The first objective of this Guide is to provide the users of ISO 14021, Environmental labels and declarations — Self-declared environmental claims (Type II environmental labelling), with a best practice guide to the application of the standard and some practical examples of how the standard could be applied to environmental claims in the Canadian marketplace. The second objective is to provide assistance to industry and advertisers in complying with certain provisions of the Competition Act, the Consumer Packaging and Labelling Act, and the Textile Labelling Act, administered and enforced by the Competition Bureau, an independent law-enforcement agency of the Government of Canada that protects and promotes competitive markets and enables informed consumer choice for the prosperity of Canadians.

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