Two Sides Global Campaign Reports Increasing Greenwashing as Organizations Focus on Sustainability

Two Sides has challenged over 2,650 organizations found to be communicating greenwashing messages to their customers. Over 1,180 organizations have, so far, removed misleading anti-paper statements.

PORTLAND, Ore. – April 25, 2024 – Economic pressures remain the driver for greenwashing, and many organizations that have relied on paper to communicate with their customers are increasingly transitioning consumers from traditional paper-based services to digital platforms to reduce costs. The switch to digital is often justified by misleading and unsubstantiated environmental marketing messages such as; “Go Green – Go Paperless” or “Choose e-billing and help save a tree,” but this is Greenwashing.

A Two Sides Greenwashing Study in 2022 revealed that 65% of US consumers who have seen greenwashing claims are influenced to switch from paper to electronic communications. Furthermore, data from the 2023 Two Sides Trend Tracker Survey showed that 81% of consumers believe they should have the right to choose how they receive bills and statements.

With increasing focus on corporate sustainability, other sectors – such as tissue and paper-based packaging – now experience greenwashing with the misleading and unsubstantiated marketing of products claiming to be more sustainable for many reasons, including new and alternative sources of fiber.

Two Sides North America Executive Director, Jules Van Sant says, “These greenwashing claims violate established environmental marketing regulations and are hugely damaging for an industry known for its strong and consistently progressive environmental record. A healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organizations we challenge are surprised to learn that US forests have actually been growing by the equivalent of 1,200 football fields every day.”

Globally, Two Sides has engaged over 2,650 Organizations making misleading statements about paper. In North America, nearly 200 companies, including many Fortune 500 companies, have removed unsubstantiated claims about paper.

Two Sides estimates that, due to the vast reach of some of these organizations, unsubstantiated claims have a long-lasting damaging effect on consumer perceptions of paper and threaten a US industry that employs over 925,000 people and supports more than 2 million additional jobs throughout the supply chain.

The Anti-greenwash campaign continues to be a priority for Two Sides and urges companies not to use unsubstantiated and misleading environmental claims about going paperless in all of their communications.

“We are grateful for the openness, communication and cooperation when we present the facts around the use of paper, print, mail and paper-based packaging. But we have more work to do! As a result of our outreach, hundreds of organizations have changed or eliminated these misleading greenwashing claims from their messaging. Our industry stakeholders, Two Sides members, supporters and informed consumers help keep our work at the forefront. We are thankful for those who send us examples of greenwashing – keep them coming,” Van Sant concludes.

Please send any instances of greenwash to our Anti-Greenwashing Claim Submission Form.

For more information about our anti-greenwashing campaign, visit Anti-Greenwashing Campaign – Two Sides North America (twosidesna.org).

About Two Sides

Two Sides is a not-for-profit, global initiative promoting the unique, sustainable, and attractive attributes of print, paper, and paper packaging. Its members span the entire value chain, including forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes, and postal operators.

For more information about the anti-greenwash campaign or to learn more about Two Sides, please contact us at info@twosidesna.org.

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Two Sides North America Announces Retirement of President Kathi Rowzie

Kathi Rowzie

PORTLAND, Ore. – January 9, 2024 – Two Sides North America (TSNA) today announced that Kathi Rowzie will retire as its president effective February 1. Over the past four years, Rowzie has led the non-profit membership organization chartered to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to promote the paper industry’s continuously improving sustainability performance. 

Under Rowzie’s leadership, TSNA has persuaded dozens of major corporations, government agencies and other organizations to remove unsubstantiated environmental claims about paper from their customer communications, resulting in the elimination of billions of instances of anti-paper greenwashing. Since 2020, TSNA has also increased its LinkedIn followers by 125%; initiated and conducted two Trend Tracker research studies which showed incremental improvement in consumer attitudes toward paper products and the environment; significantly increased engagement with the media on paper-related sustainability issues; introduced the “3 Minutes with Two Sides” podcast; redesigned TSNA educational materials to make them more user friendly; and more. 

