses how forest certification standards help provide the vital link between responsible purchasing and healthy forests.</strong></p> The Curious (and Vital) Power of Print Thu, 26 Mar 2015 12:55:39 +0000 <p><strong>The Public Editor of the New York Times reflects on the importance of the print edition of the newspaper, including the fact that more than 70% of all revenue came from print last year.</strong></p> Consumers for Paper Options Urges FDA to Rescind Switch to Electronic Drug Labeling Wed, 18 Mar 2015 11:23:01 +0000 <p><strong>Paper inserts are most reliable method of delivering guidelines, which include dosing &amp; interaction notices, to pharmacists</strong></p> Five tips to avoid “greenwashing” when marketing paper products Sat, 07 Mar 2015 19:19:32 +0000 <p><strong>(&hellip;and why major corporations are now removing &ldquo;go green &ndash; go paperless&rdquo; claims)</strong></p> Two Sides launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims Wed, 04 Mar 2015 11:46:22 +0000 <p><strong>New research reveals major global corporations are still ignoring regulations put in place to protect consumers from misleading marketing claims.</strong></p> <p>&nbsp;</p> Domtar’s Paper Made Here Program: Know Where Your Paper Comes From Wed, 04 Mar 2015 07:25:13 +0000 <p><strong>Domtar&rsquo;s Paper Made Here program aims to raise awareness about the importance of buying North American paper. The program encourages customers, environmental groups, policymakers, and the public to ask themselves: &ldquo;where does my paper come from?&rdquo; </strong></p> Print out digital photos or risk losing them, Google boss warns Thu, 26 Feb 2015 09:26:27 +0000 <p><strong>Google&#39;s vice president, Vint Cerf warns we should print off our treasured photos or risk losing them through outdated operating systems. </strong></p> Irving Paper Limited Joins Two Sides Wed, 25 Feb 2015 13:49:09 +0000 Why digital natives prefer reading in print. Yes, you read that right. Tue, 24 Feb 2015 20:18:57 +0000 <p><strong><span style="color:black">Young people still prefer reading printed books more than digital materials</span></strong></p> HOW Design, a division of F+W, A Content + eCommerce Company Joins Two Sides Mon, 23 Feb 2015 14:34:12 +0000 New research shows consumers absorb and understand more when reading in print Tue, 17 Feb 2015 16:44:27 +0000 <p><strong>New research produced by London Economics, on behalf of the Keep Me Posted&nbsp; (KMP) campaign, is one of the biggest studies of behavioural economics testing the effectiveness of paper versus online statements in money management. The online survey found that consumers were more likely to understand the information they were given, take appropriate action, and make better financial decisions.</strong></p> Two Sides challenges GoPaperless Solutions over Greenwash Marketing Tue, 17 Feb 2015 08:04:50 +0000 Study finds 91% of customers still prefer paper bills Tue, 17 Feb 2015 07:16:07 +0000 <p><strong>A study commissioned by the U.S. Postal Service shows that &quot;consumers value the physical mailpiece as a record-keeping tool and reminder to pay&quot; and that &quot;customers value having options for bill delivery and payment.&rdquo;</strong></p> Ryerson students bust sustainability myths Tue, 10 Feb 2015 14:30:35 +0000 Ryerson University School of Graphic Communications Management Joins Two Sides Wed, 04 Feb 2015 14:36:41 +0000 92 Percent of College Students Prefer Reading Print Books to E-Readers Wed, 04 Feb 2015 10:30:35 +0000 <p><strong>A new book by Naomi Baron, &quot;Words Onscreen:&nbsp; The Fate of Reading in a Digital World,&quot; provides more research indicating that printed textbooks are the preference of students.</strong></p> E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again Wed, 04 Feb 2015 10:00:43 +0000 <p><strong>Reading printed books comes with many health benefits that their electronic counterparts don&#39;t have.</strong></p> Too many educators believe that handwriting is obsolete. Nonsense Wed, 04 Feb 2015 06:17:43 +0000 <p><strong>Research shows that learning handwriting in school is an important skill.</strong></p> SFI® Works to Ensure the Health and Future of Our Forests with the Launch of the New SFI 2015-2019 Standards and Rules Tue, 03 Feb 2015 20:15:25 +0000 <p><strong>A major change to the structure of the SFI 2015-2019 Standards and Rules is the establishment of three stand-alone standards on Forest Management, Fibre Sourcing and Chain of Custody.</strong></p> What is a Renewable Energy Certificate? Tue, 03 Feb 2015 14:51:54 +0000 <p><strong>Check out the short animated video by Center for Resource Solutions which helps illustrate how RECs are created, tracked, traded and sold to end users.</strong></p> With forests at risk, certification standards can help Tue, 03 Feb 2015 14:26:54 +0000 <p><strong>Forest certification embeds long-term, sustainable approaches to managing working forests. </strong></p> Carlsberg may soon be serving beer in cardboard bottles Tue, 03 Feb 2015 12:49:17 +0000 <p><strong>The Green Fiber bottle will be made from sustainably sourced wood fiber or paper pulp, and can be recycled like cardboard or newspapers and will decompose naturally.</strong></p> Our Ecographic is now available in French Tue, 03 Feb 2015 06:26:00 +0000 <p><strong>Many thanks to Resolute Forest Products for translating our Ecographic into French!&nbsp;</strong></p> <p>&nbsp;</p> Domtar expands The Paper Trail, digital transparency tool that traces impacts of paper production Mon, 02 Feb 2015 20:22:21 +0000 <p><strong>New site now includes social and economic data in addition to estimated environmental impacts</strong>.</p> What Is All This Screen Time Doing to Our Health? Mon, 02 Feb 2015 18:39:08 +0000 <p><strong>Reading on paper may have more advantages than you think!</strong><br /> &nbsp;</p> J.C. Penney Brings Back Its Print Catalog, After A 5-Year Hiatus Mon, 02 Feb 2015 14:40:57 +0000 <p><strong>J.C. Penney recently announced that they are bringing back their print catalog, noting that their research shows that their customers still prefer to browse a traditional print piece before going to the store or online.</strong></p> Catalogs Are Revamped for Changing Times Mon, 02 Feb 2015 14:14:05 +0000 <p><strong>After several years of decline, the number of catalogs mailed in the United States increased in 2013, creating speculation that catalogs are making a comeback as more retailers recognize catalogs&#39; ability to drive sales. </strong></p> <p>&nbsp;</p> Thoro Packaging Joins Two Sides Fri, 30 Jan 2015 14:40:22 +0000 New Fact Sheet: Print and Paper Play a Key Role in Learning and Literacy Fri, 09 Jan 2015 15:34:36 +0000 <p><strong>Our new fact sheet highlights some eye-opening facts about learning and literacy that demonstrate why print, paper and pencil remain highly efffective learning tools.</strong></p> New Fact Sheet: Wood Based Paper and Non-Wood Based Paper Can Be Equally Sustainable Thu, 08 Jan 2015 17:01:35 +0000 <p><strong>Is tree-free paper really better for the environment?&nbsp; Are current environmental claims about tree-free paper accurate and substantiated?&nbsp; Check out our new fact sheet on wood based paper versus non-wood based paper.</strong></p> Mail and Email: We Need Both Wed, 07 Jan 2015 22:36:22 +0000 <p><strong>A new piece of research by the UK&#39;s Royal Mail has found that there is still a lot of life left in old fashioned mail.</strong></p> The Mr. Magazine™ Manifesto 2015: Audience First… Wed, 07 Jan 2015 21:53:59 +0000 <p><strong>The 2015 Manifesto from Mr. Magazine&trade; is optimistic about the power of print.</strong></p> Lamborghini Aventador – The Ultimate Papercraft Supercar Wed, 07 Jan 2015 11:29:28 +0000 <p><strong>A Seattle-based designer has created an amazing replica of the Lamborghini Aventador police interceptor model entirely out of paper and cardboard.</strong></p> Paper is invaluable in our lives! Tue, 06 Jan 2015 18:38:10 +0000 <p><strong>Our colleagues at Two Sides Portugal created this wonderful paper manifesto to be printed and shared.</strong></p> American college students say they would rather study with real books, not laptops Tue, 06 Jan 2015 14:24:07 +0000 <p><strong>Another study shows that college students prefer to use print-based materials for textbooks, problem sets, class notes and other reading.</strong></p> Paperboard Packaging Council Joins Two Sides Tue, 06 Jan 2015 13:00:12 +0000 Sales of Printed Books Are Growing? Impossible! Mon, 05 Jan 2015 19:34:28 +0000 <p><strong>Great blog from Dead Tree Edition on the expected increase in sales of printed books in 2014.</strong></p> Spicers Canada Limited Joins Two Sides Mon, 05 Jan 2015 11:41:54 +0000 Is David the New Goliath? Mon, 05 Jan 2015 10:38:51 +0000 <p><strong>Do corporates now live in fear of NGOs? The case of Resolute versus Greenpeace poses some new questions about CSR or NGOSR!</strong></p> Better to read from a printed book instead of an e-reader before going to sleep Wed, 31 Dec 2014 09:58:56 +0000 <p><strong>A team from Harvard Medical School have found that it takes longer to fall asleep after reading from a light-emitting e-reader, compared to a printed book, leading to a poorer quality sleep and increased tiredness the following day. </strong></p> Is it the axe for the Danish print tax? Fri, 19 Dec 2014 14:34:59 +0000 <p><strong>Good news for the Danish industry which has been fighting off a punitive print &#39;enviro-tax&#39;.</strong></p> test12434324 Sun, 14 Dec 2014 16:04:14 +0000 National Association of Printing Ink Manufacturers Joins Two Sides Mon, 08 Dec 2014 11:57:07 +0000 Why challenge anti-paper environmental marketing claims? Wed, 03 Dec 2014 12:56:11 +0000 <p><strong>Our fact sheet &quot;Why challenge anti-paper environmental marketing claims?&quot; has been updated with new and recent facts!&nbsp; </strong></p> Allison Payment Systems Joins Two Sides Tue, 02 Dec 2014 19:05:15 +0000 Cookbooks Selling Strong in Print Mon, 01 Dec 2014 19:12:59 +0000 <p><strong>Publishing industry executives and observers say this is due to the tactile and emotional experience of cookbooks.</strong></p> Modern hand dryers are much worse than paper towels when it comes to spreading germs Mon, 01 Dec 2014 16:22:06 +0000 <p><strong>New research from the University of Leeds shows that hand dryers can spread bacteria in public toilets</strong></p> Toledo Museum of Art exhibit features rare works on paper Mon, 01 Dec 2014 16:06:09 +0000 <p><strong>The exhibit includes everything from books, manuscripts, prints, drawings and photos.&nbsp;&nbsp; </strong></p> Internet Drives Packaging Growth And Recycling Challenges Mon, 01 Dec 2014 09:24:50 +0000 <p><strong>Recycling rates for packaging are high but the growth of packaging arising from online purchases is leading to some new and innovative ideas on how to improve rates still further</strong>.</p> In Era of Google Maps, Fans of Paper Maps Refuse to Fold Sun, 30 Nov 2014 22:30:56 +0000 <p><strong>In an era where Google and other online maps rule, a passionate cadre of cartographers and their admirers are struggling to keep the paper map from folding!</strong></p> Ontario consumers prefer traditional print flyers to online version by a significant margin Fri, 28 Nov 2014 19:40:36 +0000 <p><strong>Many consumers still look to print for information about shopping, even among younger demographics</strong></p> New process transforms wood, crop waste into valuable chemicals Fri, 28 Nov 2014 19:12:46 +0000 <p><strong>This innovation is an important step toward replacing petroleum-based fuels and chemicals with biorenewable materials</strong></p> How to fight climate change by harvesting wood Fri, 28 Nov 2014 17:05:26 +0000 <p><strong>Data show that wood harvested at the right time in the forest lifecycle and used in building products provides a renewable and sustainable carbon-negative resource.</strong></p> Why “going paperless” is not the way to save North American forests Fri, 28 Nov 2014 14:44:10 +0000 <p><em><strong>Two Sides North America Blog by Phil Riebel</strong></em></p> VITS International Joins Two Sides Fri, 28 Nov 2014 12:50:53 +0000 Sawdust - Fuel of the Future? Fri, 28 Nov 2014 12:26:40 +0000 <p><strong>Researchers in Belgium have successfully converted sawdust into the building blocks for petrol - another amazing use for wood by-products</strong></p> EPA "gets it" on biomass if they focus on the carbon Thu, 27 Nov 2014 17:00:20 +0000 <p><strong>Forest biomass does not increase carbon accumulation in the atmosphere so long as our nation&#39;s overall forest carbon stocks are stable or increasing.&nbsp; </strong></p> Printing Industries Alliance Joins Two Sides Wed, 26 Nov 2014 19:40:27 +0000 NAFO Statement: EPA Carbon Accounting Framework for Biogenic CO2 Emissions Wed, 26 Nov 2014 18:53:25 +0000 <p><strong>The U.S. Environmental Protection Agency is acknowledging that biomass is part of the nation&rsquo;s climate and energy solution</strong></p> Consumers trust certification labels and expect companies to label products, PEFC research shows Wed, 26 Nov 2014 15:03:21 +0000 <p><strong>More than 80% of consumers globally want companies sourcing certified material from sustainable managed forests to use certification labels</strong></p> What is the future of the book? It is much brighter than people think Tue, 25 Nov 2014 15:15:02 +0000 <p><strong>&quot;To see technology purely as a threat to books risks missing a key point. Books are not just &ldquo;tree flakes encased in dead cow&rdquo;, as a scholar once wryly put it. They are a technology in their own right, one developed and used for the refinement and advancement of thought. And this technology is a powerful, long-lived and adaptable one.&quot;</strong></p> blog test Tue, 18 Nov 2014 16:47:52 +0000 blog test Tue, 18 Nov 2014 16:41:30 +0000 Life is better…with PAPER Mon, 17 Nov 2014 18:15:34 +0000 <p><strong>If you stop and look at all the ways you use paper, rely on paper and appreciate paper&hellip;you might be surprised how important it is to you.</strong></p> Resolute Forest Products Joins Two Sides Mon, 17 Nov 2014 12:25:08 +0000 "Welcome Colombia", says Two Sides Tue, 11 Nov 2014 09:52:41 +0000 <p><strong>Two Sides has expanded South American coverage with a new launch in Colombia in front of a large audience representing many sectors of the print and paper chain</strong></p> ecoEnvelopes, LLC Joins Two Sides Wed, 05 Nov 2014 12:07:03 +0000 States ditch electronic voting machines, and return to paper ballots Tue, 04 Nov 2014 19:17:09 +0000 <p><strong>States have abandoned electronic voting machines in droves, ensuring that most voters will be casting paper ballots on Election Day.</strong></p> Thirty Leading North American Companies Remove "Go Paperless – Save Trees” Claims Mon, 03 Nov 2014 12:14:44 +0000 <p><strong>Two Sides Campaign Gains Traction as Major Banks, Utilities and Telecoms Change Marketing Campaigns Used to Promote Electronic Services </strong></p> Bluegrass Integrated Communications Joins Two Sides Mon, 03 Nov 2014 11:42:10 +0000 Let's Get the Story Straight on the State of North American Forests and Deforestation Mon, 03 Nov 2014 11:20:35 +0000 <p><strong>Harvesting trees for wood and paper production in a sustainable manner does not cause deforestation.</strong><br /> &nbsp;</p> What do bird-watchers now have in common with advanced printing technologies? Thu, 30 Oct 2014 13:04:43 +0000 <p><strong>New technology used to produce ground-breaking bird identification guide sponsored by Sappi</strong></p> Deforestation Myths Debunked by Facts Thu, 30 Oct 2014 11:49:55 +0000 <p><em><strong>Basic forestry economics, when combined with industry best practices, protect U.S. forests from overharvest.</strong></em></p> The Benefits Of Writing With Good Old Fashioned Pen And Paper Thu, 30 Oct 2014 11:00:10 +0000 <p><strong>Here are just a few of the benefits of writing with a pen and paper.</strong></p> Is E-Reading to Your Toddler Story Time, or Simply Screen Time? Tue, 28 Oct 2014 13:47:02 +0000 <p><strong>A handful of new studies suggest that reading to a child from an electronic device undercuts the dynamic that drives language development.</strong></p> Which comes first — our forests or our industry? Tue, 28 Oct 2014 12:06:11 +0000 <p><strong>The forest products sector is a major tool for getting long-term sustainable forest restoration work done.</strong></p> Do Readers Really Prefer Their Dusty Old Paperbacks To E-Books? Fri, 24 Oct 2014 15:45:09 +0100 <p><strong>Yes, they do...&nbsp; as illustrated in an infographic on the e-book industry</strong></p> Celebrating National Forest Products Week Wed, 22 Oct 2014 19:52:41 +0100 Presidential Proclamation -- National Forest Products Week, 2014 Wed, 22 Oct 2014 18:07:08 +0100 To print or not to print? How to decide when digital is better than paper Fri, 17 Oct 2014 18:20:05 +0100 <p><strong>A Guide &quot;To Print&quot; or &quot;Not To Print&quot; Responsibly</strong></p> Paper bill and statement fees continue to frustrate Canadians Fri, 17 Oct 2014 14:29:59 +0100 <p><strong>Federal government says it will introduce legislation to cut paper bill fees this fall</strong></p> Real Books Beat E-Readers: How Your Brain Reads Words On Paper Vs. On A Screen Wed, 01 Oct 2014 20:17:12 +0100 Did you get your IKEA catalog? Mon, 22 Sep 2014 15:33:24 +0100 How much do you want to pay big corporations to send you paper bills? Fri, 19 Sep 2014 23:10:21 +0100 <p><strong>Most consumers want a paper option for their bills and statements</strong></p> The Paper Trail by Domtar: promoting transparency Mon, 15 Sep 2014 17:07:13 +0100 <p>It&rsquo;s becoming more commonplace for consumers to know all they can about the company manufacturing the product and where these companies source their raw materials. Domtar wants to help.</p> Don’t tax sustainable, recyclable paper bags Mon, 15 Sep 2014 16:25:25 +0100 <p>Many consumers in California are being charged 10 cents per paper bag.</p> Science must inform, not set, EPA's policy for a carbon accounting framework Sun, 14 Sep 2014 22:53:36 +0100 <p><em>A blog from Dave Tenny, NAFO President &amp; CEO, September 10, 2014</em></p> Domtar celebrates sale of five million tons of Forest Stewardship Council® certified paper Sun, 14 Sep 2014 19:36:51 +0100 <p><em>Domtar Press Release, September 9, 2014</em></p> Canadian forest products industry underscores commitment to environment Sun, 14 Sep 2014 19:29:13 +0100 <p><em>FPAC Press Release, September 8, 2014</em></p> Domtar celebrates sale of five million tons of Forest Stewardship Council® certified paper Sun, 14 Sep 2014 18:58:28 +0100 <p><em>Domtar Press Release, September 9, 2014</em></p> UPM Listed as the Industry Leader in the Global Dow Jones Sustainability Index Sun, 14 Sep 2014 17:55:38 +0100 <p><em>UPM Press Release, September 11, 2014</em></p> Ikea launches the revolutionary Bookbook Thu, 04 Sep 2014 19:37:38 +0100 <p>Ad of the day: Ikea hilariously pitches its 2015 catalogue as the coolest gadget ever</p> Paper billing fees add up to over $500M a year, study finds$500M-a-year-study-finds Thu, 28 Aug 2014 14:09:18 +0100 <p>Canadians are paying from $495 million to $734 million annually to receive paper bills they received free prior to 2010, according to a study by the Public Interest Advocacy Centre</p>$500M-a-year-study-finds#4685 Ontario Forest Industries Association Joins Two Sides Mon, 25 Aug 2014 20:23:42 +0100 <p><em>Two Sides North America Press Release</em></p> DC Creative Guild Joins Two Sides Mon, 25 Aug 2014 20:14:15 +0100 <p><em>Two Sides North America Press Release</em></p> Strickland Companies Joins Two Sides Mon, 25 Aug 2014 19:32:41 +0100 <p><em>Two Sides North America Press Release</em></p> Readers absorb less on Kindles than on paper, study finds Fri, 22 Aug 2014 12:20:21 +0100 <p>Research suggests that recall of plot after using an e-reader is poorer than with traditional books</p> Taylor Printing Group Joins Two Sides Mon, 18 Aug 2014 15:24:52 +0100 <p><em>Two Sides North America Press Release</em></p> Konica Minolta Takes Lead in Environmentally Conscious Printing Thu, 14 Aug 2014 15:02:28 +0100 <p>Konica Minolta Joins Two Sides</p> USDA ruling gives forest goods preference Wed, 13 Aug 2014 13:23:55 +0100 <p>The USDA has eliminated the restrictions on including mature market wood products and other materials in the BioPreferred program.</p> Comics Sales Rise, in Paper and Pixels Mon, 11 Aug 2014 16:49:33 +0100 <p>Print and digital may have found the ideal place to coexist: the comic book industry</p> UK energy department reverses Drax biomass decision Mon, 11 Aug 2014 16:30:16 +0100 <p><span style="color:#333333">Department of Energy reversed decision to exclude&nbsp;Drax Group&nbsp;from receiving enhanced subsidy package to help fund conversion of coal-fired generating units to&nbsp;biomass</span></p> Tall wood buildings are imminent in the U.S. Mon, 11 Aug 2014 16:01:50 +0100 <p>The momentum behind the rise of tall wood buildings around the world is impossible to stop</p> 5 Reasons Going Paperless Won't Work Mon, 11 Aug 2014 14:54:40 +0100 <p>Paperless processes have their virtues, but don&#39;t confuse the means with the ends</p> Who says heroes have to be human? U.S. trees save more than 850 lives a year Sat, 09 Aug 2014 19:08:56 +0100 <p>A new study reveals eye-opening statistics about the health benefits of our arboreal cohabitants</p> CRTC probes telcos that charge for paper bills Sat, 09 Aug 2014 16:11:34 +0100 <p>The Canadian Radio-television and Telecommunications Commission is asking telecom companies why some of them charge customers extra fees for paper bills.</p> Xplor International Joins Two Sides Thu, 07 Aug 2014 13:25:59 +0100 <p><em>Two Sides North America Press Release</em></p> Book Manufacturers' Institute Joins Two Sides Thu, 07 Aug 2014 13:15:23 +0100 <p><em>Two Sides North America Press Release</em></p> InfoTrends Joins Two Sides Wed, 06 Aug 2014 20:50:39 +0100 <p><em>Two Sides North America Press Release</em></p> Being a Better Online Reader Tue, 05 Aug 2014 18:55:26 +0100 <p>The shift from print to digital reading may lead to more than changes in speed and physical processing. It may come at a cost to understanding, analyzing, and evaluating a text.</p> Two Sides North America Annual Meeting at GRAPH EXPO 14 (September 30, 2014) Tue, 05 Aug 2014 14:44:02 +0100 <p><strong>Attend our Annual Meeting with keynote speaker Jim Hamilton of InfoTrends who will present on &quot;The Preference for Paper&quot;.&nbsp; Come visit Two Sides at Booth #1069.</strong></p> When Procurement Obscures the Forest for the Trees Thu, 31 Jul 2014 14:49:26 +0100 <p>The Sustainable Forestry Initiative makes the argument that logging the longleaf pine is better than leaving it alone</p> Indie Printing Joins Two Sides Wed, 30 Jul 2014 16:48:29 +0100 <p>Two Sides North America Press Release</p> New Shaving Method: Paper Cut Razors Wed, 30 Jul 2014 14:09:47 +0100 <p>When&#39;s the last time a paper cut felt this good?</p> Vermont boy’s ‘wish’ granted: spends day with loggers Wed, 30 Jul 2014 13:52:17 +0100 <p>Make-A-Wish Vermont helps create a unique memory for family</p> Two Sides and the Canadian Printing Industries Association Sign Partnership Agreement Mon, 21 Jul 2014 19:27:58 +0100 <p>Two Sides expands its efforts into Canada with the support of major players in the graphic communications industry</p> Why Books Are No Way Headed for the Dumpbin of History Mon, 21 Jul 2014 01:09:39 +0100 <p>The reading habits of American teens seem to be in good health.</p> College Students Still Prefer Print Textbooks Mon, 21 Jul 2014 00:23:23 +0100 <p>In an online survey conducted by Hewlett Packard, 57% of students indicated their preference for the printed version of textbooks.<br /> &nbsp;</p> Moving Beyond Forest Certification: Interview with Domtar Sun, 20 Jul 2014 23:51:15 +0100 <p>GreenBlue Interview with Domtar Sustainable Business Manager Lisa Stocker</p> Driving sustainability in the forest, paper and packaging sector Sun, 20 Jul 2014 23:17:22 +0100 <p>Industry working to make environmental practice an integral part of the business for investors and consumers</p> How Greenpeace landed itself in serious legal trouble with its campaign against a forestry company Sun, 20 Jul 2014 22:54:41 +0100 <p><span style="color:#333333">Ontario Divisional Court tribunal ordered Greenpeace Canada to pay $22,000 in legal costs to forest giant Resolute Forest Products</span></p> Diamond Envelope Joins Two Sides Fri, 18 Jul 2014 18:36:56 +0100 <p>Diamond Envelope Corporation is a family entrepreneurial business manufacturing and coordinating direct mail marketing products.</p> Two Sides Infographic Video: a great tool for recruiting at Western Michigan University! Thu, 17 Jul 2014 14:21:52 +0100 <p>This blog was written by Kate Miller of Western Michigan University and the Paper Technology Foundation</p> U.S. Paper and Wood Products Manufacturers Show Significant Progress Toward Sustainability Goals Tue, 15 Jul 2014 18:31:35 +0100 <p>American Forest &amp; Paper Association releases biennial sustainability report</p> Hey Mom and Dad! I planted 70,000 trees! Mon, 14 Jul 2014 14:38:49 +0100 <p>College students and many others have likely planted millions of trees as part of the renewable and sustainable forest cycle.</p> Tembec Joins Two Sides Wed, 09 Jul 2014 20:07:00 +0100 <p>Two Sides North America Press Release</p> Electronic Output Solutions Joins Two Sides Mon, 07 Jul 2014 12:27:09 +0100 <p>Two Sides North America Press Release</p> Edward Enterprises Joins Two Sides Mon, 07 Jul 2014 12:12:41 +0100 <p>Two Sides North America Press Release</p> UN: World's forests fundamental to human well-being Mon, 30 Jun 2014 20:51:26 +0100 <p>A senior UN official has described the world&#39;s forests as &quot;fundamental&quot; to human well-being and survival.</p> Forest Certification Innovation Summit Mon, 30 Jun 2014 20:35:01 +0100 <p>Summit Leads to Productive Dialogue and Unique Takeaways</p> I wanted a cool, green job so I chose to work in the paper industry Mon, 30 Jun 2014 19:48:23 +0100 <p>It&#39;s time to stand up and talk about everything that&#39;s cool with the paper and print community.</p> Investing in forests reduces megafires and saves millions Mon, 30 Jun 2014 18:33:00 +0100 <p>A new study finds investing in proactive forest management activities can save up to three times the cost of future fires, reduce high-severity fire by up to 75 percent, and bring added benefits for people, water, and wildlife.</p> Print Panther Inc. Joins Two Sides Mon, 30 Jun 2014 15:21:35 +0100 <p>Two Sides North America Press Release</p> 'I decide how I receive’ Sun, 29 Jun 2014 07:17:50 +0100 <p>The Spanish Government makes paper bills the default choice:&nbsp; charging for paper bills is illegal and consumers must give consent to go digital.</p> Are We Running Out of Recycled Fiber? Sat, 28 Jun 2014 12:47:08 +0100 <p>As recovery rates approach the ceiling, near-future global fiber shortages could develop</p> Recycled Paper Packaging Market to Grow to $139B by 2018$139B-by-2018 Wed, 25 Jun 2014 19:30:39 +0100 <p>A new sustainable packaging report from Smithers Pira pegs the growth of the recycled paper packaging market at 5% through 2018, but will demand exceed supply?</p>$139B-by-2018#4129 Pulp and Paper Research and Education Alliance Joins Two Sides Wed, 25 Jun 2014 13:51:18 +0100 <p>Two Sides North America Press Release</p> NAFO Statement: Supreme Court Decision in Utility Air Regulatory Group v. EPA Tue, 24 Jun 2014 18:09:14 +0100 <p>In light of the recent Supreme Court decision, the National Alliance of Forest Owners (NAFO) calls for the US EPA to implement a clear policy to affirm that biomass is a low-carbon renewable energy solution.&nbsp;</p> Environmental Validation: Make 'Green' Claims and Do It Well Wed, 18 Jun 2014 18:51:14 +0100 <p>Anyone can make &ldquo;green&rdquo; claims, but what do we have to back them up?</p> Graphic Design USA Joins Two Sides Wed, 18 Jun 2014 14:40:56 +0100 Trees and Paper - Part 2: An Overview of Environmental Considerations Thu, 05 Jun 2014 20:21:03 +0100 <p>An overview of how forests can be managed in a professional and environmentally sensitive manner.</p> Sprint: a great example of openness and transparency when it comes to paper and sustainability Thu, 05 Jun 2014 17:14:43 +0100 Cascades Fine Papers Group Joins Two Sides Fri, 30 May 2014 15:56:12 +0100 <p>Two Sides North America Press Release</p> Environmental Paper Assessment Tool (EPAT) Updates Fri, 30 May 2014 15:03:05 +0100 <p>GreenBlue recently completed the first phase developing an EPAT prototype.</p> Paper or Electronic? Sprint Recognizes the Value of Paper in Today’s Business World Fri, 30 May 2014 14:39:25 +0100 <p>Interview of Sprint&rsquo;s Alan Anglyn, Director &ndash; IT Care &amp; Billing Services Business Management by Phil Riebel, President - Two Sides North America</p> Kansas County Returning to Paper Ballots Tue, 27 May 2014 15:26:49 +0100 <p><strong>The trend with elections is now returning back to paper.</strong></p> Two Sides: Why Print and Paper are Part of an Eco-Friendly Future Fri, 23 May 2014 23:21:21 +0100 <p><strong>Guest post from Two Sides on the Print and Beyond Blog.</strong></p> Why Print and Paper are part of an eco-friendly future Fri, 23 May 2014 03:02:15 +0100 test Fri, 16 May 2014 11:03:16 +0100 <p>erqgf</p> The Power of Paper Thu, 15 May 2014 21:59:31 +0100 <p><strong>The digital revolution is leading to a paperless world. Well, that&#39;s the received wisdom. In fact, says Alexander Monro, after 2,000 years, paper&#39;s power is merely evolving.</strong></p> Two Sides Launches Engaging New Website Wed, 14 May 2014 21:16:13 +0100 <p><strong>The newly redesigned Two Sides website makes it easy for site visitors to find the information they need.</strong></p> An Earth Day reminder about why print and paper can be environmentally sustainable Wed, 14 May 2014 17:46:06 +0100 <p>April 22, 2014&nbsp;</p> Ricoh Joins Two Sides Mon, 12 May 2014 15:37:26 +0100 <p><strong>Ricoh, one of the Global 100 most sustainable companies, has become a member of Two Sides.</strong></p> test Fri, 09 May 2014 16:11:56 +0100 <p>gtgt</p> pam Fri, 09 May 2014 13:57:00 +0100 <p>erger</p> Two Sides sends open letter to Governor Pat Quinn of Illinois in response to Earth Week paperless initiative Sun, 04 May 2014 15:59:00 +0100 <p><strong>An open letter has been sent to Governor Pat Quinn - State of Illinois to highlight Two Sides&#39; concerns regarding statements made about going paperless and promoting electronic communications as environmentally preferable to print and paper.</strong></p> Ricoh Joins Two Sides Sat, 03 May 2014 15:37:26 +0100 <p><strong>Ricoh, one of the Global 100 most sustainable companies, has become a member of Two Sides.</strong></p> Why the Smart Reading Device of the Future may be ... Paper Fri, 02 May 2014 21:08:29 +0100 <p><strong>In a world of screen ubiquity, many people still prefer to do their serious reading on paper.</strong></p> test to del Fri, 25 Apr 2014 15:03:15 +0100 <p>strapline</p> Paper industry, advocates win back some Social Security earnings statements Fri, 25 Apr 2014 14:23:08 +0100 Test with Phil Fri, 25 Apr 2014 13:27:08 +0100 <p>April 25th 2014</p> An Earth Day reminder about why print and paper can be environmentally sustainable Tue, 22 Apr 2014 16:39:22 +0100 Two Sides replies to a recent article about its Environmental Claims Campaign Wed, 16 Apr 2014 08:55:56 +0100 <p>July 17, 2012 -&nbsp;Two Sides replies to a recent article about its Environmental Claims Campaign in Triple&nbsp;Pundit</p> <p style="margin-left:0px; margin-right:0px">&nbsp;</p> Two Sides replies to a recent article about its Environmental Claims Campaign Wed, 16 Apr 2014 08:51:09 +0100 <p>July 17, 2012 -&nbsp;Two Sides replies to a recent article about its Environmental Claims Campaign in Triple&nbsp;Pundit</p> <p style="margin-left:0px; margin-right:0px">&nbsp;</p> A response to “paperless” environmental claims Tue, 15 Apr 2014 22:09:39 +0100 <p>February 15, 2012</p> Trees and Paper - Part 1: The Economic Perspective Mon, 14 Apr 2014 15:46:00 +0100 Forest or Farm: It's all in the perspective Mon, 14 Apr 2014 15:38:00 +0100 <p><strong>An illustration of the relative environmental impacts of a number of major natural materials over a 100-year period.</strong></p> More wood construction can slash global reliance on fossil fuels Mon, 14 Apr 2014 15:26:00 +0100 <p><strong>A Yale University-led study has found that using more wood and less steel and concrete in building and bridge construction would substantially reduce global carbon dioxide emissions and fossil fuel consumption.</strong></p> test 1 Mon, 14 Apr 2014 10:16:23 +0100 Trees and Paper - Part 1: The Economic Perspective Mon, 14 Apr 2014 03:20:23 +0100 Two Sides Launches in Brazil! Wed, 09 Apr 2014 12:45:00 +0100 <p><strong>42 associations unite to support the launch of the Two Sides initiative in Brazil.</strong></p> Pulp and Paper Safety Association Joins Two Sides Thu, 03 Apr 2014 15:03:00 +0100 <p>PPSA is a non-profit, non-political, international organization, devoted to the continuous improvement of safety throughout all aspects of the paper industry.</p> CCG Marketing Solutions Joins Two Sides Thu, 03 Apr 2014 12:10:00 +0100 <p>CCG is a leader in providing powerful turnkey, data intensive fulfillment and marketing programs.</p> Sentinel Printing Joins Two Sides Tue, 01 Apr 2014 12:24:00 +0100 <p>Sentinel Printing has more than 150 years of technological innovation, generational print production knowledge and experience to draw upon in the world of print.</p> Handwriting Helps the Brain Function Mon, 31 Mar 2014 13:30:30 +0100 Marketing With Print Is Greener Than You Think Mon, 31 Mar 2014 00:00:00 +0100 <p>Think print marketing collateral and an eco-friendly business aren&#39;t compatible? Think again.</p> Glatfelter Joins Two Sides in Promoting the Sustainability of Paper Thu, 20 Mar 2014 17:20:00 +0000 <p>Glatfelter is a global supplier of specialty papers and fiber-based engineered materials, offering innovation, technical expertise and world-class service.</p> Port Hawkesbury Paper Joins Two Sides Thu, 20 Mar 2014 16:55:00 +0000 <p>Port Hawkesbury Paper, located in Port Hawkesbury, Nova Scotia, is a competitive producer of super-calendered paper and ships to customers throughout North America and around the world.</p> Allied Organizations Play a Major Role in the Success of Two Sides Fri, 14 Mar 2014 14:34:00 +0000 <p>Two Sides collaborates with many Allied Organizations to further the understanding of why print and paper can be a versatile and sustainable communications medium.</p> Three reasons why it's time to get the policy right on biomass energy carbon accounting Fri, 14 Mar 2014 14:17:00 +0000 <p>The EPA should complete its rulemaking on carbon accounting for biomass.</p> A Renaissance for Print, or is Flat Just the New Fri, 14 Mar 2014 13:58:00 +0000 <p>Interesting discussion about our preference for print media versus digital media.</p> Allied Organizations Play a Major Role in the Success of Two Sides Thu, 13 Mar 2014 13:10:29 +0000 <p>March 13, 2014</p> Over Half of U.S. Newspaper Readers Prefer Print Mon, 10 Mar 2014 15:54:00 +0000 <p>Fifty-five percent of U.S. newspaper readers consume their local paper in print only.</p> Fox Valley Technical College Joins Two Sides Mon, 10 Mar 2014 13:44:00 +0000 <p>Fox Valley Technical College provides high-quality education and training in many programs including Printing and Publishing.</p> GAM Graphics and Marketing Joins Two Sides Mon, 10 Mar 2014 13:15:00 +0000 <p>Located in Sterling, VA, GAM Graphics and Marketing is a full service marketing firm that focuses on amplifying their clients messages through strategic marketing and top notch creative services.</p> U.S. Paper Industry Gets an Unexpected Boost Fri, 07 Mar 2014 14:50:00 +0000 <p>Americans renew their relationship with paper, buying expensive stock for photo-based cards and albums.</p> Students Prefer Print Tue, 04 Mar 2014 17:01:00 +0000 <p>New Study Reveals College Students Prefer Printed Textbooks Over E-Books</p> Paper mills find new ways to survive Tue, 04 Mar 2014 16:00:00 +0000 <p>An old-line industry hangs on in the digital era by finding specialized uses for its products</p> The Risks Associated with Life Cycle Assessments Mon, 03 Mar 2014 20:49:00 +0000 <p>Life Cycle Assessments are often used to support environmental arguments. But there are risks, warns a new article from Two Sides.</p> PaperBoy paper wine bottle a U.S. first Sat, 01 Mar 2014 21:02:00 +0000 <p>Winemaker Truett-Hurst launches a fully recyclable, molded-pulp wine bottle to appeal to eco-conscious, on-the-go wine lovers, selling a quarter-million bottles in the first 60 days.</p> New forest watch initiative will assure buyers with reliable information on forest management Fri, 28 Feb 2014 20:45:00 +0000 <p>More than 40 partners launch near-real time forest monitoring system.</p> Newsweek Returning as a Boutique Print Product Fri, 28 Feb 2014 16:51:00 +0000 <p>Copies of Newsweek will once again hit newsstands.</p> Ink On Paper: Taking notes with pen and paper boosts memory and ability to understand Thu, 27 Feb 2014 16:28:00 +0000 <p>Some notes on note taking on paper versus on a keyboard.</p> NPES Releases Updated Landmark World-Wide Market for Print Study Wed, 26 Feb 2014 17:02:00 +0000 <p>According to the study, total world print revenue is projected to grow 8 percent, up from $584 in 2011, to $668 (U.S. $billion) in 2017.</p> How our Smartphones, Tablets and Laptops are Linked to Corruption and Civil Unrest Tue, 25 Feb 2014 12:28:41 +0000 Is Digital Really Greener than Paper? Tue, 25 Feb 2014 10:33:00 +0000 <p>The paper industry is challenging the assumption that digital marketing is more environmentally friendly than paper.</p> The Value of Print: A Letter to Marketing Managers. Mon, 24 Feb 2014 20:33:00 +0000 <p>Print and paper will always be opened if designed to meet the requirements of the recipient.</p> Perez Trading Company Joins Two Sides Mon, 24 Feb 2014 13:42:00 +0000 <p>Perez Trading is one of the most experienced and recognized international marketers of paper, paperboard, and graphic arts equipment to Latin America, the Caribbean and southeastern United States.</p> The Paper Industry is Lobbying against a Paperless Government - And it has a Point Mon, 24 Feb 2014 13:00:00 +0000 <p>People who comprise a large percentage of those receiving government support are also those least likely to have the electronic systems needed to accept electronic payments and statements.</p> Signing Day: The Hot Fad in Recruiting Is the Handwritten Letter Sun, 23 Feb 2014 18:31:00 +0000 <p>As College Football&#39;s Signing Day Arrives, Low-Tech Recruiting Techniques Are Still Key</p> There is a lot to love about print, ask any digital media pro Sat, 22 Feb 2014 20:55:00 +0000 <p>Digital media folks know that print is a great platform.</p> Future solar cells could be made from wood fibers Thu, 20 Feb 2014 18:28:00 +0000 <p>The one downside to solar technologies is what materials are used to make them.</p> DreamWorks Turns New Page with Publishing Division Thu, 20 Feb 2014 18:25:00 +0000 <p>First batch of DreamWorks Press titles will launch in time for the 2014 holiday season.</p> Print Coupons Top Digital Among Moms Wed, 12 Feb 2014 16:51:00 +0000 <p>Print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.</p> New Two Sides Fact Sheets Set the Record Straight Tue, 11 Feb 2014 18:21:00 +0000 <p>When it comes to the sustainability of the Graphic Communications Value Chain, it&#39;s important to separate verifiable facts from opinions and misleading information.</p> New Two Sides Fact Sheets Set the Record Straight Tue, 11 Feb 2014 12:22:09 +0000 How Our Smartphones, Tablets and Laptops are Linked to Corruption and Civil Unrest Mon, 10 Feb 2014 18:15:00 +0000 <p>Electronic devices make our lives better in many ways. However, when we look deeply at their life cycle, it can sometimes raise more questions than it answers.</p> Paper Check-off Program Now A Reality With Publishing Of Final Rule Fri, 07 Feb 2014 22:46:00 +0000 <p>The final rule was published by the U.S. Department of Agriculture (USDA).</p> A Must Read Series: The Link Between Paper and Sustainable Forestry Wed, 05 Feb 2014 22:50:00 +0000 This is a great resource for professionals in the Graphic Communications Value Chain who want to share facts and figures, and dispel ?greenwashing? myths about print and paper. Consumers for Paper Options Applauds Congressional Efforts to Restore Access to Paper Social Security Statements Wed, 05 Feb 2014 22:36:00 +0000 <p>Government funding package directs social security administration to begin restoring mailed social security earnings statements.</p> Ready to Bust Some Myths about Print and Paper? Check out our new Two Sides Video Wed, 05 Feb 2014 12:19:32 +0000 <p>February 5, 2014</p> Infographic: Print Books are Far From Dead Sat, 01 Feb 2014 13:44:00 +0000 <p>A new infographic reveals some statistics about the plateauing of e-books and the triumph of hardcover sales that should warm the hearts of bibliophiles.</p> Print Starts to Settle Into Its Niches Fri, 31 Jan 2014 17:17:00 +0000 <p>At a time when e-book sales seem to be flattening, there is something to be learned from Kevin Kelly&#39;s self-published print catalog, a collection of reviews accrued from a website over the years.