Submitted: The Two Sides Team September 22, 2014
This article originally appeared on the NextPage website on September 11, 2014.
With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but i wanted to give you a video that IKEA created for their new catalog. Click Here to view the IKEA Catalog Video.
Catalogs have survived the ages by changing along side the needs of consumers. Today 20 billion catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get online and make the long awaited purchase.
Here are some revealing stats and facts about catalogs that might spur a marketing campaign or catalog mailing for your business:
SOURCE:Consumer Catalog Shopping Survey, Catalog Age
SOURCE: American Catalog Mailers Association
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