“On behalf of TSNA’s members and supporters, we thank Kathi for her leadership and unyielding determination in busting common environmental myths about print and paper products and promoting the paper industry’s ever-improving environmental record,” said TSNA Executive Director Jules Van Sant. “Her efforts to eliminate anti-paper greenwashing claims and to educate businesses and consumers about the environmental benefits of paper products have laid the groundwork to continue our efforts through advocacy and education.”

“It has been my great privilege to serve as Two Sides North America president,” Rowzie said. “I am especially grateful to our members whose support has made it possible for Two Sides to consistently deliver on our commitments to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to tell the great sustainability story of the paper industry and its products. I look forward to seeing Executive Director Jules Van Sant and Director of Operations Jill Crossley take Two Sides North America to new levels of success in 2024 and beyond.”

Rowzie will continue to work with paper industry clients and their customers, providing sustainability strategy and communications services through her consulting practice, Rowzie Group Ltd.

 


Media Contacts:

Jules Van Sant, Executive Director
Jill Crossley, Director of Operations
Two Sides North America
P:  971-288-6734
E:  info@twosidesna.org

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network, which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia, and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

Two Sides North America Announces Additions to Leadership Team

DAYTON, Ohio – November 1, 2023 – Two Sides North America (TSNA) President Kathi Rowzie today announced that Jules Van Sant and Jill Crossley have joined the TSNA leadership team as Executive Director and Director of Operations, respectively.

“I am thrilled to welcome these two outstanding professionals to help lead Two Sides North America into the future,” Rowzie said.  “As we continue to grow, Jules and Jill bring a wealth of sustainability knowledge and industry experience that will add value to everything we do for our members and will make us even more effective in eliminating anti-paper greenwashing and telling the great sustainability story of print, paper and paper-based packaging.”

Van Sant has decades of experience in the printing, graphic arts and advertising industries, and has a high profile presence on national print and paper industry task forces, committees and networking initiatives. She served as Executive Director of the Pacific Printing Industries Association from 2006 to 2018, and is current chair of the Print and Graphics Scholarship Foundation.

Crossley has worked in and with the paper industry and related organizations for more than 15 years. Her breadth of marketing experience supporting business groups across both manufacturing and corporate settings gives her a unique perspective on the industry and its sustainability, as well as a distinct advantage in developing communication strategies and campaigns that resonate with stakeholders across the print, paper, paper-based packaging, and consumer sectors.

Rowzie will continue as President of Two Sides North America.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and  paper-based packaging.

Media Contact:

Kathi Rowzie, President

Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

Paper or Digital Communication: New Two Sides Survey Shows U.S. Consumers Want the Right to Choose

DAYTON, OHIO – August 16, 2023 –  In an attempt to reduce costs, many banks, utilities, insurers and other service providers are switching consumers from paper to electronic bills and statements, often without their consent, and some are now charging fees to receive paper statements. Others are urging their customers to switch from paper to digital communication because it’s “green” or “better for the environment.” But a recent survey commissioned by Two Sides North America and conducted by international research firm Toluna found that consumers want the freedom to choose how they receive important communications from the companies they do business with.

The Right to Choose

The Two Sides survey showed that 81% of U.S. consumers believe they should have the right to choose how they receive important communications from their service providers, on paper or electronically, and 73% believe they should not be charged more for choosing a paper bill or statement.  These percentages increased from 2021 by 78% and 67%, respectively.

While using the internet can be a quick and convenient way to transact business, companies that default customers to electronic communication put at risk many Americans who do not have broadband access, cannot afford it or have difficulty using the internet. Particularly at risk are people in rural areas, older people and those living on low incomes. According to a 2021 study by data technology company BroadbandNow, some 42 million Americans do not have broadband internet access. The Pew Research Center reports that 25% of people over age 65 never go online. A 2023 report by the U.S. Government Accountability Office (GAO), states that nearly a third of Americans who don’t have broadband say the reason is because they can’t afford it.

Companies that force consumers to go paperless also face risks of their own. Nearly 46% of consumers said they would consider switching to an alternate provider if their current one forced them to go paperless, up from 41% in 2021.

Digital Communication is Not Always Preferred

The survey showed that 65% of consumers are increasingly concerned that their personal information held electronically is at risk of being hacked, stolen, lost or damaged, up from 64% in 2021. Those over age 65 are most concerned (74%), but 46% of those aged 18 to 24 have the same worry.