</p> Dispelling the Whole Tree Myth: How a Harvested Tree is Used Fri, 31 Jan 2014 16:33:00 +0000 <p>Infographic illustrating the use of trees in manufacturing wood, paper and energy products.</p> E-Waste & Children: How It Is Harming Future Generations Fri, 31 Jan 2014 16:18:00 +0000 <p>Concern has been expressed on the harmful impact of e-waste on children.</p> Predictions for the Environment in 2014 Fri, 31 Jan 2014 13:27:00 +0000 <p>Important trends and milestones anticipated.</p> A Must Read Series: The Link Between Paper and Sustainable Forestry Thu, 30 Jan 2014 18:26:00 +0000 <p>Six highly informative articles conveying the positive attributes of print, paper, and forest products with a special focus on certification and sustainability.</p> A car that's built with - and runs on - wood Thu, 30 Jan 2014 14:03:00 +0000 <p>Finish pulp &amp; paper company UPM has built a street-legal car, completely from wood!</p> World's 100 Most Sustainable Companies Announced Thu, 30 Jan 2014 13:52:00 +0000 <p>North American firms hold 31 of the 100 spots.</p> Developing World Overtakes the U.S. in e-waste Thu, 30 Jan 2014 13:32:00 +0000 <p>Emerging countries are throwing out more electronics than the U.S.</p> A Must Read Series: The Link Between Paper and Sustainable Forestry Wed, 29 Jan 2014 12:14:52 +0000 <p>January 29, 2014</p> More than 20 leading U.S. companies remove anti paper green claims Fri, 17 Jan 2014 22:22:00 +0000 <p><strong>Two Sides U.S. educational campaign successfully corrects greenwashing related to print and paper products.</strong></p> SFI Investment in Forest Research Strengthens Conservation: Nonprofit group supports sustainable forestry Thu, 16 Jan 2014 17:13:00 +0000 <p>SFI opened its 2014 RFP for the Conservation and Community Partnerships Grant Program.</p> Sustainable Forestry Initiative (SFI) Reaches Out to Thousands to Improve Forestry Standard Wed, 15 Jan 2014 17:21:00 +0000 <p>SFI has invited nearly 10,000 stakeholders to submit comments on the draft SFI 2015-2019 Standard.</p> Laser Print Plus Joins Two Sides Wed, 08 Jan 2014 16:58:00 +0000 <p>Laser Print Plus ( provides a full range of printing, mailing and fulfillment services ranging from graphic design and data processing to printing and delivery of electronic and printed materials. Founded in 1994 the company produces about 3 million mail pieces per month for customers in a range of industries including financial, government, utility, retail, medical and insurance at facilities in Columbia SC, and Thomasville, NC.</p> Can paper bills be more cost-effective than e-bills? Tue, 07 Jan 2014 12:10:39 +0000 Real Books Spark As E-Book Sales Flatten Fri, 03 Jan 2014 17:11:00 +0000 <p>According to a new study, despite their perceived popularity, 60 percent of e-books downloaded are never read in the US.</p> New Research Reveals Unexpected Positive Outlook for the Printed Book, due to Love of the Medium Thu, 19 Dec 2013 21:32:00 +0000 <p>The future of the books industry depends heavily on print; three out of five eBooks downloaded are never read.</p> A heartfelt "THANKS" from Two Sides U.S. to our supporters in 2013! Thu, 19 Dec 2013 01:29:00 +0000 <p>2013 has been another great year for us thanks to our member companies, allied organizations, partners, our many volunteers and, of course, the Two Sides team that do much of the day-to-day work. This alliance is helping us fulfill our mission which, we believe, is essential to all of us who use print and paper products everyday, and the millions who work in the print and paper value chain.</p> A heartfelt “THANKS” from Two Sides U.S. to our supporters in 2013! Wed, 18 Dec 2013 12:07:24 +0000 <p>December 18, 2013</p> Roll On the Green Revolution Tue, 10 Dec 2013 17:18:00 +0000 <p>European pulp and paper companies look to slash their emissions through technological change.</p> How to Design a Service-Oriented Billing Statement Mon, 09 Dec 2013 21:40:00 +0000 <p>Effective, timely revenue collection is vital to running a successful business. Even in today&#39;s increasingly digital world, for businesses that rely on deferred billing, the engine that drives revenue collection is still usually bill print and mail.</p> Can Paper Bills Be More Cost-Effective than E-bills? Mon, 09 Dec 2013 20:13:00 +0000 <p>According to Natur-Energi CFO Gert Lund Storgaard, &#39;Liquidity is a vital success factor in a new and fast growing company, and we will continue to send physical invoices to new customers for this reason.&#39;</p> A Paperless Society? Not So Fast Mon, 09 Dec 2013 18:37:00 +0000 <p>Paper hasn&#39;t been displaced by the digital revolution. Predictions of a paperless society have been bandied about for close to half a century, driven by an unbridled faith that technology would eliminate the need for something as old-fashioned as record-keeping on pulverized cellulose.</p> VA Paperless Claims System Mon, 09 Dec 2013 18:33:00 +0000 <p>The Veterans Affairs Department&#39;s $491 million paperless claims processing system frustrates examiners with &quot;spontaneous system shutdowns,&quot; Sondra McCauley, VA deputy assistant inspector general for audits and evaluations, told a hearing of the House VA Committee.</p> US firm sued after link to allegedly illegal Russian logging Mon, 09 Dec 2013 18:07:00 +0000 <p>A major US wood flooring chain is being sued over business practices that allegedly included the illegal purchase of lumber from protected forests in the Russian Far East, the Virginia Gazette has reported.</p> The Allure of the Print Book Mon, 09 Dec 2013 17:15:00 +0000 <p>When asked which media teens preferred in physical form, over 60 percent of girls and boys aged 16 to 24-years-old said physical books.</p> Keeping Paper Options for All Mon, 09 Dec 2013 16:58:00 +0000 <p>In today&#39;s edition of Roll Call, Rep. Sean Duffy and Rep. Michael Michaud released a joint Op-Ed on the importance of paper options when it comes to the government and the needs of Americans, especially our nation&#39;s senior citizens.</p> Newsweek's Long, Strange Return to Print Mon, 09 Dec 2013 16:53:00 +0000 <p>Newsweek&#39;s return to print is the latest development in an odd timeline for the once-storied magazine. Turning back to print, less than a year after publishing what it said would be its final issue, shouldn&#39;t come as a surprise.</p> Printing Industries of America Applauds Passage of the Innovation Act of 2013 Mon, 09 Dec 2013 16:40:00 +0000 <p>Michael Makin, President &amp; CEO of Printing Industries of America made the following statement regarding the passage of the Innovation Act: &quot;The future of print depends heavily on innovation and technology. Therefore, America&#39;s printing and graphic communications industry applauds the U.S. House of Representatives for demonstrating its strong support for rooting out the &#39;patent trolls&#39; so that printers large and small have the freedom to redefine print through technology while doing what print has always done best: creating jobs.&quot;</p> Please Hand Me the Paper so I can Relax Fri, 06 Dec 2013 20:21:00 +0000 <p>For your information (FYI) a recent survey stated more people get their news from the Internet than from newspapers and more ad dollars went to online outlets than to newspapers.</p> Continuing a Commitment to Transparency - The Paper Trail Estimator Adds Six Additional Domtar Products Thu, 05 Dec 2013 14:57:00 +0000 <p>Domtar Corporation today announced the fifth update to its award-winning site, The Paper Trail since the debut of this groundbreaking tool in June 2011.</p> Federal Efforts to go Paperless Ignore Seniors' Needs and Digital Divide: Commentary Tue, 03 Dec 2013 21:55:00 +0000 <p>It&#39;s difficult for many of us to imagine a world without the benefits of technology. As mobile providers revolutionize our daily lives with each new gadget and companies tout the simplicity of e-commerce and social networking, it&#39;s all too easy to forget that this technology is simply not accessible for millions of Americans, especially seniors.</p> Scientific American: Why the Brain Prefers Paper Mon, 02 Dec 2013 18:39:00 +0000 <p>There is good news for those who enjoy paper and print! An article in the recent November 2013 issue of Scientific American magazine clearly supports what we already know: most people understand and remember text better when read on paper rather than a screen. According to the article, while e-readers and tablets are becoming more popular as these technologies improve, reading on paper has many advantages.</p> Financial Statement Services Inc. Joins Two Sides Mon, 02 Dec 2013 13:38:00 +0000 <p>Financial Statement Services Inc. (FSSI) ( is a full-service print and mail leader specializing in the design/redesign, production and delivery of high-impact statements, letters, invoices, digital color mailers and other time-critical customer communications.</p> Scientific American: Why the Brain Prefers Paper Mon, 02 Dec 2013 12:01:28 +0000 <p>December 2, 2013</p> Why is Adding Print & Mail to Your Campaigns Important? Sat, 30 Nov 2013 17:03:00 +0000 <p>Some may be asking, &quot;Why would I want print and mail cards when email is free?&quot; This is a valid question. Below you&#39;ll find some valuable information about how to integrate direct mail into your marketing strategy.</p> Cosmo Editor Joanna Coles: Consumers Will Never Fully Give Up Print Fri, 29 Nov 2013 17:50:00 +0000 <p>Joanna Coles absolutely loves the fast pace of digital and social media, but also appreciates the care and the storytelling that goes into the monthly magazine, which is a different experience.</p> Google is Now Bigger than Both the Magazine and Newspaper Industries Fri, 29 Nov 2013 17:44:00 +0000 <p>Google has become so big that sometimes it&#39;s difficult to understand just how big it is. It&#39;s on course to do $60 billion in revenue this year, almost all of that from advertising.</p> New Interactive Tool Helps Track Earth's Forests Fri, 29 Nov 2013 17:21:00 +0000 <p>As carbon emissions build and environmentalists grow more certain of the consequences, scientists have been searching for more precise ways to track the state of Earth&#39;s vast expanses of forest.</p> PEFC International Recognizes Global Leaders Fri, 29 Nov 2013 17:16:00 +0000 <p>The Sustainable Forestry Initiative (SFI) Inc. was recognized this week for the greatest increase in forest certification of the Programme for the Endorsement of Forest Certification (PEFC) national members at the PEFC General Assembly.</p> Books-A-Million unveils book publishing on demand Fri, 29 Nov 2013 17:12:00 +0000 <p>You&#39;ve heard of bookstores, you&#39;ve heard of vending machines. But have you heard of a vending machine that churns out books? A Birmingham company is introducing something that essentially does just that.</p> In Favour of Paper Fri, 29 Nov 2013 17:02:00 +0000 <p>Bruce Mau Design is a young, hip, digitally savvy agency. And yet, everywhere you look in their downtown Toronto office space, you see paper.</p> Magazine Readership Inches Upward Fri, 29 Nov 2013 16:59:00 +0000 <p>Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S. is actually up slightly, according to the latest GfK MRI&#39;s Survey of the American Consumer, which tracks print and digital magazine readership.</p> New UL Standard References SFI as Credible Sustainable Forestry Standard Fri, 29 Nov 2013 16:53:00 +0000 <p>UL Environment, a business unit of Underwriters Laboratories (UL), has issued a new UL Standard (UL 175) for Sanitary Paper Products that specifically includes the Sustainable Forestry Initiative (SFI) among forest certification standards that can be used as evidence that a product meets the &#39;Sustainable Forest Source&#39; or &#39;System for Evidence Sourcing&#39; criteria.</p> Ontario to be first jurisdiction in North America to ban coal Fri, 29 Nov 2013 16:49:00 +0000 <p>Former U.S. Vice-President Al Gore praises Ontario&#39;s climate action as continent&#39;s largest coal plant poised to shut down, part of the largest carbon reduction project in North America.</p> Why Chain of Custody is Still Important Fri, 29 Nov 2013 16:43:00 +0000 <p>What do National Geographic, the Boy Scouts and the White House have in common? They all support the Sustainable Forestry Initiative (SFI).</p> Printed Paper Keyboard to Demo at CES Fri, 29 Nov 2013 16:24:00 +0000 <p>Novalia Ltd. has developed the ability to use standard printing processes and materials, paper, card, plastic, to produce capacitive touch electronic switches.</p> Johnson & Quin Joins Two Sides Tue, 26 Nov 2013 13:46:00 +0000 <p>Johnson &amp; Quin is a full-service provider of direct mail production services and integrated marketing solutions. Whether clients require campaign consulting, full-service direct mail campaigns, or interactive solutions Johnson &amp; Quin offers the latest in data services, security, personalization and production technologies, and integrated marketing solutions.</p> To avoid e-document theft, Russia turns to paper and type Mon, 25 Nov 2013 19:08:00 +0000 <p>Lots of people use paper towels to clean up leaks - but we&#39;ve heard about a way paper is being used to prevent leaks of a much more serious nature.</p> Record Turn Out For Two Sides and Print Power Seminar! Fri, 22 Nov 2013 14:05:00 +0000 <p>The annual Two Sides and Print Power Autumn Seminar, was held at the prestigious &#39;Stationers Hall&#39; in London on Monday 4th November. The full day event brought together leading worldwide expert speakers who shared their impressive knowledge of the print, paper and digital industries in today&#39;s media world.</p> To avoid e-document theft, Russia turns to paper and type Thu, 21 Nov 2013 11:57:24 +0000 <p>November 21, 2013</p> Paper Check Off Referendum Passes With Huge Support Wed, 20 Nov 2013 22:06:00 +0000 <p>Paper and paper-based packaging companies have voted to approve the Paper Check-off promotion program. Companies to be covered by the program participated in the vote, held October 28 to November 8. The U.S. Department of Agriculture (USDA) today announced the results, in which 85 percent of the companies and 95 percent of the industry production of covered grades voting in the referendum approved the program.</p> Seeing the Big Picture: When Paper is Better Than Digital Wed, 20 Nov 2013 15:09:00 +0000 <p>I&#39;ve read many posts discussing whether or not digital is better than paper, and whether computers will one day completely replace the traditional pen (or pencil) and paper.</p> A Funny Thing Happened on the Way to the Funeral of Print Media Wed, 20 Nov 2013 13:50:00 +0000 <p>Web publishers launching print magazines, e-book sales plateauing, slow adoption of tablet magazines, and now a profitable U.S. Postal Service: Whatever happened to the death of print?</p> Is Technology Keeping Us from Learning? Wed, 20 Nov 2013 11:54:01 +0000 <p>November 20, 2013</p> USDA Invests in Research to Convert Beetle-Killed Trees into Renewable Energy Fri, 08 Nov 2013 15:15:00 +0000 <p>The U.S. Department of Agriculture (USDA) today announced it has awarded nearly $10 million to a consortium of academic, industry and government organizations led by Colorado State University (CSU) and their partners to research using insect-killed trees in the Rockies as a sustainable feedstock for bioenergy.</p> Is Technology Keeping Us From Learning? Fri, 08 Nov 2013 15:10:00 +0000 <p>There are many debates today about whether technology is helping or hindering learning. Many school administrators want to be the first to adopt new technology because they feel their schools are being judged as inadequate if they don&#39;t keep up with changing resources.</p> WBCSD Announces Inclusive Approach to Forest Certification Thu, 07 Nov 2013 17:06:00 +0000 <p>The World Business Council for Sustainable Development (WBCSD) released a statement Monday that promotes the expansion of forest certification across the supply chain.</p> 2013 AF&PA Sustainability Award Winners Announced at Annual Meeting Thu, 07 Nov 2013 13:33:00 +0000 <p>The American Forest &amp; Paper Association (AF&amp;PA) presented its 2013 Better Practices, Better Planet 2020 Sustainability Awards at the association&#39;s annual meeting in Charleston, S.C. Designed to recognize exemplary sustainability programs and initiatives in the paper and wood products manufacturing industry, the awards are given based on the merit of entries received across multiple categories.</p> Canon Solutions America, Inc. Joins Two Sides Board Wed, 06 Nov 2013 17:13:00 +0000 <p>Canon Solutions America continues to strengthen its support of the printing industry by joining Two Sides US. Beyond a strategic partnership between the two companies, Eric Hawkinson, Director of Marketing, Production Print Solutions division of Canon Solutions America, has been named to the Board of Two Sides US.</p> Regional Bridal Magazine Finds Success By Marrying Print & Digital Wed, 06 Nov 2013 13:36:00 +0000 <p>In the October issue of Publishing Executive, Bob Sacks cautioned the industry against putting too much stock in the grim industry averages we&#39;re being bombarded with.</p> "The Print Magazine is Thriving and Magazine Circulation Is Very Stable," Says Hearst's Michael Clinton Tue, 05 Nov 2013 14:51:00 +0000 <p>The print magazine is thriving and the circulation of American magazines is very stable, Michael Clinton, President, Marketing and Publishing Director of Hearst Magazines, told Samir &nbsp;&quot;Mr. Magazine &quot; Husni at the Folio: Media Next Conference in New York City Monday Oct. 28.</p> PulpWorks: Molding a Better World with PW-Packs Tue, 05 Nov 2013 13:29:00 +0000 <p>San Rafael, CA-based PulpWorks, Inc. is taking on the ubiquitous blister packaging as a viable, scalable and sustainable alternative. The EPA reported in 2012 that 30 percent of landfill waste is made up of plastic packaging - which equals about 700 million pounds of PVC packaging per year in the United States alone. Five to 10 percent of this can be attributed to blister packs.</p> This video makes it clear! People want a paper option. Mon, 04 Nov 2013 19:04:00 +0000 <p>Kudos to the team at Keep Me Posted for a great video that spells it out...with a British twist!</p> Appleton Coated Invites Entries for 2014 U360 Design Competition Mon, 04 Nov 2013 15:23:00 +0000 <p>U360 is a celebration of the role print plays in today&#39;s marketing mix. U360 embraces excellence in communication, design, and execution of projects. U360 reflects that the judging reflects a more holistic or &#39;all-around&#39; assessment of the project - from concept and writing, imagery and design, and finally quality of print and bindery execution.</p> Global Forest Products Companies Commit to Support Forest Certification Mon, 04 Nov 2013 13:19:00 +0000 <p>Leading companies are committed to support forest certification systems such as PEFC to significantly scale up sustainable forest management, according to a &#39;Leadership Statement on the Value and Future of Forest Certification&#39; released yesterday.</p> Case Study: Direct Mail vs. Email Invoices Fri, 01 Nov 2013 15:38:00 +0000 <p>Certainly one can&#39;t beat the price of sending invoices by email. At least it appears that way, until one captures all the real costs of doing so.</p> Print Renaissance Fri, 01 Nov 2013 14:43:00 +0000 <p>Print is not dead, rather it is being re-discovered as a way to disconnect from the noisy online world and find comfort in the traditional enduring value of the printed page.</p> Bill aims to keep some savings bonds in paper form Fri, 01 Nov 2013 14:40:00 +0000 <p>The U.S. Treasury Department has chipped away at the savings bond program by eliminating its marketing budget, ending a program that allowed employees to buy savings bonds through payroll deductions and also ending over-the-counter sale of treasury bonds in financial institutions.</p> Four Facts that Demonstrate Clean Energy is on the Rise Thu, 31 Oct 2013 22:17:00 +0000 <p>The energy landscape is changing rapidly. Renewables are no longer the cottage industry that they were decades ago. New technology and financing combined with rapidly dropping prices have opened the door to a new age of energy. These four striking facts demonstrate why.</p> Paper and the Untold Sustainable Forestry Story Thu, 31 Oct 2013 21:07:00 +0000 <p>Like most people on our planet, I care about forests. But until recently, I actually knew very little about forests other than how much I enjoy spending time in them.</p> This video makes it clear! People want a paper option. Thu, 31 Oct 2013 11:46:45 +0000 News-on-paper initiative demonstrates the power of paper Wed, 30 Oct 2013 20:17:00 +0000 <p>A Domtar-sponsored news-on-paper initiative putting the latest Associated Press (AP) headlines on restaurant receipts in Washington, D.C. offers further proof that paper has value, the key message in the company&#39;s award-winning &quot;PAPERbecause&quot; advertising campaign.</p> Disney's Futuristic E-Books Powered by Paper Wed, 30 Oct 2013 14:09:00 +0000 <p>Did you think the days of using paper were over? Well with a new technology developed by Disney, we may be using the material for years to come.</p> Retailers to Publishers: Re-Embrace Print Wed, 30 Oct 2013 14:03:00 +0000 <p>I just got back from Distripress Toronto, where about 600 delegates from almost 60 countries met to discuss the state of the business and their place in the business.</p> Paperless Ticket Trend Leaves Unbanked Outside the Gate Wed, 30 Oct 2013 13:57:00 +0000 <p>Swiping a credit card has replaced tearing a ticket stub as the mode of entry to a small but growing number of entertainment events -- from Miley Cyrus concerts to the NCAA Men&#39;s Final Four.</p> Nicholas Basbane's: On Paper Wed, 30 Oct 2013 13:47:00 +0000 <p>Every day, the average American handles an estimated 30 different objects made out of paper. This begs the question, is the &#39;paperless society&#39; we hear so much about as imminent as some people suggest? In a new book, a noted bibliophile seeks to answer this question by exploring how and why paper has become a ubiquitous part of our lives.</p> Markets for Wood Products Tue, 29 Oct 2013 15:35:00 +0000 <p>Wood products, including products from American Tree Farm System (ATFS)-certified lands (a program of AFF), will now be given a fair shot by the General Services Administration (GSA).</p> In central Minnesota, potatoes are pushing out forest land Tue, 29 Oct 2013 15:24:00 +0000 <p>Agriculture is eating into central Minnesota&#39;s forests so aggressively that state regulators and a prominent legislator are sounding the alarm about threats to wildlife habitat and a large, sensitive aquifer that stretches below parts of four counties.</p> $2 paper phone bill fee in CRTC crosshairs: Roseman Mon, 28 Oct 2013 16:46:00 +0000 <p>Big telecom firms in charge $2 to mail statements each month. You may get a break if the broadcast regulator agrees to stamp out these charges.</p> Paperless ticket system delays people heading in to see Keith Urban Mon, 28 Oct 2013 16:42:00 +0000 <p>A paperless ticket system&#39;s malfunction kept several hundred people waiting to get into Sunday night&#39;s Keith Urban concert at the Cajundome.</p> Finally, the First E-Billing Consumer Protection Regulation is a Fact! Thu, 24 Oct 2013 20:53:00 +0100 <p>You by now probably have noticed that something interesting is taking place in Ireland. Yes. That&#39;s it. Ireland has a fierce consumer protection approach lead by ComReg against providers charging their clients for paper bills.</p> Responsible Production and Use of Print and Paper - A New Web Resource by Two Sides US Thu, 24 Oct 2013 14:47:00 +0100 <p>Our new webpage outlines the life cycle of print and paper in more detail and the various ways in which producers and buyers can reduce the environmental impacts of their products. It includes links to the following ten Reference Sheets, which are loaded with examples of topic-specific tools, reports and articles from our member companies, allied organizations and other well-know and credible sources.</p> NewPage Introduces Ed #15 Interactive Print Thu, 24 Oct 2013 01:21:00 +0100 <p>&quot;Ed&quot; is an industry leading educational resource for all things paper, printing and design.</p> The Role of Print in an Omni-Channel World Wed, 23 Oct 2013 19:21:00 +0100 <p>The world of print has been through turbulent times over the last few years as a result of changes in demand. Volumes are down, there has been downward pressure on prices, and whilst we have seen businesses closing excess capacity remains.</p> Open letter to forestry students: 6 changes to the forestry sector that impact your role as a forester today Wed, 23 Oct 2013 16:54:00 +0100 <p>Last Monday (October 13, 2013) I was part of a panel of speakers addressing a crowded room of forestry students at the University of Montana. The event was part of Montana Forest Products Week, which coincides with National Forest Products Week and begins the third Sunday in October each year.</p> 10 Most Bizarre Uses of Paper in History Wed, 23 Oct 2013 15:54:00 +0100 <p>An association of paper historians in the United Kingdom recently estimated there are twenty thousand identifiable uses for paper in the world today, making it a manufactured material of extraordinary application that has lost little of its versatility.</p> PrintMediaCentr Joins Two Sides Tue, 22 Oct 2013 20:04:00 +0100 <p>PrintMediaCentr provides topical information and resources to the global print and integrated marketing community. Features and information include a service directory, event listing, news/blogs, jobs listings, a monthly newsletter and related content and resources.</p> News-on-paper initiative demonstrates the power of paper Tue, 22 Oct 2013 16:31:00 +0100 Meredith's Lacy: Print Still Drives the Model Tue, 22 Oct 2013 13:55:00 +0100 <p>In a workshop sponsored by the Magazine Innovation Center and Publishing Executive, Meredith Corp. CEO Steve Lacy said: &quot;Industry-wide, except in some very vertical publications that create time-sensitive information, [tablet readers are] 2% of the audience. And don&#39;t let anyone fool you with other numbers because it&#39;s not true.&quot;</p> Domtar: How the paper industry overcame the 'sins of its past' Tue, 22 Oct 2013 12:05:00 +0100 <p>Montr&#39;al-based Domtar Corp. brands itself &quot;The Sustainable Paper Company.&quot; It is fast becoming a wood fiber innovation engine using sustainability as the foundation of its business transformation. David Struhs, Domtar&#39;s vice president of sustainability, explains how co-generation, new manufacturing and attention to market niches are some of the ways the company is pursuing this vision.</p> Responsible Production and Use of Print and Paper – A New Web Resource by Two Sides US Tue, 22 Oct 2013 11:41:47 +0100 <p>October 22, 2013&nbsp;</p> Leading Caribbean Printer SCRIP-J Joins Two Sides Mon, 21 Oct 2013 23:17:00 +0100 <p>Located in Laventille, Trinidad &amp;Tobago, SCRIP-J has grown from a modest offset printer to become one of the region&#39;s largest full service print/graphic communications companies.</p> AWA Becomes New Member of Two Sides Mon, 21 Oct 2013 23:08:00 +0100 <p>Alexander Watson Associates (AWA) is a global business-to-business market research, publishing, events and advisory services company focusing on the specialty packaging, coating and converting industries.</p> AF&PA Applauds Congressional Support of Paper Industry Mon, 21 Oct 2013 20:13:00 +0100 <p>The American Forest &amp; Paper Association (AF&amp;PA) applauded U.S. Representatives Michael Michaud (ME-02) and Reid Ribble (WI-08) for creating the new Congressional Paper Caucus.</p> Join the Forest Certification Movement to Meet Your Sustainability Goals Sun, 20 Oct 2013 22:34:00 +0100 <p>Most people treasure healthy forests and want to ensure that they are around for future generations. One of the best ways to do that is to promote responsible management of working forests through a powerful tool called forest certification: providing landowners with a rigorous, science-based standard of responsible forest management and verifying compliance through independent, third-party audits.</p> Two Sides to Launch in South Africa Thu, 17 Oct 2013 15:09:00 +0100 <p>Two Sides, the international campaign that promotes the sustainability of print and paper media, has announced that, in cooperation with Printing SA, The Printing Industries Federation of South Africa, the Two Sides campaign will soon be launching in South Africa.</p> Consolidated Printing Joins Two Sides Wed, 16 Oct 2013 19:56:00 +0100 <p>Consolidated Printing Company, America&#39;s original green printer, is a full-service printing company providing state-of-the-art technology and a holistic system of unique green printing practices.</p> NC State Pulp and Paper Foundation Joins Two Sides Wed, 16 Oct 2013 19:56:00 +0100 <p>NC State&#39;s Pulp and Paper Foundation partners with alumni, corporations, friends and foundations to generate support for the NCSU Paper Science and Engineering Program. Membership gifts to the foundation support scholarships, professorships, academic programs, research, facility and lab improvements and various student programs.</p> Imaging Network Group Joins Two Sides Wed, 16 Oct 2013 19:49:00 +0100 <p>Imaging Network Group, an association for print and electronic service providers, has become a member of Two Sides U.S. it was announced today.</p> Sustainable Forestry Initiative Announces Three New Board Members Representing Broad-ranging Stakeholder Interests Wed, 16 Oct 2013 16:42:00 +0100 <p>Three leaders have been elected to the independent Sustainable Forestry Initiative Inc. Board of Directors, to fill positions in each of its three chambers, Environmental, Social and Economic. &quot;SFI will benefit enormously from the wisdom, perspective and passion these leaders bring to our Board of Directors,&quot; SFI President and CEO Kathy Abusow said.</p> New forest products study shows industry is far from dying, advocates say Wed, 16 Oct 2013 15:05:00 +0100 <p>Maine&#39;s forest products industry contributes $8 billion in total value to the state&#39;s economy, including 38,789 direct and indirect jobs, a new study commissioned by an industry advocacy group shows.</p> The Abomination of Ebooks: They Price People Out of Reading Mon, 14 Oct 2013 15:13:00 +0100 <p>This is not one of those rants about missing the texture, touch, colors, whatever of paper contrasted with the sterility of reading on a tablet. No, the real abomination of ebooks is often overlooked: Some are so ingrained in the product itself that they are hiding in plain sight, while others are well concealed beneath layers of commerce and government.</p> Lumber Company Works to Improve Forest Health Thu, 10 Oct 2013 14:53:00 +0100 <p>A Washington sawmill company hopes a new pilot program will improve management on the national forest in its backyard.</p> Why Tablet Magazines are a Failure Thu, 10 Oct 2013 13:58:00 +0100 <p>Dedicated magazine apps for tablets may look good, but I fear they&#39;re headed straight to oblivion.</p> Restroom Paper Towel Composting Wed, 09 Oct 2013 15:53:00 +0100 <p>In Spring of 2013, Recycling &amp; Solid Waste, Custodial Services, UW Libraries staff, and student group EcoReps collaborated on a pilot to divert restroom paper towels from the garbage into the compost stream.</p> ROI from Print Magazine Ads Well Above Digital, Meredith Finds Wed, 09 Oct 2013 15:49:00 +0100 <p>Households exposed to print magazine advertising campaigns spent significantly more (+3% to +36%) than those consumers not exposed (test vs. control), finds analysis by Nielsen for magazine publisher, Meredith Corp. Meredith&#39;s &quot;ROI Guaranteed&quot; advertising program reports that for the 25 initial brands partaking in the program, which includes Kimberly-Clark and Tyson Foods, the brand ads in their magazines helped produce sales increases of between 3% and 36%.</p> Enhancing Services: Revision of the Administration Fee Policy Wed, 09 Oct 2013 14:58:00 +0100 <p>FSC will be revising its Annual Administration Fee Policy for all certified companies within the FSC system, effective beginning January 2014. The Annual Administration Fee (AAF) was established to support FSC&#39;s core functions, as well as services provided to certificate holders, and has not been adjusted since 2008.</p> Bryan Olmert: Keeping Forestry Sustainable Tue, 08 Oct 2013 18:50:00 +0100 <p>One of many fallacies believed about the timber industry is that it depletes our natural resources. In reality, it is forest owners and tree farmers who have led the push for sustainable practices on our land, keeping our natural resources renewable.</p> Fisher Releases Paper Industry's First Carbon Emissions Database Tue, 08 Oct 2013 13:54:00 +0100 <p>Fisher International has developed what it says is the paper industry&#39;s first carbon emission database and benchmarking resource. The new tool that can analyze paper industry carbon emissions both at micro and marco levels worldwide, according to the paper industry consulting firm.</p> Help Stop the "Go Green - Go Paperless" Bus! Fri, 04 Oct 2013 14:54:00 +0100 <p>Although many of the &quot;save a tree&quot; messages are printed on bills and envelopes, consumers don&#39;t differentiate between different paper products. These messages are a major driver of public perception about all paper and print products.</p> Help Stop the “Go Green – Go Paperless” Bus! Wed, 02 Oct 2013 11:37:45 +0100 <p>October 2, 2013</p> How Recycling Bias Affects What You Toss Where Mon, 30 Sep 2013 23:22:00 +0100 <p>During an experiment, marketing professor Remi Trudel noticed a pattern in what his volunteers were recycling versus throwing in the garbage. He then went through his colleagues&#39; trash and recycling bins at Boston University for more data.</p> The Vital Role of Forests: Carbon, Rain and Food Mon, 30 Sep 2013 14:30:00 +0100 <p>We are coming to a better understanding of the vital role that forests play in the general health of planetary ecosystems. However, alongside our burgeoning awareness, we are also destroying forests in our quest for more land and lumber.</p> McDonald's will ditch polystyrene for paper coffee cups Mon, 30 Sep 2013 14:26:00 +0100 Advocacy group As You Sow scored a noteworthy triumph this week when McDonald's announced that it will replace environmentally destructive polystyrene foam coffee cups with paper cups at the company's 14,000 locations in the U.S. Lumber Liquidators Raided by Federal Agents Mon, 30 Sep 2013 13:58:00 +0100 Lumber Liquidators headquarters and a retail outlet in Richmond, Va. were searched by Federal Authorities. Immigration and Customs Enforcement and Homeland Security Investigations executed a search warrant at the flooring manufacturers company headquarters in Toano, Va. and a nearby retail store. Lumber Liquidators said in a statement the search related to the importation of certain of its wood flooring products. Governor O'Malley Signs Landmark Forest Legislation Mon, 30 Sep 2013 13:16:00 +0100 <p>Governor Martin O&#39;Malley today signed into law first-of-its-kind legislation that amends Maryland&#39;s forest conservation policy to maintain the State&#39;s current 40 percent tree canopy ? a no-net-loss.</p> Deforestation and the Role of Paper Products Fri, 27 Sep 2013 23:57:00 +0100 <p>Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper. Justice is rendered on paper. Rights are guaranteed on paper. Freedoms are declared on paper.</p> Sappi Fine Paper North America Launches Sappi etc. Microsite Thu, 26 Sep 2013 17:12:00 +0100 <p>Sappi Fine Paper North America announced today the launch of its Sappi etc. microsite, an online educational platform providing access to more than a century&#39;s worth of rare historical documents, detailed case studies and expert technical advice as a part of the company&#39;s Education, Training and Consulting (etc) program.</p> Why E-Commerce Companies Are Creating Catalogs Thu, 26 Sep 2013 14:47:00 +0100 In the age of digital media, where consumers are plugged in, tuned out and engaging in high-speed comparison-shopping at the click of a mouse, ecommerce and social media is fresh and exciting while traditional print catalogs are un-responsive, costly and old-school, right? So why are ecomms hopping on the catalog bandwagon at a rapid clip? I love digital, but sometimes paper is just better Wed, 25 Sep 2013 18:25:00 +0100 <p>On my last trip overseas I decided to print out my boarding pass. I know, there are lots of ways to board digitally. I can show my QR-Code boarding pass thingy and scan it myself at the counter.</p> US House backs bill to boost logging in national forests Wed, 25 Sep 2013 16:31:00 +0100 <p>The Republican-controlled House approved a bill to sharply increase logging in national forests Sept. 20 - a measure the GOP said would create jobs in rural communities and help reduce wildfires that have devastated the West. The bill also would add hundreds of millions of dollars in revenue from new timber sales while reviving an industry that has shed tens of thousands of jobs in the past three decades.</p> Sappi Turns On Water Blog Tue, 24 Sep 2013 19:39:00 +0100 <p>A new blog launched by Sappi Fine Paper North American aims to inform fishing and boating enthusiasts about their best days to get on Sebago Lake and the Presumpscot River.</p> FTC Green Guides Report Helps Marketers Avoid the Pitfalls of Greenwashing Tue, 24 Sep 2013 19:31:00 +0100 <p>&quot;Greenwashing&quot; is a threat to environmental responsibility. A new report titled &quot;How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides&quot; gives marketers a thorough and illustrative overview of how to avoid the practice and preserve their company&#39;s public image.</p> SFI Forest Partners Program and American Tree Farm System Grow Certification in South Carolina Tue, 24 Sep 2013 19:14:00 +0100 <p>With the support of the Sustainable Forestry Initiative &nbsp;(SFI) Forest Partners (SM) Program, 103,000 acres of land owned by the South Carolina Forestry Commission and Clemson University were recently certified to the SFI and American Tree Farm System standards.</p> TD Bank Reaffirms Commitment to Environment and Sustainability Tue, 24 Sep 2013 17:25:00 +0100 <p>TD Bank, which calls itself &quot;America&#39;s Most Convenient Bank,&quot; has taken the lead on two fronts to reinforce its efforts to support sustainable initiatives. The new areas of focus include urban forestry, forest conservation and community development as a part of the bank&#39;s &quot;TD Forests&quot; program.</p> Reinventing Book Printing Toward a Hybrid Market Tue, 24 Sep 2013 16:54:00 +0100 <p>Even though the physical book market is more unpredictable than ever, &quot;print is here to stay,&quot; declares Stuart Applebaum, spokesman for Penguin Random House. But that doesn&#39;t mean it is business as usual at the country&#39;s largest trade publisher when it comes to its manufacturing strategy.</p> Tree clearing vast, but some timber not making it to market Tue, 24 Sep 2013 16:34:00 +0100 Clearing trees for drill pads, natural gas pipelines, and the power lines, collectively amount to one of the largest clearing of land in the region's history. Yet, few of the felled logs are making it to the skids or the mills because the companies downing them - oil and gas exploration companies and electric utilities - aren't in the wood business. The Going Green Interview: SGP Board Member Theresa Vanna Mon, 23 Sep 2013 17:14:00 +0100 <p>Theresa Vanna is the Business Director, Graphics, for Transilwrap Company Inc., and has been involved with the Sustainable Green Printing (SGP) Partnership since very early in the organization&#39;s life cycle. She is now serving her second term as an SGP board member, and also sits on the SGP&#39;s marcom committee, overseeing the group&#39;s marketing and communications efforts.</p> Tell Your Clients! Data on Affluents Affirms Print Usage Mon, 23 Sep 2013 16:50:00 +0100 <p>2013 Ipsos Affluent Survey is yet another &quot;voice&quot; in the chorus of those affirming the value of traditional print in the role of influencing consumers.</p> Domtar Joins International Call to Follow the Frog Fri, 20 Sep 2013 19:08:00 +0100 <p>Domtar will be joining businesses and individuals around the globe to participate in the Rainforest Alliance&#39;s third annual Follow the Frog Week that kicks off today, September 16, and runs through September 22.</p> SFI Honors National Geographic Society Sustainability Chief Hans Wegner for Lifelong Commitment to the Environment Fri, 20 Sep 2013 19:03:00 +0100 <p>This week, the Sustainable Forestry Initiative (SFI) recognized Hans Wegner, Chief Sustainability Officer of the National Geographic Society, with the SFI President&#39;s Award during its annual conference in San Antonio.</p> SFI Grassroots Network Recognized for Connecting People to Forests Fri, 20 Sep 2013 16:59:00 +0100 <p>From enjoying a walk in the woods to building a home to the clean water and the paper products we use every day, people benefit from forests in countless ways. The Sustainable Forestry Initiative (SFI) presented three SFI Implementation Committees with SFI&#39;s 15th Annual Achievement Award for their efforts to connect communities to sustainable forestry in Maine, Minnesota and Georgia.