Submitted: The Two Sides Team August 7, 2012
In another sign that the industry is moving toward a hybrid market, fewer e-book buyers reported buying only digital titles this spring than a year ago. According to Book Industry Study Groups newest edition of “Consumer Attitudes Toward E-Book Reading” report, the percentage of e-book consumers who exclusively or mostly purchase e-books fell from nearly 70% in August 2011 to 60% in May 2012.
Publisher’s Weekly
In another sign that the industry is moving toward a hybrid market,
fewer e-book buyers reported buying only digital titles this spring
than a year ago. According to Book Industry Study Groups newest edition
of “Consumer Attitudes Toward E-Book Reading” report, the percentage of
e-book consumers who exclusively or mostly purchase e-books fell from
nearly 70% in August 2011 to 60% in May 2012. Over the same period, the
percentage of survey respondents who have no preference for either
e-book or print formats, or who buy some genres in e-book format and
others in print, rose from 25% percent to 34%.