Internet use is practical and convenient for many, but electronic communication also comes with undeniable challenges, including issues associated with overuse. The survey revealed that American consumers believe “switching off” is more important than ever, with 59% saying they spend too much time on digital devices, up from 51% in 2021. 53% of consumers are concerned that the overuse of electronic devices could be damaging to their health, causing issues such as eye strain, headaches and sleep deprivation, up from 51% in 2021.

Which is better, Print on Paper or Digital Communication?

“The simple answer is that both print and digital communication have important uses and benefits that consumers value,” says Two Sides North America President Kathi Rowzie. “The question should not be which one is better, but which is best suited for each individual’s needs. It’s vitally important that all consumers have the right to choose how they receive important communications from their service providers – free of charge – to assure that those who are unwilling or unable to access the internet are not disadvantaged.”

The Facts About Greenwashing

It has become commonplace for companies to encourage their customers to switch to from paper to electronic bills and statements with misleading claims that going paperless is “green.” These types of broad, unsubstantiated environmental claims, known as greenwashing, are not only misleading, but also fail to comply with established environmental marketing standards such as the U.S. Federal Trade Commission’s (FTC) Guides for Environmental Marketing Claims and the International Organization for Standardization (ISO) 14021 standard.

“Statements like ‘Go Green, Go Paperless’ are not backed by sound science and fail to recognize the vast and growing negative environmental impacts of electronic communication,” Rowzie says. “These misleading claims damage consumers’ perceptions of paper and put at risk the livelihoods of more than 7 million people in the U.S. print, paper and mail sector.”

Two Sides continues to successfully challenge major corporations and other large organizations to eliminate misleading environmental claims about paper products from their customer communications. For more information about the Two Sides Anti-Greenwashing Campaign, visit www.twosidesna.org/anti-greenwash-campaign/.

 The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

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DOWNLOAD THE PRESS RELEASE HERE

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

Media Contact:

Kathi Rowzie, President, Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

90 Million More Consumers Now Safeguarded from Anti-Paper Greenwashing

Two Sides North America Anti-Greenwashing Campaign Persuades 21 Leading Companies to Remove Unsubstantiated Environmental Claims in 1H23

Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada, and its engagement with large utilities, banks, insurers and other organizations during the first half of 2023 has added to this success.

During the first six months of 2023, 21 additional companies representing approximately 90 million customers have removed greenwashing messages such as “Go green, Go paperless” and  “Go paperless to help protect the environment” from their marketing communications.

“In addition to misleading consumers, these types of unsubstantiated environmental claims pose a serious threat to the economic security of the more than 7 million people whose livelihoods depend on a healthy North American paper, printing and mailing sector,” says Two Sides North America President Kathi Rowzie. “Our recent research found that 65% of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.”

That same research found that the Two Sides Anti-greenwashing Campaign has preserved more than $300 million in annual revenue for the paper, printing and mailing sector over the last decade.

Two Sides challenges greenwashing companies to remove unsubstantiated environmental claims in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry.

“Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees that are purpose-grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material in the U.S. municipal solid waste stream. But many consumers believe paper is bad for the environment because corporations and other organizations they trust are telling them so. The Two Sides Anti-greenwashing Campaign is working hard to change that.”

You can help Two Sides in the fight to eliminate anti-paper greenwashing and protect North American jobs. If you see instances of greenwashing, please email them as a PDF, JPG file or link to info@twosidesna.org.

For more facts about the sustainability of print and paper products, please visit www.twosidesna.org/mythsandfacts.

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DOWNLOAD PRESS RELEASE HERE.

Media Contact:

Kathi Rowzie, President, Two Sides North America

E: info@twosidesna.org

P: 937-999-7729

 

Survey Shows U.S. Consumers Believe Paper-based Packaging is Better for the Environment than Other Packaging Materials

DAYTON, Ohio, June 26, 2023 –  If you recently made a purchase online, you’re not alone. The U.S. Department of Commerce reports that retail e-commerce sales topped $272 billion in the first quarter of 2023, up 7.8% from the same period last year. Along with this continuing growth in online purchases comes an increasing  awareness of the materials used to package and ship products, and the impact these materials have on the environment. A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials.