</p> Two Sides US Announces Eco-graphic Challenge Winner Fri, 20 Sep 2013 00:51:00 +0100 <p>Florida Graphic Design Professional Receives $2,500 Prize.</p> UPM renews it's world-class position in the Dow Jones Sustainability Index Wed, 18 Sep 2013 22:23:00 +0100 <p>UPM has again been named among the world&#39;s sustainability leaders. The company has retained its position in both the Dow Jones European and World Sustainability Indices (DJSI) for 2013-2014.</p> Paper Vs. Pixel Wed, 18 Sep 2013 15:23:00 +0100 <p>Gutenberg we know. But what of the eunuch Cai Lun? A well-educated, studious young man, a close aide to the Emperor Hedi in the Chinese imperial court of the Eastern Han Dynasty, Cai invented paper one fateful day in the year 105 A.D.</p> Two Sides contests new report which claims that the UK Government could save &pound;70 billion by going paperless Wed, 18 Sep 2013 15:13:00 +0100 <p>Two Sides responds to Mr. Chris Yiu, Head of Digital Government for independent charity &#39;Policy Exchange&#39;, with copies to Ministers and Civil Servants, following the report, &#39;Smarter, Better, Faster, Stronger&#39; published on Monday 2nd September 2013.</p> Power plant to run on Wisconsin biomass Tue, 17 Sep 2013 16:01:00 +0100 <p>At the newest power plant in Wisconsin, fuel will come from close to home. Unlike coal, which is brought in by train from Wyoming and Appalachia, biomass will be culled from the sawmills and forests of northern Wisconsin.</p> Can Wheat Straw Paper Really Save Forests? Tue, 17 Sep 2013 15:00:00 +0100 <p>Earlier this summer fellow 3p writer RP Siegel covered the launch of Step Forward Paper, a printer paper made of 80 percent wheat straw - the rest is traditional tree pulp - available at Staples.</p> Can GMO Trees Save Our Forests? Tue, 17 Sep 2013 14:22:00 +0100 <p>In late May, forest biologists, geneticists, and forestry industry officials from across the world gathered at the Marriott Renaissance Hotel in Asheville, North Carolina to discuss ongoing research in tree genetics.</p> Seeing the Forest for the Trees Mon, 16 Sep 2013 18:28:00 +0100 The only way to continue to see the valuable impact that Georgia forests provide to our communities is to ensure healthy markets for forest products. That is why I commend Gov. Nathan Deal for promoting the use of products from Georgia?s responsibly managed forests in state construction ? and calling for equal recognition of all credible forest certification standards, a tool to ensure forest products come from responsibly managed forests. Packers 'First Down for Trees' Program enters fourth season Mon, 16 Sep 2013 18:24:00 +0100 The Green Bay Packers First Downs for Trees program will enter its fourth season this year and is now presented in partnership with two environmentally-conscious companies, SCA and Green Bay Packaging Inc., both which have local manufacturing operations. First Downs for Trees is a cooperative effort with the Packers, the U.S. Forest Service, the Wisconsin Department of Natural Resources and Wisconsin Public Service. The Top Coupon and Deal Source for Digitally Connected Millennials? The Newspaper Fri, 13 Sep 2013 18:34:00 +0100 The results of the Sixth Annual RedPlum? Purse String Survey, which provides insight into Americans and their shopping behaviors, finds Millennials rely more heavily on print for savings than one might expect. Forest Company Partnership to Aid North Carolina's Private Forests; American Tree Farm System; Announces Expansion of Certified Acreage Thu, 12 Sep 2013 15:20:00 +0100 <p>Some of North Carolina&#39;s preeminent forest companies have joined together to support the state&#39;s sustainably managed family-owned forests. Through American Tree Farm System certification, North Carolina&#39;s family forest landowners are better recognized for their stewardship, both on-the-ground and in the marketplace.</p> Sappi Fine Paper Announces Grant Recipients for the 14th Annual Ideas that Matter Program Thu, 12 Sep 2013 14:46:00 +0100 Sappi Fine Paper North America announced today the 11 grant recipients for its 14th annual Ideas that Matter program, the industry's highly respected grant program aimed at helping designers create and implement print projects for charitable causes. Does My Company Need a Sustainable Paper Procurement Policy? Tue, 10 Sep 2013 20:37:00 +0100 As little as 10 years ago, sustainable paper procurement policies were rare - crafted by a few forward-thinking companies that traditionally move ahead of the curve on sustainability issues and companies that were publicly engaged by environmental groups. How times have changed! Does My Company Need a Sustainable Paper Procurement Policy? Thu, 05 Sep 2013 11:32:51 +0100 <p>September 5, 2013</p> Boise Streamlines Shipping by Snubbing Roads for Rail Tue, 03 Sep 2013 14:31:00 +0100 <p>When it comes to logistics, strategies that reduce carbon emissions also reduce transportation costs. Boise, a leading manufacturer of packaging and paper products in the United States, launched two initiatives to do just that -- shift from road to rail transport and make more efficient use of rail transport.</p> A Hundred Bucks Says You Won't Read This Story Sun, 01 Sep 2013 22:40:00 +0100 <p>Unless you&#39;re more of a player than we think you are, that new hundred-dollar bill coming this fall won&#39;t wind up in your pocket very often. But it may be America&#39;s most popular export, the most coveted bill in the world. And the story of the new hundred - still made by hand with ancient tools - is the story of American money itself.</p> SFI and US Endowment for Forestry and Communities Spur Collaboration Among Water Utilities and Forest Landowners to Protect Watersheds Thu, 29 Aug 2013 18:14:00 +0100 A new project managed by the U.S. Endowment for Forestry and Communities (the Endowment), and supported by a grant from the Sustainable Forestry Initiative? (SFI?), will engage forest landowners and water utilities to support innovative ways to promote watershed protection and maintenance on privately owned forest lands. Forest Fast Breaks Highlight Forest Ecology, Sustainable Management Practices and Related Benefits Fri, 23 Aug 2013 18:46:00 +0100, an environmental education website geared towards teachers, students, forestry professionals, and those with a general interest in protecting, managing, and enhancing the natural environment, is pleased to announce the release of its newest resource - Forest Fast Breaks. Paper bashing continues?.. Thu, 22 Aug 2013 22:18:00 +0100 It has been one BIG month for graphic paper bashing. Everywhere I seem to look at the moment paper is coming in for a hard time. Take the latest report from the Association of Magazine Media (MPA) in the US. It has calculated that total consumer magazine ad pages dropped 4.9% in the first half of 2013 compared to 2012, but more worrying than that, major news magazines Time, The Economist, The Atlantic, The Week, and The New Yorker had a combined plummet of 18%! How Can We Knock Down Barriers to U.S. Forest Certification? Mon, 19 Aug 2013 20:50:00 +0100 Everybody pretty much agrees that third-party forest certification is the best tool available for verifying that the wood fiber used to make paper comes from responsibly managed forests. So, why isn?t all the fiber used in U.S. paper products certified? It?s a matter of availability ? there just isn?t enough certified fiber out there. SFI Funds Community-Based Programs to Support Habitat for Humanity, African-American Landowners and More Sun, 18 Aug 2013 19:03:00 +0100 The future of North America's forests is decided by actions taken every day in communities across the U.S. and Canada. To foster such on-the-ground adoption of responsible forestry practices, the Sustainable Forestry Initiative? (SFI?) has awarded grants to seven community-based projects to educate youth and teachers, work with landowners, and support worthy community programs. Laptop losers: Tech actually hindering kids in classrooms Sun, 18 Aug 2013 18:55:00 +0100 <p>Laptops may actually hinder students ability to learn, providing a distraction and even affecting students sitting near their owners, according to a stunning new Canadian report. With laptops and tablet computers pervading the modern classroom, the report suggests that paper and pencil might be less distracting overall.</p> Google measures carbon footprint 'per user' for greater transparency Sat, 17 Aug 2013 19:13:00 +0100 Google has estimated its carbon footprint per user and says it is equivalent, on a monthly basis, to driving a car for one mile. The company believes that in serving an average user, it emits 8g of carbon per day. In making such a calculation, it is assumed that an active Google user is someone who does 25 searches, watches 60 minutes of YouTube a day, has a Gmail account and uses other Google services. Newspaper readers still prefer print Sat, 17 Aug 2013 19:07:00 +0100 <p>More than 96% of newspapers are still read in their physical form rather than online, but decline is inevitable, a study from City University has reported. The study, which examined reading patterns of 12 national newspapers between 2007 and 2011, found that at least 96.7% of newspaper reading was physical rather than on-screen.</p> Sappi, college work for a better-trained workforce Fri, 16 Aug 2013 22:18:00 +0100 <p>Imagine attending Fond du Lac Tribal and Community College for two years and getting a job straight out of school with a starting salary of $60,000. That could become reality for students enrolled in the Electrical Utility Technology program at FDLTCC, thanks to a donation of $50,000 by Sappi Fine Paper North America, and an equal commitment of $50,000 by the college.</p> Go Paperless? Not Just Yet Fri, 16 Aug 2013 19:17:00 +0100 Earlier this summer, our friends at Two Sides conducted a survey of 2,000 consumers to gauge the extent to which they truly want to accede to the requests of their creditors and ?go paperless? in favor of electronic billing. Additional Information on Revised PEFC Chain of Custody Standard Fri, 16 Aug 2013 18:07:00 +0100 In May 2013 PEFC published the revised PEFC Chain of Custody standard, providing companies with an efficient mechanism to demonstrate compliance with EU Timber Regulation (EUTR) requirements. Since its release, PEFC continues to provide additional information material and training to equip companies with comprehensive information about how to implement PEFC Chain of Custody certification and transition from the 2010 standard to the 2013 standard. Recycled or Virgin Fiber? Why We Don't Have To Choose Fri, 16 Aug 2013 18:03:00 +0100 Businesses today are putting an increased emphasis on ?green? procurement, buying materials and supplies that have the lowest net impact on our environment. Paper products have been highly?but not always accurately?examined in this regard, particularly in terms of the relative impact of using virgin wood fiber vs. recycled fiber. End bans, fees on recyclable paper and plastic bags, says industry association Thu, 15 Aug 2013 18:14:00 +0100 The Institute of Scrap Recycling Industries (ISRI) has released a policy on bans and fees for recyclable paper and plastic bags approved during its July Board Meeting. The policy is in response to increased efforts across the country to ban or apply fees to such bags for grocery shopping and other purposes without taking the impacts to the recycling industry into account. How Can We Knock Down Barriers to U.S. Forest Certification? Wed, 14 Aug 2013 11:28:51 +0100 <p>August 14, 2013</p> What ever next, a cycle helmet made out of paper! Fri, 09 Aug 2013 21:16:00 +0100 London art students have designed a bike helmet made from old newspapers to provide cheap and accessible head protection for people using Boris Bikes to navigate the capital. The students, from the Royal College of Art, hope that their disposable and eco-friendly helmets will one day be available in vending machines and shops close to Boris bike stations. An Environmentally Sustainable US Postal Service? Fri, 09 Aug 2013 20:52:00 +0100 The United States Postal Service has a long history of environmental awareness; a history that goes back to Benjamin Franklin, the first Postmaster General appointed by the Continental Congress in 1775. Franklin is known as one of our nation?s first environmentalist. His tradition and concern for the environment continues to this day. Consumers Say they Want Paper Billing Options and Distrust E-bill Greenwashing. Is Corporate America Listening? Fri, 09 Aug 2013 19:48:00 +0100 Any first-year marketing undergrad can tell you that successful selling comes from building trust and listening to customers. So, why are many U.S. banks, telecom companies and utilities turning a deaf ear to the majority of consumers who say getting paper bills and statements is important to them? Deciding What To Shred Thu, 08 Aug 2013 21:22:00 +0100 Have you noticed paper shredding events in your community and thought: ?I?ll just take all the paper in my office or that corner of the spare room to be shredded?? Shredding can help you to dispose of paper documents, while making sure your personal information is secure. But did you know that shredding shortens paper fibers, making them harder to use in recycled products? North American Publishing Company (NAPCO) Joins Two Sides Thu, 08 Aug 2013 19:32:00 +0100 Two Sides today announced that North American Publishing Company (NAPCO) has joined the organization to help promote the responsible production, use and sustainability of print and paper. Consumers Say they Want Paper Billing Options and Distrust E-bill Greenwashing. Is Corporate America Listening? Wed, 07 Aug 2013 11:23:34 +0100 <p>August 7, 2013</p> Monadnock Paper Mills Wins EPA 2013 Environmental Merit Award Sun, 04 Aug 2013 21:30:00 +0100 Family-owned paper company Monadnock Paper Mills has been recognized by the Environmental Protection Agency (EPA) as a recipient of a 2013 Environmental Merit Award for its significant contributions to environmental awareness and problem solving. Do we need legislation to help with recycling efforts? Sat, 03 Aug 2013 21:56:00 +0100 Recently, two separate state laws were passed to support recycling programs for paint and mattresses. These types of laws are known generally as extended producer responsibility (EPR) legislation, wherein manufacturers are required to pay fees to support recovery and recycling efforts for their products. Effort to establish Cahaba trail gains momentum Thu, 01 Aug 2013 22:21:00 +0100 The Cahaba River Society has joined Alabama Innovative Engine and the Nature Conservancy in Alabama to produce the Cahaba Blueway project, a proposed trail to guide outdoor enthusiasts along the river, bring economic development and raise awareness of the importance of the river. The University of Alabama at Birmingham and Alabama Engine was awarded a $47,820 Sappi Fine Papers Ideas that Matter grant in 2012 to help fund the production of the story-book and video. Paperless society? IDC says not so fast Wed, 31 Jul 2013 16:11:00 +0100 The world is printing less, but the paperless society remains largely a myth as page volume from printers was 2.98 trillion 2012, down 1.5 percent from 3.03 trillion in 2011, according to IDC data. Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads? Wed, 31 Jul 2013 15:58:00 +0100 Talk about a loud poster! Novalia in England has developed a drum-kit poster you can play with your fingertips. The interactive paper works like a touchscreen and produces seven different drum sounds, including cymbals. Fusing traditional media with new technology is becoming a trend. E-Book vs. P-Book Wed, 31 Jul 2013 15:51:00 +0100 When Barnes & Noble announced, a couple of weeks ago, that its Nook division lost almost five hundred million dollars last year and that its C.E.O. was resigning, there was one obvious conclusion: the company was doomed. After all, the Nook was how B. & N. was going to compete with Apple and Amazon, and thrive in a future dominated by e-books. With the Nook?s failure, B. & N. looked like just another business anachronism, a chain of cavernous barns selling piles of outdated merchandise. Who went to a store anymore to buy a physical book? Most U.S. Consumers Want the Option to Receive Paper Bills and Statements Wed, 31 Jul 2013 15:26:00 +0100 <p><strong>72% Agree Print and Paper can be a Sustainable Way to Communicate, according to Two Sides Survey</strong></p> Lewis Paper Joins Two Sides Fri, 26 Jul 2013 18:38:00 +0100 Lewis Paper is a leading wholesale distributor offering fine quality printing papers, janitorial, packaging, specialty products, and break room supplies to businesses, schools, organizations, and printers since 1982. Terry Peters Logging: From humble beginnings to Business of the Year Wed, 24 Jul 2013 17:56:00 +0100 Forty years ago, the Mellen firm that would one day become a model for efficient, environmentally conscious logging began in a very small way, as Terry Peters and his father Howard ?Bud? Peters purchased a Model 208 Timberjack skidder from a dealer in Duluth. Pulp and paper mills' energy efficiency improving Mon, 22 Jul 2013 19:11:00 +0100 A study released this week by the World Resources Institute (WRI) suggests that Midwest pulp and paper mill energy efficiency could be improved, greenhouse gas (GHG) emissions avoided, and money saved by making a few changes in technology and process. We appreciate the study?s focus on energy efficiency and greenhouse gas reduction, as we have made improving purchased energy efficiency and reducing greenhouse gases two of the goals in our industry-wide Better Practices, Better Planet 2020 sustainability initiative. Based on data collected from AF&PA members, pulp and paper mills in the Midwest have a similar profile as those across the nation. From our perspective, the study?s suggested improvements are not as simple as reported. Consumers for Paper Options Applauds Senators for Fighting Discriminatory Payroll Card Fees Sat, 20 Jul 2013 18:25:00 +0100 Advocacy Group also Calls on Lawmakers to Curb Other Govt. & Private Sector Efforts to Forcibly Shift Americans to Digital Services & Information. As the University goes paperless, some employees are left behind Sat, 20 Jul 2013 18:21:00 +0100 University of Minnesota custodian Michael Revier has brought a paper paycheck to the bank for the last 37 years. ?I like handling it,? he said. ?I like going to the bank and depositing it. It?s something I?ve done for years, and I don?t find it to be inconvenient.? In the coming academic year, the University will ramp up its use of electronic employment methods like direct deposit and online job applications. Some employees, like Revier, are apprehensive about the move. Fields and Forests Sat, 20 Jul 2013 17:50:00 +0100 Since the advent of agriculture there has been an economic, social and environmental tension between man?s need for land managed in a highly controlled system for food and industrial crops, and land held in more diverse ecosystems such as forests. Globally, there has been a trend of decreasingly diverse ecosystems, i.e. toward fewer forests and more fields for almost 10,000 years. More recently, there has been a divergent trend between developing countries and developed countries in this regard. That is, forest-agricultural land uses have roughly been in balance in most developed countries (with even some recovery of forest land in some regions) while there has been a continued conversion of forest to agricultural land in many developing countries. The conversion of forests to agriculture is the number one reason for deforestation globally today. Industry Reacts to DC Circuit Court Ruling on Biomass Energy Emissions Thu, 18 Jul 2013 18:59:00 +0100 The U.S. Court of Appeals for the District of Columbia Circuit (DC Circuit) ruled today in the case Center for Biological Diversity v. U.S. Environmental Protection Agency that EPA provided insufficient legal justification to defer greenhouse gas (GHG) regulation of biogenic emissions and vacated the agency?s Deferral Rule. Sold Back to Its Founder, Frommer's to Publish Anew Wed, 17 Jul 2013 19:05:00 +0100 When Google bought the Frommer?s brand of travel guides last August, it was an unlikely union of old and new, of paper and pixels. It didn?t last long. Two Sides Greenwashing Claims Campaign - Progress Report (July 2013) Tue, 16 Jul 2013 17:58:00 +0100 Our success rate is now 21% and has increased 7% since the last report. We increased our number of target cases by 8 companies overall, for a total of 62 to date. Many companies have received a second letter from us and more have responded and removed their claims. Two Sides Greenwashing Claims Campaign – Progress Report (July 2013) Mon, 15 Jul 2013 11:19:55 +0100 <p>July 15, 2013</p> GAO Says No to Ditching Paper Drug Labeling Sun, 14 Jul 2013 19:19:00 +0100 Eliminating paper drug labeling such as package inserts in favor of e-labels could compromise the availability of information for some patients, physicians, and pharmacists, a government study found. Forest Owners Commend House Members for Farm Bill Provisions Promoting Working Forests Sun, 14 Jul 2013 19:13:00 +0100 The National Alliance of Forest Owners (NAFO) today commended forestry leaders in the U.S. House of Representatives for provisions in the Federal Agriculture Reform and Risk Management Act of 2013 (H.R. 2642) preserving forest roads as non-point sources under the federal Clean Water Act (CWA) and otherwise promoting working forests. The legislation passed today by a vote of 216-208. It's a Case of LL Beanwash Sun, 14 Jul 2013 14:19:00 +0100 The L.L. Bean brand used to connote squeaky-clean business practices with a heavy dose of earth friendliness. No more. Americans Oppose Federal Efforts to Shift Citizens to Digital-only Information Sat, 13 Jul 2013 14:40:00 +0100 Consumers for Paper Options (, a coalition advocating for equal access to government services and information, has announced the results of a national poll showing that an overwhelming majority of Americans oppose federal efforts to eliminate paper-based information and services. Two Sides challenges serious EEPN misinformation Sat, 13 Jul 2013 14:35:00 +0100 It has come to the notice of Two Sides that the EEPN, European Environmental Paper Network, who claim to be ?a network of non-profit organizations working together to accelerate social and environmental transformation in the paper industry?, is making claims (EEPN Paper Facts) about the sustainability of the paper and associated industries which either require substantiation or retraction. Spooked by NSA, Russia reverts to paper documents Sat, 13 Jul 2013 14:29:00 +0100 In the wake of recent NSA spy scandals, Russia's Federal Guard Service has decided to revert to using more typewriters and paper documents, Izvestia reports. Commerce Paper Company Joins Two Sides to Help Promote the Sustainability of Print and Paper Thu, 11 Jul 2013 16:13:00 +0100 UK campaign demands "right to choose" paper bills and statements Thu, 11 Jul 2013 14:59:00 +0100 A group of charities, consumer watchdogs and postal operators in the UK has launched a new campaign to stop banks, utilities and telecoms firms forcing their customers to use paperless billing. The "Keep Me Posted" campaign is funded by the three largest postal companies in the UK - Royal Mail, TNT Post and UK Mail Group - with Post Office Ltd also behind the campaign. Paperless unemployment claims system frustrates job seekers, sparks protest in Worcester Thu, 11 Jul 2013 14:54:00 +0100 A $46 million state effort to modernize the unemployment insurance system is causing frustration and anxiety for some unemployed workers who say they're not getting the benefits they're owed and don't know where to turn for help. Two Sides member Prografica calls for industry to defeat anti-print greenwashing Thu, 11 Jul 2013 14:48:00 +0100 Print needs to proactively sell its environmental credentials instead of waiting to respond to false claims, said Prografica chief executive Kerim El Gabaili. The Sydney firm became the 41st member of Two Sides Australia - and El Gabaili said all printers should join the lobby group and help defeat the environmental myths that harm the industry. PEFC and FSC Joint Statement on Proposed New ISO Work Item Thu, 11 Jul 2013 14:44:00 +0100 FSC and PEFC, the two organisations together accounting for some 98% of the world's certified forests and chain of custody certificates, called upon members of the International Organization for Standardization (ISO) to not support a proposal for an ISO standard to be developed for certified forest products as it stands. Company Folders Inc. Joins Two Sides to Help Promote the Sustainability of Print and Paper Wed, 10 Jul 2013 17:16:00 +0100 Company Folders, an innovative custom folder printer and branding company, offers the industry?s largest selection of folders and style options and excellent service. Founded a decade ago, Keego Harbor, Michigan-based Company Folders has worked with thousands of small- to mid-sized organizations to create premium quality folders and other print marketing materials that help customers to showcase their brand and stand out among their competition. Boreal forest: Maine planners stand to learn lessons from Canada's subarctic timberlands Wed, 10 Jul 2013 15:05:00 +0100 Maine's more than 19 million acres of forest face challenges that are showing up in Canadian timberlands, too, including stresses that have decimated several species of migratory songbirds and waterfowl. But the experience unfolding in the far north and responses to it may yield help for complex problems Maine is struggling to resolve, too. Two Sides challenges incorrect 'facts' and exaggerated claims being made by the European Environmental Paper Network (EEPN) Wed, 10 Jul 2013 13:12:00 +0100 Two Sides has published a fully researched report of EEPN?s claims and sets out the real facts behind a sustainable paper and printing industry. Sappi Ideas that Matter 2013 Tue, 09 Jul 2013 15:18:00 +0100 Organized by Sappi Fine Paper North America, Ideas that Matter is an annual, innovative grant program that supports and transforms the creative ideas of designers into a powerful force for social good. Two Sides U.S. Annual Report July 2012 – June 2013 Mon, 08 Jul 2013 11:14:44 +0100 <p>July 8, 2013</p> Print and Paper Are the Patriotic Choices on July the 4th Sun, 07 Jul 2013 15:25:00 +0100 The American economy depends on commercial printing and domestic paper production to maintain its position of global leadership. 8.4 million Americans make a living through mail, print, and paper, but these important engines of job creation are under attack. No need for more gadgets in the classroom Fri, 05 Jul 2013 22:48:00 +0100 When it comes to technology in the classroom, many school principals seem to think more is better. After all, how can they provide students a solid 21st-century education unless they ensure classrooms are fully equipped with the latest technological gadgets? Establishing a Green Identity Fri, 05 Jul 2013 22:03:00 +0100 Becoming more sustainable can provide your shop with additional efficiencies and additional profits. Specialists in wide-format digital print have always enjoyed bragging rights to running businesses somewhat cleaner and greener than traditional print. The fact that digital allows printers to produce only what?s needed in specific quantities while eliminating waste and its environmental impact is what has made it the more environmentally friendly print technology. That?s certainly a good starting point for those who want to live up to current definitions of sustainability. Data Centers Could Run Out Of Space, Power By 2014 Thu, 04 Jul 2013 15:57:00 +0100 Skyrocketing amounts of data create such constant demands that most executives feel some of their organizations? data centers will run out of power, cooling, or space by the end of 2014, according to a study by Siemens, UBM Tech and Information Week Marketing Services. Schumer: Stop the no-paper prescription bill Thu, 04 Jul 2013 15:54:00 +0100 The state?s senior senator visited Finch Paper Monday to outline his plans to stop legislation that could hurt the company?s business and make it more difficult to access information about prescription drugs. E-Waste: The Electronic Age Has A Dark Side! Is Refurbished Electronics The Answer? Thu, 04 Jul 2013 15:45:00 +0100 E- Waste is the fastest-growing component of the waste stream worldwide. In the US alone 130,000 computers and 250,000 cell phones are disposed of each day. Forest landowners need choices, not divisive legal maneuvers Thu, 04 Jul 2013 15:38:00 +0100 Washington?s forestlands are managed under the toughest environmental regulations in the country. On top of that, forestland managers in our state have chosen to work under forest certification systems with specific, stringent standards that must be met to offer forest products in the marketplace with a ?green? label attesting that they come from working forests that are sustainably managed. 9 reasons why print dictionaries are better than online dictionaries Thu, 04 Jul 2013 15:34:00 +0100 There's something so satisfying about the feel of a print dictionary... 1. When you open a dictionary to any two-page spread, you are usually looking up a word. It is usually the case, though, that your eye wanders. Paid via Card, Workers Feel Sting of Fees Wed, 03 Jul 2013 16:00:00 +0100 A growing number of American workers are confronting a frustrating predicament on payday: to get their wages, they must first pay a fee. Usable chairs made entirely out of paper Mon, 01 Jul 2013 16:22:00 +0100 Molo a Vancouver-based design and production firm founded by Stephanie Forsythe and Todd MacAllen, creates furniture, lighting, and room dividers that are all made of paper. 2012 Sustainable Growth Report highlights safest year on record, nearly 85% use of renewable energy, increasing FSC fiber use, decreasing GHG intensity Mon, 01 Jul 2013 16:14:00 +0100 Domtar Corporation today released its 2012 Sustainable Growth Report, providing a Year-1 update on its 2020 sustainable business roadmap. PEFC Welcomes Global Initiative to Combat Deforestation Mon, 01 Jul 2013 16:08:00 +0100 As deforestation rates of tropical forests remain high, major multinational companies, governments, and NGOs came together over the past two days in Jakarta to seek solutions towards reducing tropical deforestation associated with the sourcing of commodities such as palm oil, soy, beef, and paper and pulp. International Paper Announces Significant Progress on 2020 Sustainability Goals Sun, 30 Jun 2013 18:01:00 +0100 International Paper published its 2012 Sustainability Report, revealing progress against its voluntary goals including certified fiber use, greenhouse gas (GHG) emission reductions, and water quality improvement. Private Forest Owners Make Significant Contribution to US Economy, New Report Shows Sun, 30 Jun 2013 16:26:00 +0100 The National Alliance of Forest Owners (NAFO) today released new data confirming the strong value forest owners provide to the U.S. economy. Should grandma still get her checks in the mail? The paper lobby thinks so. Sat, 29 Jun 2013 18:07:00 +0100 Last Wednesday, Sen. Elizabeth Warren (D-Mass.) grilled Treasury officials over something that affects a tiny number of their clients: The right to get their Social Security checks. Like actual paper ones. Global day recognizes importance of forests Fri, 28 Jun 2013 18:32:00 +0100 Forests are vital for our wellbeing, according to United Nations secretary-general Ban Ki-moon. In a message for the first International Day of Forests on March 21, he said forests cover nearly a third of the globe and provide an invaluable variety of social, economic and environmental benefits. American Forest & Paper Association Responds to President Obama's Climate Change Strategy Fri, 28 Jun 2013 18:27:00 +0100 American Forest & Paper Association President and CEO Donna Harman has issued the following statement with regard to President Obama?s climate change strategy announced today. ?New government regulations that threaten to increase the cost of manufacturing without taking into account the economic, social, and environmental contributions provided by our industry should be avoided. We already face additional capital costs of roughly $14 billion from recent and upcoming Clean Air Act rules". Domtar CEO John D. Williams commends President Obama's call for climate action Fri, 28 Jun 2013 18:21:00 +0100 Domtar Corporation (NYSE: UFS) (TSX: UFS) President and CEO John D. Williams offered his support for the Administration's proposal to develop a more certain path for reducing greenhouse gas emissions. Pew Survey Shows Power of Print Fri, 28 Jun 2013 18:15:00 +0100 In its last library-related survey, researchers at the Pew Research Center found that Americans ages 16-29 are heavy technology users?no surprise there. The big surprise, however, is that despite their comfort with technology, most young Americans still read and borrow printed books, and value libraries and library services. Warning: This Anti-Paper Legislation May Have Serious Side Effects Fri, 28 Jun 2013 18:12:00 +0100 We need a safe, reliable system where vital prescription drug information is available to all health care professionals and their patients 24 hours a day, seven days a week. One of the most effective ways to make this happen is for important printed information to accompany a drug through the product distribution system from the manufacturer to the health care professional ? just as it does today. Quebec forestry company suing Greenpeace for 7 million Thu, 27 Jun 2013 18:49:00 +0100 <p>Resolute Forest Products Inc. is suing Greenpeace for $7 million, accusing the environmental group of defamation, malicious falsehood and intentional interference with economic relations.</p> Paperless office still not a reality: HP Thu, 27 Jun 2013 18:44:00 +0100 HP is not worried about the rise of digital reducing the amount of paper printing, according to company officials at the HP World Tour in Beijing. ?Printing keeps increasing, actually,? said Anneliese Olson, HP vice president computing solutions. ?We?ve been talking about [the paperless office] for 15 years.? US Home Internet Devices Suck Enough Energy to Power Silicon Valley Thu, 27 Jun 2013 18:39:00 +0100 Although appliances and consumer electronics are getting more efficient, they still represent about 35 percent of the energy consumed in U.S. homes. Company Announcement: PrintFirm Partners with Two Sides US! Thu, 27 Jun 2013 18:35:00 +0100 Here at PrintFirm we?re passionate about print marketing and design, but neither of these creative outlets would exist without old fashioned paper. Paper and Trees? Thu, 27 Jun 2013 16:16:00 +0100 Today it is common to promote alternate, often nonrenewable materials under the mantra of ?save a tree.? As an example, various organizations as well as producers of competing materials go to great lengths to calculate how many ?trees? go into the production of paper and thus can be saved by switching to their material of choice. A relevant question is whether such estimates of ?tree equivalents? paint an accurate picture of our choices. Two Sides Announces Ecographic Challenge Thu, 27 Jun 2013 11:11:30 +0100 <p>June 27, 2013</p> <p><strong>Professional and Amateur Graphic Designers Invited to Compete for $2,500&nbsp;Prize</strong></p> TidBits 091: Summer is here ? the sun recharges you and your mobile phone! Wed, 26 Jun 2013 20:29:00 +0100 An innovative way to use clean energy and not miss one minute of sun: just leaf through a magazine to discover the new Nivea Sun advert. A Brazilian beach, an incredible atmosphere, boys playing soccer, girls sunbathing and no one worrying about recharging their mobile? because Nivea Sun integrates its advertisement on printed paper with a solar panel! Warning: This Anti-Paper Legislation May Have Serious Side Effects Wed, 26 Jun 2013 11:08:32 +0100 <p>June 26, 2013</p> Green Earth Enterprise Joins Two Sides to Help Promote the Sustainability of Print and Paper Tue, 25 Jun 2013 16:55:00 +0100 Green Earth Enterprises is dedicated to producing the most environmentally friendly products possible, without ever sacrificing the quality of its work. Joins Two Sides to Help Promote the Sustainability of Print and Paper Tue, 25 Jun 2013 16:43:00 +0100 has been a trusted leader in online printing since 1996. The company specializes in full color, high quality, fast turnaround offset printing, proudly offering the lowest possible prices for printing services while maintaining a high level of quality and professionalism. Premier Press Joins Two Sides to Help Promote the Sustainability of Print and Paper Tue, 25 Jun 2013 16:40:00 +0100 Premier Press has been a family-owned and operated business for over 35 years, providing a single source solution for award-winning offset printing, digital on-demand printing and wide format printing for oversized graphic arts solutions. Two Sides Announces Ecographic Challenge Tue, 25 Jun 2013 16:07:00 +0100 <p>Professional and Amateur Graphic Designers Invited to Compete for $2,500 Prize</p> Environmentally-friendly Forests? Well, Just on Paper Sun, 23 Jun 2013 20:16:00 +0100 Consumers are increasingly seeking sustainable, environmentally-friendly products, including wood and paper products. In fact, many consumers are willing to pay more for eco-labeled goods that come from "well-managed forests." Often times, that eco-label means that the wood was certified to have met the standards set by one particular international forestry certification organization, the Forest Stewardship Council (FSC). While that is true that the wood is certified, the reality is that not all FSC-certified wood meets the same standards. This means that consumers may not be getting exactly what they paid for. Domtar and First Book Expand Partnership for Literacy Sun, 23 Jun 2013 15:54:00 +0100 Collaboration to provide 60,000 new books and resources to children in need across the United States and Canada The Death of Print Has Been Greatly Exaggerated: Parents will help keep e-readers from completely winning for now Sun, 23 Jun 2013 15:50:00 +0100 Remember books? They were those pieces of paper with words printed on them packed in between two, sometimes, handsome covers. People bought them, and people borrowed them, but, in any case, people used to read them. And then came screens. Six years into the furious rise of mobile, half of American adults own a smartphone; over a third own a tablet. Benefit payment change hurts poor Sun, 23 Jun 2013 14:59:00 +0100 A government initiative aimed at saving money by eliminating paper checks is hurting some recipients of federal benefits while earning the bank that operates the program millions in fees charged to consumers. The U.S. Treasury Department has been urging people who collect Social Security and other benefits to switch to direct deposit rather than rely on mailed checks, to save millions of dollars a year in administrative costs. How Reliance on Trees Can Help Forests Sat, 22 Jun 2013 18:53:00 +0100 Last year, Tetra Pak, the packaging giant, supplied material for about 173 billion cartons for milk, juice, soups ? even pet food. The multilayered walls of these boxes, which can preserve their contents for months without refrigeration, are on average 75 percent made of a high-grade paper. It is in turn made from wood pulp. SFI and Audubon Team Up Bird Scientists with Forest Managers to Implement Conservation Programs Sat, 22 Jun 2013 15:59:00 +0100 The Sustainable Forestry Initiative? (SFI?) announced today that it has awarded the National Audubon Society $60,000 under the SFI Conservation and Community Partnership Grant Program. The three-year project is designed to develop and implement the latest bird conservation best practices by engaging Audubon scientists working closely with forest managers across six states along the Atlantic flyway of the Eastern United States. New Study: Adopting a Single Forestry Certification Standard Would Destroy American Jobs, Hurt Regional Economies Thu, 20 Jun 2013 16:02:00 +0100 While some activist environmental groups push for a monopoly, a new study released today found that a Forest Stewardship Council (FSC) monopoly on forest certification in the U.S. could destroy tens of thousands of American jobs and hurt forest economies in the South and the Pacific Northwest. The study also found that a FSC monopoly would significantly reduce wood flows in the U.S., resulting in substantial economic losses for landowners and job loss for direct employees such as foresters, loggers, and millworkers. Go paperless, Go Green? Most consumers don't believe it. It's time for companies to quit saying it. Wed, 19 Jun 2013 17:17:00 +0100 <p>It&#39;s clear that just about everybody thinks &quot;go paperless, go green&quot; marketing is ultimately about cost savings - a perfectly legitimate corporate goal - so why not just say that? Does is make good business sense to continue making unfounded claims about the sustainability of paper (aka greenwashing) if most consumers don&#39;t believe them?