New study reveals paper as timeless first anniversary gift
MCLEAN, Va., Oct. 13, 2015 /PRNewswire/ — It's been generations since Emily Post listed the "eight anniversaries known to all" in the Blue Book of Social Usage, but according to a new survey from the Paper and Packaging Board, couples are continuing to heed her advice 93 years later.
Couples are still celebrating the paper anniversary with paper.
Despite the fact that more than 60 percent of couples are unaware that paper is the traditional gift for the first wedding anniversary, two-thirds commemorate their first year of marriage with paper as an anniversary gift.
"From greeting cards to handwritten poems, newlyweds celebrate their first year together with sentimental paper gestures," said Joan Sahlgren, public relations director for the Paper and Packaging Board. "People may save the top tier of cake to freeze and eat on their anniversary, but why save cake when you can preserve more permanent paper-based memories like photos, love notes and guest books, or handwritten vows?"
A vast majority of couples remember their wedding day through tangible, printed photos. While 80 percent of couples say they have photos printed and framed, only 17 percent upload photos to an online album.
Saving paper-based memories is especially popular among younger couples. 85 percent of couples below the age of 45 save sentimental paper items from their wedding day, but even a majority of those over 45, a full 62 percent of couples, do the same. A rising trend, 82 percent of couples married within the last five years save paper-based memories from their wedding day compared to 71 percent of those married more than five years ago.
More than 80 percent of couples send thank-you notes to their wedding guests following the big day, with a full 99 percent of those couples getting the notes out within the first year – before their paper anniversary rolls around – and 52 percent of couples sending notes of thanks within the first month.
Modern couples rely on paper for other big news in the first year of marriage. 20 percent of the couples surveyed sent baby announcements sometime within their first year of marriage. To learn more about the paper anniversary survey and results, visit www.HowLifeUnfolds.com.
The Paper and Packaging Board establishes and guides promotions designed to slow the decline in paper use and expand demand for paper-based packaging products. Almost 60 U.S. manufacturers and importers of these products collectively fund the board's efforts including the "Paper & Packaging – How Life Unfolds™" campaign.