Paper: The preferred and sustainable packaging choice

Survey respondents were asked to rank their preferred packaging material (paper/cardboard, plastic, glass and metal) based on 15 environmental, aesthetic and practical attributes. Overall, paper/cardboard packaging was preferred for 10 of the 15 attributes, including all environmental attributes, with half of respondents saying paper/cardboard is better for the environment than other types of packaging. Consumers also preferred paper/cardboard packaging for being home compostable (59%) and easier to recycle (43%).

Glass packaging was preferred by consumers for four practical and aesthetic attributes, including being reusable (39%), having a preferred look and feel (39%), providing a better image for the brand (38%) and better protection (35%). 45% preferred metal packaging for being strong and robust. Plastic packaging was not preferred for any of the 15 attributes, and only one in 10 respondents believes plastic packaging is better for the environment.

Consumers demand that brands and retailers do more

Brands and retailers play a crucial role in driving innovation and the use of recyclable packaging. In response to increasing consumer pressure to operate more sustainably, brands and retailers in many sectors, from wine, spirits and soft drinks to candy, cosmetics and apparel are shifting from plastic to paper packaging.

The survey found that 55% of consumers would buy more from brands and retailers who remove plastic from their packaging, up from 49% in 2021. 50% said they are actively taking steps to increase their use of paper packaging, up from 41% over the past two years. 47% said they would consider avoiding a retailer that is not actively trying to reduce their use of non-recyclable packaging, up from 39% in 2021.

“As the call for circular product life cycles grows louder, paper has always had a head start,” says Two Sides North America President Kathi Rowzie. “The paper industry’s longstanding and continuing investment in recycling infrastructure, support of community recycling programs and consumer education on what and how to recycle have transformed the circularity of paper-based packaging from vision to reality. At a time when there is growing alarm about the low recycled rates of other packaging materials, paper recycling is a striking exception.”

68% of paper and paper-based packaging in the United States gets recovered and recycled into new products, and that jumps to more than 91% for corrugated cardboard. In comparison, the U.S. Environmental Protection reports that plastics, glass and metals are recycled at just 9%, 25% and 34%, respectively.

The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

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Download the press release here.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

Media Contact:

Kathi Rowzie, President

Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

 

Two Sides North America Survey: U.S. Consumers’ Preference for Print Media Shows Post-pandemic Gains

DAYTON, Ohio – June 1, 2023 – Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.

“Some observers predicted that people who switched from paper to digital media during the pandemic would never return, but this has not been the case,” says Two Sides North America President Kathi Rowzie. “Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021.”

The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader (e.g., Kindle), laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication in the following categories.

Books:                        50% prefer paper, up from 44%

Magazines:                47% prefer paper, up from 38%

Newspapers:             34% prefer paper, up from 29%

Catalogs:                   30% prefer paper, up from 22%

As might be expected, the survey showed that younger adults, those age 18 to 24 in particular, prefer to receive and read all types of media online. But even among these younger consumers, more than three in 10 prefer to read books and magazines in print.

The survey also revealed interesting trends over the last two years in consumer attitudes and habits related to how they consume news.

In 2021, 58% of consumers said they intended to read more news online in the future, but this number dropped to 53% in this year’s survey. Nearly six in 10 consumers (58%) said they would be concerned if printed newspapers were to disappear, up from 49% two years ago. More than half of consumers (51%) said they get a better understanding the story when reading news in print versus online, up from 44%. And more than four in 10 (43%) said they trust news stories in print rather than online, up from 34%.

“Print and digital media are often compared as an either/or proposition to suggest one is better than the other,” Rowzie says, “but our research clearly shows that consumers value both. Rather than adopting a one-size-fits all digital communications strategy, savvy publishers, retailers and other businesses will continue to offer consumers a choice. In doing so, they will not only satisfy consumers who prefer print on paper, but also will assure that those with no or limited access to digital information – older Americans, those with disabilities, low-income individuals and many in rural areas – are not disadvantaged.”

