Print is dead! Says who? If you roll your eyes when you hear the word paper, you might want to check yourself because Dominique Shurman, CEO of Papyrus may get the last laugh, In the age of all-digital everything, a handwritten card or personally selected gift carries more weight than ever, and Shurmans business is living proof.
11 May 2013 – Pulp-Paper World
Print is dead! Says who? If you roll your eyes when you hear the
word paper, you might want to check yourself, because Dominique
Shurman, CEO of Papyrus may get the last laugh. In the age of
all-digital everything, a handwritten card or personally selected gift
carries more weight than ever, and Schurmans business is living proof. Papyrus,
which started as a small family wholesale operation, has grown
to include the brands Carlton Cards, American Greetings, Paper Thread,
and four hundred and fifty Papyrus retail stores nationwide. Recently,
Schurman sat down on the Valley Girl Show to talk about her passion for paper and how Papyrus is taking print into the twenty-first century. Take that Snapchat!
The key to Schurmans business and leadership strategy is unwavering
and authentic passion for her product. Schurman says, people are really
hungry for something real and genuine, and whats more genuine than a
handwritten note, a personal signature on a beautiful card, or gift that
you can treasure, save, and cherish? The thing is, this isnt a sales
pitch, its just the truth. As our inboxes become overcrowded and leave
our mailboxes empty save for some junk mail and coupons, who doesnt get
a thrill at the glimpse of a hand-addressed envelope? In addition to
cards, Papyrus has expanded its gift categories to include bath and
body, as well as fashion and accessories from their new brand Niquea.d.
And Schurman is certainly serious about her products and stores:
According to her employee, she spent Christmas at one of the Papyrus
stores helping put in new carpets so that her staff werent alone on
Christmas. Thats a great CEO. So great, in fact, that U.K. Greeting
card franchise Carlton cards asked her to come in and run their stores
as well as her privately held and family company Papyrus. People want
something genuine and Schurman resonates just that.
Schurmans successful tenure at Papyrus looks rosy from where we
stand, but Schurman, longtime female executive and mother of two grown
boys, doesnt shy from straight talk when it comes to the controversial
idea of women having it all. Commuting bi-weekly between the states and
the U.K., she certainly knows it isnt easy. You have to be honest with
yourself about the commitment, and the fact that building a business
requires a lot of time; so the balancing of family and kids is all
doable, but you have to go into it with the mindset and understanding
that its not easy, says Schurman. While Schurman doesnt have any
regrets, she reminds us that theres still an expectation in society
that as a woman, you can do everything and you can do everything equally
well all of the time and its just not true. A handwritten note is
pretty priceless, but for us, Schurmans honesty is just as valuable.