Search Results for: false claims removed

100 North American Companies Remove “Go Paperless – Go Green” Claims

Two Sides’ anti-greenwash campaign reaches a milestone as more leading corporations change their marketing messages to recognize the sustainable features of print on paper CHICAGO (February 7, 2018) – Today Two Sides North America confirmed that over 100 leading North American companies have removed or changed inaccurate anti-paper claims as a result of the group’s … Continue reading 100 North American Companies Remove “Go Paperless – Go Green” Claims

Two Sides Global Anti-greenwash Campaign: 278 leading companies remove misleading ‘go green’ claims

Two Sides, the global initiative to promote the sustainability of print and paper, reports a 61% success rate in removing misleading environmental claims made by some of the world’s largest corporations as they seek to replace paper-based communications with lower cost electronic alternatives. LONDON (September 19, 2017) – Two Sides research into more than 600 … Continue reading Two Sides Global Anti-greenwash Campaign: 278 leading companies remove misleading ‘go green’ claims

65 North American Companies Remove “Go Paperless – Go Green” Claims

Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services CHICAGO (September 22, 2016) – Today, Two Sides North America, Inc. confirmed that over 65 leading North American companies have removed inaccurate anti-paper claims as a result of the group’s efforts.    The list includes … Continue reading 65 North American Companies Remove “Go Paperless – Go Green” Claims

Two Sides Greenwashing Claims Campaign (Progress Report – April 2013)

April 15, 2013  Background Shortly after its beginnings in 2008, Two Sides launched a campaign in the UK to challenge negative environmental claims about print and paper being made by many companies in order to promote electronic statements (ex: e-billing).  You’ve all seen them: Go green – Go paperless.  Save trees. Two Sides made this a … Continue reading Two Sides Greenwashing Claims Campaign (Progress Report – April 2013)

PAPER, PACKAGING, AND PRINT: A Sustainability Story We Love to Tell

Phil Riebel, President of Two Sides North America was recently interviewed by Cindy Woods, President and CEO of The CMO Team, a creative and content marketing agency located in Marietta, Georgia, specializing in marketing solutions for print organizations. The resulting article headlined PAPER, PACKAGING, AND PRINT: A Sustainability Story We Love to Tell has been … Continue reading PAPER, PACKAGING, AND PRINT: A Sustainability Story We Love to Tell

ADP is telling its paper customers to go paperless! Case #2 of our Top 5 Greenwashers

Not only is ADP misleading its stakeholders, but its marketing strategy to paper industry customers is also somewhat confusing! A few months ago, we started highlighting the “Top Five Greenwashers” in North America – corporations that are misleading their customers on the environmental profile of paper and print, while failing to consider the impacts of … Continue reading ADP is telling its paper customers to go paperless! Case #2 of our Top 5 Greenwashers

Going Paperless Does Not Save Trees

New study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. CHICAGO (February 8, 2016) – Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of markets for paper … Continue reading Going Paperless Does Not Save Trees

70% success rate for Two Sides in tackling Global Greenwash

Two Sides, the global initiative to promote the sustainability of print and paper, has reported a 70% success rate in persuading global organizations to remove misleading green claims from their communications as part of its worldwide anti-greenwash campaign. CHICAGO (November 19, 2015):  377 of the world’s leading corporations, including banks, utilities, telecoms and insurance companies … Continue reading 70% success rate for Two Sides in tackling Global Greenwash

How Greenpeace landed itself in serious legal trouble with its campaign against a forestry company

Ontario Divisional Court tribunal ordered Greenpeace Canada to pay $22,000 in legal costs to forest giant Resolute Forest Products. For some time Greenpeace Canada has been mounting a campaign to bring SLAPP legislation into Canada, the idea being that the corporations should be legally discouraged from taking legal action against aggressive environmental activists. SLAPP stands … Continue reading How Greenpeace landed itself in serious legal trouble with its campaign against a forestry company

Allied Organizations Play a Major Role in the Success of Two Sides

March 13, 2014 Two Sides collaborates with many Allied Organizations to further the understanding of why print and paper can be a versatile and sustainable communications medium.  These relationships greatly help extend the reach of our message.  Here are the Allied Organizations that have joined Two Sides in North America: Below are a few examples … Continue reading Allied Organizations Play a Major Role in the Success of Two Sides

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