The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

Download the press release here.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

Media Contact:

Kathi Rowzie, President, Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

New Two Sides North America Survey Shows Improvement in Consumer Attitudes about Paper Products and the Environment

DAYTON, Ohio – April 27, 2023 – As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products – but the gap has narrowed over the past two years. Overall, 44% of consumers believe paper products are bad for the environment, down from 48% in 2021. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.

“It’s great to see improvement in consumer attitudes about paper and the environment, but we need to accelerate this trend if paper products are to remain competitive in an ever-changing marketplace,” says Two Sides North America President Kathi Rowzie. “More and more consumers are factoring environmental impacts into their purchasing decisions, but all too often those decisions are based on longstanding myths, pop culture headlines and corporate greenwashing rather than facts,” she explains. “Everyone whose livelihood depends on paper has a role in changing this. As the world moves toward a more sustainable, circular economy, the paper and paper-based packaging industry has a great, fact-based environmental story to tell: The life cycle of paper is already circular.”

What’s happening to the size of U.S. forest area?

Paper use is often blamed for forest loss, and 55% of those surveyed believe U.S. forests are shrinking, an improvement over 2021, when 60% of consumers said they believe U.S. forest area is decreasing. The facts: U.S. forest area grew by 18 million acres between 1990 and 2020, according to the U.N. Food and Agriculture Organization’s most recent Global Forest Resources Assessment. That’s an area equivalent to 1,200 NFL football fields every day. Contrary to the popular belief that manufacturing and using paper destroys forests, the demand for sustainably sourced paper and paper-based packaging creates a powerful financial incentive for millions of private landowners not only to manage and harvest their land responsibly, but also to keep it forested rather than converting it to non-forest use or selling it for development, the leading cause of deforestation in the United States according to the U.S. Forest Service.

What percentage of paper is recycled?

Paper recycling in the United States is a hands down environmental success story, but most consumers don’t know it. According to the survey, only 12% of consumers know the U.S. recycling rate exceeds 60%, up from 11% in 2021. Four in 10 consumers believe the paper recycling rate is less than 30%. The facts: More than two-thirds (68%) of all paper and paper-based packaging in the U.S. is recycled, and more than 91% of corrugated cardboard is recycled according to the American Forest and Paper Association. The U.S. Environmental Protection Agency (EPA) reports that paper is the most recycled material in the country, compared to plastics at 9%, glass at 25% and metals at 34%.

Is electronic communication more environmentally friendly than paper-based communication?

As companies continue to resort to unsubstantiated “go green, go paperless” marketing claims to help them cut costs, 68% of consumers surveyed believe that electronic communication is more environmentally friendly than print on paper, up from 67% in 2021. Clearly, consumers want to do the right things when it comes to the environment, but are often misled by corporate greenwashing that fails to acknowledge the environmental impacts of digital communication.

The facts: The EPA reports that the pulp and paper industry accounts for only 0.6% of total U.S. greenhouse gas (GHG) emissions – which isn’t surprising since 64% of the energy needs at U.S. pulp and paper mills are met using renewable, carbon neutral biofuels, mostly biomass. In contrast, the rapidly expanding information communication technology (ICT) industry has a growing carbon footprint arising from GHGs released during all stages of the electronics life cycle. A recent meta-analysis (Freitag, Berners-Lee, et al, 2022) estimates the ICT industry is responsible for up to 3.9% of global GHG emissions and that those emissions will continue to increase without both regulatory and industrial intervention. Unlike the recycling success story of paper products, only 15% of the approximately 7 million metric tons of e-waste generated in the United States each year gets recycled, according to the 2020 Global E-waste Monitor. The rest is landfilled, burned or dumped, causing harm to both the environment and human health.

“The life cycle of paper products is circular by nature,” Rowzie explains. “The raw material used to make them is perpetually regrown, the energy used to manufacture them is generated using mostly renewable, carbon-neutral biofuel, and the circle is completed as used paper is recycled into new products at a higher rate than any other material. Even so, our survey shows that misconceptions about the sustainability of paper products are commonplace. It’s just these types of misconceptions that Two Sides is working to correct. We believe consumers have the right to make purchasing choices based on data and hard facts, free from pop mythology and greenwashing.”

The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

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Download the press release here.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and  paper-based packaging.

Media Contact:

Kathi Rowzie, President

Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

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