American consumers expect companies to address the full environmental impact of a product’s life cycle, from the impacts associated with manufacturing the product (90%), to using it (88%), to disposing of it (89%). And although 69 percent of American consumers routinely or sometimes consider the environment when making a purchasing decision, they are influenced most by end-of-life messages, followed by other factors:

– 42% say they are most influenced by messaging related to the environmental impact of disposing of a product
– 33% say they are most influenced by messaging related to the environmental impact of using a product
– 25% say they are most influenced by messaging related to the environmental impact of manufacturing a product

Download