</p> National Poll Shows Americans Overwhelmingly Oppose Federal Efforts to Shift Citizens to Digital-Only Information & Services Wed, 19 Jun 2013 15:05:00 +0100 <p>73 Percent of Respondents Say it is Wrong to Expect Citizens to Go Online to Interact with Govt. Agencies; 85 Percent Say Federal Decisions to &quot;Go Paperless&quot; Should be Overseen by Congress.</p> Go paperless, Go Green? Most consumers don’t believe it. It’s time for companies to quit saying it. Wed, 19 Jun 2013 11:03:38 +0100 <p>June 19, 2013</p> Castle Press Joins Two Sides to Help Promote the Sustainability of Print and Paper Mon, 17 Jun 2013 20:10:00 +0100 Castle Press is a medium-sized printing company which uses both lithographic and digital technologies. All printing, binding, fulfilment and mailing services are completed in-house. This capability has led to a holistic philosophy regarding sustainability and print production. Trees mean jobs Mon, 17 Jun 2013 16:18:00 +0100 Recently, it has become fashionable to disparage the use of paper in favor of electronic devices and transmittals. Like a lot of fashions, this makes no sense. The premise of anti-paper campaigns is that paper is bad for the environment and unnecessarily consumes vital natural resources. In reality, using paper and other forest products provides environmental benefits that electronics cannot match. The Green Grid's next target: Data center e-waste Sun, 16 Jun 2013 16:22:00 +0100 During the past five years, most data center managers have become increasingly attuned to energy efficiency, water consumption and carbon emissions metrics. Often, the electronic waste (e-waste) disposal dilemma has taken a backseat. US Postal Service Releases Fifth Annual Sustainability Report Sun, 16 Jun 2013 16:04:00 +0100 Demonstrating continued progress after five years of annual corporate sustainability reporting, the US Postal Service recently released its 2012 Annual Sustainability Report, highlighting accomplishments including reductions in greenhouse gas emissions, solid waste and facility energy use Monadnock Paper Mills recognized in New Hampshire for commitment to social responsibility and sustainable innovation Sat, 15 Jun 2013 17:08:00 +0100 Monadnock Paper Mills, Inc., a family-owned manufacturer of technical/specialty and premium printing and packaging papers, was recently inducted into the New Hampshire Businesses for Social Responsibility (NHBSR) Cornerstone Hall of Fame. Monadnock Paper Mills, a prior winner of the NHBSR Cornerstone Award, was honored for reducing its impact on the environment and making a positive contribution to the surrounding community. Two Sides Warns Australian Banks: Stop the Greenwashing Sat, 15 Jun 2013 17:05:00 +0100 Two Sides Australia has warned banks that anti-paper statements may be in breach of consumer law. Australia?s leading financial institutions have been notified by letter that it is wrong to encourage clients to switch to electronic billing for environmental reasons. Two Sides is targeting companies that claim that switching to online communication is better for the environment without verifiable supporting evidence, arguing that this messaging is misleading to consumers and encourages them to not use paper. Who's fighting digital healthcare? The little guys who print paper drug inserts Sat, 15 Jun 2013 16:58:00 +0100 A Simi Valley pharmaceutical printing company is challenging language in a congressional bill that would eliminate paper drug inserts for health care professionals and cut into its business. Beyond the economic toll, Pharmaceutic Litho President Jason Laurence worries that separating drug labeling information from the product would put patients at risk because health care professionals do not always have access to the Internet. Reading a book on paper offers a richer experience Fri, 14 Jun 2013 17:11:00 +0100 According to his critics, Stephen King is not only callous to the desires of some of his fans but also clinging to the past in deciding to release his new book, "Joyland," in print only. But I'm with him on this one. Reading "Joyland" will be a minor inconvenience. My choices will be to either haul myself to a bricks-and-mortar bookstore or wait for a mail shipment. Michaud, King, Collins: Bill to eliminate paper drug inserts could hurt Bucksport, Madawaska mills Thu, 13 Jun 2013 17:17:00 +0100 Members of Maine?s congressional delegation are drawing attention to a bill that they say could jeopardize jobs at paper mills in Bucksport and Madawaska while also posing potential health and safety risks for Maine consumers and caregivers. Second Navitor Facility Achieves SGP Certification Thu, 13 Jun 2013 17:14:00 +0100 The Sustainable Green Printing Partnership (SGP) has certified Navitor Inc.?s Alto, Goergia, facility, making this the second of Navitor?s facilities to receive SGP certification. (The company?s North Mankato, Minn., facility was certified last spring.) Domtar unveils new technology at Plymouth facility Tue, 11 Jun 2013 17:29:00 +0100 Domtar Corp. unveiled a new plant at its Plymouth mill on Friday that turns a key byproduct of paper production into what the Canadian company hopes will be a valuable commodity he $30 million plant separates lignin, the organic glue in a tree that binds wood cellulose fibers together, so that it can be converted into solid form and used as an alternative to fossil fuels, a carbon product or a natural adhesive. The facility and lignin separation methods are part of Domtar?s effort to become more sustainable and identify new markets for its products. Forest and Paper Industry Leaders Discuss the Global Sector's Future Mon, 10 Jun 2013 17:32:00 +0100 Today, the sixth biennial international CEOs Roundtable organized by the International Council of Forest and Paper Associations (ICFPA) took place in S?o Paulo, Brazil. More than 50 CEOs and association leaders from around the world met to address issues of common interest, including the consequences of economic pressures on forests from the demand for food, fuel and fiber, the impacts of government policies and programs on the forest products industry, and how to position the industry in its transition for the future. FSC Releases Four New Chain of Custody Interpretations Sun, 09 Jun 2013 18:42:00 +0100 On April 23, 2013, FSC released four new Chain of Custody standard interpretations. Interpretations are provided by FSC when an element within the standard requires further clarification. By providing official interpretations of the standards, FSC maintains consistent application of the standard throughout the certification processes. Fiber testing reveals dirty secrets of office paper Sun, 09 Jun 2013 17:41:00 +0100 At WRI, we are working to understand and minimize our environmental impacts. Using research and expertise from around the Institute to guide us, WRI is committed to limiting the resources we use and purchasing products that reflect our environmental and social mission. Our guidelines at our Washington, D.C. office require paper products to be certified and have high recycled fiber content. However, we had not identified other requirements beyond product certification, nor had we effectively communicated these guidelines or any paper purchasing standards with our non-D.C. offices. We also found that we were not maintaining records on all our offices? paper purchases. InfoTrends US Study Forecasts 8.6 Billion Consumer Bills and Statements Will be Paperless in 2017 Sun, 09 Jun 2013 17:38:00 +0100 The transactional communications market?including bills, statements, legal notices, letters, payment due reminders, and confirmations?continues to evolve due to changes in consumer behaviors, business policies, as well as advancements in technologies and services. In addition to its ongoing coverage, InfoTrends has spent the last five months exploring this market to understand how bill and statement providers, service bureaus, technology vendors, and other key stakeholders can keep pace with a rapidly evolving market that is becoming increasingly digitally-oriented. Domtar Sponsors PrintEco, an Innovative Product Promoting Responsible Paper Usage Fri, 07 Jun 2013 19:00:00 +0100 Domtar Corporation today announced its partnership with PrintEco, whose free personal use software optimizes paper use for today's most popular applications. Seamlessly integrated with Microsoft Office, Internet Explorer, Firefox, & Chrome, PrintEco allows users to easily practice responsible paper usage, while also saving time and money. EPA can help keep working forests as part of the climate change solution Fri, 07 Jun 2013 18:53:00 +0100 The Environmental Protection Agency (EPA) is expected to soon propose changes to its 2010 greenhouse gas regulations (commonly referred to as the ?Tailoring Rule?) to address the unique carbon characteristics of renewable forest bioenergy. These amendments will significantly shape how privately owned working forests fit into overall U.S. climate change policy. EPA deferred regulating carbon emissions from forest bioenergy under the Tailoring Rule for a three-year period while it studies the science because, unlike fossil fuels, forest bioenergy recycles atmospheric carbon. Hanna, Zappa & Polz Inc. Joins Two Sides as a Partner Member Fri, 07 Jun 2013 13:34:00 +0100 Hanna, Zappa & Polz, Inc. is a full-service advertising agency which is especially adept at determining clients? unique selling proposition (or as Ogilvy put it, ?that burr of differentiation?) that sticks in the audience?s mind. Duet Recruiting Becomes an Allied Member of Two Sides Fri, 07 Jun 2013 13:21:00 +0100 Duet Recruiting is helping to build a high capacity, sustainable workforce in the pulp and paper industry. Report: Reader time on tablets now equals print Thu, 06 Jun 2013 19:03:00 +0100 The World Press Trends report, published today, reveals the latest figures for newspaper reading and advertising globally. One of the many findings states that mobile now accounts for 20 per cent of page views in areas of the world where the data is available. Interestingly, research in the United States, Germany and France has found that people are spending as long reading news on tablets as they are reading printed newspapers. SUNY students and Two Sides join forces to produce “choose PAPER” T-shirts Tue, 04 Jun 2013 10:57:36 +0100 <p>June 4, 2013</p> Why You Learn More Effectively by Writing Than Typing Mon, 03 Jun 2013 20:42:00 +0100 Patrick E. McLean's defense of writing longhand is a poetic dissertation on the subject; words can rush out in their raw, feral state when the pen is your tool. Technology, meanwhile, can be too distracting and distancing. Suttle-Straus Inc. Joins Two Sides to Help Promote the Sustainability of Print and Paper Mon, 03 Jun 2013 14:38:00 +0100 One hundred years ago the foundation of Suttle-Straus was laid as a small family company was started to serve its customers with a high level of service and a reputation for quality products. Over the years the product lines and services have changed and adapted many times as technologies have advanced and clients have requested a broader spectrum of assistance. Today most of the company?s client solutions feature multi-channel marketing that incorporates several aspects of the business. Extensive Information to Ease Transition to 2013 PEFC Chain of Custody Standard Sun, 02 Jun 2013 19:19:00 +0100 PEFC, the Programme for the Endorsement of Forest Certification, is going to provide extensive support to companies and certification bodies to ensure a smooth transition to the revised Chain of Custody requirements Magazine Audience Sizes Flat-to-Growing, Per GfK MRI Numbers Sun, 02 Jun 2013 19:16:00 +0100 Print reading audiences are on the rise, according to spring 2013 data released this week by measurement firm GfK MRI. Of the 181 titles surveyed, about 42 percent or 76 titles saw print audience size increase by 5 percent or more from spring 2012 to spring 2013. Will Online News Kill Print? Not So Fast, Say Seniors Sat, 01 Jun 2013 19:36:00 +0100 Most Seniors Online?But Fewer to Read News. The Cagneys don?t own or use a computer, which puts them in a minority among those 65 and older in the United States. Last year, the Pew Research Center for the Internet and American Life announced that for the first time a majority of seniors (53 percent) use e-mail or the Internet. But a previous Pew survey revealed that most of the older set doesn?t get news from any online source. Former EPA chief Lisa Jackson takes a job at Apple Sat, 01 Jun 2013 19:34:00 +0100 Apple, after getting hit with criticism for using dirty energy at its data centers, has been increasingly drawing on green power ? wind, solar, geothermal, and, now, former EPA Administrator Lisa Jackson. Apple CEO Tim Cook announced Tuesday that Jackson, who served as Barack Obama?s top environmental official during his first term, will join the company as vice president for environmental initiatives A Troubling Sign for Tablet Magazines Sat, 01 Jun 2013 19:24:00 +0100 A study that purportedly shows tablet users' "preference for digital magazines over print magazines" actually suggests that people really don't like tablet magazines. History shows new markets for forest products keeps working forests working Sat, 01 Jun 2013 19:21:00 +0100 Each new market that emerges for private working forests in the U.S. evokes the same question - can these forests sustain an additional resource demand? This question was asked frequently over the course of the 20th Century, particularly as our country moved from using our forests to build a nation to using our forests to provide a higher quality of life for a burgeoning middle class. A few facts are instructive. In a Digital age, Parents Value Printed Books for their Kids Fri, 31 May 2013 20:21:00 +0100 Parents who have minor children at home are a relatively tech-savvy group. They are more likely than other adults to have computers, internet access, smartphones, and tablet computers. (This relatively high tech use may be due to the fact that parents with minor children living at home tend to also be younger than other adults.) They are also more likely than adults without children to read e-books. But as parents adopt new reading habits for themselves on electronic devices, the data show that print books remain important when it comes to their children. Georgia State Forestry Industry Launches PR Campaign Fri, 31 May 2013 18:13:00 +0100 The people whose livelihood depends on forests have a message for Georgia?s tree huggers, and they?re launching a campaign next week to deliver it. The campaign kicks off May 14 in an auditorium at the Atlanta headquarters of Georgia-Pacific, a company founded in Augusta that is one of the world?s largest forest-products maker, from lumber to paper to disposable diapers. No Wonder Your Love Paper Ad Featured in National Geographic Wed, 29 May 2013 13:19:00 +0100 Who knows how to inspire us on paper more than National Geographic magazine? With gorgeous photography and compelling articles, Nat Geo brings the earth?s natural wonders and most fascinating people into lives with the turn of a page. No Wonder You Love Paper Ad Featured in National Geographic Wed, 29 May 2013 10:51:39 +0100 <p>May 29, 2013</p> Oregon Logging Bans Bad for Forests Tue, 28 May 2013 20:29:00 +0100 As third generation Oregonians and a longtime timber family, we three sisters feel a deep sympathy as well as an intense frustration at the announcement of Rough & Ready's closure in Cave Junction. This never should have happened. It didn't need to. And contrary to what some in Oregon's urban areas may think, Oregon's forests will be no better off as a result of this closure. Two Sides Targets U.S. Consumers with New Ad Campaign Tue, 28 May 2013 13:50:00 +0100 <p><strong>&quot;No Wonder You Love Paper&quot; ads promote the attractiveness and sustainability of magazines and newspapers.</strong></p> PEFC Publishes 2013 Chain of Custody Standard, Aligned with EUTR Mon, 27 May 2013 18:55:00 +0100 The 2013 PEFC Chain of Custody standard, published today, offers companies an efficient mechanism to demonstrate compliance with EU Timber Regulation (EUTR) requirements. The standard was revised over the past 18 month to satisfy the specific conditions of emerging and existing legislative and regulatory processes, with a particular focus on the EUTR. Plant a Tree Today - We do That 50 Million Times a Year Fri, 24 May 2013 19:07:00 +0100 May 22 is the United Nations International Day for Biological Diversity. The day has traditionally been UPM?s Plant-a-Tree Day when tree planting events with different stakeholders have been organized Magazines are More Popular than Ever Among College Students, Says Shweiki Media Fri, 24 May 2013 19:02:00 +0100 In a seemingly tech-oriented world, there's been constant speculation over the last few years that print is a dying medium?especially among the younger set, who had smartphones thrust into their hands years ago and haven't looked back since. Shweiki, in conjunction with Study Breaks College Media, wanted to test these suspicions, however, and see just how accurate the "print is dead" theory actually is. After surveying 387 college students, the answer is, it turns out, that it couldn't be further from the truth. Paper and Electronic Communications - Two Sides of the Same Coin? Thu, 23 May 2013 13:33:00 +0100 There are two sides to every story. This is precisely the point the aptly named non-profit organization Two Sides set out to make when it challenged the Paperless2013 campaign. The initiative, supported by big names like Google and Fujitsu, encouraged consumers to make the switch from paper to electronic communication this year. Paper Recycling: A Great American Success Story! Tue, 21 May 2013 14:50:00 +0100 Think about this: In 2012, more than 51 million tons of paper products were voluntarily recovered for recycling in the U.S. - that?s 65.1% of all paper produced. Break that down into a number we can relate to individually and you get roughly 323 pounds recycled for every man, woman and child in the country. When you consider that one ream of 8.5? x 11? office paper weighs about 5 pounds ? well, you get the picture. The Perpetual Passion for Paper Mon, 20 May 2013 19:12:00 +0100 Paper is becoming less important in some respects, but its strengths ? prestige, utility, permanence, and security ? are more essential than ever. Children's On-screen Reading Overtakes Reading in Print; Healthier Reading Balance Using Books and Technological Devices Needed Mon, 20 May 2013 16:47:00 +0100 For the first time children are reading more on computers and other electronic devices than they are reading books, magazines, newspapers and comics. This is potentially detrimental to children?s reading levels as those who read daily only on-screen are much less likely to be good readers than those who read in print. The National Literacy Trust is calling for a healthier reading balance using both books and technological devices. A Nest for your Phone, Paper for your Thoughts Mon, 20 May 2013 16:44:00 +0100 Mohawk and DODOcase have joined forces to create a new product merging paper and pixels. DODOnotes offers the classic DODOcase book-like exterior style and features a custom die-cut ?nest? on the cover with a colorful elastic strap to hold an iPhone in place. Inside, the DODOnotes interior notebook features 30 tear-out pages of Mohawk Superfine paper. Superfine has inspired writers, artists and designers for decades with its superb formation, lush tactility and archival, timeless appeal. You can now have it close at hand, every day. Paper Recycling: A Great American Success Story! Mon, 20 May 2013 10:46:04 +0100 <p>May 20, 2013</p> Consumer Decisions in a Green Market Sat, 18 May 2013 19:43:00 +0100 Forget buying a lottery ticket, the future is looking green. As the United Nations? environmental agency (UNEP) reported this week, the global market for low-carbon and environmentally-friendly goods and services is projected to triple to $2.2 trillion by the year 2020. While ?green trade? still only represents a fraction of the global market, the numbers don?t lie: trade in certified products and environmental goods and services is on the rise. In a Digital World, Print Books Maintain Appeal Fri, 17 May 2013 17:08:00 +0100 Kathy Miscioscio and Julie Meier share a passion for books but go their own ways in how they read. Miscioscio, 60, a marketing consultant in Pearl River, N.Y., says she's addicted to her Sony e-reader. The only time she buys or borrows a print book is when it's not available digitally. Meier, 43, a marketing director in Beaver Falls, Pa., says she's "Kindle-less and Nook-less and happily so." She prefers her books on paper, not screens. After working on a computer all day, she says, "I want a book in my hand. Turning its pages is my way of knowing it's time to relax and slow down." SFI Launches Consumer Microsite Fri, 17 May 2013 16:51:00 +0100 To help consumers learn more about sustainable forestry, and ideally make better decisions when purchasing items derived from forestry products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d??tre of sustainable forestry, SFI governance and basic principles, and the meaning of the SFI logo on various products, as well as encouraging consumers to ?look for the SFI label? (to coin a phrase). Ten Things I Love About Print Thu, 16 May 2013 18:00:00 +0100 I like the Internet as much as the next blogger. I don't think online media is making us any dumber than we already are. But the Internet will never replace print media for me. I love the look of print. I love the feel of print. I love the smell of print. And I'm irritated by exaggerated reports about the death of print. SGP Celebrates Milestones; Boasts a 95% Recertification Rate Thu, 16 May 2013 17:02:00 +0100 Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces major milestones as the organization continues to lead the standard for validating sustainable printing practices. In January SGP appointed Paul Lilienthal, President and Founder of Certified printer Pictura Graphics, Chairman of the Board. Under the leadership of Lilienthal and past Chairperson Marci Kinter, SGP has achieved several notable accomplishments including a 95% recertification rate; the gaining of its 25th patron, and the Certification of its 50th facility, Milwaukee, WI-based apparel decorating company, Visual Impressions. The Value of Paper Tue, 14 May 2013 18:10:00 +0100 Paper embodies a unique set of values that no other communications medium can match: a fact often lost amidst the constant barrage of emails and digital messages that come across our computers and mobile devices. Paper is such a part of our lives, the unique collection of benefits is worthy of a reminder to us all. Paper Shipping Sack Manufacturers Association Joins Two Sides as an Allied Member Tue, 14 May 2013 13:54:00 +0100 The Paper Shipping Sack Manufacturers? Association (PSSMA) is the national trade association of U.S. producers of multiwall shipping sacks. Printing Flexible Electronic Circuits On Paper Mon, 13 May 2013 18:17:00 +0100 Scientists in China have developed a method to print flexible electronic circuits on paper using liquid metal ink, which paves the way for a simple, low-cost method for printing paper electronics. To produce conventional printed circuit boards or electronic devices, metal is generally deposited on a surface by complex methods, which consume much time and energy. Paper is an attractive material for making flexible electronics because it is cheap and easy to work with. Papyrus Stores and Their Passion for Paper Mon, 13 May 2013 18:03:00 +0100 Print is dead! Says? who? If you roll your eyes when you hear the word ?paper,? you might want to check yourself because Dominique Shurman, CEO of Papyrus may get the last laugh, In the age of all-digital everything, a handwritten card or personally selected gift carries more weight than ever, and Shurman?s business is living proof. Researchers Develop RFID-Enabled 'Smart' Paper Fri, 10 May 2013 18:47:00 +0100 Researchers North Dakota State University have developed a process called Laser Enabled Advanced Packaging (LEAP), a method of embedding RFID chips in paper. The technique has potential for preventing anti-counterfeiting. In this process, lasers are used to transfer as well as assemble the chips on the paper. The paper would thus be called a "smart paper," which in turn can be used for various purposes such as smart labels, banknotes, tickets and legal documents. Survey says 94 percent of moms prefer handwritten cards, letters delivered by mail for Mother's Day Fri, 10 May 2013 18:35:00 +0100 In a world consumed by text messaging, email and to-the-point telephone calls, receiving a card or letter in the mail is a heartfelt tradition that never goes out of style. A recent survey conducted by the U.S. Postal Service revealed that 94 percent of moms find a handwritten card delivered by mail more meaningful than emails or small gifts for Mother's Day. Books, Like the Phoenix, Are Rising from the Ashes Thu, 09 May 2013 18:43:00 +0100 Some critics have said that book sales and book readership are dying. Others have said that the future of books is not printed books, but electronic books. The most recent evidence suggests that neither is true. Books are not dying and electronic versions of books are not displacing printed versions of books. Monadnock Takes Concrete Actions to Reduce Environmental Impacts 100 Percent Clean, Renewable Electricity Carbon Neutral Manufacturing Thu, 09 May 2013 18:38:00 +0100 Monadnock Paper Mills, Inc., a family-owned manufacturer of technical/specialty and premium printing and packaging papers, announced today that it has achieved 100 percent carbon neutral production status and can now offer customers and supply chain partners a third-party verified claim that 100 percent of its products are made with Green-e certified, clean renewable electricity. Where Paper Performs: Tapping into the Tactile Wed, 08 May 2013 18:52:00 +0100 While there are a host of attributes that favor digital media over print, there is one area that paper-based marketing beats digital hands down. Paper evokes an emotional attachment, fed by its inherent tactile nature, that savvy marketers are tapping. Documenting the Value of Paper Tue, 07 May 2013 15:01:00 +0100 Paper informs, creates a permanent record of milestones in life, provides secure documentation, reaches customers and offers a sustainable communication option that no other medium can match. All Citizens Should have the Option for Paper Mon, 06 May 2013 19:04:00 +0100 If you?re reading this, you're either online right now or you've printed it out. You chose which method - electronic or paper - you preferred.? That?s the principle behind AF&PA?s view that people should be able to choose whether to pay bills, communicate with friends and colleagues, read a book, etc. electronically or on paper. Unfortunately, many government agencies don?t see it that way. What Is Sustainability? Mon, 06 May 2013 18:58:00 +0100 A question posed and posted by GreenBiz?s Joel Makower a little over a month ago asks, ?What is sustainability anyway?? Admittedly, it?s a question we have asked on the Going Green blog at various times over my three-year tenure and whilst it is easy to come up with abstract theories, and perhaps loosely defined mission statements, identifying concrete steps has tended to be elusive. But perhaps even more importantly, how do we get people excited about sustainability? Documenting the Value of Paper Mon, 06 May 2013 10:41:55 +0100 <p>May 6, 2013</p> Consumers for Paper Options Files Statement with Senate Finance Committee Fri, 03 May 2013 19:24:00 +0100 Consumers for Paper Options, a coalition of individuals and organizations advocating for the right to paper-based communications, filed a statement today with the U.S. Senate to demonstrate that electronic tax-filing and direct-deposited refunds are insecure and are leading to rampant identity theft. The organization encourages policymakers to maintain the option for citizens to file taxes on paper, and it supports Congressional efforts?such as H. Res. 97Opens in a new window?to protect non-electronic access to government services and information for Americans who need or want it. What is the Future of Print and Design? Panel of Experts Weigh In. Fri, 03 May 2013 19:21:00 +0100 I recently had the opportunity to participate in a Google+ Hangout on the future of print design and the value of design in business. Xerox was the host and sponsor, appropriate because it has long been an advocate for print and Xerox products have done so much to advance the graphic arts industry. The conclusion we reached during the Hangout is simple but profound: print is unique and powerful because you can touch and feel and hold it. Print creates a human connection missing from the ephemeral and desensitizing media world of digital communications. Paper: Effectively Managing the Biggest Cost Center Fri, 03 May 2013 19:17:00 +0100 ?The industry is a mixed bag of stability,? says Phil Schlosser, National Geographic Society Production Services SVP. While Schlosser says the company has seen reductions in the cost of paper, he says these trends are usually short-lived. ?We?re working with our printer to figure out what the right use of recycled fiber is,? says Hans Wegner, the Society?s chief sustainability officer. ? Sappi Fine Paper North America Opens 2013 Ideas that Matter Call for Entries Fri, 03 May 2013 19:14:00 +0100 Sappi Fine Paper North America today announced the 2013 Call for Entries for Ideas that Matter, an annual, innovative grant program that supports and transforms the creative ideas of designers into a powerful force for social good. Change Your Attitude to Paper Wed, 01 May 2013 19:46:00 +0100 The Paper Manufacturers Association of South Africa (PAMSA) called on businesses to change their attitude to paper during Green Office Week (22 to 26 April 2013) by shredding the misconceptions they have about paper. Keeping it on screen is not going green . "While the paper industry cannot swim against the digital tide and the convenience of receiving such documents electronically, the electronic distribution of information should not be touted as being more environmentally friendly than print," said Jane Molony, PAMSA's executive director. Out of Print' Doc Examines The End of Print Books and What It Portends Wed, 01 May 2013 19:41:00 +0100 People have used books as a reliable tool to transmit and preserve information, ideas, and stories for hundreds of years. E-books have enjoyed wide use for only about six years ? counting from when Amazon introduced its Kindle in 2007. Yet e-books have rapidly upended so many facets of the traditional book world that the changes they?ve caused have inspired a documentary, ?Out of Print,? by director Vivienne Roumani, which debuted April 25 at the Tribeca Film Festival. Print Can Still Trump the Smartphone Tue, 30 Apr 2013 19:57:00 +0100 The usually negative hive mind of the Internet has been bashing print media as hopelessly backward for so long now that the snark has become pass?. But readers often remind me that some information will forever be better in print. UAE Engineers to Race Car They Built Out of Paper Tue, 30 Apr 2013 19:10:00 +0100 A car designed and built in the UAE and made almost entirely of recycled and reinforced paper will be entered into the Shell Eco-marathon Asia Competition in July. Dubbed the Eco-Stallion, the car is the creation of a group of American University of Sharjah (AUS) engineering students. Two Sides "No Wonder You Love Paper" Ad Runs in Inc. Tue, 30 Apr 2013 15:08:00 +0100 Two Sides is seeking free advertising space in U.S. newspapers and magazines to appear over the next year, so be on the lookout for more to come! E-Cards Have Benefits, but Printed Cards Are More Meaningful Mon, 29 Apr 2013 20:04:00 +0100 InfoTrends 2012 Next Generation of Personalized Printed Products study posed a series of survey questions to respondents who had purchased various types of personalized printed products in the last year (such as greeting cards, invitations/announcements and thank you cards). In that survey, we asked respondents about how they?re using e-cards and the impact they?re having on printed cards. International Paper Awards 50,000 In Grants To Community Groups Mon, 29 Apr 2013 20:00:00 +0100 International Paper awarded $50,000 in grants to several community organizations. Grants are awarded by the IP Foundation in Memphis, Tenn., which focuses on environmental education, literacy, employee involvement and critical community needs. Two Sides “No Wonder You Love Paper” Ad Runs in Inc. Mon, 29 Apr 2013 10:38:03 +0100 <p>April 29, 2013</p> GreenBlue Launches Guidelines for Sustainable Paper Products Fri, 26 Apr 2013 20:19:00 +0100 Often what?s needed when discussing sustainability is a common language. This is true for many sectors as well as the forest products industry where recycled, certification, and climate change can mean many things to many people. The launch of GreenBlue?s Forest Products Working Group ?Guidelines for Sustainable Paper Products? provides just that, helping build a bridge by focusing on the life cycle of paper products. Staple?s Jake Swenson said the Guidelines? holistic focus is key. Were iPads sustainable? Fri, 26 Apr 2013 20:13:00 +0100 This last week, the incoming SGA team announced the purchase of 14 iPads that will be used next year by the group at their forum meeting and by leaders in the Parke Student Leadership Center. The claims made for the purchase by the team were that the iPads will improve communication, record keeping and sustainability while providing long-term growth. At first glance these claims seem great; however, when looking through a critical lens this purchase may not be as sustainable as it is claimed to be. Monadnock Recertified ISO 14001:2004 Environmental Management System Fri, 26 Apr 2013 13:59:00 +0100 Monadnock Paper Mills, Inc., manufacturer of technical specialty and premium printing and packaging papers, recently achieved recertification for compliance with ISO14001:2004, the leading international standard for environmental management systems (EMS). Systems and Services Certification, a member of the SGS Group and leader in third-party registration, conducted a comprehensive independent audit of Monadnock?s Bennington, New Hampshire, facility and granted recertification. The Paper Recycling Map: Sappi Charts a Course Forward Fri, 26 Apr 2013 13:14:00 +0100 Recycling paper is a great way to reduce our environmental footprint. Over the last twenty years there has been a decline in global deforestation, partly due to the increased use of recycled paper and the purchasing of paper products that are certified as coming from responsibly managed forests. However, recycling is not that straightforward, and deforestation still remains a problem. Mohawk Recognized as One of the Greenest Organizations in the U.S. Thu, 25 Apr 2013 17:03:00 +0100 In recognition of Earth Day 2013, Mohawk announces it has been named to the U.S. Environmental Protection Agency?s national list of 100% Green Power Users list for the seventh year in a row. Younger Adults Care Less About Recycling Electronics Wed, 24 Apr 2013 20:22:00 +0100 Almost three years ago, Retrevo ran a survey that indicated more than 60 percent of the households across the country weren?t recycling their electronics. The most common reason cited was they just didn?t get around to it. Today, that figure has been cut by about half, but among those who don't recycle , it's because they still haven't gotten around to it. Adults under age 30 are the worst offenders: 17 percent don't recycle their old electronics, compared with just 8 percent for those over 30. SGP Surpasses 50! Wed, 24 Apr 2013 19:45:00 +0100 With the certification of Visual Impressions, Inc. (#50) and Navitor Southeast (#51), SGP has now certified more than 50 facilities! Since 2008, some of the very first facilities to be certified have undergone the SGP audit three times. A greater than a 90 percent retention rate is testimony to the value of the SGP program to printers. UN Moves To Save Sustainable Forests Tue, 23 Apr 2013 20:26:00 +0100 The United Nations Forum on Forests concluded its tenth session in Istanbul in the early hours of Saturday after agreeing on a series of measures to improve the sustainable management of forests, and deciding to consider setting up a voluntary global fund to support this endeavor. Coastal Printing Incorporated Joins Two Sides to Help Promote the Sustainability of Print and Paper Tue, 23 Apr 2013 18:53:00 +0100 Coastal Printing is an innovative printing company located in Sarasota, Fla. The company offers a wide variety of marketing technology to help customers develop dynamic communications media to enhance their businesses. These include offset and digital printing, web-to-print, variable data, direct mail, personalized URLs, QR codes, MS tags and others. Green and Sustainable Printing and Paper Facts Mon, 22 Apr 2013 17:21:00 +0100 Now, more than ever, have we become an environmentally conscious society. We strive to make environmentally sustainable decisions in our workplace, home, and daily lives. 71% of us consider the environment when we shop and 90% of us believe it is our responsibility to dispose of products responsibly.* So, there is no doubt then that we also consider the environment when we make the decision to use print media or digital communications. My Earth Day Request: Cut the Anti-paper Greenwashing! Mon, 22 Apr 2013 13:44:00 +0100 I am ticked off at my bank, utilities and telecom providers for saying "go green - go paperless." My Earth Day Request: Cut the Anti-paper Greenwashing! Sun, 21 Apr 2013 10:34:24 +0100 <p>April 21, 2013</p> HP Expands Recycling Program, Adds Certified Paper Portfolio Fri, 19 Apr 2013 18:07:00 +0100 HP has expanded its recycling program, adding Office Depot as a retailer that will offer HP ink recycling, and says its Everyday Paper line in North America is now Forest Stewardship Council certified. This North American certification joins HP?s existing FSC-certified portfolio in Latin America. Life Cycle Assessment Can Quantify Impact of Forest Certification, Study Shows Fri, 19 Apr 2013 18:03:00 +0100 Companies can measure and minimize the environmental footprint of the wood-based products they are sourcing, according to a recent study by Quantis. The study confirmed that it is possible to quantify to a certain extent the impact differential between certified and non-certified forest products within Life Cycle Assessments (LCA). Future Of Print: 'Fully Booked: Ink On Paper' Showcases Amazing Innovations In Physical Books Fri, 19 Apr 2013 17:59:00 +0100 Let me state this for the record: The internet is not dead. Digital will not disappear. Print will not kill the web. It's easy to forget that, when physical books were invented, professional websites first ignored them, and then laughed at them as a niche pursuit for geeks. Now here we are, and the same writers are declaring the Death of the Internet, as the hype and excitement surrounding print and paper travels inexorably around the world. News companies have even themselves rushed into creating 'news-papers', long before any clear business model has emerged to pay for them. We are in a print world now. Domtar, ASD continue recycling effort Fri, 19 Apr 2013 17:26:00 +0100 In 1996, Domtar?s Ashdown Mill entered into a partnership with L.F. Henderson Elementary to recycle the school?s unneeded paper. Over the years, that program has grown to include all five campuses in Ashdown as well as nine schools in the Texarkana, Texas area. Wireless Cloud Chews Energy Thu, 18 Apr 2013 20:29:00 +0100 Wireless access networks use 10 times more energy than data centers, according to a recent white paper by the Melbourne-based Centre for Energy-Efficient Telecommunications (CEET). Domtar's Acquisition of Xerox Paper Business Lays Ground for Continued Sustainability Progress Thu, 18 Apr 2013 17:46:00 +0100 When Domtar recently announced its acquisition of the Xerox North American paper business, I wondered what the positive sustainability impact would be. Domtar has built an environmental leadership position in the pulp and paper industry over a 10-year period. How Many Times Can Paper be Recycled? Tue, 16 Apr 2013 18:21:00 +0100 It is well understood that paper fibers cannot be recycled indefinitely. The US EPA indicates that papers can be recycled an estimated 4-7 times and the Technical Association of the Pulp and Paper Industry (TAPPI) cites 5-7 times. The range of reuse depends on both the type of fiber and the subsequent treatment of that fiber. Longer stronger fibers, like softwood kraft fibers used in paper bags, will generally survive longer than a shorter weaker fiber - such as a mechanically pulped hardwood used in newsprint and some magazine grades. Two Sides Greenwashing Claims Campaign (Progress Report - April 2013) Mon, 15 Apr 2013 21:49:00 +0100 First, we would like to thank to the companies who have taken the time to listen to us, those that are currently working with us, and those that have corrected their claims. Pen and Paper vs. Computer - Which Do You Use? Mon, 15 Apr 2013 20:32:00 +0100 There was a time when every notebook I used to buy I filled it up with words. Nothing but words. There were stories, information about sports I was interested in (at the time) and a whole lot of other idiotic stuff. Whole pages and pages were drowned in words, and I used to love my notebooks. The Reading Brain in the Digital Age: The Science of Paper versus Screens Mon, 15 Apr 2013 18:30:00 +0100 How exactly does the technology we use to read change the way we read? How reading on screens differs from reading on paper is relevant not just to the youngest among us, but to just about everyone who reads?to anyone who routinely switches between working long hours in front of a computer at the office and leisurely reading paper magazines and books at home; to people who have embraced e-readers for their convenience and portability, but admit that for some reason they still prefer reading on paper; and to those who have already vowed to forgo tree pulp entirely. i2live report: Paper Products-Environmental marketing best practices Mon, 15 Apr 2013 18:27:00 +0100 To ensure that environmental claims for paper products are accurate and verifiable, companies can turn to ISO Type I environmental claims to guide their eco-labeling efforts, said Phil Riebel, President and CEO of Two Sides U.S. Inc., in an i2live webinar entitled, ?Paper Products?Environmental Marketing Best Practices,? on April 10. ?Our argument was that many of the claims were misleading to consumers and were not backed up by credible facts,? Riebel said. ?Accurate claims are important to gain the trust of consumers and to establish a fair playing field in the competitive business world.? Two Sides Greenwashing Claims Campaign (Progress Report – April 2013) Mon, 15 Apr 2013 10:30:09 +0100 <p>April 15, 2013&nbsp;</p> Google Technology to Help Prevent Deforestation Fri, 12 Apr 2013 18:50:00 +0100 Google, in partnership with the University of Maryland and the UN Environment Programme, has developed a tool to help prevent deforestation. Global Forest Watch 2.0, which will launch later this year, is an interactive, real-time, forest monitoring system. It uses satellite technology, data sharing and human networks around the world to provide information to better managing forests. Dogwood Alliance and International Paper Find Common Ground Fri, 12 Apr 2013 18:42:00 +0100 The collaboration will kick off with a 2013 pilot project to map forests around IP?s mill in Riegelwood, N.C. (near Wilmington). After the pilot project, IP and Dogwood Alliance will evaluate the framework used and modify it as necessary with the intent of applying it across additional IP southeastern operations. Forestry Labeling War Turns Ugly As Greenpeace Bungles Logging Industry Attack Thu, 11 Apr 2013 18:52:00 +0100 As Jon Entine of the Genetic Literacy Project reports, Greenpeace?s embarrassing public apology last month for its botched attack against Canada?s largest forestry company and the Canadian Boreal Forest Agreement (CBFA) it helped birth?we?ll get to the details of that story soon enough? underscores the growing tensions over the forest certification programs designed to protect North America?s woodlands. NewPage Corporation Joins Two Sides Mon, 08 Apr 2013 16:48:00 +0100 NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2012. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. International Paper PRO-DESIGN? range now available with Carbon Capture? offering from Premier Paper Mon, 08 Apr 2013 13:55:00 +0100 International Paper, the world?s largest paper and packaging company, has announced that its Pro-Design range, International Paper?s flagship color laser paper, is now being offered with Carbon Capture?, which is an initiative introduced by leading national paper merchant group, Premier Paper. Toilet humor puts print on a roll Mon, 08 Apr 2013 13:42:00 +0100 She might be a figment of the imagination of creative minds at advertising agency Leo Burnett in Paris but Emma won the hearts of printers and paper suppliers after she had the last word on the paper vs digital debate. And her message has gone viral. Sappi Fine Paper donates $100,000 to University of Maine Pulp and Paper Foundation for scholarships Fri, 05 Apr 2013 16:39:00 +0100 Sappi Fine Paper North America has donated $100,000 over the course of four years to the University of Maine Pulp and Paper Foundation to establish an endowed scholarship fund for engineers. The Sappi Scholarship Fund is a Leadership Gift to the University of Maine Pulp and Paper Foundation's $2 million fundraising campaign, which begins this year. FTC "Green Guides" warn against making deceptive claims about recycled content Fri, 05 Apr 2013 02:27:00 +0100 In support of best practices in marketing claims, we have long warned our customers against using industry average data to make environmental claims about recycled fiber in coated fine papers. Recycled and wood fiber in printing papers: both can be equally sustainable Fri, 05 Apr 2013 01:23:00 +0100 Sappi Fine Paper North America Publishes eQ Journal 005: Rethinking Recycling Thu, 04 Apr 2013 16:43:00 +0100 Sappi Fine Paper North America today announced the release of eQ Journal 005: Rethinking Recycling, distinguishing between the facts and general misconceptions surrounding recycling and the paper life cycle. In this fifth edition of the company's eQ series, the Journal sheds light on the benefits of recycling while challenging the common assumption that paper produced with a high percentage of recycled fiber is always better for the environment. It's Confusing Being Green Thu, 04 Apr 2013 16:32:00 +0100 It?s not easy being green, particularly when the information about getting the most benefit of environmentally friendly products is hard to find and confusing. According to new data from Cone Communications, nearly three-quarters of consumers (71%) said they consider the environment when shopping, up from two-thirds (66%) five years ago. Indeed, nearly half of all consumers (45%) actively seek out environmental impact information of the products they?re buying. Recycled and wood fiber in printing papers: both can be equally sustainable Wed, 03 Apr 2013 10:25:27 +0100 <p>April 3, 2013</p> 'Green' Ads Rise Capitalizing on Environmental Concerns Fri, 29 Mar 2013 17:37:00 +0000 Advertisers, hoping to capitalize on growing public interest in sustainability, have put more resources into ?green? advertising aimed at attracting consumers with claims of improved environmental impact of products, according a Worldwatch Institute report released this week. American Forest & Paper Association Announces 2012 Paper Recovery Rate Fri, 29 Mar 2013 17:28:00 +0000 The American Forest & Paper Association (AF&PA) today announced that 65.1 percent of paper consumed in the U.S. was recovered in 2012. Tech-savvy kids prefer taking SAT with pencil, paper Fri, 29 Mar 2013 17:16:00 +0000 Even in this digital age, college-bound teens say they would prefer taking the SAT the old-fashioned way ? with paper and pencil. Asked if they would like to take the standardized college entrance exam on a computer, just one in 10 students said yes, according to a survey by Kaplan Test Prep. National Geographic Explores Their World Thu, 28 Mar 2013 17:41:00 +0000 Over at Dead Tree Edition, our friend Mr. Tree (if that is his name) turns the microphone over to Frank Locantore, Project Director of the Green America Better Paper Project, to discuss the highlights of a new study (pdf) commissioned by the National Geographic Society and conducted by Environ that attempts to gauge the environmental impacts of virgin vs. recycled paper. New tool enables companies to zero in on sustainable supply chain Wed, 27 Mar 2013 17:45:00 +0000 The rising problem of illegal logging is responsible for much of the world's loss of forests. Now, an important technology platform may help bring that to an end. Global Forest Watch 2.0 will bring near-real-time mapping and social networking together to quickly spot where deforestation is taking place and alert networks to take action before it's too late. Domtar Sponsors World Book Night US Wed, 27 Mar 2013 17:30:00 +0000 Global Campaign to Encourage Reading Will Donate 500,000 Free Books Across America, Putting Wide-Range of Classics and New Titles in the Hands of New Readers International Paper Joins World Wildlife Fund's Global Forest & Trade Network Wed, 27 Mar 2013 17:23:00 +0000 International Paper has joined the Global Forest & Trade Network in North America (GFTN), one of World Wildlife Fund (WWF)'s initiatives focused on eliminating illegal logging and promoting environmentally and socially responsible forest management. International Paper joins a network of more than 200 companies and communities around the globe committed to the responsible forest management and sourcing of forest products. Domtar Rewrites Rules For Paper and Pulp Production Tue, 26 Mar 2013 17:36:00 +0000 With more than $6.5 billion in annual revenue, Domtar is a huge force in the commercial paper industry, making everything from office paper to adult incontinence supplies. Its commitment to sourcing and harvesting timber responsibly stretches back more than 10 years, when it started using the Forest Stewardship Council guidelines. But to transform its sustainability initiatives from a resource-saving and cost-cutting exercise, Domtar stopped thinking of itself as a commodity pulp and paper company and started looking far more closely at which timber and wood components it was using resourcefully, and which it was not. Paperless2013 removes environmental claims Tue, 26 Mar 2013 14:23:00 +0000 Following an open letter from Two Sides campaign all environmental claims against the use of paper has been removed from the Paperless2013 campaign's website and twitter page. Saving the World's Forests: A Technology Revolution to Curb Illegal Logging Mon, 25 Mar 2013 15:58:00 +0000 Our future is inextricably linked to forests. The social and economic benefits they provide are essential to realizing a sustainable century. A key litmus test of our commitment to this future is our response to a growing, global threat: illegal logging and the criminal timber trade. Saturday Mail Delivery: Safe for Now? Fri, 22 Mar 2013 17:46:00 +0000 Does the budget bill passed by congress this week derail the plan to end Saturday delivery of first class mail? There's TwoSides to Every Story! Thu, 21 Mar 2013 17:33:00 +0000 While there are two sides to every story, I am happy to share this important information with you. You can now determine if you feel you have been green-washed, and how you can live your own version of a ?green and sustainable? lifestyle. 5 Lessons for Sustaining Global Ressources Thu, 21 Mar 2013 17:27:00 +0000 As the old adage suggests, it is important to see the forests for more than just the trees. Royal Mail announces its support of the Two Sides campaign Thu, 21 Mar 2013 17:17:00 +0000 Everything You Need to Know About Paper Recycling Thu, 21 Mar 2013 17:01:00 +0000 In 2011, 66.8 percent of paper consumed in the United States was recycled. Every ton of paper recycled saves more than 3.3 cubic yards of landfill space, and if you measure by weight, more paper is recovered for recycling than plastic, aluminum and glass combined. AF&PA Announces 2013 Paper Recycling Awards Winners Thu, 21 Mar 2013 16:51:00 +0000 The American Forest & Paper Association (AF&PA) today announced the winners of its 2013 Recycling Awards in Chicago at Paper2013 - the premier industry event. Now in its eighth consecutive year, the AF&PA Recycling Awards recognize outstanding paper recycling programs in three categories: Business Leadership, Community and School. Dell, Cisco, BT and SAP testing CO2 reporting standards Thu, 21 Mar 2013 16:38:00 +0000 The European Commission is drawing up plans for standardized tools to measure the carbon emissions of the information and communications technology sector, which will allow consumers to compare the environmental impact of the products they buy. Two Sides claims victory as Go Paperless campaign drops 'save trees' message Thu, 21 Mar 2013 16:21:00 +0000 <p>Two Sides, which promotes the sustainability of print, paper and post is celebrating what it sees as a victory against the Go Paperless in 2013 campaign.</p> UPM joins WWF's Earth Hour 2013 climate campaign on Saturday Wed, 20 Mar 2013 15:49:00 +0000 UPM joins WWF's Global Earth Hour 2013 event, and will turn off the lights at its Group Head Office in Helsinki, Finland, on 23 March 2013 from 20.30 to 21.30 local time. UPM also encourages its employees worldwide to participate in the event at home. This is a symbolic action for UPM, with which the company wants to demonstrate its commitment to playing its part in mitigating climate change. This is the fifth time that UPM is joining the event. Why Big Brands Are Seeking Sustainable Print ... And What You Can Do About It! Mon, 18 Mar 2013 17:59:00 +0000 <p>Global companies, such as Wal-Mart, are embracing some of the world&#39;s biggest challenges: poverty and hunger, population growth and natural resource management. They are serious about their civic responsibility to develop genuine sustainability strategies and initiatives that will continuously make improvements in the face of these challenges.</p> Google and Paperless2013: Thank you for removing your "anti-paper" environmental claims! Mon, 18 Mar 2013 16:46:00 +0000 Challenging and correcting misleading environmental claims related to print and paper has been a focus of Two Sides in Europe for a number of years and more recently in the US after we launched our campaign in July 2012. Google and Paperless2013: Thank you for removing your “anti-paper” environmental claims! Mon, 18 Mar 2013 10:22:05 +0000 <p>March 18, 2013</p> Non-Profit Initiates Next Stage of its Mission to Stop Greenwashing Fri, 15 Mar 2013 12:27:00 +0000 Two Sides Urges Leading U.S. Companies to End Misleading Claims about Print and Paper International Paper Named To 2013 World's Most Ethical Company List For Seventh Straight Year By The Ethisphere Institute Thu, 14 Mar 2013 22:10:00 +0000 For the seventh straight year, International Paper was named as one of the World's Most Ethical Companies by The Ethisphere Institute. Does Recycling Cause You To Consume More? Thu, 14 Mar 2013 21:50:00 +0000 A lot of eco-minded people will avoid purchasing items that they know will end up in the garbage. But do they also react in the opposite way by consuming more when they know that something will be recycled? At SXSW, Domtar Unveils New, Cutting Edge 'Paper Hotspot' Thu, 14 Mar 2013 18:44:00 +0000 The SXSW Interactive Festival describes itself as "an incubator of cutting-edge technologies and digital creativity," and at the 20th annual show, Domtar Corporation unveiled a wireless venue that made people halt, spurred them to step inside and quickly became one of the most popular features: the Paper Hotspot. The environmental impact of paper in an ever expanding digital world Thu, 14 Mar 2013 16:06:00 +0000 We all have a need to communicate - to share and consume information. For marketing and advertising professionals it is no longer a choice of how to spread dollars between print, radio and TV. The breadth of online options is simply staggering. Meanwhile, sustainability-minded media buyers are juggling a myriad of additional factors - along with cost effectiveness, their choices reflect consideration of environmental and social impacts. Non-Profit Initiates Next Stage of its Mission to Stop Greenwashing Thu, 14 Mar 2013 14:28:00 +0000 Two Sides today announced the next stage of its nationwide initiative to urge major U.S. banks, utilities and telecommunication companies to end the use of misleading marketing claims about the sustainability of print and paper. Phase Two will include a second round of communication intended to initiate productive discussion with senior management in the target industries, reminding them of their responsibility to adhere to best practices for environmental marketing as outlined in the U.S. Federal Trade Commission?s recently revised Green Guides. Non-Profit Initiates Next Stage of Its Mission to Stop Greenwashing Thu, 14 Mar 2013 02:39:00 +0000 Two Sides Urges Leading U.S. Companies to End Misleading Claims About Print and Paper Newspaper Remain Top Sports News for Men Wed, 13 Mar 2013 22:02:00 +0000 Between social media, mobile and cable TV, sports news outlets have been proliferating -- but newspapers are still the top source for sports news for sports fans. Among male sports fans ages 18-54, 76% cited the sports section of their local newspaper Web site as one of their ?go-to? sources for sports news, while 69% cited the print edition. 5 Reasons Green Marketing Is Going Nowhere Wed, 13 Mar 2013 21:31:00 +0000 Sometimes it?s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is this: that consumers would cast a vote in favor of a more just and sustainable world whenever they shop. But the reality has been vastly different. For well over 20 years, consumers haven?t been willing to vote with their dollars. The reasons are many and complex, but the result is clearcut: With the exception of some energy-saving devices, no green product has captured more than a tiny slice of the marketplace, at least in the U.S. Printed Books Making a Comeback Over E-Books Wed, 13 Mar 2013 02:35:00 +0000 According to a recent Wall Street Journal article, the death of the printed book has been greatly exaggerated. 3 Places Paper Should Be Recycled Tue, 12 Mar 2013 17:16:00 +0000 In 2011, a record-high 66.8 percent of paper was recovered and recycled in the U.S., which means people are recycling quite a bit in their daily lives. There's always room for improvement, however, and though 87 percent of Americans have access to curbside or drop-off recycling options for paper, it's important to ensure you're recycling whenever you can. Wholly Sustainable Tue, 12 Mar 2013 17:11:00 +0000 A holistic approach to sustainability drives Sappi Fine Paper North America. Domtar Inaugurates Commercial Lignin Production Tue, 12 Mar 2013 17:07:00 +0000 Plymouth Mill to produce bio-material with wide range of industrial applications as petro-chemical alternative - the first of its kind in over quarter century Biodiversity in Logged Forests Far Higher Than Once Believed Mon, 11 Mar 2013 20:35:00 +0000 Researchers have discovered a significant flaw in large swaths of ecological research into the impact of logging on tropical forests: Scientists have been dramatically overestimating the damage done by loggers, skewing conservation strategies paid for by the donations of millions of environmentally minded citizens. Consumers for Paper Options Applauds Congressional Resolution to Preserve Paper-Based Access to Government Information & Services Fri, 08 Mar 2013 18:11:00 +0000 Resolution Introduced by U.S. Reps. Duffy & Michaud Says Agencies Should Provide Americans with Paper Options for Social Security Benefits, Savings Bonds, Tax Forms & Other Services SGP Partners with Re-nourish to Grow the Sustainability Movement for Design and Printing Professionals Thu, 07 Mar 2013 22:29:00 +0000 Sustainable Green Printing (SGP) Partnership has announced a partnership with Re-nourish, an online community advocating awareness and action for sustainability in the communication design community. Legal Risks of Going Paperless Thu, 07 Mar 2013 20:06:00 +0000 Electronic medical records are meant to save time and money, but they also can create liability issues for doctors. SGP Certification Boosts Government Printing Office's Sustainability Program Thu, 07 Mar 2013 19:08:00 +0000 When one of the largest printing facilities becomes SGP Certified-namely the U.S. Government Printing Office-it sends a clear message about the value of sustainability and SGP Certification. International Paper Ranks No. 1 in Forest and Paper Products Sector on Fortune's List of America's Most Admired Companies Thu, 07 Mar 2013 18:32:00 +0000 International Paper today announced that it has once again been named by Fortune magazine as the No. 1 company in the Forest and Paper Products sector according to Fortune's annual report of "America's Most Admired Companies." FSC Advances Global Family Forest Strategy Thu, 07 Mar 2013 18:27:00 +0000 In recognition of the critical role that family forests play in responsible forest management worldwide, FSC International recently organized an advisory group to develop a long-term strategy for increasing capacity, value and supply from this landowner class. Readers continue to debate digital and print delivery Thu, 07 Mar 2013 18:21:00 +0000 As I?ve been talking to readers through the years about how The Kansas City Star covers the news, the discussion about the divide between print and online delivery methods has evolved considerably. iPhone App Finds Certified Papers Thu, 07 Mar 2013 18:16:00 +0000 The Print Apply iPhone app has a variety of tools for print media professionals, including a spine width calculator for different paper grades, an equivalent weight table for those going from grammage to pounds or vice versa, a virtual proportion wheel, a built-in QR code reader, a link to the Print Media Centr for news and other info, and now it includes a certified papers finder. Preparing for a Summer of Learning Thu, 07 Mar 2013 17:28:00 +0000 All around the country this summer, teachers will be going out into the forest and learning about the environment through sustainable forestry teachers? tours. ?These tours offer a priceless opportunity to learn about forests and the environment first hand,? says Kathryn Fernholz, Executive Director of Dovetail Partners, a Minneapolis-based environmental non-profit that supports science-based learning. We Love Paper Mon, 04 Mar 2013 20:39:00 +0000 While we?ve been debating for years whether the paperless office will come to pass, discussions of technology and working styles are one portion of the argument-but the fact that people have a sentimental connection to paper is the other. Marketing "Sustainability": Don't Forget the Green Guides Fri, 01 Mar 2013 18:45:00 +0000 In October 2012, the Federal Trade Commission (FTC) issued its revised ?Green Guides,? which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. Legislature Kills Bills that Could Have Taken Public Notices Out of Print Newspapers Thu, 28 Feb 2013 17:55:00 +0000 A Senate committee voted 10-3 to kill the last bill this legislative session to let public bodies post their official notices on a government website instead of publishing them in a local newspaper. Are These Ads Worth the Paper They're Not Printed On? Thu, 28 Feb 2013 14:36:00 +0000 A campaign to promote the value of using paper is turning to everyday situations to make its point after spending more than two years at the office. The switch in subject matter began last week, when the Domtar Corporation and its agency, the Charlotte, N.C., office of Eric Mower & Associates, added four video clips-cum-commercials to the campaign, which carries the theme ?Paper because.? The humorous videos are billed as entries in a series of ?Really, Really Short Films? that started with the introduction of the campaign, which is aimed at so-called thought leaders in fields like business and education, in September 2010. Kindle is not for everyone.. Wed, 27 Feb 2013 18:39:00 +0000 We all know that e-readers are everywhere these days and, in only a few years, have become a commonplace way to consumer your favorite literature. But as the title of this blog suggests, an e-reader is not for everyone. Not everyone has the tech-savvy desire or budget for an e-reader and some people just flat out do not want to read books electronically. Another step on the Domtar Paper Trail Mon, 25 Feb 2013 22:46:00 +0000 Continuing its commitment to lead by example when it comes to transparency, Domtar Corporation today announced the latest additions to its award-winning site, The Paper Trail.. New SFI Vice President to Promote Forest Conservation and Broaden Engagement with the Indigenous People of North America Mon, 25 Feb 2013 18:29:00 +0000 Andrew de Vries has joined the Sustainable Forestry Initiative? as Vice President, Conservation, Indigenous and Government Relations. He will oversee the SFI? conservation program in Canada and engage Native Americans, First Nations and Metis groups both in the development and use of the SFI standard. Gould Paper Corporation Joins Two Sides U.S. Mon, 25 Feb 2013 17:36:00 +0000 Founded in 1924 and headquartered in New York City, Gould Paper Corporation has revenues in excess of $1 billion and is one of North America's four largest distributors of printing and business papers. False Claims, Misconceptions Concerning Paper Industry Should Be Avoided Fri, 22 Feb 2013 22:40:00 +0000 Meg Callaghan?s Feb. 13 article, ?Give the gift of sustainability when making traditional Valentine?s Day exchanges,? was circulated to SUNY-ESF?s Green Campus Initiative?s club listserv. I opened the email anticipating another thought-provoking article from Meg, as I usually look forward to reading her work. Unfortunately, after arriving upon the fourth paragraph, I found some common fallacies regarding the paper industry and its environmental impacts. Domtar releases new wave of comical videos, highlighting paper's enduring value in everyday life Thu, 21 Feb 2013 23:20:00 +0000 To update its award-winning PAPERbecause campaign (, Domtar Corporation today announced a new series of videos that take a humorous approach to highlight the irreplaceable value of paper. How To Prepare for Paperless Social Security Payments Thu, 21 Feb 2013 22:59:00 +0000 The Social Security check is about to go the way of the door-to-door salesman and Green Stamps. Beginning March 1, 2013, paper checks for U.S. government benefits will virtually disappear How to Make Trustworthy Environmental Claims Thu, 21 Feb 2013 18:30:00 +0000 The ISO has outlined how its standards help manufacturers and consumer representatives ensure that environmental claims can be trusted. Two Sides Launches Facebook Page - Take the E-Billing Survey Thu, 21 Feb 2013 18:19:00 +0000 Two Sides, a print-friendly perspective providing responses to the greenwashing of the e-media world, is now on Facebook (to visit the page, click here). Going Paperless: Seniors Should Continue to Have a Choice Thu, 21 Feb 2013 10:17:42 +0000 <p>February 21, 2013</p> From my forest to the 30th floor of a skyscraper…to discuss “saving trees” Thu, 21 Feb 2013 10:13:46 +0000 International Paper Joins Better Plants Program Tue, 19 Feb 2013 18:50:00 +0000 International Paper has become a voluntary partner of the US Department of Energy (DOE) Better Plants program. Lecture examines paper's future Tue, 19 Feb 2013 18:46:00 +0000 The Sustainability Speaker Series, a program sponsored by the Drexel Green initiative, sponsored a lecture titled ?The Evolution of Paper in the 21st Century? Feb. 12 at Drexel?s James E. Marks Intercultural Center. Domtar Enhances Recyclebank Green Schools Program Mon, 18 Feb 2013 00:37:00 +0000 Domtar Corporation today announced it is furthering its partnership with Recyclebank? by supporting the Recyclebank Green Schools Program, which awards schools grant money for unique student projects that will make a positive environmental impact on their communities. Sappi invests 100K to strengthen science and math education in Maine Mon, 18 Feb 2013 00:34:00 +0000 Sappi Fine Paper North America, which operates paper mills in Westbrook and Skowhegan, has pledged $100,000 over the course of four years to support a University of Southern Maine program that prepares students for the fields of science, technology, engineering and mathematics. Mobile Printing Apps May Delay Paperless Office Thu, 14 Feb 2013 15:57:00 +0000 Many technology pundits predict that the digital revolution will lead to the advent of the paperless office. But will it? ESF's paper, bioprocess engineering department creates partnership to improve reputation and industry Tue, 12 Feb 2013 18:19:00 +0000 Although SUNY-ESF has the oldest program in paper engineering in the country, a new connection will help students and faculty in the program dismiss myths about the paper industry. The Department of Paper and Bioprocess Engineering at the State University of New York College of Environmental Science and Forestry officially became a partner with the nonprofit organization Two Sides in January, according to a news release on the Two Sides website. WWF welcomes APP announcement to halt clearing, urges paper buyers to wait for proof Tue, 12 Feb 2013 16:08:00 +0000 WWF welcomed the announcement that the Sinar Mas Group?s Asia Pulp & Paper (APP) have stopped clearing Indonesia?s tropical forests and peatlands to allow an assessment of their conservation and carbon values. SFI Pledges 400,000 in 2013 for Conservation Research Fri, 08 Feb 2013 18:26:00 +0000 The Sustainable Forestry Initiative? (SFI?) announced today it will deliver up to $400,000 in 2013 to support research into responsible forestry practices through the SFI Conservation and Community Partnerships Grant Program. Woody Harrelson Says Making Paper from Trees is 'Barbaric'. Is it? Fri, 08 Feb 2013 16:15:00 +0000 <p>In the pulp and paper industry there appears to be a renewed interest in alternative fibers for use in paper.</p> Sappi Fine Paper North America Publishes 2012 Sustainability Report Thu, 07 Feb 2013 18:35:00 +0000 Sappi Fine Paper North America announced today the release of its 2012 Sustainability Report, the company's second annual regional report focusing on the company's strong sustainability performance in North America over the past few years. Student Response to Digital Textbooks Climbs, Says New BISG Study Tue, 05 Feb 2013 16:20:00 +0000 The popularity of digital textbooks may have hit a tipping point in 2012 as preference by college students climbed significantly, according to new research from the Book Industry Study Group (BISG)'s ongoing study of Student Attitudes Toward Content in Higher Education. The first installment in Volume Three of the study, powered by Bowker Market Research, shows that students' preference for print over digital texts dropped from 72 percent in November 2011 to 60 percent in late 2012. The picture isn't entirely rosy for digital texts: satisfaction with these works declined in 2012, with only 26 percent of students citing they were "very satisfied" with their digital text, down from 30 percent in 2011. We need your views on e-billing versus paper billing! Tue, 05 Feb 2013 10:10:23 +0000 <p>February 5, 2013</p> Twin Rivers Paper Company Reports Environmental Improvements Mon, 04 Feb 2013 16:18:00 +0000 Since 2006, Twin Rivers has reduced its greenhouse gas emissions by 76 percent and now derives 83 percent of its energy from carbon-neutral sources. The Millcraft Group Joins Two Sides Fri, 01 Feb 2013 19:34:00 +0000 Over its 90-year history, Millcraft has grown from a single merchant effort to a regional force with national and international capabilities, representing 30 paper manufacturers and 150 grade lines. NPES The Association for Suppliers of Printing, Publishing and Converting Technologies Joins Two Sides Fri, 01 Feb 2013 19:22:00 +0000 NPES is a U.S. trade association representing more than 400 companies that manufacture and distribute equipment, software and supplies used across the workflow of printing, publishing and converting process. Forest Legality Alliance Newsletter, January 2013 Fri, 01 Feb 2013 19:03:00 +0000 This newsletter is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of the World Resources Institute and the Environmental Investigation Agency and do not necessarily reflect the views of USAID or the United States Government. Electronics and Environment Roundup Fri, 01 Feb 2013 16:50:00 +0000 A few stories and comments from around the Internet on the impact of ?technology? on the environment, and what some companies are doing about it. Industry key to conserving forests as demand for wood projected to triple by 2050 Fri, 01 Feb 2013 16:42:00 +0000 By 2050, rising population and demand, as well as an increase in use of wood for bioenergy, could triple the amount of wood society takes from forests and plantations per year, according to the latest instalment of WWF?s Living Forests Report. Kids Prefer Print Books Before Bed Fri, 01 Feb 2013 16:26:00 +0000 When it comes to sharing books and reading before bed, kids prefer print to digital, a new report from Scholastic suggests. The Challenges of Going Paperless in the Windy City Fri, 01 Feb 2013 16:22:00 +0000 Via Two Sides, an interesting look at the challenges that the city of Chicago is facing as it attempts to ?go paperless.? A New Year, Some Fresh Ideas - Certification Revisits Past Challenges Thu, 31 Jan 2013 17:02:00 +0000 As we start a new year, it is always valuable to look for indications of what we can expect in the coming months and what might be on the horizon. There are three recent developments in forest certification that are worth noting and that may be a sign of things to come. For Many Students, Print is Still King Thu, 31 Jan 2013 16:54:00 +0000 Despite the hype about e-books, the classic textbook hasn't gone away. In fact, the hold-it-in-your-hands book remains the first choice for many instructors and students. Tree-free Paper Better for the Environment? Thu, 31 Jan 2013 10:04:34 +0000 <p>January 31, 2013</p> Printing Brokerage Buyers Association (PBBA) International Joins Two Sides to Help Promote the Sustainability of Print and Paper Wed, 30 Jan 2013 19:02:00 +0000 The Printing Brokerage Buyers Association is the worldwide membership trade organization of printing intermediaries: group buying/outsourcing services; independent manufacturers? representatives; and value-added resellers. Williams & Heintz Map Corporation Joins Two Sides to Help Promote the Sustainability of Print and Paper Wed, 30 Jan 2013 18:49:00 +0000 From map production, to map paper, map printing and map folding services, Williams & Heintz is a one-stop source for custom map services. In the map printing business for over 91 years, the company has been the go-to source for custom map printing, GIS cartography and wholesale map production services. State University of New York - College of Environmental Science and Forestry Joins Two Sides to Help Promote the Sustainability of Print and Paper Tue, 29 Jan 2013 18:54:00 +0000 The Department of Paper and Bioprocess Engineering at the SUNY College of Environmental Science and Forestry is the country's oldest continuously operating degree-granting program in paper engineering. Unisource Joins EPA SmartWay Transport Partnership Mon, 28 Jan 2013 19:37:00 +0000 Unisource Worldwide announced yesterday that its transportation fleet has met the requirements to be become part of the Environmental Protection Agency?s (EPA) SmartWay Transport Partnership. New effort to create green electronics, workforce Mon, 28 Jan 2013 19:07:00 +0000 The world's love affair with gadgets?many of which contain hazardous materials?is generating millions of tons of electronic waste annually. Field: Google's Paperless Push Is 'Irresponsible' Mon, 28 Jan 2013 16:59:00 +0000 The assertion that paper use automatically equals environmental damage is a tired argument and is no longer defensible. Sustainable Plantations Provide Economic, Social and Environmental Value Mon, 28 Jan 2013 09:59:50 +0000 <p>January 28, 2013</p> AF&PA Paper Recycling Contest Fri, 25 Jan 2013 19:51:00 +0000 Is your community, business, or school committed to paper recycling? Do you have a unique, innovative, and/or successful program in place? If so, why not enter the AF&PA Paper Recycling Contest? The winning program receives $2,000, original framed artwork, and recognition among one?s peers. Pew Study Suggests Libraries (And Print) Still Have a Future in an E-Book World Fri, 25 Jan 2013 19:46:00 +0000 A new study from the Pew Internet and American Life Project looks at the future of libraries. The study, titled ?Library services in the digital age,? doesn?t include anything particularly shocking or revelatory, but it suggests that many people still value the role of libraries, and that librarians are thinking about how their services can evolve. US Congress to debate consumer right to printed communications Wed, 23 Jan 2013 19:55:00 +0000 Congress will soon debate the rights of Americans to continue receiving paper communications from the federal government, thanks to a Washington, DC-based advocacy group. Our letter to Google: quick update and thanks! Wed, 23 Jan 2013 09:55:48 +0000 <p>January 23, 2013</p> Word to the wise: Don't let paperless, e-receipts compromise your personal information Tue, 22 Jan 2013 18:41:00 +0000 Have you ever opted for a paperless, e-receipt? Some retailers and banks have started offering customers the option of receiving receipts from purchases and ATM transactions via e-mail. While this is a convenient alternative to paper clutter, the Better Business Bureau is reminding shoppers to protect their identity in the process. Will E-readers make print books obsolete? Mon, 21 Jan 2013 14:14:00 +0000 E-readers will never replace a regular novel. There is too much sentimental value and tradition attached to the tried and true paper books. #Paperless 2013, Part the Infinity: Whine and Cheese Mon, 21 Jan 2013 13:50:00 +0000 Via BoSacks in the Twitterverse and on The Facebook Machine, Deborah Corn?who has been on the front line of the #Paperless 2013 contretemps (I suppose everything requires a # in front of it these days*)?addresses concerns that the printing industry is simply whining about the whole thing: Printers fight back as anti-paper lobby gets aggressive Fri, 18 Jan 2013 18:41:00 +0000 Printers have hit back at technology companies with "vested interests" in urging people to stop using paper. Why Printed Books Never Die Fri, 18 Jan 2013 18:18:00 +0000 Measured en masse, the stack of "books I want to read" that sits precariously on the edge of a built-in bookshelf in my dining room just about eclipses 5,000 pages. The shelf is full to bursting with titles I hope to consume at some indeterminate point in the future E-Filing and the Explosion in Tax-Return Fraud Thu, 17 Jan 2013 20:01:00 +0000 Identity-theft cases rocketed to 1.1 million in 2011 from 51,700 in 2008. The IRS has a backlog of 650,000. Verdigris Urges Print and Paper Industries to go Google-Less Thu, 17 Jan 2013 19:00:00 +0000 Verdigris, the environmental awareness initiative, is asking the printing and paper industries and their customers to 'Go Google-less'. Choose Print: Saving Time - Saving Money - Saving Trees? Thu, 17 Jan 2013 16:03:00 +0000 There are numerous technologies available today to help consumers clean up the mess on their desk, which can lead to saving time. Many of these services are free, which will save consumers money. But, will these technologies save trees? Often people think that by using new technologies instead of print and paper, they are saving trees and making a sound environmental choice. E-readers may be popular, but print books are here to stay Wed, 16 Jan 2013 23:41:00 +0000 When it comes to e-readers, the consensus on owning a device is that it?s convenient. Domtar Touts York County Paper Trail Wed, 16 Jan 2013 23:21:00 +0000 Appropriately, Domtar?s Rock Hill converting center in the Tech Park off Dave Lyle Boulevard is hidden by trees. Historically, trees are what Domtar is all about. Overwhelmingly children who read ebooks still read primarily print books for fun Wed, 16 Jan 2013 16:15:00 +0000 In the fourth edition of the Kids & Family Reading Report?, a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids? reading frequency and attitudes toward reading. The Takeover of Paperless 2013 Tue, 15 Jan 2013 23:54:00 +0000 A group of companies including Google recently created the Paperless 2013 campaign to promote the use of online solutions, but unsubstantiated environmental claims caused the program to backfire. Why is the Print Industry Whining About #Paperless2013 Tue, 15 Jan 2013 20:38:00 +0000 Doesn?t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the ?new world,? so why add fuel to that fire? And the organizations that are speaking out, well they just have their own agenda?s to push. Google slammed over Paperless in 2013 campaign Mon, 14 Jan 2013 23:48:00 +0000 Google has come under pressure from print industry advocacy group Two Sides and the Printing Industries of America (PIA) after the search engine giant signed up to the Go Paperless in 2013 campaign. Forestry industry earns jobs, dollars for Georgia Mon, 14 Jan 2013 00:52:00 +0000 Gov. Nathan Deal today announced that a study by the Georgia Institute of Technology for the Georgia Forestry Commission shows that in 2011, economic activity generated by the forestry industry topped $25 billion in output and provided 118,459 jobs. The Perils of Cloud Computing Mon, 14 Jan 2013 00:11:00 +0000 We are still early in this cloud revolution, but there are reasons to tread carefully, whether you are an individual saving your personal data and files, or whether you are a company using the cloud to interact with all your employees or customers. There are real benefits and dangers and, you should be aware of them all. Google's Go Paperless in 2013 - Really? Mon, 14 Jan 2013 00:04:00 +0000 Following a discussion with Holly about Google?s "Go Paperless in 2013?campaign, I decided to determine our own office paper costs, to see what the potential benefit would be, for a small business such as ourselves, to attempt such a feat. Going Green Will Not Go Paperless in 2013 Fri, 11 Jan 2013 20:34:00 +0000 Our friend Mr. Tree (if that is his name) at Dead Tree Edition suggested we call this "Son of #NoPrintDay"... 1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer Fri, 11 Jan 2013 14:51:00 +0000 Two Sides is a non-profit organization now present in over 12 countries, including presence in the US, Europe and Australia?and we are growing. Going Guerrilla Against Google's #Paperless2013 Campaign Fri, 11 Jan 2013 00:43:00 +0000 When I first read about Google?s ?Go Paperless in 2013? campaign I have to admit it didn?t bother me. It isn?t an anti-print industry stance or a direct attack on the paper industry. Google Is Greenwashing, Paper Industry Claims Fri, 11 Jan 2013 00:20:00 +0000 A paper industry-led campaign has accused Google of greenwashing and federal trade violations, and urged it to reconsider a campaign urging businesses to ?go paperless.? Forest Restoration Creates 1,000 Jobs Thu, 10 Jan 2013 23:16:00 +0000 The Four Forest Restoration Initiative is currently the nation?s largest collaborative effort designed to restore ecosystems in United States forests. They Send Letters Thu, 10 Jan 2013 15:07:00 +0000 Et tu, Google? Oh, brother: Google has apparently announced a ?Go Paperless in 2013? campaign for reasons akin to the ill-considered Toshiba ?No-Print Day.? Needless to say, our friends at Two Sides are not taking it lying down, and have drafted an open letter to Google CEO Eric Schmidt. 'Print is Here to Stay': a WSJ article spreads like wildfire Wed, 09 Jan 2013 15:13:00 +0000 It?s no wonder a recent Wall Street Journal essay on the longevity of print books is circulating the web faster than ?Fifty Shades? climbed bestseller lists. Google launches 'Paperless 2013' campaign Tue, 08 Jan 2013 17:50:00 +0000 <p>Google and a group of other companies are encouraging users to help the environment while saving time and money this year by adopting a New Year&#39;s resolution to go paperless. The web giant is part of the Paperless Coalition, which this week launched a new campaign called &quot;Paperless 2013,&quot; aimed at helping users reduce their dependency on paper.</p> International Paper Joins Two Sides Tue, 08 Jan 2013 14:09:00 +0000 International Paper is a global leader in paper and packaging with manufacturing operations in North America, Europe, Latin America, Russia, Asia and North Africa. Two Sides sends open letter to Mr Eric Schmidt, Chairman of Google in response to the newly announced 'Go Paperless in 2013' campaign Tue, 08 Jan 2013 13:19:00 +0000 <p>January 8th 2013, Chicago 0700 EST and London 1300 CET. The following open letter has been sent to Mr. Eric Schmidt of Google and highlights Two Sides concerns that Google and others are trying to promote their services as environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google&#39;s activities in particular, carry a significant and increasing environmental footprint.</p> Two Sides sends open letter to Mr Eric Schmidt, Chairman of Google in response to the newly announced ‘Go Paperless in 2013’ campaign Tue, 08 Jan 2013 09:51:49 +0000 <p>January 8, 2013</p> Paper Industry Has Enhanced Forest Stewardship Sun, 06 Jan 2013 17:38:00 +0000 They may seem like odd partners: the paper industry, which consumes trees to make its product, and environmental groups that fight to save the world's forests. Paper for the Paperless Revolution Fri, 04 Jan 2013 18:07:00 +0000 It may appear that apps like Evernote are intended to cut down on your use of paper. After all, they let you jot notes, store webpages and contact information, while making all of that data electronically searchable on computers, phones and tablets. But you wouldn?t recognize them as part of the paperless revolution from the posh notebooks that are being manufactured specifically with such apps in mind. Global Newspaper Trends: Readership Remains High Thu, 03 Jan 2013 23:36:00 +0000 According to the World Association of Newspapers and News Publishers annual update of World Press Trends, in a world with a population of approximately 7 billion, in 2012 more than 2.5 billion people read their daily newspapers in print, 500 million read daily newspapers in both print and online, and 100 million accessed online daily newspapers only. Paper Industry Waste Forms Insulating Bricks Thu, 03 Jan 2013 23:12:00 +0000 A team of researchers from University of Ja?n in Spain have developed a way to turn paper waste into bricks, according to a paper published in the journal Fuel Processing Technology. Publishers hold on to e-books Thu, 03 Jan 2013 16:30:00 +0000 Libraries are finding it more difficult and much more expensive to stock their virtual shelves than the metal shelves. That, according to Barry Trott, digital services manager for Williamsburg Regional Library, is because publishers are reluctant to license e-books to libraries. How Many Times Can You Recycle a Piece of Paper? Thu, 03 Jan 2013 16:24:00 +0000 At the end of Christmas morning, many holiday revelers found themselves sitting cross-legged in the center of an enormous pile of wrapping paper and empty cardboard boxes. Some of that wrapping paper is made of recycled paper. As one Explainer reader crammed her used wrapping paper into the recycle bin for another go-around, she wondered: How many times can a piece of paper be recycled? China becoming mighty oak of world's paper industry Wed, 02 Jan 2013 23:28:00 +0000 <p>The nation has tripled production and in 2009 became the world&#39;s largest manufacturer of paper, which it considers one of its four &#39;great inventions.&#39;</p> Why So Many Americans Don't Have Bank Accounts Wed, 02 Jan 2013 17:20:00 +0000 <p>At a time when you can pay bills online and deposit checks remotely using a cell phone, it&#39;s amazing how many Americans don&#39;t have bank accounts.</p> EPA Releases Final Boiler MACT, Incinerator, and NHSM Rules Wed, 02 Jan 2013 17:01:00 +0000 <p>On Friday, Dec. 21, the U.S. Environmental Protection Agency (EPA) released its final Boiler Maximum Achievable Control Technology (MACT), Incinerator, and Non-Hazardous Secondary Materials (NHSM) rules following months of agency review in which the American Forest &amp; Paper Association (AF&amp;PA) has been closely engaged. It will take weeks to fully understand the rules/implications; however, a preliminary review reveals progress on the industry&#39;s three primary concerns: achievability of emissions limits, listing of biomass residuals as fuels, and adequate compliance time.</p> Print: Still not Dead Mon, 31 Dec 2012 17:17:00 +0000 iPads may be everywhere, but data from three distinct publication groups indicate that despite its seeming ubiquity, it's too soon for publishers to ditch print for pixel-only publications. Looking at Clouds from Both Sides Mon, 31 Dec 2012 17:12:00 +0000 Over at Ecopreneurist, a look at the issue of green data centers, not an unfamiliar topic here in the Going Greenosphere. One passage stood out... Global convergence in the vulnerability of forests to drought Mon, 31 Dec 2012 17:08:00 +0000 Shifts in rainfall patterns and increasing temperatures associated with climate change are likely to cause widespread forest decline in regions where droughts are predicted to increase in duration and severity. Why Print Media Is Still Green Mon, 31 Dec 2012 17:05:00 +0000 One of the big arguments made for the switch from printed marketing to digital is that it?s far more ?green? to send an email than a brochure by mail. American Forest & Paper Association Releases October 2012 Recovered Fiber Monthly Statistics Report Mon, 31 Dec 2012 16:54:00 +0000 The American Forest & Paper Association released its October 2012 U.S. Recovered Fiber Monthly Report on Nov. 20, 2012. Helping Protect Forests Worldwide Mon, 31 Dec 2012 16:40:00 +0000 The best hope for the long-term survival of this diverse resource is responsible forest management, responsible timber production and responsible consumption. AF&PA Responds to U.S. Supreme Court Logging Roads Case Mon, 31 Dec 2012 16:29:00 +0000 The U.S. Supreme Court today heard arguments in the case seeking to invalidate the Ninth Circuit court decision in (NEDC v. Brown), which overturned the Environmental Protection Agency's (EPA) long-standing exemption of stormwater runoff from forest logging roads from Clean Water Act "point source" permitting. Paper Towels Best Method to Dry Hands Finds Mayo Clinic Study Mon, 31 Dec 2012 15:54:00 +0000 Paper towels? Hand dryers? Ever wonder which hand drying method truly works best? Guide for Business Drives Better Decisions on Forest Products Fri, 28 Dec 2012 17:21:00 +0000 The World Resources Institute and World Business Council for Sustainable Development today released the third edition of Sustainable Procurement of Wood and Paper-based Products to help businesses buy products from sustainably managed forests and improve forest management. A Third Of Small Town Americans Rely Solely on Traditional Media for News Fri, 28 Dec 2012 17:18:00 +0000 Small town and rural residents are more likely to rely solely on traditional forms of media for their local news than those in larger cities and suburbs. Domtar Helps Create New Model for Responsible Forest Management with Group FSC Certification Fri, 28 Dec 2012 17:05:00 +0000 Domtar Corporation today announced the culmination of a precedent-setting two-year partnership process that saw 55 landowners in the Texarkana area achieve Forest Stewardship Council? (FSC?) group certification. New 'State of the Paperless Office' Survey From Nitro Reveals Stalemate in Paperless Movement Fri, 28 Dec 2012 17:00:00 +0000 Nitro, the company behind award-winning products like Nitro Pro and Nitro Reader, today announced the results of its 'State of the Paperless Office' survey. PEFC Continues Expansion in the Tropics Fri, 28 Dec 2012 16:48:00 +0000 Indonesia has become the latest Asian country to join PEFC after after China and Malaysia, demonstrating that PEFC is the forest certification system of choice for many regions. New Paper Shows the Forest Stewardship Council's (FSC) Varying Sustainability Standards Mislead Consumers Fri, 28 Dec 2012 16:26:00 +0000 As organizations like the Federal Trade Commission issue revised guides to help ensure marketers make accurate claims about their products' environmental benefits... Neenah Paper Gives Retailers a Green Option with Environment Retail Card Fri, 28 Dec 2012 16:07:00 +0000 Neenah Paper now offers the new ENVIRONMENT? Retail Card, a 100-percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. GreenFiber Turns Recycled Paper into Insulation Fri, 28 Dec 2012 15:58:00 +0000 Although cellulose insulation has been around for more than 40 years, it still plays second-fiddle to fiberglass - which comprises a whopping 94 percent of the U.S. insulation market. Disposable, paper USB drive makes data transfers a bit more green Fri, 28 Dec 2012 15:26:00 +0000 In recent years, media experts have been predicting the death of paper as a means for transmitting information in business and amongst friends. But one company is determined to make sure that paper not only survives, but merges with USB technology in an innovative way that could give the medium a whole new lease on life. Burning Question: Air Blowers or Paper Towels? Fri, 28 Dec 2012 14:14:00 +0000 With all the new technology in restroom hand driers, you might think blowers are more hygienic than a simple sheet of paper. In Mail We Trust Fri, 28 Dec 2012 14:09:00 +0000 Direct mail is a trusted channel, in every sense of the word. How Green is the Cloud? Cutting Through the Carbons Emissions BS Fri, 28 Dec 2012 13:51:00 +0000 While some cloud providers build great press about their energy consumption, the truth is data center carbon emissions can actually be much higher than the greenwashing hype would lead you to believe. The Great Green Debate of the Printing Industry Fri, 28 Dec 2012 13:42:00 +0000 The industry has come under pressure in recent years as the growing trend to go ?paperless? takes off. Concerns raised over VA's readiness for paperless transition Fri, 28 Dec 2012 13:40:00 +0000 Representatives of veterans groups are warning that the Department of Veterans Affairs? plans for going paperless does not adequately address how the department will transfer mountains of records into digital form. UPS and USPS say: If you can't beat 'em ? Thu, 27 Dec 2012 17:40:00 +0000 Postmaster General Patrick Donahoe and UPS Chairman and CEO Scott Davis today announced a partnership the two organizations say is designed to ?offer better service to customers, reduce greenhouse gas emissions and optimize operational efficiencies. Recycled paper gains foothold in insulation market Thu, 27 Dec 2012 17:35:00 +0000 Although fibreglass still commands 94% of the US insulation market, a cellulose alternative is making an ever bigger impact. Why the brother-sister team at Paperless Post went the Paper route Thu, 27 Dec 2012 17:29:00 +0000 Paperless Post made a name for itself for providing fancy online stationery that was an alternative to Government Printing Office Attains SGP Certification Thu, 27 Dec 2012 17:09:00 +0000 Sustainable Green Printing (SGP) Partnership, a non-profit organization providing sustainability certification in the graphic communications industry, today announces that the Washington, DC location of the U.S. Government Printing Office (GPO) has attained SGP Certification. Neenah Paper Receives Recognition as Master in Green Masters Program Thu, 27 Dec 2012 16:55:00 +0000 Recently earning a ?Green Masters? status under the WI Sustainable Business Council?s Green Masters Program, Neenah Paper has performed actions in each of the nine required ?sustainability areas. The Sustainability of Tablets (Infographic) Thu, 27 Dec 2012 16:34:00 +0000 There's no denying that tablet devices have arrived and they are the latest Big Thing for technology. Harper and Rainforest Action Network Collide Over New Warning Thu, 27 Dec 2012 15:41:00 +0000 HarperCollins is challenging the methodology behind the newest advisory from the Rainforest Action Network that some of its children?s books contain paper harvested from vulnerable Indonesian rainforests. The Paper Trail Through History Thu, 27 Dec 2012 15:35:00 +0000 Paperwork is drawing particular attention among anthropologists, who see it as a window into the gaps between what official policy says and how it is carried out on the ground. At the American Anthropological Association?s annual meeting in November, Matthew Hull, an associate professor at the University of Michigan, ran an informal ?document clinic? to help young scholars figure out how to understand the role of official paperwork in, say, psychiatric hospitals in Kashmir, or campaigns against genetically modified crops in Latin America. Unisource Logistics Solutions Earns SmartWay? Transport Partner Designation EPA Recognition for Environmentally Responsible Practices Thu, 27 Dec 2012 15:20:00 +0000 Unisource Logistics Solutions has joined the U.S. Environmental Protection Agency (EPA) SmartWay? Transport Partnership. Unisource also earned the SmartWay Transport Partner logo, Logistics category, a mark of excellence for companies demonstrating superior environmental performance for freight operations. US Forest Service report forecasts natural resource management trends and challenges for next 50 years Thu, 27 Dec 2012 15:14:00 +0000 A comprehensive U.S. Forest Service report released today examines the ways expanding populations, increased urbanization,and changing land-use patterns could profoundly impact natural resources, including water supplies, nationwide during the next 50 years. Significantly, the study shows the potential for significant loss of privately-owned forests to development and fragmentation, which could substantially reduce benefits from forests that the public now enjoys including clean water, wildlife habitat, forest products and others. Older Patients Respond Better to Print, Study Finds Thu, 27 Dec 2012 14:54:00 +0000 Despite all the buzz about the Internet's potential to improve patient health, a recent study found that people over the age of 50 responded better to print information. Groups fear veterans will be lost in move to paperless health records Fri, 21 Dec 2012 23:58:00 +0000 Veterans groups are worried that the Veterans Affairs Department's plans to transition to paperless records do not fully address the workload and scope of current records. Norkol Joins Two Sides to Help Promote the Sustainability of Print and Paper Wed, 19 Dec 2012 17:59:00 +0000 Since 1968, Norkol has been the premier provider of just-in-time stock and delivery, surplus inventory relief, and winding and sheeting services for printers and mills. Sustainable Plantations: a webinar for Two Sides member companies Mon, 17 Dec 2012 17:23:00 +0000 Mark the date and time: January 24, 2013 at 10 a.m. eastern Letters to Santa…A Sound Environmental Choice Mon, 17 Dec 2012 09:48:08 +0000 <p>December 17, 2012</p> How to quiet the anti-paper crowd Thu, 13 Dec 2012 14:12:00 +0000 Sure, after I spit out these paper facts I learned from our friends over at Two Sides, an innocent game of Pictionary quickly grew tense. But after I spent some more time explaining the truth about sustainable paper, my environment-loving Pictionary partner came to understand a bit more about the ecological footprint of the paper industry. Two Sides: A Unique Supply Chain Approach Wed, 12 Dec 2012 16:47:00 +0000 Industry associations come in many styles. Some bring laser focus to one sector?s specific needs, while others are designed to expose a broad membership to the very best practices in industry. Two Sides is of a third, perhaps rarer, variety focusing on a single, complete supply chain. Newsweek's Print Shutdown Not A Sign Of Broader Magazine Troubles Wed, 12 Dec 2012 13:00:00 +0000 It seems to me that sometimes we publishers lose sight of our perspective. It is admittedly understandable as we hunker down in the trenches producing our products that we sometimes miss some of the details of the wider battle for revenue and survival. In this case I am talking about Newsweek and what killed a formally respected 80 year old title. Transparency and environmental performance of UPM's papers recognized in 2012 WWF Environmental Paper Awards Wed, 12 Dec 2012 12:33:00 +0000 UPM is one of seven paper producers to receive an award from the WWF (World Wide Fund For Nature) in the category of ?Transparency? during the 2012 WWF Environmental Paper Awards. The award recognizes UPM?s efforts in providing public information on the environmental footprint of the majority of its paper products in ?Check your paper?: a global benchmarking database of eco-rated papers that promotes the responsible supply chain of paper products. The dream and the myth of the paperless city Mon, 10 Dec 2012 17:10:00 +0000 In Chicago, one government finds it's not ready for an all-digital future. Two Sides: A Unique Supply Chain Approach Mon, 10 Dec 2012 09:45:36 +0000 <p>December 10, 2012</p> NewPage Supports WRI's Launch of New Forest Mapping Tools Sun, 09 Dec 2012 18:40:00 +0000 NewPage Corporation announced today its support of the World Resources Institute (WRI) in releasing new groundbreaking web applications created to help ensure that palm oil production is pursued in a way that avoids deforestation. University of Houston - Digital Media Program Joins Two Sides as an Allied Organization Thu, 06 Dec 2012 17:47:00 +0000 The University of Houston?s Digital Media Program prepares technologically-savvy leaders for supervisory positions in the digital media industry. Case Paper Company Joins Two Sides Mon, 03 Dec 2012 18:28:00 +0000 Case Paper Company, a family owned and operated company, is one of the largest privately owned paper merchants and converters in the United States. Go Green, Go Paperless, Go Jobless? Mon, 03 Dec 2012 09:41:56 +0000 <p>December 3, 2012</p> Responsibility, Sustainability and Print Thu, 29 Nov 2012 20:17:00 +0000 Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising. Industry Intelligence Inc. partners with Two Sides Thu, 29 Nov 2012 18:28:00 +0000 <p>Industry Intelligence Inc. partners with Two Sides U.S., Inc. an independent, nonprofit organization promoting responsible production and use of print and paper, improving sustainability practices and maximizing consumer confidence</p> Scholastic to Donate One Million Books and Other Teaching Resources to Schools and Libraries Devastated by Hurricane Sandy Wed, 28 Nov 2012 19:27:00 +0000 With more than 20 schools in New York City unable to reopen and dozens of schools in New Jersey still closed in the wake of Hurricane Sandy, Scholastic, the global children?s publishing, education and media company, today announced that it will donate one million books to schools and libraries in the hardest-hit areas of the tri-state region. 2012 AF&PA Sustainability Award Winners Announced at Annual Meeting Wed, 28 Nov 2012 19:19:00 +0000 The American Forest & Paper Association (AF&PA) presented its first ever Better Practices, Better Planet 2020 Sustainability Awards at the association?s annual meeting on Friday, Nov. 9 in Scottsdale, Ariz. Designed to recognize exemplary sustainability programs and initiatives, the awards are to be given based on the merit of entries received across multiple categories. This year, five companies were chosen to receive awards. Google Drops Out of EPA Green Power Tech Rankings Wed, 28 Nov 2012 16:34:00 +0000 Google, which ranked sixth in the EPA?s inaugural rankings of the high-tech industry?s biggest green power users, has dropped out of the Top 20. Intel, Microsoft, Cisco Systems, Sprint and Dell retained the top five places on the Top 20 Tech & Telecom list, which the EPA debuted in July, while Samsung joins in 16th place. Combined, the partners featured on the Top 20 Tech & Telecom list use more than 5 billion kWh of green power annually. Young Americans Still Read Print Books, Use Library Wed, 28 Nov 2012 16:25:00 +0000 A majority of young Americans have read a print book and used their local public library in the past year, a new survey found. Environmental Marketing Best Practices for Print and Paper: Two Sides posts new web page Wed, 28 Nov 2012 09:38:34 +0000 <p>November 28, 2012</p> The Worldwide Vulnerability of Forests Mon, 26 Nov 2012 16:57:00 +0000 One of the great scientific tasks of the day is to understand how and why trees die. For Your Consideration: A USB Drive Made Of Paper Mon, 26 Nov 2012 16:38:00 +0000 Spokane-based intelliPaper has created a USB drive that consists of a memory chip embedded in a sheet of paper with a thickness approximating that of card stock. Superstorm Sandy's Seven Lessons about Print Media Thu, 22 Nov 2012 20:10:00 +0000 Many readers in the mid-Atlantic region report a new appreciation for print media in the wake of Sandy?s mayhem. Why EPEAT approved the MacBook Pro despite recycling concerns Thu, 22 Nov 2012 15:51:00 +0000 Everything Apple does makes headlines. Two Sides updates its fact sheets: a wealth of well-referenced sustainability information on print and paper Thu, 22 Nov 2012 09:34:57 +0000 <p>November 22, 2012</p> Domtar Corps. Assists Conservation efforts in Elk County Wed, 21 Nov 2012 20:22:00 +0000 The Headwaters Resource Conservation and Development (RC&D) Council has welcomed the Domtar Corp. to the Headwaters Conservation Partnership (HCP). The Ethics of Forest Certification: When Unintended Consequences Result Wed, 21 Nov 2012 18:52:00 +0000 The free market has long been recognized as one of the best methods for consumers to get a wide variety of choices, while at the same time the competition for the consumer dollar incentivizes producers and sellers to offer the best possible value for the price. Paper Is A Sustainable Resource Wed, 21 Nov 2012 18:38:00 +0000 ?Think before you print? has become an almost universal mantra, and with good reason. Individuals and companies must be mindful of the use of resources, including paper. But unlike some resources, paper and the trees they are sourced from are renewable, and sustainable management and use can be achieved. The FTC Green Guides: What You Need To Know Wed, 21 Nov 2012 18:06:00 +0000 A good rule of thumb is ?if you doubt, take it out.? After all, its better to remove the claim than have the FTC publicly file a complaint on your business. Are the FTC guidelines killing green marketing? Wed, 21 Nov 2012 18:01:00 +0000 Last month, the Federal Trade Commission released its long-pending revisions to its green marketing guidelines. Commonly known as the Green Guides, these guidelines regulate how marketers may promote the environmental benefits of their products and services. Celebrating Yes Print Day! Wed, 21 Nov 2012 16:41:00 +0000 In celebration of Yes Print Day!, which was originally called National No-Print Day, we offer a collection of Dead Tree Edition articles about the print medium. International Paper Donates Bussey Brake, Wham Brake Reservoirs to Louisiana Department of Wildlife and Fisheries Tue, 20 Nov 2012 21:06:00 +0000 International Paper announced today that it will donate over 8,100 acres of land, which includes the Bussey Brake and Wham Brake reservoirs, to the Louisiana Department of Wildlife and Fisheries (LDWF). Ricoh Europe Joins Two Sides and Print Power Tue, 20 Nov 2012 21:02:00 +0000 Two Sides UK has announced that Ricoh Europe PLC, expert in office imaging equipment, production print solutions, document management systems and IT services, is the latest organization to join Two Sides and Print Power. A Recyclable, Paper USB Drive Tue, 20 Nov 2012 02:49:00 +0000 USB drives can take on all kinds of shapes, limited only by the size of the port. Intellipaper plans to roll out one with a memory chip embedded in a sheet of paper. Why Ebooks are Inspiring a New Age of Print Thu, 15 Nov 2012 18:47:00 +0000 Ebooks, like physical books, have weight. That is, according to a computer scientist at UC Berkeley, who calculated in 2011 that a 4GB ebook reader filled with 3,500 ebooks weighs a billionth of a billionth of a gram more than if it were empty of data - a difference that is approximately the same weight as a molecule of DNA. Government Printing Office has new strategies to keep presses rolling Wed, 14 Nov 2012 18:26:00 +0000 One sunny afternoon this week, the giant presses at 732 North Capitol Street NW rumbled to life, a reminder that the ink-and-paper era has not yet come to an end. Twin Rivers Paper Company Joins Two Sides Thu, 08 Nov 2012 21:15:00 +0000 Twin Rivers Paper Company is an integrated specialty paper company that manufactures packaging, label and publishing products for targeted markets and applications. The company has operations in Maine and New Brunswick. MAJIQ Joins Two Sides Thu, 08 Nov 2012 20:59:00 +0000 MAJIQ is a global leader in enterprise software and services for the pulp and paper industry. University of Wisconsin-Stevens Point Paper Science Foundation Joins Two Sides as an Allied Organization Thu, 08 Nov 2012 19:52:00 +0000 The University of Wisconsin-Stevens Point (UWSP) Paper Science Foundation was organized in 1974 by the Paper Science Department staff along with industrial and business leaders. Paper Waste Cleans 99 Percent of Oil from Water Wed, 07 Nov 2012 18:37:00 +0000 Every year approximately 3 billion tons of waste are generated in the European Union. But not everything that gets thrown away is necessarily junk; in fact as one European research project is proving, one person's waste could be another's treasure.European researchers from the Technological, Environmental and Logistics Centre (TEC Ltd) in Slovenia have successfully transformed waste from paper mills into a product that can effectively soak up fuel from leaks or oil from spills. American Forest & Paper Association Releases September 2012 U.S. Recovered Fiber Monthly Report Wed, 07 Nov 2012 18:23:00 +0000 According to the report, total U.S. industry consumption of recovered paper in September was 2.36 million tons, 8 percent lower than August 2012. Year-to-date total consumption in 2012 is 4 percent lower than during the same period last year. National Forest Products Week Wed, 07 Nov 2012 14:42:00 +0000 To recognize the importance of our forests, U.S. Congress has designated the week beginning on the third Sunday in October of each year as National Forest Products Week. Can tech ever be eco-friendly or is it just greenwashing? Tue, 06 Nov 2012 18:22:00 +0000 We buy a lot of gadgets, and increasingly they're glued-together tablets and locked-down ultra-thin laptops - bad news given that the greenest tech is the hardware that can be cracked open, stripped down and fitted with new components. Why The Death Of Print Should Have Us All A Bit Worried Mon, 22 Oct 2012 17:54:00 +0100 Newsweek announced Wednesday that it was ending its print edition and moving completely online. Why Paper is Still Alive and Well, Thank You for Asking Mon, 22 Oct 2012 17:39:00 +0100 Some believe that the paperless office is not that far off... At work for the planet: Domtar, Student Conservation Association join forces to enhance Andrew Jackson State Park Thu, 18 Oct 2012 18:04:00 +0100 Domtar Corporation announced today that on October 20th, more than 50 Fort-Mill-based employee volunteers and their families, along with local and international members of the Student Conservation Association (SCA), will converge at Andrew Jackson State Park for an intensive half-day of park restoration activities. Greenwashing the Retina MacBook Pro Wed, 17 Oct 2012 18:16:00 +0100 Apple?s latest unsustainable design was just greenlighted by the Electronic Product Environmental Assessment Tool registry (EPEAT). And it?s a clear case of greenwashing. Views differ on managing world's forests Wed, 17 Oct 2012 18:10:00 +0100 Matching other global forest products companies, UPM has completed the transformation of its business to include a stronger emphasis on renewable and recyclable products. Paperless Post Goes Retro And Launches Paper, A New Invitation Printing Business Tue, 16 Oct 2012 16:02:00 +0100 Paperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationery business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009. Forest Legality Alliance - October 2012 Newsletter Tue, 16 Oct 2012 15:10:00 +0100 Two Sides is a member of the Forest Legality Alliance. To access the FLA newsletter, click the Download PDF button below. Textbooks should soon be obsolete? Not so fast; here's why Tue, 16 Oct 2012 14:50:00 +0100 It is vital that government, business - indeed, all of society - remain engaged to ensure that children get the education they deserve, and employers get the educated workforce they need. Is Paper the Poster Boy for Sustainable Forests? Tue, 16 Oct 2012 09:32:15 +0100 <p>October 16, 2012</p> Printing Services copies eco-friendly trends Mon, 15 Oct 2012 22:13:00 +0100 With school in full swing, students will be using more and more paper to finish their various class projects. Right on campus, Iowa State's Printing and Copy Services is a self-sustaining business operating under the Board of Regents and partnered with the Live Green Initiative. ?Wood is truly sustainable; more trees are planted in the United States than harvested,? said Steve Weigel, director of Printing and Copy Services. How the mafia is destroying the rainforests Mon, 15 Oct 2012 18:17:00 +0100 It's not as glamorous as cocaine or diamonds, but the illegal logging industry has become very attractive to criminal organizations over the past decade. A new report finds that up to 90 per cent of tropical deforestation can be attributed to organized crime, which controls up to 30 per cent of the global timber trade. Disney Announces Paper Sourcing and Use Policy Fri, 12 Oct 2012 15:00:00 +0100 Disney sought input from stakeholders throughout the supply chain and from the environmental community in the formulation of its paper policy. Disney will continue to solicit ongoing feedback as the policy is implemented. Long Live Paper Thu, 11 Oct 2012 19:03:00 +0100 The digitization of information offers important benefits, including instant transmission, easy searchability and broad distribution. But before we shred the last of the paper textbooks, let us pause and remember those old streetcars, and how great it would be if we still had them around. The true cost of personal computers Wed, 10 Oct 2012 17:05:00 +0100 Our analysis indicates that, on average, if nature charged for its services, the ?true cost? of a desktop computer would be around 6 percent higher than the retail price, while the laptop would be 14 percent more expensive. Carbon emissions create most of the cost but there are significant differences between the desktop and the laptop. Not In The Cards Wed, 10 Oct 2012 16:37:00 +0100 Mother Nature Network asks, ?When was the last time you sent a paper greeting card?? Actually, I very often send paper greetings cards?I sent a thank you card last month, a birthday card in July, two birthdays coming at the end of this month, and a wedding anniversary in?oops, two days. Printed cards all. Miss Manners: Don't ditch pen and paper Tue, 09 Oct 2012 16:27:00 +0100 In an age when people can choose among text messages, email, Facebook and old-fashioned stamps and printed cards, the chance to use the wrong method when sending your very best is quite high. What to do? Well, AP went straight to an expert among experts: Judith Martin, author of the syndicated Miss Manners column, who offers guidance on dealing with the evolving etiquette of expressing sincere sentiments in an increasingly impersonal, digital world. The importance of life-cycle thinking when choosing sustainable products (including paper) Mon, 08 Oct 2012 09:29:29 +0100 <p>October 8, 2012</p> How Toxic Is The Iphone 5? Fri, 05 Oct 2012 16:50:00 +0100 IT managers may find a new study incredibly useful: It ranks 36 different phones released in the last five years based on the relative concentration and presence of toxic chemicals. Ten mobile phone manufacturers, including Apple, Motorola, Hewlett- Packard, LG Electronics, Nokia and Samsung were included in the study, which was a joint effort between Ann Arbor-based Ecology Center and The forgotten branch of green consumables Fri, 05 Oct 2012 14:21:00 +0100 For going green, for some printers, is now not just a matter of sourcing paper responsibly and investing in the latest low-power press, but, thanks to a recent raft of green consumables releases, a matter also of using eco versions of inks, plates, wash-up systems and many other pressroom products besides. SGP Launches Take Action Campaign Thu, 04 Oct 2012 16:59:00 +0100 Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces the launch of its new outreach campaign, ?Take Action.? The campaign will encourage members of the graphic communications industry ? printers, print buyers, suppliers, and others ? to take action by getting involved with SGP and reaping the benefits of Certification and sustainability. Education Chief Duncan Wants Textbooks To Become Obsolete Wed, 03 Oct 2012 17:37:00 +0100 Education Secretary Arne Duncan called Tuesday for the nation to move as fast as possible away from printed textbooks and toward digital ones. After years of pondering, FTC releases marketers' Green Guides Tue, 02 Oct 2012 17:42:00 +0100 It?s been a long time coming, but after nearly five years of deliberations, the Federal Trade Commission today issued revised ?Green Guides? aimed at helping marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. Dovetail Partners Inc. Joins Two Sides Tue, 02 Oct 2012 13:09:00 +0100 Dovetail Partners is a 501(c)(3) non-profit corporation whose highly skilled team fosters sustainability and responsible behaviors by collaborating to develop unique concepts, systems, models and programs. Dovetail excels at solving complex business problems, helping responsible firms to become successful, and helping regions define programs that increase job creation and the job quality of resource-based industries Leading Publishers Partner with SFI in Responsible Forestry Mon, 01 Oct 2012 01:08:00 +0100 Time Inc., the National Geographic Society, Macmillan, and Pearson will become Founding Partners of the SFI Forest Partners Program. The alliance was announced at the SFI annual conference in Milwaukee, attended by foresters, land owners, conservation groups, First Nations, industry and government agencies. Rush to digital leaves too many behind Fri, 28 Sep 2012 16:55:00 +0100 Last week, an insurance bill in the California State Assembly was pulled from further consideration once opposition mounted against a clause that would have mandated paperless insurance notices and statements. NY Times report raises questions about the environmental impacts of e-media Fri, 28 Sep 2012 09:23:47 +0100 <p>September 28, 2012</p> Domtar partners with First Book to support literacy for children in need Thu, 27 Sep 2012 14:35:00 +0100 Domtar Corporation today announced that it is teaming up with the Washington, D.C.