This was the clear conclusion of the multi-country survey recently undertaken by Two Sides.
At the annual meeting of Two Sides Country Managers in London on October 23, 2017, representatives from Europe, North America, South America, South Africa, Australia and New Zealand discussed the results of the survey and will build upon the findings to ensure that print on paper remains the preferred and sustainable way to communicate.
Two Sides also plans to strengthen its global Anti-Greenwash campaign which is targeted at major banks, utilities, telecoms and others. Over 600 organizations have been researched. Of these 77% have been found to be using greenwash in their marketing, usually in breach of local regulations, and, after being challenged by Two Sides, 60% have voluntarily amended their messaging – a great success story!
In a joint statement, Two Sides Country Managers stated:
“Our industry, spanning a wide variety of players including forestry, paper making, printing, publishing and postal services, has a terrific record of reducing its environmental impact. As the world awakens to the need for a circular economy, print and paper users everywhere must be reminded about the natural recyclability and renewability of the materials we produce.
We are delighted that our surveys reveal continuing consumer preference for print on paper. Our task is to see that confidence remain and we will continue to actively challenge any organizations that misrepresent the great sustainability story of print on paper.”
The latest Two Sides survey “Print and Paper in a Digital World” can be accessed at www.twosidesna.org/Survey2017