Submitted: The Two Sides Team October 12, 2012
Disney sought input from stakeholders throughout the supply chain and from the environmental community in the formulation of its paper policy. Disney will continue to solicit ongoing feedback as the policy is implemented.
Paper Sourcing and Use Policy,
establishing guidelines for paper used in Disneys day-to-day business
operations as well as its consumer products and packaging. The policy
effective immediately continues Disneys commitment to responsible forest
practices and conservation, and will be implemented in two phases. The first
phase will focus on paper sourced directly by Disney or on behalf of Disney for
use in Disney-branded products and packaging, and the second will address paper
sourced by the Companys independent licensees.
The policy aims to:
- Minimize the consumption of paper
- Eliminate paper products containing irresponsibly harvested fiber, such as
fiber from High Conservation Value Areas
- Maximize recycled content and fiber sourced from Forest Stewardship
Council-certified forestry operations
Disney will work with non-governmental organizations to identify and
prioritize regions with poor forest management and high rates of deforestation.
The Company will report its implementation progress on an annual
The paper policy is an example of how Disney conducts business in an
environmentally and socially responsible way, and demonstrates the Companys
commitment to creating a lasting, positive impact on ecosystems and communities
worldwide, said Dr. Beth Stevens, senior vice president, Disney Corporate
Citizenship, Environment and Conservation.
Disney sought input from stakeholders throughout the supply chain and from
the environmental community in the formulation of its paper policy. Disney will
continue to solicit ongoing feedback as the policy is implemented.
We commend Disney for adding its significant voice to the growing chorus of
companies demonstrating that theres no need to sacrifice endangered forests or
animals for the paper we use every day. This policy will have a particularly
important impact in Indonesia, the primary place where rainforests are still
being cut down for pulp and paper,” said Rebecca Tarbotton, executive director
of Rainforest Action Network, which worked with Disney on the policy.
The new policy continues Disneys legacy of supporting forest and nature
conservation. Over the last two decades, the Disney Worldwide Conservation Fund has invested in
conservation programs in 112 countries, including more than 70 projects in
Indonesia to protect the Sumatran rainforest and work with villages to
effectively manage critical forest habitats. Since 2009, Disney has also
invested more than $27 million in forest carbon projects in the United States,
Peru, Brazil, Democratic Republic of Congo, and China.
The worlds forests are facing multiple pressures. Disneys actions to
better understand its paper usage and supply chain send a positive signal that
the company recognizes the seriousness of this issue, said Ruth Nogueron,
associate, World Resources Institute. This is a welcome step that reflects
Disneys commitment to support responsible forest management.
Learn more about Disneys citizenship efforts at www.thewaltdisneycompany.com/citizenship.