Submitted: The Two Sides Team May 30, 2012

Print or digital? Adults grapple with which is the best way to read — not only for themselves, but especially when it comes to their kids. Whether or not parents prefer print books over interactive e-books for their kids, the question is, what’s actually better for them?

May 29, 2012

KQED / MINDSHIFT

By Tina Barseghian

Print or digital? Adults grapple with which is the best way to read — not only for themselves, but especially when it comes to their kids. Whether or not parents prefer print books over interactive e-books for their kids, the question is, what’s actually better for them?

Depends on what you’re trying to achieve. According to a study of a small group of parents released today by the Joan Ganz Cooney Center, kids age 3 to 6 remembered more narrative details — “What happened in the story?” — from print books than from enhanced e-books with multimedia features.

But when kids were asked one plot question for each story, (i.e., “Why did x do y?”), there was nodifference between the print book readers and the enhanced e-book readers.

“I would definitely make the distinction that the platform affected recall instead of comprehension,” said Cynthia Chiong, the lead author of the survey conducted at New York Hall of Science’s Preschool Place.

The study, the first of its kind to qualify the difference between basic and enhanced e-readers versus print books, examined 32 pairs of parents and their 3–6-year-old children as they read a print book and an e-book together. Half of the pairs read a basic e-book and the other half read an enhanced e-book.

Researchers found that while the multimedia features of enhanced e-books grabbed children’s attention, those same features also distracted young readers and led more to “non-content related interactions.” Features like animation, sound effects, videos, and games made it more difficult for some parents to keep kids focused on reading and diminished kids’ recall of the text. Parents continually had to tell kids not to turn the page or not to touch the tablets, according to Chiong.

The implication? Parents and teachers should choose basic e-books like the Kindle or Nook over enhanced e-books, such as the iPad, if they want a more literacy-focused co-reading experience with children. Prompting kids with questions that relate to the text, labeling and naming objects, and encouraging kids to talk about the book’s content from their own perspective all elicit kids to be more verbal, and can lead to improved vocabulary and language development, the study states.

But if “engagement” is the objective, the issue gets murkier. When it came time to measuring “child-book” engagement, based on the child’s direct attention and touch, more kids showed higher levels of engagement for the e-books than the print books, though a majority were equally engaged by both book types. Children also physically interacted with the enhanced e-book more than when reading either the print or basic e-book.

“Kids loved the enhanced e-books,” Chiong said. “It was great to see the level of engagement, how much they were enjoying it — and that’s one of our goals as parents, is engaging kids. If this can do that, especially in kids who might not otherwise be interested, it’s perfect.”

Chiong added that this study focused on younger kids — questions and priorities will be different for measuring the differences for older readers.

PARENTS’ EXPERIENCE

Parents’ comments showed a wide range of reactions. Some parents appreciated the iPad’s effect on their young readers.

“They’re able to hear the words…It came alive. I don’t have to do the reading,” said the mother of a three-year old. “Not only that, they pay more attention to the iPad. Sound effects were an excellent idea — they like the books with sound effects.”

Another parent appreciated the e-books’ prompts. “Actually.. [I liked the e-book] because I don’t know what questions to ask sometimes and the iPad showed what to repeat and say,” said a mother of a five-year old boy.

NEXT STEPS

For this “quick study,” which researchers recognize is limited by the small number of those surveyed, the intent is to help guide more comprehensive research in the future.

“This whole explosion of e-books has been great, and we love seeing what’s happening with the innovation, but now it’s time to start thinking more purposefully and thoughtfully into what goes into the creation of an e-book,” Chiong said.

Researchers advise that e-book designers be discriminating about the types of features they add to enhanced e-books, “especially when those features do not directly relate to the story,” the study states. Parents should also be able to have more control over settings to features so they can tailor the reading experience to their own needs.

Researchers believe a similar study should be done with a larger and more representative sample of participants and books, and should examine what types, combinations, and placement of e-book features help or hinder learning and conversation, and should explore how different populations (e.g., lower income families, non-native English speaking families) use them.

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