Submitted: The Two Sides Team March 27, 2013
Global Campaign to Encourage Reading Will Donate 500,000 Free Books Across America, Putting Wide-Range of Classics and New Titles in the Hands of New Readers
March 25, 2013
Canada Newswire
Joining an ambitious campaign to
encourage reading, Domtar Corporation (NYSE: UFS) (TSX: UFS) today
announced it will sponsor World Book Night U.S. The effort will distribute 500,000 free books at thousands of locations
across America on April 23, 2013.
World Book Night will rely on 25,000 volunteer book lovers, including
Domtar staff at two dozen facilities. They will personally hand out
specially printed copies of a wide range of books to people who either
don’t read frequently or don’t have the means or access to printed
books. Domtar’s PAPERbecause campaign will also help spread the word
about World Book Night by advertising in media such as The New York
Times, Inc., Forbes, Fortune, Bloomberg BusinessWeek, Smithsonian, and
The Week and Time.
Domtar’s commitment comes as part of its award-winning PAPERbecause
campaign (www.paperbecause.com) that showcases paper’s sustainability and enduring value in a digital
age.
“World Book Night is a reminder that paper is personal, purposeful and
sustainable, and we’re proud to support it” said Paige Goff, Domtar’s
Vice-President of Sustainable Business and Brand Management. “Domtar
believes in the power and joy of the simple act of reading a printed
book, and this is a great way for us to give back to readers around the
country.”
“We chose a variety of books about different subjects so that everyone
can find something appealing, no matter where they live, what their
age, what their backgrounds are or what interests them the most,” said
World Book Night U.S. Executive Director Carl Lennertz. “We’re thrilled
that Domtar will be working with us and helping get people connected
with books they will love to read.”