Submitted: The Two Sides Team April 2, 2016
Print Advocacy Program Recognizes the Power and Sustainability of Print in the Media Mix
RESTON, Va. — March 1, 2016 — The Graphic Arts Show Co. (GASC) and Two Sides North America, co-sponsors of the annual Positively Print recognition program, announce the award program is now open for nominations. In its seventh year, the Positively Print program is designed to recognize print advocacy campaigns that promote the enduring power and sustainability of print in today’s multi-channel media mix.
“Two Sides is pleased to recognize through the Positively Print program organizations that focus on the unique attributes, effectiveness and sustainability of print and paper, which so effectively aligns with our mission,” states Phil Riebel, president, Two Sides North America.
Intended to spotlight the variety of ways in which the effectiveness and sustainability of print are being promoted, the 2016 Positively Print awardee will be recognized at the EXECUTIVE OUTLOOK Conference on Sunday, Sept. 25 — opening day of Graph Expo 16 — the year’s most innovative and comprehensive graphic communications exhibition and conference in the Americas. The “Refresh” themed Graph Expo 16 will take place Sept. 25 – 28, 2016, in the Orange County Convention Center-North in Orlando, Florida.
“The Positively Print program was created to acknowledge creative and effective print advocacy campaigns within the entire graphic communications industry,” comments Ralph Nappi, president of GASC. “Again this year, we want to demonstrate to companies involved in print that advocating for print can be done, and multiplies a powerful message that benefits our entire industry.”
This year’s awardee will join a highly creative lineup of recent past winners that includes: Sappi North America’s “A Communicator’s Guide to the Neuroscience of Touch” (2015); IKEA’s “Bookbook” campaign (2014); Sappi Fine Paper’s “PRINT &” Book (2013); and, PrintCity’s “PRINT! Seen! Lean and Green” campaign (2012). The 2016 Positively Print program is accepting submissions until June 1, 2016.
For complete information about the Positively Print program, or to submit an entry, visit: www.PositivelyPrint.org.
About Graphic Arts Show Co. (GASC)
Graph Expo and PRINT are the largest and most comprehensive graphic communications trade shows and conferences in the Americas and are produced by the Graphic Arts Show Company (GASC). GASC is owned by Epicomm, NPES-The Association for Suppliers of Printing, Publishing and Converting Technologies, and the Printing Industries of America.
About Two Sides
Two Sides is an independent, non-profit organization created to promote the responsible production, use and sustainability of print and paper. Two Sides is active globally in North America, Europe, Australia, South Africa, Brazil and Colombia. Our members span the entire print and paper value chain, including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators.