Two Sides Global Campaign Reports Increasing Greenwashing as Organizations Focus on Sustainability

Two Sides has challenged over 2,650 organizations found to be communicating greenwashing messages to their customers. Over 1,180 organizations have, so far, removed misleading anti-paper statements.

PORTLAND, Ore. – April 25, 2024 – Economic pressures remain the driver for greenwashing, and many organizations that have relied on paper to communicate with their customers are increasingly transitioning consumers from traditional paper-based services to digital platforms to reduce costs. The switch to digital is often justified by misleading and unsubstantiated environmental marketing messages such as; “Go Green – Go Paperless” or “Choose e-billing and help save a tree,” but this is Greenwashing.

A Two Sides Greenwashing Study in 2022 revealed that 65% of US consumers who have seen greenwashing claims are influenced to switch from paper to electronic communications. Furthermore, data from the 2023 Two Sides Trend Tracker Survey showed that 81% of consumers believe they should have the right to choose how they receive bills and statements.

With increasing focus on corporate sustainability, other sectors – such as tissue and paper-based packaging – now experience greenwashing with the misleading and unsubstantiated marketing of products claiming to be more sustainable for many reasons, including new and alternative sources of fiber.

Two Sides North America Executive Director, Jules Van Sant says, “These greenwashing claims violate established environmental marketing regulations and are hugely damaging for an industry known for its strong and consistently progressive environmental record. A healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organizations we challenge are surprised to learn that US forests have actually been growing by the equivalent of 1,200 football fields every day.”

Globally, Two Sides has engaged over 2,650 Organizations making misleading statements about paper. In North America, nearly 200 companies, including many Fortune 500 companies, have removed unsubstantiated claims about paper.

Two Sides estimates that, due to the vast reach of some of these organizations, unsubstantiated claims have a long-lasting damaging effect on consumer perceptions of paper and threaten a US industry that employs over 925,000 people and supports more than 2 million additional jobs throughout the supply chain.

The Anti-greenwash campaign continues to be a priority for Two Sides and urges companies not to use unsubstantiated and misleading environmental claims about going paperless in all of their communications.

“We are grateful for the openness, communication and cooperation when we present the facts around the use of paper, print, mail and paper-based packaging. But we have more work to do! As a result of our outreach, hundreds of organizations have changed or eliminated these misleading greenwashing claims from their messaging. Our industry stakeholders, Two Sides members, supporters and informed consumers help keep our work at the forefront. We are thankful for those who send us examples of greenwashing – keep them coming,” Van Sant concludes.

Please send any instances of greenwash to our Anti-Greenwashing Claim Submission Form.

For more information about our anti-greenwashing campaign, visit Anti-Greenwashing Campaign – Two Sides North America (twosidesna.org).

About Two Sides

Two Sides is a not-for-profit, global initiative promoting the unique, sustainable, and attractive attributes of print, paper, and paper packaging. Its members span the entire value chain, including forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes, and postal operators.

For more information about the anti-greenwash campaign or to learn more about Two Sides, please contact us at info@twosidesna.org.

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Two Sides North America Announces Retirement of President Kathi Rowzie

Kathi Rowzie

PORTLAND, Ore. – January 9, 2024 – Two Sides North America (TSNA) today announced that Kathi Rowzie will retire as its president effective February 1. Over the past four years, Rowzie has led the non-profit membership organization chartered to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to promote the paper industry’s continuously improving sustainability performance. 

Under Rowzie’s leadership, TSNA has persuaded dozens of major corporations, government agencies and other organizations to remove unsubstantiated environmental claims about paper from their customer communications, resulting in the elimination of billions of instances of anti-paper greenwashing. Since 2020, TSNA has also increased its LinkedIn followers by 125%; initiated and conducted two Trend Tracker research studies which showed incremental improvement in consumer attitudes toward paper products and the environment; significantly increased engagement with the media on paper-related sustainability issues; introduced the “3 Minutes with Two Sides” podcast; redesigned TSNA educational materials to make them more user friendly; and more. 

“On behalf of TSNA’s members and supporters, we thank Kathi for her leadership and unyielding determination in busting common environmental myths about print and paper products and promoting the paper industry’s ever-improving environmental record,” said TSNA Executive Director Jules Van Sant. “Her efforts to eliminate anti-paper greenwashing claims and to educate businesses and consumers about the environmental benefits of paper products have laid the groundwork to continue our efforts through advocacy and education.”

“It has been my great privilege to serve as Two Sides North America president,” Rowzie said. “I am especially grateful to our members whose support has made it possible for Two Sides to consistently deliver on our commitments to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to tell the great sustainability story of the paper industry and its products. I look forward to seeing Executive Director Jules Van Sant and Director of Operations Jill Crossley take Two Sides North America to new levels of success in 2024 and beyond.”

Rowzie will continue to work with paper industry clients and their customers, providing sustainability strategy and communications services through her consulting practice, Rowzie Group Ltd.

 


Media Contacts:

Jules Van Sant, Executive Director
Jill Crossley, Director of Operations
Two Sides North America
P:  971-288-6734
E:  info@twosidesna.org

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network, which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia, and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

TSNA Responds to Wall Street Journal Article

On Friday, November 3 (November 4 in the print edition), the Wall Street Journal published an article titled Citi to Cardholders: Go Paperless or Else about Citigroup’s decision to cut off all online and app communications with their customers who refuse to go paperless. Two Sides North America sent the following letter to the editors of the WSJ the same day.

Citigroup’s Paperless Mistake

Recent survey data validates the backlash shown on the WSJ website in response to Citigroup’s decision to cut off all electronic communications to consumers who refuse to go paperless. Commissioned by Two Sides North America and conducted by international research firm Toluna, the survey showed that 81% of Americans, including more than half of 18- to 24-year-olds, believe they should have the right to choose between paper and electronic communications from their banks and other service providers, and 73% believe they should not be charged extra for receiving a paper bill or statement. 46% of consumers said they would consider switching to an alternate provider if their current one forced them to go paperless, up from 41% in 2021.

As the WSJ story mentions, other financial institutions succumb to the temptation to wrap similar paperless initiatives in scientifically dubious greenwashing claims, but credit Citigroup at least for not going down that worn out road. Too often we see other banks claiming they’re “improving the environment” by shifting customers to electronic delivery while scrupulously avoiding any mention of the enormous energy and other environmental costs of electronic communication. By comparison, paper is made from an infinitely renewable natural resource (trees grown in sustainably managed forests) in a process that in the U.S. uses mostly renewable bioenergy and consumes very little water.  And with a recovery rate of 68%, paper is recycled more than any other material in the U.S. municipal solid waste stream.

Kathi Rowzie, President

Two Sides North America

Phone:  937-999-7729

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies in the print and paper products supply chain across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

The Two Sides North America 2023 Trend Tracker Survey queried 1,000 U.S. consumers aged 18 and older in January 2023.

 

 

90 Million More Consumers Now Safeguarded from Anti-Paper Greenwashing

Two Sides North America Anti-Greenwashing Campaign Persuades 21 Leading Companies to Remove Unsubstantiated Environmental Claims in 1H23

Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada, and its engagement with large utilities, banks, insurers and other organizations during the first half of 2023 has added to this success.

During the first six months of 2023, 21 additional companies representing approximately 90 million customers have removed greenwashing messages such as “Go green, Go paperless” and  “Go paperless to help protect the environment” from their marketing communications.

“In addition to misleading consumers, these types of unsubstantiated environmental claims pose a serious threat to the economic security of the more than 7 million people whose livelihoods depend on a healthy North American paper, printing and mailing sector,” says Two Sides North America President Kathi Rowzie. “Our recent research found that 65% of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.”

That same research found that the Two Sides Anti-greenwashing Campaign has preserved more than $300 million in annual revenue for the paper, printing and mailing sector over the last decade.

Two Sides challenges greenwashing companies to remove unsubstantiated environmental claims in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry.

“Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees that are purpose-grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material in the U.S. municipal solid waste stream. But many consumers believe paper is bad for the environment because corporations and other organizations they trust are telling them so. The Two Sides Anti-greenwashing Campaign is working hard to change that.”

You can help Two Sides in the fight to eliminate anti-paper greenwashing and protect North American jobs. If you see instances of greenwashing, please email them as a PDF, JPG file or link to info@twosidesna.org.

For more facts about the sustainability of print and paper products, please visit www.twosidesna.org/mythsandfacts.

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DOWNLOAD PRESS RELEASE HERE.

Media Contact:

Kathi Rowzie, President, Two Sides North America

E: info@twosidesna.org

P: 937-999-7729

 

Two Sides North America Survey: U.S. Consumers’ Preference for Print Media Shows Post-pandemic Gains

DAYTON, Ohio – June 1, 2023 – Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.

“Some observers predicted that people who switched from paper to digital media during the pandemic would never return, but this has not been the case,” says Two Sides North America President Kathi Rowzie. “Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021.”

The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader (e.g., Kindle), laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication in the following categories.

Books:                        50% prefer paper, up from 44%

Magazines:                47% prefer paper, up from 38%

Newspapers:             34% prefer paper, up from 29%

Catalogs:                   30% prefer paper, up from 22%

As might be expected, the survey showed that younger adults, those age 18 to 24 in particular, prefer to receive and read all types of media online. But even among these younger consumers, more than three in 10 prefer to read books and magazines in print.

The survey also revealed interesting trends over the last two years in consumer attitudes and habits related to how they consume news.

In 2021, 58% of consumers said they intended to read more news online in the future, but this number dropped to 53% in this year’s survey. Nearly six in 10 consumers (58%) said they would be concerned if printed newspapers were to disappear, up from 49% two years ago. More than half of consumers (51%) said they get a better understanding the story when reading news in print versus online, up from 44%. And more than four in 10 (43%) said they trust news stories in print rather than online, up from 34%.

“Print and digital media are often compared as an either/or proposition to suggest one is better than the other,” Rowzie says, “but our research clearly shows that consumers value both. Rather than adopting a one-size-fits all digital communications strategy, savvy publishers, retailers and other businesses will continue to offer consumers a choice. In doing so, they will not only satisfy consumers who prefer print on paper, but also will assure that those with no or limited access to digital information – older Americans, those with disabilities, low-income individuals and many in rural areas – are not disadvantaged.”

The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

Download the press release here.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.

Media Contact:

Kathi Rowzie, President, Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

New Two Sides North America Survey Shows Improvement in Consumer Attitudes about Paper Products and the Environment

DAYTON, Ohio – April 27, 2023 – As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products – but the gap has narrowed over the past two years. Overall, 44% of consumers believe paper products are bad for the environment, down from 48% in 2021. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.

“It’s great to see improvement in consumer attitudes about paper and the environment, but we need to accelerate this trend if paper products are to remain competitive in an ever-changing marketplace,” says Two Sides North America President Kathi Rowzie. “More and more consumers are factoring environmental impacts into their purchasing decisions, but all too often those decisions are based on longstanding myths, pop culture headlines and corporate greenwashing rather than facts,” she explains. “Everyone whose livelihood depends on paper has a role in changing this. As the world moves toward a more sustainable, circular economy, the paper and paper-based packaging industry has a great, fact-based environmental story to tell: The life cycle of paper is already circular.”

What’s happening to the size of U.S. forest area?

Paper use is often blamed for forest loss, and 55% of those surveyed believe U.S. forests are shrinking, an improvement over 2021, when 60% of consumers said they believe U.S. forest area is decreasing. The facts: U.S. forest area grew by 18 million acres between 1990 and 2020, according to the U.N. Food and Agriculture Organization’s most recent Global Forest Resources Assessment. That’s an area equivalent to 1,200 NFL football fields every day. Contrary to the popular belief that manufacturing and using paper destroys forests, the demand for sustainably sourced paper and paper-based packaging creates a powerful financial incentive for millions of private landowners not only to manage and harvest their land responsibly, but also to keep it forested rather than converting it to non-forest use or selling it for development, the leading cause of deforestation in the United States according to the U.S. Forest Service.

What percentage of paper is recycled?

Paper recycling in the United States is a hands down environmental success story, but most consumers don’t know it. According to the survey, only 12% of consumers know the U.S. recycling rate exceeds 60%, up from 11% in 2021. Four in 10 consumers believe the paper recycling rate is less than 30%. The facts: More than two-thirds (68%) of all paper and paper-based packaging in the U.S. is recycled, and more than 91% of corrugated cardboard is recycled according to the American Forest and Paper Association. The U.S. Environmental Protection Agency (EPA) reports that paper is the most recycled material in the country, compared to plastics at 9%, glass at 25% and metals at 34%.

Is electronic communication more environmentally friendly than paper-based communication?

As companies continue to resort to unsubstantiated “go green, go paperless” marketing claims to help them cut costs, 68% of consumers surveyed believe that electronic communication is more environmentally friendly than print on paper, up from 67% in 2021. Clearly, consumers want to do the right things when it comes to the environment, but are often misled by corporate greenwashing that fails to acknowledge the environmental impacts of digital communication.

The facts: The EPA reports that the pulp and paper industry accounts for only 0.6% of total U.S. greenhouse gas (GHG) emissions – which isn’t surprising since 64% of the energy needs at U.S. pulp and paper mills are met using renewable, carbon neutral biofuels, mostly biomass. In contrast, the rapidly expanding information communication technology (ICT) industry has a growing carbon footprint arising from GHGs released during all stages of the electronics life cycle. A recent meta-analysis (Freitag, Berners-Lee, et al, 2022) estimates the ICT industry is responsible for up to 3.9% of global GHG emissions and that those emissions will continue to increase without both regulatory and industrial intervention. Unlike the recycling success story of paper products, only 15% of the approximately 7 million metric tons of e-waste generated in the United States each year gets recycled, according to the 2020 Global E-waste Monitor. The rest is landfilled, burned or dumped, causing harm to both the environment and human health.

“The life cycle of paper products is circular by nature,” Rowzie explains. “The raw material used to make them is perpetually regrown, the energy used to manufacture them is generated using mostly renewable, carbon-neutral biofuel, and the circle is completed as used paper is recycled into new products at a higher rate than any other material. Even so, our survey shows that misconceptions about the sustainability of paper products are commonplace. It’s just these types of misconceptions that Two Sides is working to correct. We believe consumers have the right to make purchasing choices based on data and hard facts, free from pop mythology and greenwashing.”

The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.

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Download the press release here.

About Two Sides North America

Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and  paper-based packaging.

Media Contact:

Kathi Rowzie, President

Two Sides North America

P:  937-999-7729

E:  info@twosidesna.org

The Circularity of Paper: Sustainable Forestry

Can you imagine a world without paper?

In its many forms, paper is an ever-present and vital part of our everyday lives. Because paper products are so ubiquitous, it’s not surprising that their environmental impacts are under increasing scrutiny as public awareness of sustainability grows and calls for a more sustainable, circular economy gain momentum. The good news is, the life cycle of paper and paper-based packaging is already circular.

Listen To The Podcast Here!

Inflation Accelerates Anti-paper Greenwashing As Companies Look to Cut Costs

Two Sides North America Anti-greenwashing Campaign Responds With Record-breaking Success

CHICAGO – July 27, 2022 – For years, major corporations, service providers and government agencies have surrendered to the temptation to cloak their cost saving efforts in a veneer of environmental virtue by claiming – without evidence – that going paperless is better for the environment. Two Sides North America (TSNA), the only industry organization to directly challenge this greenwashing, has been highly effective in stemming the tide of misleading declarations, persuading 170 major organizations to remove anti-paper environmental claims.

However, as rising inflationary pressures drive cost cutting, greenwashing is once again on the rise. To help reverse this trend, TSNA has doubled down on its anti-greenwashing efforts, and with unprecedented success. So far this year, TSNA has already broken its full-year record for the number of corporations and other organizations it has persuaded to eliminate anti-paper greenwashing claims.

“Since its inception, the Two Sides Anti-greenwashing Campaign has eliminated literally billions of instances of greenwashing in the United States and Canada, and the 24 large organizations that removed misleading claims from January through July represent millions more,” says Two Sides North America President Kathi Rowzie. “These type of claims pose a serious threat to the economic security of the more than 7 million people whose livelihoods depend on a healthy North American paper, printing and mailing sector. Our recent research found that 65% of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.”

That same research found that the Two Sides Anti-greenwashing Campaign has annually preserved more than $300 million in revenue for the paper, printing and mailing sector over the last decade.

Two Sides challenges greenwashing companies and other organizations to remove unsubstantiated environmental claims in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry.

“Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees that are purpose-grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material. But many consumers believe paper is bad for the environment because corporations and other organizations they trust are telling them so. Two Sides is working hard to change that.”

You can help Two Sides in the fight to eliminate greenwashing and protect North American jobs. If you see instances of anti-paper greenwashing, please send them in a PDF, JPG file or link to info@twosidesna.org.

Media Contact:

Kathi Rowzie, President

Two Sides North America

info@twosidesna.org

937-999-7729

About Two Sides

Two Sides is a global, member-funded non-profit organization dedicated to promoting the uniquely sustainable attributes of print, paper and paper-based packaging. Two Sides’ members span the entire print, paper and paper-based packaging value chain, including forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and mail operators.  For more information, visit www.twosidesna.org.

 

New Research Shows Anti-paper Greenwashing Works, Misleading U.S. Consumers to Switch from Paper to Electronic Bills and Statements

But Two Sides North America’s Anti-greenwashing Campaign Preserves Millions in Annual Revenue for the U.S. Paper, Printing and Mailing Sector

CHICAGO – May 18, 2022 – Anti-paper greenwashing works, unfairly costing the U.S. paper, printing and mailing sector huge sums in lost revenue each year. But Two Sides North America’s (TSNA) Anti-greenwashing Campaign is succeeding in eliminating many of these misleading claims, clawing back hundreds of millions for these businesses, according to the results of the latest TSNA study.

In their efforts to cut costs, many leading U.S. financial institutions, utilities, telecom companies and other service providers are using unsubstantiated environmental marketing claims – greenwashing – to persuade consumers to switch from paper to digital bills and statements, suggesting that going paperless is “green,” “saves trees” or is “better for the environment.”

The new TSNA research results illustrate the damaging effects these greenwashing claims have on the U.S. paper, printing and mailing sector, finding that 65% of those who have seen anti-paper greenwashing claims are influenced to switch from paper to electronic bills and statements. The study, conducted in partnership with global research firm Censuswide, also showed that the Two Sides North America Anti-greenwashing Campaign is having a powerful impact, preserving more than $308 million in annual revenue for the sector.

The Two Sides study surveyed 2000 U.S. consumers and evaluated data on major U.S. companies that have eliminated unsubstantiated and misleading environmental claims as a result of the TSNA Anti-greenwashing Campaign. These companies represent approximately 9.5 billion annual bills and statements.

“This study not only confirms the remarkable success of Two Sides’ Anti-greenwashing Campaign, but also drives home the serious financial risk that greenwashing among service providers poses to the paper, printing and mailing sector, threatening the economic security of more than 7 million Americans whose livelihoods depend on paper,” says Two Sides North America President Kathi Rowzie.

In its most recent report (2020) on transactional mail, the U.S. Postal Service reported that U.S. households annually receive more than 15 billion bills and statements in the mail, representing 41% of total First Class mail. Bills are primarily from credit card companies, utilities, telephone/cable companies and insurance companies, while statements are predominantly sent from the financial/banking sector.

“The Two Sides Anti-greenwashing Campaign has been highly successful, but there’s much more work to do as service providers continue to distort the paper industry’s great environmental record and threaten paper, print and mail volumes with opportunistic greenwashing claims,” Rowzie says.

“And it’s important to note that banks, utilities and telecoms are not the only ones using unsubstantiated environmental claims to promote going paperless,” she adds. “Two Sides is also challenging entities like government agencies and large digital document management firms that are greenwashing to encourage both individual consumers and businesses to switch all paper communication to digital versions in the cloud, at the same time failing to recognize the vast and growing environmental footprint of electronic communication.”

Two Sides challenges greenwashing companies and other organizations in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry.

“Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material. But many consumers believe paper is bad for the environment because organizations seeking to cut costs or promote their own digital business objectives are telling them so. Two Sides is working hard to change that.”

For more information about the Two Sides North America Anti-greenwashing Campaign, visit www.twosidesna.org/anti-greenwash-campaign/.

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DOWNLOAD THE PRESS RELEASE HERE.

About Two Sides

Two Sides is a global, member-funded non-profit organization dedicated to promoting the uniquely sustainable attributes of print, paper and paper-based packaging. Two Sides’ members span the entire print, paper and paper-based packaging value chain, including forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and mail operators.  For more information, visit www.twosidesna.org.

Media Contact:

Kathi Rowzie, President

Two Sides North America

info@twosidesna.org

937-999-7729

Two Sides Global Anti-Greenwashing Campaign Momentum Continues

Since 2010, Two Sides’ fact-driven campaign has persuaded more than 880 organizations globally, including 159 in North America, to remove unsubstantiated environmental claims about paper from their marketing communications.

CHICAGO – May 4, 2022 – As banks, utilities, telecom companies and government agencies face mounting economic uncertainties, many of these services providers are looking to cut costs by encouraging their customers to switch from paper to digital communications. But all too often, these cost-cutting appeals are cloaked in unsubstantiated and misleading environmental marketing claims that suggest going paperless is “green,” “saves trees” or “is better for the environment.”

“These greenwashing claims not only fail to comply with established environmental marketing standards, but they also damage consumer perceptions of paper’s environmental sustainability,” says Two Sides North America President Kathi Rowzie. “And that’s a threat to the economic security of millions of people in the United States and Canada whose livelihoods depend on the paper, print and mailing sector.”

North America’s leading corporations and other service providers influence millions of consumers every day with their anti-paper greenwashing claims, leading many to believe that the use of paper is destroying forests and is bad for the environment. For example, a 2021 Two Sides survey of U.S. consumers showed that 60% believe that U.S. forests are shrinking, when in fact, U.S. net forest area increased by 18 million acres over the past 30 years – the equivalent of 1,200 NFL football fields every day – according to the U.N. Food and Agriculture Organization (FAO) Global Forest Resources Assessment. The UN FAO reports that Canada’s net forest area remained stable at around 857 million acres during the same period.

“Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an infinitely renewable natural resource – trees grown, harvested and regrown in sustainably managed forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material. But many consumers believe paper is bad for the environment because their service providers are telling them so. Two Sides is working hard to change that.”

Two Sides challenges greenwashing companies and other organizations in a non-confrontational way, educating CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry. Because North America’s leading corporations and other service providers have such an expansive reach, Two Sides anti-greenwashing efforts to date have had an enormous impact, with unsubstantiated “go paperless” environmental messages removed from literally billions of customer communications.

“But there’s much more work to do as companies continue to distort the paper industry’s great environmental record and threaten paper, print and mail volumes with opportunistic greenwashing claims,” Rowzie says. “This is why the Anti-Greenwashing Campaign continues to be a top priority for Two Sides.”

Across North and South America, Europe, South Africa, Australia and New Zealand, Two Sides has challenged more than 1,900 organizations that have made unsubstantiated environmental claims about paper and continues to pursue those whose use greenwashing claims to mask their cost-cutting efforts.

“We are grateful for the cooperation of the hundreds of organizations that have changed or eliminated greenwashing claims from their messaging, and we are also thankful for the many industry stakeholders and members of the public who send Two Sides examples of greenwashing,” Rowzie concludes.

To learn more about Two Sides North America and its Anti-Greenwashing Campaign, please visit www.twosidesna.org.

About Two Sides

Two Sides is a global, member-funded non-profit organization dedicated to promoting the uniquely sustainable attributes of print, paper and paper-based packaging. Two Sides’ members span the entire print, paper and paper-based packaging value chain, including forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and mail operators.  For more information, visit www.twosidesna.org.

 Download the press release here.

Media Contact:

Kathi Rowzie, President

Two Sides North America

info@twosidesna.org

937-999-7729

 

 

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