-based non-profit organization First Book to put over 20,000 new books in the hands of children in need. Domtar will be providing a total of $25,000 in grants among ten schools and community programs located near Domtar facilities across the United States. Miami University Paper Science & Engineering Foundation Joins Two Sides as an Allied Organization Wed, 26 Sep 2012 16:00:00 +0100 The Paper Science & Engineering (PSE) Foundation at Miami University has a long history of attracting students to careers of leadership in the pulp and paper industry. AF&PA Releases August 2012 U.S. Recovered Fiber Monthly Report Tue, 25 Sep 2012 23:59:00 +0100 The American Forest & Paper Association released its August 2012 U.S. Recovered Fiber Monthly Report on Friday, Sept. 21. Going Paperless Doesn't Mean Going Green, The NY Times Proves Mon, 24 Sep 2012 23:52:00 +0100 Perhaps we can finally say goodbye to those simplistic "Go green, go paperless" promotional campaigns. There's nothing particularly green about the massive data centers that store the internet's data, The New York Times revealed this past weekend after in-depth investigation. Data centers waste electricity and spew pollutants in a way that "is sharply at odds with its [the information industry's] image of sleek efficiency and environmental friendliness," the lengthy but clearly written "Power, Pollution, and the Internet" says. Send a Letter, Not an E-mail Mon, 24 Sep 2012 19:40:00 +0100 Paper and e-mail each offer their own benefits, but no one should assume that e-mail is environmentally preferable when considering the bigger picture. The Cloud Factories - Power, Pollution and the Internet Mon, 24 Sep 2012 15:24:00 +0100 This is the first article in a series by the New York Times on "The Cloud Factories" and their related environmental / energy issues. Domtar officially launches the Forest Academy website Fri, 21 Sep 2012 17:50:00 +0100 Domtar Corporation today announced the launching of an interactive, educational site The Forest Academy. Sappi Named Maine Manufacturer of the Year Thu, 20 Sep 2012 18:24:00 +0100 Sappi Fine Paper North America has been named the 2012 Maine Manufacturer of the Year by the Maine Forest Products Council. Why Should Readers Buy the Sunday Paper if They Can Read It on the Web First? Wed, 19 Sep 2012 18:36:00 +0100 As to whether we?re accelerating the move away from print because of the small sample of stories we publish early, we don?t think so. We think we?re striking the right balance, for now, for both digital and print subscribers. Many agree. We surveyed a sample of our Sunday newspaper subscribers recently about what they thought. Most felt picking some stories for early digital publication didn?t make a difference in their reading experience. Of the remainder, nearly three times as many said it improved their reading experience in print as felt it detracted from it. FSC? partners with The Gold Standard to explore new level of alignment between the two certification systems Wed, 19 Sep 2012 18:29:00 +0100 The Forest Stewardship Council? (FSC) has announced that it is entering into a strategic partnership with The Gold Standard to explore the opportunities for future close collaboration between the two certification schemes. The partnership includes the CarbonFix Standard, which will be acquired by The Gold Standard to form their new carbon accounting module for forest carbon projects. Do You Prefer Reading Print Books or E-Books to Your Children? Wed, 19 Sep 2012 18:04:00 +0100 If you?re like most parents, you prefer to read to your children with print books ? ideally cuddling up under a warm quilt on a comfy couch with a fire crackling away in the hearth. Greenwashing or Just Sloppy Marketing? Wed, 19 Sep 2012 09:19:57 +0100 <p>September 19, 2012</p> PNEAC Announces 2012 "Environmental Publication of the Year" Tue, 18 Sep 2012 21:10:00 +0100 The Printers? National Environmental Assistance Center (PNEAC) announced last week the winner of its 2012 Environmental Publication of the Year Award. And the winner is? Domtar Joins International Call to Follow the Frog Mon, 17 Sep 2012 21:15:00 +0100 Domtar will be joining businesses and individuals around the globe to participate in the Rainforest Alliance's second annual Follow the Frog Week that kicks off today, September 17, and runs through September 23. Follow the Frog Week is an international social media campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance Certified? green frog seal. Media Intelligence: Heard on the Web Fri, 14 Sep 2012 14:49:00 +0100 "He went on to say that print isn't dead, it is evolving, and we had best reinterpret its role in our lives as publishers. I was fascinated by the comment that we are in an information overload era and just because more information is available to us doesn't mean we have any more time to consume it." UPM listed as the only forestry and paper company worldwide in the Dow Jones Sustainability Indexes Fri, 14 Sep 2012 00:58:00 +0100 UPM?s Biofore vision and consistent work on corporate responsibility has gained recognition: UPM has been listed as the only forestry and paper company worldwide in the Dow Jones Sustainability Indexes. In Defense of the Power of Paper Mon, 10 Sep 2012 14:27:00 +0100 Paper still matters. The frequent whirring of printers in offices ? despite the Internet, Microsoft Word, social media, scanners, smartphone apps and PDF files ? attests to that. We may use less of it than we once did, but reading and writing on paper serves a function that, for many workers, a screen can?t replicate. Whole Foods Introduces Paper and Wood Gift Cards Fri, 07 Sep 2012 21:51:00 +0100 Whole Foods Market is now offering more eco-friendly gift cards, eliminating plastic cards in lieu of two formats - one made of paper and the other of responsibly-harvested wood. Consumers for Paper Options secures victory as California halts bill allowing electronic insurance notifications without consumer protection Fri, 07 Sep 2012 18:02:00 +0100 SB 1212 would have allowed for electronic-only dissemination of important insurance-related information without protecting citizens, who wish to continue receiving paper-based information, from additional fees. The News We Can Afford Fri, 07 Sep 2012 14:43:00 +0100 I want to see news organizations grow again. But first, they must finish shrinking. They must decide what they can afford to be. Sappi Fine Paper North America Announces Grant Recipients for the 13th Annual Ideas that Matter Program Fri, 07 Sep 2012 01:20:00 +0100 Since 1999, Sappi's Ideas that Matter program has awarded over $12 million worldwide in grants to designers around the globe to support their work for nonprofit programs and organizations. Two Sides U.S. Reports on Progress since Start-up Thu, 06 Sep 2012 09:16:04 +0100 <p>September 6, 2012</p> Print books best for promoting child literacy Wed, 05 Sep 2012 22:22:00 +0100 Reading with your child is a gift no matter what the format ? but printed books remain the best way to develop literacy, research suggests. The importance of paper in a digital world: interview with Lisa Rodwell of Wed, 05 Sep 2012 22:11:00 +0100 In this digital age, face-to-face meetings are becoming more rare as people take their networking online. In this 1:1 interview Lisa Rodwell, chief revenue officer of, an award-winning and innovative online printing company, tells us how the business card is not just here to stay, but still an important and necessary tool for making your mark on potential employers and clients. Sustainable Green Printing Partnership Taps Fujifilm as Gold Patron Mon, 03 Sep 2012 22:50:00 +0100 Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, announced that Fujifilm North America Corp. is a Gold Patron. Facebook Apps Bring Back Print Photos Mon, 03 Sep 2012 22:41:00 +0100 With more than 300 million images uploaded each day, Facebook has become the world's repository of digital photos. While sharing photos online is fine with most people, two new Facebook apps that debuted last week offer members of the social network a way to do more with their digital images in an old-school way - by printing them out. Forest Owners to EPA on Biomass Carbon Emissions: Keep it Simple Mon, 03 Sep 2012 14:57:00 +0100 The National Alliance of Forest Owners (NAFO) is urging the U.S. Environmental Protection Agency?s (EPA) Scientific Advisory Board (SAB) to take a more simple and practical approach to the treatment of carbon dioxide (CO2) emissions regulations from wood biomass. Students still prefer print textbooks over e-textbooks Fri, 31 Aug 2012 22:56:00 +0100 Books published electronically may be growing in popularity, but some students say for textbooks they still prefer print. The Totally Unnecessary Defense of Print Fri, 31 Aug 2012 16:46:00 +0100 It was the great writer and journalist Mark Twain who once commented that the reports of his death were greatly exaggerated. So, too, are the reports of the death of print. Is Direct Mail a Green Marketing Medium After All? Fri, 31 Aug 2012 16:41:00 +0100 Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials involved with this advertising medium. MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials Wed, 29 Aug 2012 00:07:00 +0100 In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media?including magazines. Print journalism very much alive at Republican National Convention in Tampa Wed, 29 Aug 2012 00:01:00 +0100 National nominating conventions are a political junkie's dream, especially for the voracious reader types. Why wood pulp is world's new wonder material Mon, 27 Aug 2012 23:28:00 +0100 THE hottest new material in town is light, strong and conducts electricity. What's more, it's been around a long, long time. Hip Publication - The Printed Blog - Making Its Mark by Mixing New and Traditional Media Mon, 27 Aug 2012 00:11:00 +0100 Thanks to a recent investment in The Printed Blog, the magazine is debuting its largest issue to date, the 36-page "D?j? Vu" issue released under the guidance of guest editors, New York Times best-seller Maddox and Heroin Life editor Neal Boulton. The Printed Blog is the world's first and only print magazine featuring blog content hand-picked from around the web paired with photography from renowned photographers around the world. AF&PA Releases July 2012 U.S. Recovered Fiber Monthly Report Fri, 24 Aug 2012 16:50:00 +0100 The American Forest & Paper Association released its July 2012 U.S. Recovered Fiber Monthly Report today. According to the report, total U.S. industry consumption of recovered paper in July was 2.43 million tons, less than 1 percent lower than June 2012. Year-to-date consumption in 2012 is 4 percent lower than during the same period last year. Gibson Guitar Corp. Agrees to Resolve Investigation into Lacey Act Violations Fri, 24 Aug 2012 13:42:00 +0100 Gibson Guitar Corp. entered into a criminal enforcement agreement with the United States today resolving a criminal investigation into allegations that the company violated the Lacey Act by illegally purchasing and importing ebony wood from Madagascar and rosewood and ebony from India. Preserving Your Legacy In Print Thu, 23 Aug 2012 18:43:00 +0100 A published book is one way to create a lasting legacy for the future. Recycling Benefits of REMAG Explained Thu, 23 Aug 2012 18:23:00 +0100 Perhaps 2012 will be recorded as part of California?s history for hosting the inaugural trials of the REMAG kiosks. An innovative, new reverse vending system, REMAG is slated for trials at eight supermarket locations in the Bay Area and Central Valley. The concept is pretty straight-forward: using a kiosk system, users can redeem magazines and catalogs for rewards. National Print Day - October 23, 2012 Wed, 22 Aug 2012 17:56:00 +0100 It?s time for printers all over the nation to celebrate print for what it really is? a recyclable, renewable, reusable and vital resource. E-Textbooks vs. Printed Textbooks Wed, 22 Aug 2012 16:54:00 +0100 On Aug. 14, USA Today ran a story about several universities forcing students to use electronic textbooks despite widespread student pushback. Sustainable Packaging: Use Newspaper and Water Wed, 22 Aug 2012 16:35:00 +0100 As trendsetters such as Walmart have shown, working with suppliers to create sustainable packaging is vital for retailers and manufacturers looking to reduce input, transport, storage, and disposal costs, as well as promote their concern for the environment to consumers. The issue of disposal difficulties with many non-renewable materials has only served to heighten interest in this field and accelerate adoption of sustainable packaging. Stop Harassing Paper Invoices Because You Switch to E-Invoicing Tue, 21 Aug 2012 17:59:00 +0100 Don?t get Two Sides wrong; this is how they feel about e-billing and e-invoicing. The Benefits of Print Media in a Digital World Tue, 21 Aug 2012 17:04:00 +0100 The creation of the Internet has revolutionized the way we think about advertising and the spread of information. Anything you might need to know is now available in mere seconds at the push of a button. Librarians and publishers still have problems with e-books Tue, 21 Aug 2012 16:57:00 +0100 E-books still have a long way to go before librarians and their customers will be satisfied, reports Tom Wilkie from last month's Special Libraries Association meeting Sappi Fine Paper Hosts 2012 Green Community Day August 11th Wed, 15 Aug 2012 21:55:00 +0100 Sappi engages local communities on sustainability. Springfield Business Recycles Paper into Works of Art Wed, 15 Aug 2012 17:07:00 +0100 Springfield's newest art shop follows an unusual business model. Not only does it sell craft projects created from recycled paper, it employs people who sometimes have trouble finding jobs. Two Sides Member Satisfaction Survey…Thanks for your feedback! Wed, 15 Aug 2012 09:12:32 +0100 <p>August 15, 2012</p> President and CEO of Canada Post committed to stopping misleading environmental claims about paper Tue, 14 Aug 2012 18:56:00 +0100 In a recent meeting with NAMMU, Deepak Chopra (President and CEO of Canada Post) acknowledged the epost campaigns that needlessly included lines such as and save trees implying paper is not eco-friendly, were the result of over-zealous agencies and did not reflect Canada Post's brand thinking. He committed to stopping all references of this nature. Paper lives: Little Printer and the rebirth of the hard copy Tue, 14 Aug 2012 18:50:00 +0100 Inside the company that makes your life front page news, and the soulful gadget it designed to do the job. Top-Quality Speakers Head to PBI Print & Media Tue, 14 Aug 2012 14:50:00 +0100 The annual program, hosted by Print Buyers International (PBI) President and founder Margie Dana, is the leading source of relevant, interactive education for people who purchase, design for, or market with print. It brings together experts in graphic design, digital printing, print production, color management, sustainability, specialty graphics, and more to explore the fast-changing role of print in the digital age. Two Sides U.S. and the Forest Legality Alliance Collaborate to Promote the Responsible Production and Use of Paper Fri, 10 Aug 2012 16:03:00 +0100 Two Sides U.S. has joined the Forest Legality Alliance (FLA), a joint effort of WRI and the Environmental Investigation Agency, supported by the United States Agency for International Development and companies in the paper and forest products sector. U.S. Postal Service Releases Sustainability and Energy Scorecard Fri, 10 Aug 2012 15:36:00 +0100 USPS reduces energy, greenhouse gas emissions and potable water use. Easement exchange between UPM Blandin and Minnesota Power will restore 160 acres of forestland Fri, 10 Aug 2012 13:37:00 +0100 UPM Blandin and Minnesota Power have agreed to an easement exchange that will re-establish 160 acres of forest land north of Taconite. The Purposeful Office Thu, 09 Aug 2012 13:58:00 +0100 The dream of a ?paperless office? has given way to a ?purposeful office? - an environment that embraces the responsible, sustainable selection, use, recovery and recycling of paper. Help your office work smarter and more efficiently by minimizing environmental impact and keeping paper out of landfills. Boise(R) Inc. and Box Tops for Education(R) Raise Almost $800,000 for Schools Wed, 08 Aug 2012 15:57:00 +0100 Box Tops for Education is the leading school fundraising program in the U.S., contributing $74 million in the 2011-2012 school year to benefit 90,000 schools. Go Paperless, Save Trees? Hogwash! Wed, 08 Aug 2012 09:07:44 +0100 <p>August 8, 2012</p> Facebook Shares its Carbon Footprint Tue, 07 Aug 2012 15:19:00 +0100 Facebook today revealed for the first time information about its carbon footprint, citing the "power of openness." BISG Report Finds More E-book Buyers Buying Print Books Tue, 07 Aug 2012 14:51:00 +0100 In another sign that the industry is moving toward a hybrid market, fewer e-book buyers reported buying only digital titles this spring than a year ago. According to Book Industry Study Group?s newest edition of "Consumer Attitudes Toward E-Book Reading" report, the percentage of e-book consumers who exclusively or mostly purchase e-books fell from nearly 70% in August 2011 to 60% in May 2012. The PAPER Institute (Coggin College of Business, University of North Florida) joins Two Sides as an Allied Organization Fri, 03 Aug 2012 15:02:00 +0100 The Institute?s mission is to encourage and support the University of North Florida Coggin College of Business faculty in their research, education, and development endeavors that integrate academic pursuits relevant to the National Paper Trade Alliance (NPTA) and its membership. Weighing the Environmental Costs: Buy an eReader, or a Shelf of Books? Fri, 03 Aug 2012 14:05:00 +0100 Bookshelves towering floor to ceiling filled with weighty tomes, or one book-sized device holding hundreds of ?books? in electronic form: which one of these options for the voracious reader creates the least damaging environmental footprint? Beyond Certification II: Reducing it to a Stronger Solution Thu, 02 Aug 2012 18:18:00 +0100 When you make maple syrup there is a time after all the preparation and collection of material (sap and firewood usually) from the forest that you simply have to turn up the heat, stir it up a bit, and tend to it carefully to make it come out well. Certification may be at the same point. Direct Marketing Gets Eco-Friendly Thu, 02 Aug 2012 18:08:00 +0100 In the wake of Toshiba?s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper?s greener messages out there for you to share as you wish? and please, do share them. We live in a bubble of our own industry and the perception of the sustainability of Paper & Print is still not there with consumers. Don?t think that?s the case? Ask your family, friends and neighbors about our industry and the environment. The Power of Many: Domtar's Strategy of Long Term Partnerships Thu, 02 Aug 2012 15:31:00 +0100 Interesting things happen when a determined group of people get together. The power of collaboration should not be underestimated. I was reminded of this in a recent conversation with Lewis Fix, VP Sustainable Business & Brand Management at Domtar Corporation. Conqueror Announces "Typographic Games" Winners of Sports-Themed, Global, Creative Challenge and Poster Competition Wed, 01 Aug 2012 18:59:00 +0100 Conqueror?s ?Typographic Games? jury selected Graeme Gauld?s illustrated letterform poster as the Gold Medalist. SFI Awards Grant to Support Water Quality Research Wed, 01 Aug 2012 18:41:00 +0100 The World Resources Institute, a global development and environmental think tank, will receive a grant of $35,000 USD to research how forest certification standards can help protect American lakes and rivers, as well as sustainable forestry. Seeing the Forest with Trees: Domtar's Drive for Sustainable Paper Lifecycle Wed, 01 Aug 2012 16:15:00 +0100 Domtar's sustainability journey has evolved over a decade, making it a North American industry leader. 2012 AF&PA Sustainability Report Shows Significant, Measurable Progress On Better Practices, Better Planet 2020 Goals Wed, 01 Aug 2012 15:49:00 +0100 The American Forest & Paper Association (AF&PA) today released the results of its biennial Sustainability Report, which showed that the U.S. paper, pulp and wood products industry has made significant, measurable progress toward achieving the goals of its Better Practices, Better Planet 2020 sustainability initiative. Greening your office paper Wed, 01 Aug 2012 15:23:00 +0100 Your guide to paper and sustainability. Weighing the environmental costs: buy an eReader, or a shelf of books? Mon, 30 Jul 2012 19:20:00 +0100 The future will have both eReaders and paper publications. Rather than comparing one with the other for the ?best? environmental credentials, it would be better to aim at improving the environmental performance of each. How Print Can Help Lead the Way Into the Future Tue, 24 Jul 2012 18:33:00 +0100 By limiting our presentation to what we can fit in one section of the paper, we easily demonstrate to our readers that we have used the scarcity of space in the paper to display the best of the content we find. Wide-Format Printing Presents Unique Sustainability Challenges, Opportunities Tue, 24 Jul 2012 18:09:00 +0100 The past five years have seen an increased discussion of, and emphasis on, the idea of ?sustainability.? AF&PA Releases May 2012 U.S. Recovered Fiber Monthly Report Tue, 24 Jul 2012 17:00:00 +0100 The American Forest & Paper Association released its May 2012 U.S. Recovered Fiber Monthly Report today. Two Sides U.S. and the Forest Legality Alliance Collaborate to Promote the Responsible Production and Use of Paper Tue, 24 Jul 2012 13:19:00 +0100 Two Sides U.S. has joined the Forest Legality Alliance (FLA), a joint effort of WRI and the Environmental Investigation Agency, supported by the United States Agency for International Development and companies in the paper and forest products sector. Two Sides U.S. joins the Forest Legality Alliance Tue, 24 Jul 2012 09:05:13 +0100 <p>July 24, 2012</p> Seals of Approval: Paper Certification Systems Sat, 21 Jul 2012 18:49:00 +0100 Sustainable forestry practices are at the heart of the North American paper and pulp industry. Bio-mimicry and Paper Production Thu, 19 Jul 2012 18:42:00 +0100 There is a growing recognition that learning form the natural world can teach us many things and perhaps eliminate millions of years of human mistakes along the way. Amid GPS Boom, Nostalgia Finds A Place Wed, 18 Jul 2012 13:57:00 +0100 State transportation departments are printing fewer maps and gas stations are selling fewer, but for some people, a paper map is the best navigation system. Traditional Media Still Most Trusted Source of Info and News Tue, 17 Jul 2012 18:48:00 +0100 Research from Triton Digital, a digital service provider for online and traditional radio, and as reported by eMarketer, finds consumer trust in traditional media is much higher than digital media. Two Sides replies to a recent article about its Environmental Claims Tue, 17 Jul 2012 08:58:04 +0100 <p>July 17, 2012&nbsp;</p> Work Smarter: Your Guide to Paper and Sustainability Fri, 13 Jul 2012 19:23:00 +0100 With consumers? growing awareness of sustainability issues, manufacturers have sharpened their focus on delivering products and services that deliver social, economic and environmental sustainability value. But it might surprise you to know that these values have been a part of the paper industry for decades, and that paper companies have consistently led the way toward greater transparency and accountability when it comes to sustainability. Are Paperless Bills and Statements Really Better for the Environment? Thu, 12 Jul 2012 19:10:00 +0100 Many leading U.S companies, including banks, utility companies and telecommunications providers, are urging their customers to go paperless with claims that electronic business communications and transactions are environmentally superior to those printed on paper. Big Data Goes Green Wed, 11 Jul 2012 19:39:00 +0100 While the debate over exactly how big an energy saving impact the cloud will have is on-going, there is no doubt that investment in the cloud is growing fast with the big four ? Facebook, Google, Amazon and Apple ? leading the way. That said, the energy required to power data centers is enormous, and rising fast. In recent years, increased digital communication, record keeping and financial transactions have been pushing up demand for data processing and storage. Going Green Two Sides Fast Fact #14 Wed, 11 Jul 2012 19:31:00 +0100 WhatTheyThink?s Going Green has joined forces with Two Sides to help address the ?perceptions? that paper destroys forests, that electronic media are ?greener? than print and paper, and that recycling is the solution to all environmental ills. A Papermaker's Perspective on Sustainable Forestry Wed, 11 Jul 2012 19:26:00 +0100 There is not a single matter related to papermaking that touches each of us as personally and emotionally as forestry. Simply put - people love trees. It is troubling that some people envision responsible paper manufacturer as engaging in deforestation when in fact, our suppliers are harvesting sustainability with a keen vigilance about promoting the regeneration that keeps forests thriving. New Online Tool Supports Fight Against Illegal Logging Wed, 11 Jul 2012 17:45:00 +0100 The World Resources Institute (WRI) today announced the launch of the Forest Legality Risk Information Tool, an open-access global information website designed to assist purchasers of forest products in securing fiber from legal sources. The risk tool, a project of the Forest Legality Alliance, was partly funded by the Sustainable Forestry Initiative? (SFI?) through its Conservation and Community Partnerships Grant Program. The tool is also supported by the U.S. Agency for International Development. Are Paperless Bills and Statements Really Better for the Environment? Tue, 10 Jul 2012 10:49:31 +0100 <p>July 10, 2012&nbsp;</p> Going paperless may not be better for the environment, according to Two Sides Mon, 09 Jul 2012 15:07:00 +0100 <p><strong>Non-profit launches educational campaign to promote proper marketing claims related to print and paper</strong></p> Paper Print and the Environment Fri, 06 Jul 2012 19:00:00 +0100 LOS ANGELES, June 25, 2012 /PRNewswire via COMTEX/ -- Print on paper isn't depleting our forests, overwhelming our landfills, or causing global warming. In fact, just the opposite is true--and companies calling for less print or a no-print day, such as Toshiba's recently abandoned campaign, don't take into account that paper, and print on paper, is a renewable and recyclable resource. Domtar Unveils 2020 Sustainability Indicator Framework Thu, 05 Jul 2012 15:46:00 +0100 Domtar Corporation today released its 2011 Sustainable Growth Report, unveiling 35 key performance indicators that will shape the company?s sustainability efforts out to 2020. This sustainability framework builds on years of industry leadership in forestry certification, mill-level environmental performance and longstanding ENGO collaborations. SCS Offers Third Party Verification for World Wildlife Fund's Check Your Paper Program Tue, 03 Jul 2012 17:26:00 +0100 SCS is now offering third party verification for the World Wildlife Fund's (WWF) Check Your Paper program, an online database where corporate and government paper buyers can find products with the lowest environmental impacts. Paper companies that wish to have their products listed in the Check Your Paper database can be verified by SCS. UPM Named 'Most Innovative Company' at 2012 Ethical Corporation Awards Tue, 03 Jul 2012 14:42:00 +0100 UPM has been awarded ?Most Innovative Company? at the 2012 Ethical Corporation Awards held in London. UPM was highlighted for its Eco Design approach and overall sustainable thinking. UPM?s innovative approach has seen new products created such as the world?s first biodiesel manufactured from wood raw material. NY Politicians and SILive need to learn more about the environmental and social benefits of print and paper Fri, 29 Jun 2012 10:44:17 +0100 <p>June 29, 2012&nbsp;</p> Role of forests in global economy and sustainability featured at Rio+20 Tue, 26 Jun 2012 19:21:00 +0100 Global sustainable development is the focus of the United Nations Rio+20 conference. By providing food, fuel, fiber, medicines, and other necessities, forests and the forest products industry present a solution for a viable, sustainable future for our planet and its citizens. Toshiba Cancels Tue, 26 Jun 2012 19:15:00 +0100 Sorry, Tree, back to work! Via Printweek, Toshiba has relented, and has decided to abandon its ill-advised No Print Day. Wisconsin Paper Council Joins Two Sides Tue, 26 Jun 2012 16:02:00 +0100 The Wisconsin Paper Council is the trade association representing the pulp, paper and allied industry of Wisconsin. With offices in Appleton, WI, the Council represents its members in public affairs and public relations matters, serves as a center for the exchange of ideas, and disseminates information concerning the industry. The Rio 20+ United Nations Conference on Sustainable Development Fri, 22 Jun 2012 18:52:00 +0100 The Rio +20 United Nations Conference on Sustainable Development has begun this week in Brazil. Biobased Preference Needs to Include American-Made Forest Products - Thompson, Schrader Introduce Forest Products Fairness Act of 2012 Thu, 21 Jun 2012 22:59:00 +0100 In late May, U.S. Representatives Glenn Thompson (R-PA) and Kurt Schrader (D-OR) introduced the Forest Products Fairness Act of 2012. This bipartisan legislation would open new opportunities for American forestry producers by allowing their products to qualify for the U.S. Department of Agriculture?s (USDA) Biobased Markets Program, also known as BioPreferred. Greenwash: Overselling a Product's 'Greenness' Thu, 21 Jun 2012 17:05:00 +0100 Businesses and consumers eager to sell or buy environmentally friendly products should know that not every representation accurately conveys the "greenness" of the product. Learn more about how the government regulates environmental marketing claims to protect consumers from deception and confusion. Massachusetts Exclusion of Biomass Energy Out of Step with the Country Wed, 20 Jun 2012 16:11:00 +0100 The Massachusetts Department of Energy Resources? (DOER) ?Proposed Final Renewable Portfolio Standard Regulations? effectively eliminate biomass as a renewable energy source and are out of step with the rest of the country, according to the National Alliance of Forest Owners (NAFO) as detailed in their comments submitted to DOER. Domtar Releases Updates to its Online Tool - The Paper Trail Wed, 20 Jun 2012 14:30:00 +0100 To bolster its industry-leading transparency tool, Domtar Corporation today announced an expansion of its award-winning site, The Paper Trail ( ). The move adds more products and an additional mill, among other updates, to help customers learn even more about the environmental and social impacts of Domtar paper. An E-Book Fan, Missing the Smell of Paper and Glue Tue, 19 Jun 2012 18:44:00 +0100 This past weekend, while visiting New York on a short work-related trip, I was reminded of how much I miss printed books. I set out to wander the city aimlessly, and I came across a small, old corner bookstore along the cobbled streets of the West Village. Toshiba's No-Print Day is Awkward and Scandalous, But Don't Let It Divert You from Bigger Trends Tue, 19 Jun 2012 18:28:00 +0100 Last week?s announcement of Toshiba?s No-Print Day for October 23, with its supporting website and video, was rather scandalous. ?Everybody knows? that using paper is ?bad,? so the idea of proposing such a day had to seem like a real no- brainer. Just a hunt around cyberspace could provide needed data, and off the campaign went. Now we?re stuck with effects of their sloppiness while they're stuck with their own marketing shallowness. I'm sure it seemed like a slam-dunk daring marketing idea at the time. NAPL Says Toshiba Tue, 19 Jun 2012 14:46:00 +0100 ?Toshiba may have meant well when it attempted to publicize its ?print leaner and greener? initiative with a ?National No-Print Day? campaign, but it was well off base when it pointed a finger at print as an anti-tree medium,? said National Association for Printing Leadership (NAPL) President and Chief Executive Officer Joseph P. Truncale, Ph.D. ?Despite this all-too-often repeated anti-print ?save a tree? refrain, print and paper are simply not enemies of the environment. Toshiba - Greenwashing Company of the Year Mon, 18 Jun 2012 18:51:00 +0100 We often get some rather stupid approaches by companies trying to put out marketing messages to enhance their position in the eyes of potential consumers. Sometimes these approaches show just how stupid marketing people can be and in fact show just how little they know of the real situation in the market. I have to say however that I have seldom and probably never, seen such a stupid marketing message as that promoted by Toshiba in its proposal of a National No-Print Day for October 23, 2012. Postal Service Releases Fourth Annual Sustainability Report Fri, 15 Jun 2012 19:10:00 +0100 Demonstrating its continued commitment to sustainability excellence, the U.S. Postal Service recently published its 2011 Annual Sustainability Report which highlighted achievements, including a 7.4 percent decrease in greenhouse gas (GHG) emissions from a fiscal year (FY) 2008 baseline. The reduction of almost 985,000 metric tons of CO2 is equal to removing nearly 200,000 passenger vehicles from the road for a year. Toshiba's No Print Day as Popular as a Turd in the Punchbowl Thu, 14 Jun 2012 19:34:00 +0100 In the last three days, it seems, nearly every leading commentator on the U.S. printing industry has spoken out against Toshiba?s ill-conceived National No-Print Day. Two Sides challenges Toshiba's 'No Print Day' as Greenwash Thu, 14 Jun 2012 16:05:00 +0100 Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples of greenwashing a division of Toshiba, Toshiba America Business Solutions, has announced that 23 October 2012 will be ?National No-Print Day?. Resolute Forest Products Now World's Largest Manager of Forest Stewardship Council? Certified Forests Thu, 14 Jun 2012 15:59:00 +0100 Resolute Forest Products and the World Wildlife Fund (WWF) are pleased to announce that Resolute has become the largest manager of Forest Stewardship Council? (FSC?) certified forests in the world. Printing Industries of America Says Print Will Outlast Toshiba's 'No-Print Day' Thu, 14 Jun 2012 15:26:00 +0100 Printing Industries of America?s President and CEO Michael Makin encouraged the U.S. printing industry to reject a call by Toshiba America Business Solutions for a ?National No-Print Day.? ?Needless to say, we find such a proposal ridiculous and an insult to the more than 800,000 Americans who owe their direct livelihood to our industry,? said Makin. Unisource Supports SGP with Silver Patronage Wed, 13 Jun 2012 15:43:00 +0100 Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces its newest Silver Patron, Unisource Worldwide, Inc. Unisource offers a comprehensive suite of customer solutions, including engineered design capabilities, eBusiness technologies, logistics expertise, paper brokerage services, and environmentally-responsible options. Western States Envelope and Label joins Two Sides Tue, 12 Jun 2012 19:40:00 +0100 Advancing the Paper Life Cycle Dialogue Tue, 12 Jun 2012 16:12:00 +0100 Life cycle analysis (LCA) is being utilized across a breadth of industries to better understand the environmental impacts of products and services. This is not a new tool among the scientific community. There are LCA courses taught at colleges and universities, dissertations written, books abound, and every scientific field benefits from a credible journal. Ten Questions About Toshiba`s No-Print Day Mon, 11 Jun 2012 16:20:00 +0100 To raise awareness ?of the impact printing has on our planet? and of "the role of paper in the workplace,? Toshiba America Business Solutions is asking people and companies not to print or copy anything that day. What is the true environmental impact of “no-print day” announced by Toshiba? Mon, 11 Jun 2012 10:41:08 +0100 <p>June 11, 2012&nbsp;</p> The book is dead, long live the book Fri, 08 Jun 2012 16:35:00 +0100 A lot of ink has been spilled on the supposed death of the printed word. E-books are outselling paper books. Newspapers are dying. Announcing NPTA Alliance's 2012 PAPER Foundation Scholarship Recipients Thu, 07 Jun 2012 13:52:00 +0100 NPTA Alliance, the leading paper distribution organization in North America, is pleased to announce its 2012 Paper and Plastics Education Research (PAPER) Foundation scholarship recipients. David Rosman: Print is more satisfying than pixels Thu, 07 Jun 2012 13:15:00 +0100 What is the future of the truly printed word? It depends on the attitude of the respondent. Multimedia is here to stay, but ink is always better than pixel. I prefer a newspaper or book over what one blogger called a "cold, lifeless, plastic and metal box" ? an e-reader. In the game of rock-paper-scissors, ink covers pixels. Ink will always win. Boy Scouts Team with SFI in Forest Stewardship Program Wed, 06 Jun 2012 14:34:00 +0100 The Boy Scouts of America has joined with the industry certification group Sustainable Forestry Initiative, Inc., in an effort that could see more SFI stakeholders volunteering to help scouts earn merit badges related to forestry and environmental science. Among other things, the new partnership means that Scouts across the country will probably start checking the boxes of their pinewood derby kits for SFI certification ? and it could mean some pushback from a rival certification group, the Forest Stewardship Council. Self-publishing fuels growth of print books Wed, 06 Jun 2012 14:31:00 +0100 The romance with the printed word shows no signs of abating. Despite the rapid growth in e-book sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. "Much as e-books have been the sexier topic over the past few years, most people still read print books," noted Michael Norris, a senior analyst with publishing research firm Simba Information. "If you talk to the given self-published author, some will admit they get a certain amount of pleasure from holding a physical book, signing it, and giving it as a gift?something that you just can't do with e-books," he said. TCC Printing & Imaging Joins Two Sides Tue, 05 Jun 2012 20:44:00 +0100 Deloitte Paper Examines Benefits of Life Cycle Assessment Tue, 05 Jun 2012 19:28:00 +0100 Organizations can create value by conducting Life Cycle Assessments (LCA) of sustainability metrics to better inform business decisions and activities, says a new Deloitte report. Macmillan Puts Its Green Foot Forward Mon, 04 Jun 2012 15:10:00 +0100 John Sargent is well-known in publishing circles for doing things a little differently than most CEOs (see his stance in the Department of Justice lawsuit over the agency pricing model), and that also applies to his approach to Macmillan?s environmental efforts. AF&PA Applauds Reps. Thompson and Schrader for Introducing the Forest Products Fairness Act of 2012 Mon, 04 Jun 2012 15:02:00 +0100 U.S. Reps. Glenn Thompson and Kurt Schrader introduced H.R. 5873 - the Forest Products Fairness Act of 2012 - which would modify the definition of ?bio-based? materials to specifically include forest products in the United States Department of Agriculture (USDA) Bio-based Markets Program. In The Battle To Digitize Paperwork, Paper Is Winning Sun, 03 Jun 2012 23:15:00 +0100 Walk through the modern new document depository in Medley, and one thing becomes clear: Paper can be a hard habit to break. Forget The Paperless Office: Here's How To Get A Less-Paper Office Sun, 03 Jun 2012 23:07:00 +0100 The concept of the ?paperless office? first appeared way back in 1975, when an article in BusinessWeek predicted that offices would be entirely digital by the mid 1990s. Obviously, that didn?t happen. In fact, in those 20 years, paper use increased rather dramatically in North American offices. Is Print at Stake? Sun, 03 Jun 2012 23:01:00 +0100 Some twenty years back, print had no opponent?today it has several, among which the Internet has turned out to be the most persistent and challenging one. Print or Digital?: There's Only One Choice Sun, 03 Jun 2012 22:57:00 +0100 Sitting alone at Mission Diner, nursing a cup of coffee while waiting for an omelet on a sunny weekend afternoon, my friendly server did that most wonderful of things: she offered me a newspaper. A Papermaker's Perspective on Sustainable Forestry Sun, 03 Jun 2012 22:39:00 +0100 There is not a single matter related to papermaking that touches each of us as personally and emotionally as forestry. Simply put, people love trees. Domtar Co-Sponsors the Rainforest Alliance's 25th Anniversary Gala Sun, 03 Jun 2012 22:24:00 +0100 To help celebrate 25 years of the Rainforest Alliance's achievements, Domtar Corporation today announced it will co-sponsor the sustainability organization's 25th anniversary gala on May 16 in New York City. The annual dinner and award ceremony will commemorate some of the Rainforest Alliance's biggest triumphs since pioneering the concept of responsible forestry certification. AF&PA CEO Donna Harmon testifies in Washington in favor of strong illegal logging safeguards Sun, 03 Jun 2012 22:02:00 +0100 American Forest & Paper Association (AF&PA) President and CEO Donna Harman testified today on Capitol Hill on the implementation and enforcement of the 2008 Lacey Act amendments, citing industry concerns over the proposed RELIEF Act (H.R. 3210) and FOCUS Act (H.R. 4171). The Paperless Office Redux Sun, 03 Jun 2012 21:29:00 +0100 GreenBiz has an article about the current?and future?state of the so-called ?paperless office,? the quixotic attempt to rid our lives of the printed documents that clutter our lives, desks, and filing cabinets. Buffett and Berkshire bet on print, buy 63 Media General papers Sun, 03 Jun 2012 20:48:00 +0100 Berkshire will spend $142 million in cash purchasing 63 daily and weekly papers, including the Richmond (Va.) Times-Dispatch and the Winston-Salem (N.C.) Journal, along with their commercial printing businesses. 10 Things You Should Never Say To Your Stationer Sun, 03 Jun 2012 14:45:00 +0100 Nielsen Study Proves the Impact and Attraction of the Printed Envelope Sun, 03 Jun 2012 14:35:00 +0100 Paper maker makes green top list Sun, 03 Jun 2012 14:23:00 +0100 Domtar Recognized for Sustainability Advocacy, Longstanding NGO Collaboration Sun, 03 Jun 2012 14:12:00 +0100 What Angry Birds Can Teach Publishers About Print Sun, 03 Jun 2012 13:55:00 +0100 SFI's 2012 Annual Conference, to be held September 11-13, 2012 Sun, 03 Jun 2012 13:43:00 +0100 Registration is now open! September 11-13 Milwaukee, Wisconsin WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards Sun, 03 Jun 2012 13:23:00 +0100 Walmart Explains Introduction of Sustainability Scorecards for Product Categories Sun, 03 Jun 2012 13:05:00 +0100 Boise Inc. Announces Next Urban Park Development Site Through Project UP? Sun, 03 Jun 2012 12:50:00 +0100 Boise(R) Inc. Restores Distressed Urban Spaces Through Boise(R) ASPEN(R) Recycled Papers and Project UP(TM) Guest Commentary: Harvesting, replanting best way to a healthy forest Sat, 02 Jun 2012 16:08:00 +0100 Beyond Certification Sat, 02 Jun 2012 15:47:00 +0100 Taking Green Seriously Sat, 02 Jun 2012 15:32:00 +0100 <p>Rather than dwelling on muddy green statistics, PSPs&#39; marketing focus should be on what print is, not on what it is not. Tout the features and benefits of what print can do�and does, quite well.</p> UPM develops adhesive paper recycling technique Sat, 02 Jun 2012 14:40:00 +0100 Paper with good sound quality: printed loudspeakers Sat, 02 Jun 2012 14:29:00 +0100 Millennials and Print Newspapers: A Surprising Story Sat, 02 Jun 2012 14:16:00 +0100 The Value of Print Comics Fri, 01 Jun 2012 15:36:00 +0100 I posted an article about my preference for print comics vs. digital download. A few people responded and the majority stated they preferred print as well. The few that like digital better, made some good arguments as well. For example; the availability or proximity of comic shops, and shear storage of several hundred or thousands of comics. Paper strikes back: defending books, mail and paper money Fri, 01 Jun 2012 14:40:00 +0100 Crumple it, drench it, lock it in a hot attic or a damp cellar but paper can come back to life. It is doing so now, after taking a battering from environmentalists, the Internet and a glum economy. Paper partisans are pushing back, defending greenbacks as preferable to dollar coins, physical mail as hacker-proof and turning-page books as more permanent than digital formats. Green Groups and Publishing Sustainability Fri, 01 Jun 2012 13:34:00 +0100 There is a debate that is going on in the publishing industry about sustainability that seems like it is mostly for the undereducated and terribly misinformed. If you really understand "green", which most of us don't, it is terribly wrong for the green wanna be's to insist that recycled paper be forced into all virgin pulp for a proper carbon footprint. 5 lessons from Walmart on making supplier scorecards work for you Thu, 31 May 2012 20:53:00 +0100 Walmart (NYSE: WMT) continues to outdistance other firms with the sophistication and scale of its sustainability program for its more than 100,000 suppliers, which stretch beyond purveyors of organic cheese and eggs to makers of the blenders, weed whackers and sweatshirts that fill its shelves around the world. Harris Poll: More 18- to 24-Year-Olds Say They'll Pay Extra for 'Green' Products Thu, 31 May 2012 15:20:00 +0100 Thirty-one percent of 18- to 24-year-olds say they take environmental issues into consideration when making purchases, according to Harris Interactive, a number that has risen from 24 percent in 2010 and 22 percent in 2009. Recycling Reinvented Hires Outreach Director to Advance U.S. Recycling Through Innovative Model Thu, 31 May 2012 15:16:00 +0100 Recycling Reinvented, a new nonprofit committed to advancing recycling rates of packaging and printed paper in the United States though an extended producer responsibility (EPR) model, announced today retiring Maine State Representative Melissa Innes has joined the organization as Outreach Director. 63% of travelers read print newspapers during hotel stays Thu, 31 May 2012 14:10:00 +0100 A full 63% of travelers read print newspapers during their hotel stay, according to USA TODAY's just-released study of traveler habits. Additionally, 50% of frequent business travelers and 45% of frequent leisure travelers report reading print newspapers more while traveling than at home. For Young Readers; Print or Digital Books? Wed, 30 May 2012 13:46:00 +0100 Print or digital? Adults grapple with which is the best way to read ? not only for themselves, but especially when it comes to their kids. Whether or not parents prefer print books over interactive e-books for their kids, the question is, what?s actually better for them? No More Reading Wars! Getting Ahead of the Transition From Print to Digital Books Wed, 30 May 2012 12:38:00 +0100 A bit of a "preserve print for children" movement appears to be growing, including expert testimony that print books offer both an "emotional" and co-reading pull that should not be underestimated as the number of articles on parents' preferences for maintaining print books grows. Product life-cycle transparency in the North American paper industry Mon, 28 May 2012 10:37:02 +0100 <p>May 28, 2012</p> AF&PA Releases April 2012 U.S. Recovered Fiber Monthly Report Fri, 25 May 2012 14:20:00 +0100 The American Forest & Paper Association released its April 2012 U.S. Recovered Fiber Monthly Report today. According to the report, total U.S. industry consumption of recovered paper in April was 2.48 million tons, 4% lower than March 2012. Year-to-date consumption in 2012 is 3% lower than during the same period last year. Why Retail Catalogs Survive, Even Thrive, In Internet Age Fri, 25 May 2012 13:52:00 +0100 Online spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers. Clean Energy Standard Bill will Discourage Use of Biomass for Renewable Energy Sat, 19 May 2012 13:35:00 +0100 News Release US Urban Trees Store Carbon, Provide Billions in Economic Value Thu, 10 May 2012 18:29:00 +0100 From New York City?s Central Park to Golden Gate Park in San Francisco, America?s urban forests store an estimated 708 million tons of carbon, an environmental service with an estimated value of $50 billion, according to a recent U.S. Forest Service study. Two Sides welcomes two new members: PaperSpecs and Grasso Graphics Thu, 10 May 2012 16:06:00 +0100 Mother’s Day Memories Thu, 10 May 2012 10:32:38 +0100 <p>May 10, 2012&nbsp;</p> Invitation to Join Two Sides for 2012-2013 Mon, 07 May 2012 12:37:00 +0100 Two Sides is currently inviting companies in the Graphic Communication Value Chain to join us as Commercial Members or Allied Organizations for 2012-2013. Please see the attached letter and contact us if you have any questions. Senate Postal Reform Bill Passed Sat, 05 May 2012 01:01:00 +0100 Consumers Value Physical Mail, Even In This Digital Era Fri, 04 May 2012 23:45:00 +0100 Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process Are e-Readers Really Green? Fri, 04 May 2012 23:15:00 +0100 Why Trees Matter Wed, 02 May 2012 23:45:00 +0100 <p>TREES are on the front lines of our changing climate. And when the oldest trees in the world suddenly start dying, it&#39;s time to pay attention.</p> Paper And The Sustainability Issue Sun, 29 Apr 2012 15:13:00 +0100 Paper companies are on the warpath. Paper makers and their allies are maintaining a major offensive to educate corporate brands and consumers on what they feel is a general misperception on paper?s impact on the environment, especially when compared... Do E-Books Make It Harder to Remember What You Just Read? Sun, 29 Apr 2012 01:37:00 +0100 Digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology. AF&PA Announces Record-High 2011 Paper Recovery Rate Sun, 29 Apr 2012 00:13:00 +0100 The American Forest & Paper Association (AF&PA) today announced the 2011 recovery rate of paper consumed in the U.S., and winners of the 2012 Paper Recycling Awards Paper2012 event opens with talk of sustainability, recycling and the digital future Sat, 28 Apr 2012 23:57:00 +0100 Paper2012 event recently held in New York City. Consumers Still Purchasing, But May Not be "Buying" Companies' Environmental Claims Sat, 28 Apr 2012 15:13:00 +0100 Most Americans Don?t Believe Companies Are Addressing All Environmental Impacts Paper Discovery Center in Appleton, Wisconsin, connecting industry and community Sat, 28 Apr 2012 14:52:00 +0100 Facility passing on the paper tradition Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight Sat, 28 Apr 2012 14:32:00 +0100 This edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests. Taking Ethics to the Cloud Sat, 28 Apr 2012 14:07:00 +0100 Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today . . . We believe cloud computing has the same potential to create profound new sustainability and ethical dilemmas. Addressing these dilemmas calls for an update on how we think about corporate responsibility. Why Print Marketing Still Works with Uncle Sam Sat, 28 Apr 2012 13:35:00 +0100 Print is far from being dead, according to a survey of 3,700 senior federal employees conducted by Market Connections, a market research firm. Two Sides reaches out with buyer survey Sat, 28 Apr 2012 13:13:00 +0100 Two Sides and Print Power are encouraging every company in the industry to forward a survey on print use to all their contacts in a bid to reinforce the positive message about print media. Study: 74% of Internet users read local newspaper content Sat, 28 Apr 2012 13:00:00 +0100 How do you read the newspaper? College Faculty Continue their Love Affair with Print Textbooks, Says New BISG Study Sat, 28 Apr 2012 12:44:00 +0100 Research finds overwhelming percentage of faculty feel students need texts to succeed... and they prefer them in print. Preschoolers' Reading Skills Benefit from One Minor Change by Teachers Sat, 28 Apr 2012 12:27:00 +0100 How you read to your children may play an important role in their learning. Your opportunity to contribute to this important survey Fri, 27 Apr 2012 16:32:00 +0100 Two Sides, Print Power and VTT are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives. WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards Thu, 26 Apr 2012 11:45:00 +0100 Press release from the issuing company Advanced Image Direct Joins Two Sides Wed, 25 Apr 2012 15:24:00 +0100 Advanced Image Direct is the premier West Coast production environment for many Fortune 500 companies across the United States. Upcoming: Free Webinar on April 26th Fri, 20 Apr 2012 10:19:00 +0100 Christine Burow BSc MBA, of Marketing Strategy and Sustainability Consulting, and Team Member of Leapfrog Sustainability Inc. ( will be giving a free webinar on LCA and EPD on April 26 with Industry Intelligence as part of their i2live webinar series. If you would like to join, please follow this link to sign up: Study: Clear environmental claims critical to consumer acceptance Fri, 20 Apr 2012 10:12:00 +0100 New research on shoppers? buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims. Print and Paper Have a Great Environmental Story to Tell …So how do we tell it more effectively? Mon, 16 Apr 2012 10:28:48 +0100 <p>April 16, 2012</p> Two Sides is officially launching in Australia Thu, 12 Apr 2012 06:00:00 +0100 Print and paper campaign Two Sides is officially launching in Australia. In the lead-up to the official launch GEON Group Chief Executive Graham Morgan interviews Two Sides Director Martyn Eustace for ProPrint magazine. Forest Owners Again Tell EPA - Biomass Carbon Accounting Must be Practical Wed, 11 Apr 2012 23:53:00 +0100 The National Alliance of Forest Owners (NAFO) continues to urge the U.S. Environmental Protection Agency?s (EPA) Biogenic Carbon Emissions Panel to provide recommendations to the EPA that are scientifically sound, practical and reflect the carbon benefits of wood biomass energy. HP Lightweight Paper Targets 22% Raw Material Reduction Tue, 10 Apr 2012 23:47:00 +0100 HP Paper Thin will weigh 60 grams per square meter, 15 grams lighter than everyday paper, Business Green reports, resulting in a 22 percent reduction in raw material use. McDonald's Tests Paper Coffee Cups Tue, 10 Apr 2012 23:38:00 +0100 Burger giant trying out double-walled paper cups Don't Give Up the Print! Tue, 10 Apr 2012 23:33:00 +0100 Next time you?re having a conversation with a client about the value of continuing to use print in their media mix, you might want to throw in some data from Harris Interactive. SCA, K-C, IP on World's Most Ethical Companies List Tue, 10 Apr 2012 22:57:00 +0100 Ethisphere recognizes companies that go beyond the ordinary and demonstrate that business ethics are decisive for a company's brand and profitability. Coupons #2 Most Read Newspaper Section Thu, 05 Apr 2012 23:19:00 +0100 A recently released study by The Media Audit, a multimedia, qualitative audience survey conducted in 80+ local U.S. markets, reveals the Sunday newspaper ad inserts remain a sought out feature with consumers. Globe weekend readership jumps 15.6 per cent Thu, 05 Apr 2012 16:00:00 +0100 Newspaper revamps look, drives readership numbers up. Patients directed to online tools don't necessarily use them Thu, 05 Apr 2012 15:44:00 +0100 A study finds that health information on the Web is read less often than the same material on paper. 19 Paper Giants Disclose Their Ecological Footprint Thu, 05 Apr 2012 15:20:00 +0100 WWF is set to launch its second WWF Environmental Paper Company Index, rating 19 paper producers. Best Practices in Communicating about Sustainability Thu, 05 Apr 2012 14:57:00 +0100 Laura M. Thompson, PhD, Director of Sustainable Development at Sappi Fine Paper North America, offers some guidelines when it comes to talking about sustainability. Hard copy vs. soft copy: Is digital storage greener than traditional media? Tue, 03 Apr 2012 23:24:00 +0100 For some time, the general consensus has been that digital storage of information is more sustainable and produces less carbon than a hard copy, in the form of paper, CD?s and tape. How true is this when taking the full life cycle of a document or piece of media into account? 10 Things E-Books Won't Tell You Tue, 03 Apr 2012 23:10:00 +0100 Don't dismantle those bookshelves just yet. We reveal why e-reading is still far from perfect. On the Environmental Cost of Paper vs. Other Media Sun, 01 Apr 2012 14:47:00 +0100 Over the past year or so, the print communication industry has been under pressure (i.e., attack) to address its carbon footprint. Some who are not particularly well informed (but may otherwise be well-meaning) and others who absolutely haven't a clue and couldn't care less, have been decrying print-based communication, and particularly printed advertising, as an environmental pariah, and they've called on government to limit businesses' free commercial speech. Trees for Tomorrow trip Teaches Lessons Sun, 01 Apr 2012 14:26:00 +0100 Scholarships provided by the Domtar Paper Co. allowed 25 students from D.C. Everest Middle School to experience the best of the Northwoods at the Trees For Tomorrow Learning Center in Eagle River. 4 Tips for Following FTC Guides on Green Claims Sun, 01 Apr 2012 14:00:00 +0100 The Federal Trade Commission (FTC) is taking a closer look at marketers? ?green claims.? The View From the Tree: 34 Tricks Print Mags Can Do That Apps Can't Sun, 01 Apr 2012 13:21:00 +0100 So, which are better, printed magazines or electronic editions? The answer is the same as Ron Paul's reply to the infamous boxers-or-briefs question: "Depends." Senior Execs Prefer Reading Periodicals in Print Sun, 01 Apr 2012 12:43:00 +0100 Senior executives are more likely to prefer reading a range of publications in their printed formats rather than digitally. Domtar Leveraging 'Mad Men' Premiere to Promote the Benefits of Reading on Paper Sun, 01 Apr 2012 12:14:00 +0100 Domtar Corp. announced that with Newsweek planning a retro edition to promote the new season of ?Mad Men,? Domtar will run a 1960s-style ad with the message that, while we live in a more digital age, people still read faster on paper. Do E-Books Make It Harder to Remember What You Just Read? Fri, 23 Mar 2012 13:02:00 +0000 Maia Szalavitz has published an interesting article in Time. She asserts that digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology. Sixteen Allied Organizations Join Two Sides to Help Promote the Sustainability of Print and Paper Tue, 20 Mar 2012 11:40:00 +0000 <p>March 20, 2012</p> Sixteen Allied Organizations Join Two Sides to Help Promote the Sustainability of Paper and Print Mon, 19 Mar 2012 16:02:00 +0000 Two Sides U.S. forms alliances with several organizations to increase its network and reach How to Deal with Misleading Environmental Claims Related to Print and Paper Tue, 13 Mar 2012 18:39:00 +0000 A webinar hosted by Tappi and presented by Phil Riebel, President and COO of Two Sides U.S. The Big Debate Tue, 13 Mar 2012 17:30:00 +0000 RISI recently held the Big Debate, Sustainability in the Paper Industry, which turned out to be a very lively discussion Recovered Paper Quality: Will It Get Any Better? Tue, 13 Mar 2012 16:34:00 +0000 Wot r u doin 2nite: laziness or creativity? Tue, 13 Mar 2012 14:53:00 +0000 Traditional reading material exposes people to variety and creativity in the language. It helps develop skills that allow the interpretation of new and original words. This is not found in colloquial text speak, which actually constrains the use of English and caused the students to reject many words on the checklist. Texting, Twitter contributing to students' poor grammar skills, profs say Tue, 13 Mar 2012 14:39:00 +0000 Little or no grammar teaching, cell phone texting, social networking sites such as Facebook and Twitter, are all being blamed for an increasingly unacceptable number of post-secondary students who can't write. “Greening” laptops by making them out of paper. Some people get it! Mon, 12 Mar 2012 10:19:05 +0000 <p>March 12, 2012</p> A Comparison of the FSC and SFI Forest Certification Standards Sun, 11 Mar 2012 23:32:00 +0000 A webinar hosted by TAPPI and featuring Katie Fernholz, Executive Director with Dovetail Partners. Logging of primary rainforests not ecologically sustainable, argue scientists Sun, 11 Mar 2012 20:49:00 +0000 xpedx Exceeds 2011 Sustainability Goals; Sets New Goals for 2012 Sun, 11 Mar 2012 19:50:00 +0000 A leading business-to-business distributor of packaging, facility and printing supplies and equipment in North America, xpedx's environmental platform focuses on continuous improvement in the areas of sustainable leadership and operations as well as making, and helping its customers make, sustainable product choices. Alma Media surveys the environmental impacts of printed newspaper and online media Sun, 11 Mar 2012 18:53:00 +0000 Finnish study finds printed newspapers more ecological news media than online service due to production costs, says cost of device produced to read online content more than paper production, printing Green Mill Index helps Propapier become forerunners in sustainability Sun, 11 Mar 2012 18:17:00 +0000 Study Finds Significant Number of Consumers Who Have Switched to Electronic Billing and Payments Still Receive Paper Statements Sun, 11 Mar 2012 17:35:00 +0000 Study Shows Trend, Known as ?Double Dipping,? Exists Primarily Among Young and Technology-Savvy Consumers Study Also Reveals Targeted Outreach Efforts by Financial Institutions and Billers Can Encourage Adoption of Completely Paperless Behaviors. To Print or not to Print, Is that the Question? Sun, 11 Mar 2012 16:21:00 +0000 Hard copy vs. soft copy: Is digital storage greener than traditional media? Thu, 08 Mar 2012 22:25:00 +0000 Reproduced from Climate Action, 2 March 2012, by Alan Bouquet. "The problem it seems does not lie with the type of media being used, but the sustainability of the processes behind it. An email sent using a low energy highly efficient server will be considerably greener than one on an inefficient server. On the other hand, this applies to physical media as well; paper produced from a sustainably sourced forest, disposed of or recycled mindfully can be carbon neutral or better." GAA Environmental Workshop - June 19-21 in Washington D.C. Thu, 08 Mar 2012 14:27:00 +0000 This year's GAA Environmental Workshop?s theme is ?Sustainability of Print?Forests, Paper & Beyond?, and will be held at the L'Enfant Plaza Hotel in Washington, DC on June 19-21. Power of print: Marketing expert says businesses should not abandon the basics Sun, 26 Feb 2012 13:09:00 +0000 As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies. And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques. 31 Percent of Delivered Digital Ads Not Seen By Consumers Sun, 26 Feb 2012 12:51:00 +0000 In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. QR Codes Generate Catalog of Success Sun, 26 Feb 2012 12:32:00 +0000 ?We get to build all these really cool features and benefits into a product, and we need to communicate those, and QR codes help us do that,? says Jeff Rohling, Brookstone?s vice president, general manager direct channel. ?Our online business is partially driven by catalogs, and QR codes provide quick access to additional product information and videos.? Marketers using print to inspire digital interest Sun, 26 Feb 2012 12:03:00 +0000 Seventy per cent of marketers are using printed materials to direct audiences to digital content, according to a research study by Charterhouse. However, many are using relatively simple technique and 23 per cent admit their digital and print strategies are not closely aligned. Trying On Shades of Brown to Scream Green Sat, 25 Feb 2012 23:31:00 +0000 When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers. Brown napkins, paper towels, coffee filters and even diapers are increasing in popularity as companies play up an image that brown means less chemicals. New Online Guide for "Green Paper" Purchasing Sat, 25 Feb 2012 23:00:00 +0000 WWF launches today new online guidance for responsible paper buyers. The site has been developed for purchasers of paper who want to get an overview of what they can do to help protect forest biodiversity, the natural environment and human rights. Announcing the Fourth Annual WhatTheyThink Environmental Innovation Awards Sat, 25 Feb 2012 22:44:00 +0000 WhatTheyThink is opening the applications for the Fourth Annual Environmental Innovation Awards, presented in partnership with Unisource Worldwide, Inc. and Unisource?s respect? Printers? Program. UL Environment 880 Standard Recognizes Forest Certification Sat, 25 Feb 2012 21:45:00 +0000 Underwriters Laboratory (UL) Environment recognizes both PEFC-endorsed standards, such as SFI, and FSC standards when addressing the need for manufacturing organizations to have an Environmentally Preferable Purchasing (EPP) program. Environmental Logos and Certifications for Paper - Part 2 of 2 Sat, 25 Feb 2012 21:23:00 +0000 This article is Part 2 of a two-part series. It offers more examples of self-declarations, specific to the paper industry, and information on certifications Understanding Eco-logos: Certifications vs. Self-Declarations - Part 1 of 2 Sat, 25 Feb 2012 20:56:00 +0000 This article is Part I of a two-part series by Laura M. Thompson, Ph.D., director of sustainable development at Sappi Fine Papers North America, and explains paper-related eco-logos. Say Hello to Two Sides US Sat, 25 Feb 2012 20:16:00 +0000 Margie Dana from Print Buyers International introduces her network to Two Sides U.S. - the repository to visit and access all of the information available on the sustainability of print and paper. WWF Environmental Paper Award 2012 Open for Submissions Sat, 25 Feb 2012 17:31:00 +0000 WWF, the world?s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012. Timber Sector Performs Well in Sustainability Report Sat, 25 Feb 2012 17:07:00 +0000 Timber and forest products companies are once more among the top performers in terms of minimizing the risk of their activities causing deforestation, according to the latest report from the Forest Footprint Disclosure initiative (FFD). How Green Is Your Media?Finland Edition Sat, 25 Feb 2012 16:24:00 +0000 A study recently conducted in Finland by publisher Alma Media was recently conducted to determine the life-cycle environmental impacts of three of its newspapers and their respective online services. This Year's Killer App ? Pen and Paper Sat, 25 Feb 2012 15:04:00 +0000 There's something big that the smartphone, try as it might, has not been able to stare down into oblivion: pen and paper. Rethinking the Nature of Waste: Boise's Project UP? Sat, 25 Feb 2012 14:39:00 +0000 Project UP? - an opportunity to transform distressed urban spaces into healthy, livable green spaces, perfect for relaxation, reflection and rejuvenation. Report: 90% of consumers worry about online privacy Sat, 25 Feb 2012 14:04:00 +0000 Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company. Consumers: Traditional Ad Channels More Engaging Sat, 25 Feb 2012 13:41:00 +0000 According to a 2012 BrandSpark International/Better Homes and Gardens study, traditional advertising channels outperform digital channels in engaging American consumers. Data from the ?2012 American Shopper Study? shows Americans engaged in a variety of traditional media are more likely to take note of ads than those engaged in digital media channels. Is Print Dead? Sat, 25 Feb 2012 13:07:00 +0000 What?s it take to build a valuable and profitable Integrated Media Platform in the B-to-B Industry? More effort than you think. Free TAPPI Webinar (Feb. 27, 11 am EST): How to deal with misleading environmental claims related to print and paper Fri, 17 Feb 2012 19:44:00 +0000 TAPPI will be hosting a free webinar on this topic facilitated by Phil Riebel, President and COO of Two Sides U.S., Inc. You must register to attend. A response to “paperless” environmental claims Wed, 15 Feb 2012 10:09:39 +0000 <p>February 15, 2012</p> Free Webinar - Introduction to Green-e Re:print and Printing with Renewable Energy Thu, 02 Feb 2012 23:04:00 +0000 Join us for a free webinar introducing Green-e re:print and be part of the next big movement in sustainable printing For Their Children, Many E-Book Fans Insist on Paper Wed, 01 Feb 2012 18:28:00 +0000 Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books World Wildlife Fund Roars as the King of the Direct Marketing Jungle Wed, 01 Feb 2012 18:09:00 +0000 WWF relies heavily on direct mail for membership base Sappi Fine Paper North America Launches 2011 Sustainability Report Wed, 01 Feb 2012 16:51:00 +0000 First Regional Report Details News Goals to Drive Further Improvements Print Book Sales on the Rise Since Thanksgiving, But Trail 2010 Wed, 01 Feb 2012 14:44:00 +0000 Book sales of print titles have been trending upward every week since the start of the holiday shopping season. Appleton Coated: Achieves Green Master award Wed, 01 Feb 2012 14:12:00 +0000 Appleton Coated earns elite designation Will we ever go paper-less? Wed, 01 Feb 2012 13:52:00 +0000 Since electronic devices play such a big part in our daily lives, we wanted to know how many of you think the U.S. will one day be paper-less. Here?s what our polling found: Most of us think it?ll never happen. Verizon Abandons $2 'Convenience Fee' After Consumer Backlash Wed, 01 Feb 2012 00:35:00 +0000 Verizon backtracks on introducing $2 fee Marketers Eye USPS' Struggles With Caution Tue, 31 Jan 2012 23:44:00 +0000 The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy. Magazine Apps Still Hampered By Malfunctions and Bugs Tue, 31 Jan 2012 23:13:00 +0000 Will the glitches ever go away? Forbidden Fibers Tue, 31 Jan 2012 23:07:00 +0000 Recent TwoSides News article ?RiskFree? Paper and the Lacey Act? Sprint Raises the Bar on Sustainable Design Through New Product and Packaging Standards Tue, 31 Jan 2012 22:54:00 +0000 UL Environment Certification, Improved Reparability and Greener Packaging Criteria Coming to Sprint in 2012 Most Consumers Still Don't Talk About Brands on Social Sites Tue, 31 Jan 2012 22:38:00 +0000 A new study shows consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed ArborGen Donates Lab and Science Equipment to Teachers' Supply Closet Tue, 31 Jan 2012 22:22:00 +0000 ArborGen partners with local non-profit organization and encourages other area businesses to follow House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology Tue, 31 Jan 2012 22:07:00 +0000 Glidden Paint first sponsor on board for integrated mobile campaign treatment. Book Publishers Create More Lavish Book Covers to Combat E-Reader Popularity Tue, 31 Jan 2012 21:47:00 +0000 In an article by Julie Bosman in the New York Times titled ?Publishers Guild Books With ?Special Effects? to Compete With E-books,? Bosman wrote ?If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading.? Domtar Debuts Online Video Campaign Tue, 31 Jan 2012 14:47:00 +0000 Domtar?s ?Paper Because? campaign launches ?Really, Really Short Films? One Consumer's Awareness of Sustainable Print Tue, 31 Jan 2012 14:17:00 +0000 PSDA Blog on Certification Logos on products and Consumers? impressions Accessibility Driving Demand for Content According to Deloitte's Tue, 31 Jan 2012 13:48:00 +0000 Deloitte's State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States Appleton Coated offers proof to "Feel Good" about choosing Utopia coated papers Tue, 31 Jan 2012 13:12:00 +0000 Appleton Coated offers proof to ?Feel Good? about choosing Utopia coated papers Verso Paper Corp. Completes $45 Million Renewable Energy Project at Mill in Quinnesec, Michigan Mon, 30 Jan 2012 15:25:00 +0000 Verso Paper Corp. today announced that the company has completed a $45 million renewable energy project at its pulp and paper mill in Quinnesec, Michigan. Don't Forget Print in the Rush to Digital Mon, 30 Jan 2012 13:43:00 +0000 An increasing number of advertising dollars are moving to online media, and some organizations have decided to go all-digital. Although this is the trendy route, it may not be the best for business. TAPPI has Scholarships to Offer for the 2012-2013 School Year Mon, 30 Jan 2012 11:07:00 +0000 TAPPI has scholarships to offer. You have a chance to apply for some green (funds to pay tuition, etc.) to fund a satisfying green career. The scholarships are available for graduate and undergraduate students with an interest in the pulp, paper, converting, and packaging industries. Printed Word Still More Trustworthy than Email, Survey Says Mon, 30 Jan 2012 10:05:00 +0000 Printed correspondence still has a place because the general public still doesn't trust emails, according to research carried out by Pitney Bowes. When you read on paper, think of well-managed forests Mon, 30 Jan 2012 10:04:53 +0000 <p>January 30, 2012</p> Triggered direct mail adds to marketing choices Sun, 29 Jan 2012 22:11:00 +0000 Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information. Now there's a new wrinkle in the trigger department: direct mail. 31 Percent of Delivered Digital Ads Not Seen By Consumers Sun, 29 Jan 2012 16:29:00 +0000 New comScore study defines fault in digital ad consumption model. Envelope Manufacturers Association Joins Two Sides Tue, 24 Jan 2012 20:34:00 +0000 A recent press release from EMA as one of the many Allied Organizations to join Two Sides over the past months. Research Shows Americans Still Prefer Print and Paper Communications, but Misconceptions about Environmental Sustainability Remain Fri, 13 Jan 2012 15:30:00 +0000 <p>If you prefer to read from paper instead of an electronic screen, you&#39;re not alone.</p> US Consumers' Environmental Perceptions of Print & Paper - Summary of Results Fri, 13 Jan 2012 15:04:00 +0000 View the presentation summarizing the results of the Two Sides survey on the environmental perceptions of print and paper in the US. Press Release: Two Sides Launches U.S. Website Wed, 11 Jan 2012 17:28:00 +0000 Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper Two Sides Blog: Does your livelihood depend on a sustainable print and paper sector? Wed, 11 Jan 2012 14:06:00 +0000 An introduction to the new Two Sides U.S. initiative and the wealth of resources on the new U.S. website. Does your livelihood depend on a sustainable print and paper sector? Join us at Wed, 11 Jan 2012 09:55:24 +0000 <p>January 11, 2012</p> Use Paper, Save the Planet Mon, 09 Jan 2012 13:48:00 +0000 The following post is part of the course work for "Live Exchange" the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. Newspapers Show Sunday Readership Increases Mon, 09 Jan 2012 13:14:00 +0000 Sunday circulation strategies pay off as publishers grow audience through more local news coverage, shopping bargains and reader engagement Risk Free? Paper and the Lacey Act Mon, 09 Jan 2012 12:59:00 +0000 Tests detect potentially illegal wood in paper. Here are some tips to manage risk. On the Alert for Misleading Ads Mon, 09 Jan 2012 12:29:00 +0000 A Blog about Energy and the Environment - Kevin Tuerff?s message is clear: Companies should not be making false claims about how green their products are to gain an incremental improvement in market share. Four years ago, he dreamed up the Greenwashing Index, a host site where consumers post, rate and discuss environmental advertising. He says the site has logged 55,000 repeat visitors. Is Print Marketing Dead in Distribution? Mon, 09 Jan 2012 10:50:00 +0000 In an increasingly digital world, companies across industries are challenged to figure out the role print marketing will play in their businesses, and how to merge those efforts with the digital world. New Leaf, SC Johnson Make the Business Case for Green Power Mon, 09 Jan 2012 10:18:00 +0000 An ever-growing number of companies are still identifying ways of making the business case for green power, finding that sweet spot where their environmental and business goals align. For New Leaf Paper, for example, renewable energy has enabled its business to grow. Yellow Pages Industry Searches for Sustainability In The Digital Age Mon, 09 Jan 2012 09:58:00 +0000 In order to mark America Recycles Day (Nov. 15), the Local Search Association (formerly the Yellow Pages Association) has joined forces with Keep America Beautiful (KAB), the nation's largest volunteer-based community action and education organization, to boost that commitment and further improve delivery choice options for consumers, recycling rates as well as reduce paper usage. U.S. Recovered Paper Consumption Increases Slightly in October Mon, 09 Jan 2012 09:46:00 +0000 AF & PA Report shows a slight increase in recovered paper consumption Going Green, Big Business Hires Auditors for Proof Sun, 08 Jan 2012 22:49:00 +0000 Big Four firms making push into 'green' auditing. Companies own up to pollution, but many skeptical. Outside audits help fend off 'green washing' claims. OK, Johnny, Now Greenwash Your Hands Sun, 08 Jan 2012 22:28:00 +0000 Dead Tree Edition shows examples of anti-paper greenwashing at highway rest stops and reveals part of its plan to rejuvenate the paper industry. The Importance of Paper at the Vietnam Veterans Memorial Sun, 08 Jan 2012 19:49:00 +0000 This blog by Paige Willis points out the importance of paper in delivering personal messages of remembrance at the Vietnam Veterans Memorial and other similar site. Launches Section Covering Sustainability Sun, 08 Jan 2012 19:31:00 +0000 has launched a new ?Sustainability? section to cover the topic for business executives. A post on the Bloomberg Blog defined sustainability for business as ?a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation and, ultimately, performance.? Best Workplace in the Americas Award Winners Announced Sun, 08 Jan 2012 19:13:00 +0000 Printing Industries of America proudly announces the recipients of the 2011 Best Workplace in the Americas Awards. The program is designed to recognize graphic arts companies for their outstanding human relations efforts which contribute to a successful workplace. What Nobody Sees and What Ensures That Publishers Remain: Added Value Sun, 08 Jan 2012 18:49:00 +0000 Every now and again there are stories in the media (mainly traditional media: newspapers, TV, radio) that doubt the capabilities of the publishing world coping with the shift to digital. That there is truth to be found in this subject is clear, but what stings me (and many others in the publishing world), is that almost all of these stories are poorly justified, blunt and only seem to be made to cause a stir. NNA Survey: Readers Prefer Their Community Newspapers for Local News and Information Sun, 08 Jan 2012 18:26:00 +0000 Recent survey shows that 74 percent of people living in smaller communities prefer to read their local newspaper. 23,000 Seedlings Planted in Wisconsin Under SFI Community Grant Sun, 08 Jan 2012 17:14:00 +0000 With the help of an SFI community grant, the Hardwood Forestry Fund began the process of turning an old soybean field in Devil's Lake State Park into a forest by planting 23,000 hardwood seedlings. The Business Case for Green Sun, 08 Jan 2012 16:45:00 +0000 As the director of publishing operations for Consumer Reports magazine, Meta Brophy has witnessed firsthand the impact of eco-friendly marketing on a business?s bottom line. Study: Fifty percent of consumers prefer direct mail to email Sun, 08 Jan 2012 13:28:00 +0000 Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be ?more trustworthy? than email. Avon's CSR Report Gives Its Paper, Water & Energy Use a Makeover Sun, 08 Jan 2012 13:18:00 +0000 Today, with the release of its latest corporate responsibility report, cosmetics giant Avon opted to reveal more about its sustainability and philanthropic work than in the past. Avon is one of the largest commercial printers in North America. Domtar expands its online environmental impacts calculator - the Domtar Paper Trail Sun, 08 Jan 2012 01:19:00 +0000 Domtar Corporation has expanded "The Paper Trail," an online tool that measures the environmental impacts of specific paper grades. Paper Making and Managed Forests Sun, 08 Jan 2012 00:25:00 +0000 Doc never realized so much forest land is privately owned, and learned a lot by visiting the NAFO website. Of course, it?s an industry group so you have to balance the information there, but much of the data comes from third-party sources. Publishers, Paper Companies Team Up for Forest Certification Pilot Project in Maine Sun, 08 Jan 2012 00:00:00 +0000 Five leaders team up on a 790,000 acre forest certification project in the State of Maine. Unilever Struggles to Quantify Carbon Footprint of Digital Advertising Sat, 07 Jan 2012 23:09:00 +0000 CPG Giant Tries to 'Green' Its Marketing in Broader Sustainability Push Magazine Launches Up 23.8 Percent in 2011 Sat, 07 Jan 2012 22:42:00 +0000 Numbers up for magazine launches and down for closures in 2011 How Much Water Is Used in a Paper Mill? Sat, 07 Jan 2012 22:06:00 +0000 There is clearly an emergence of interest around measuring and disclosing water usage. There are innumerable efforts underway to measure and disclose water usage. However, there is much confusion over key metrics, the best tools available and what the ?value? of water is for pulp and paper mills. Sappi Fine Paper North America Receives Recognition for Industry Leadership in Environmental Strategy and Promotional Campaigns Sun, 04 Dec 2011 11:39:00 +0000 Named a Finalist for the 2011 Pulp and Paper International Awards GHG Protocol Launches Long-Awaited Value Chain, Product Standards Sat, 03 Dec 2011 17:12:00 +0000 Benchmark Product Standards will help forge awareness and change within Industry Cards: New Apple App Allows You To Create Cards; Apple Will Print, Mail Them Sat, 03 Dec 2011 16:38:00 +0000 Use your iPhone to send your Season?s Greetings cards and let the Postal Service deliver. Need for Efficiency Drives Printing Industry Toward Sustainability Sat, 03 Dec 2011 15:51:00 +0000 Sustainability makes for good business Ziff Davis Enterprise to Abandon Print Next Year Sat, 03 Dec 2011 15:05:00 +0000 Major publisher shifts its reach to mobile International Paper Announces 2020 Goals to Increase Energy Efficiency and Reduce Greenhouse Gas Emissions Globally Sat, 03 Dec 2011 14:32:00 +0000 Goals Build on 40% Greenhouse Gas Emissions Decrease in the U.S. Achieved during the Last Decade U.S. Recovered Paper Consumption Drops in September Sat, 03 Dec 2011 14:22:00 +0000 AF&PA Report shows significant drop in recovered paper consumption Finally, the Web at Hand Sat, 03 Dec 2011 13:50:00 +0000 Premiere print issue of magazine to debut at newsstands Survey: Professionals Not Replacing Print With Digital? New Readex Research study finds print second most popular media. Sat, 03 Dec 2011 13:12:00 +0000 New Readex Research study finds print second most popular media. Finally, an Electronic Paper Display I Can Crumple Up and Throw Away Sat, 03 Dec 2011 12:13:00 +0000 The latest in E-ink technology E-book Sales Rose 116% in August Sat, 03 Dec 2011 11:52:00 +0000 Latest numbers in E-books sales Magazine Publishers Look to Where Digital is Booming: The Book Business Sat, 03 Dec 2011 11:17:00 +0000 Rodale, Hearst, Conde Nast join the e-book push. National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers Mag's special series on world population was top free iPad app in iTunes Sat, 03 Dec 2011 10:54:00 +0000 Mag?s special series on world population was top free iPad app in iTunes Postal Reform Bill Bodes Well for Periodicals Industry Sat, 03 Dec 2011 10:31:00 +0000 A closer look at the recently introduced postal reform bill to the U.S. Senate Will Producing and Selling Renewable Bioenergy Transform the U.S. Paper Industry? Verso Says Yes and is Leading the Way Fri, 02 Dec 2011 14:01:00 +0000 Believing that the production of renewable bioenergy will be the transformational lever that keeps the U.S. paper industry competitive, Verso Paper Corp. is leading the way to a more energy-focused future that is both economically and environmentally sustainable. Are Your Forest Products Responsibly Sourced? Thu, 01 Dec 2011 00:07:00 +0000 Blog Post - 2 degrees. Study Confirms Biogenic Emissions Result in No Net Carbon Release Wed, 30 Nov 2011 23:42:00 +0000 Study finds that keeping forests as forests prevents greenhouse gas emissions and actively managed forestland allows these forests to provide even more climate benefits. Resolute Forest Products Joins WWF Climate Savers Program Wed, 30 Nov 2011 23:01:00 +0000 World Wildlife Fund (WWF) welcomes Resolute Forest Products as the newest member of its prestigious Climate Savers program. North America's Sustainable Forestry Initiative Endorsed by PEFC Wed, 30 Nov 2011 22:16:00 +0000 SFI Inc. is an independent, registered charitable organization that promotes sustainable forest management across North America and responsible fiber procurement globally. SFI has been recognized as PEFC approved. Domtar Releases New Wave of Paper Because Campaign Wed, 30 Nov 2011 00:04:00 +0000 Ads Expand Award-Winning Campaign, Highlighting the Effectiveness of Paper and Promoting its Responsible Use. Digital Ad Impressions 47 Percent Lower than Print Counterpart Tue, 29 Nov 2011 23:23:00 +0000 New research signifies ?the Digital Drop-Off?, per Scout Analytics. AF&PA and NPTA Announce Paper 2012 to be Held March 25-27 Tue, 29 Nov 2011 22:44:00 +0000 The Paper Industry Will Come Together at The Ritz-Carlton New York, Battery Park. ArborGen Celebrates Major Milestone with Planting of its 10 Billionth Seedling Tue, 29 Nov 2011 22:17:00 +0000 Market for seedlings demonstrate the growing global demand for forestry products and the important role of silvicultural innovation. Print is Dead? Not For This Growing Publication Niche Tue, 29 Nov 2011 21:41:00 +0000 Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States. Print Only Impressions Still Dominate Overall Magazine Audience Engagement Tue, 29 Nov 2011 03:14:00 +0000 Audience accessing both print and web generate lowest number of impressions. Domtar Takes Home Two International Awards Tue, 29 Nov 2011 02:48:00 +0000 Sustainability, transparency and PAPER because underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the Year - Environmental Message". Two Sides to Launch in the United States Wed, 02 Nov 2011 12:28:00 +0000 This article appeared in Gravure Magazine in October 2011 and announces the start-up of Two Sides in the US.