Submitted: The Two Sides Team January 3, 2013
According to the World Association of Newspapers and News Publishers annual update of World Press Trends, in a world with a population of approximately 7 billion, in 2012 more than 2.5 billion people read their daily newspapers in print, 500 million read daily newspapers in both print and online, and 100 million accessed online daily newspapers only.
January 1 2013, Print In The Mix
According to the World Association of Newspapers and News Publishers (WAN-IFRA)
annual update of World Press Trends, in a world with a population of
approximately 7 billion, in 2012 more than 2.5 billion people read their
daily newspapers in print, 500 million read daily newspapers in both
print and online, and 100 million accessed online daily newspapers only.
Newspaper advertising revenues have been declining as revenues lost in
print have not been replaced by digital advertising. The study found
that “this decline correlates with a lack of ‘intensity’ when it comes
to digital news reading: digital news consumers spend less time and
visit fewer pages on digital platforms than they do in print.”
Additional 2012 World Press Trends update findings:
Readership
Ad Revenues
Digital Ad Revenues
Media Share of Global Advertising |
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Media |
% of Total |
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Source: WAN-IFRA World Press Trends, November 2012 |
About: The WAN-IFRA World Press Trends survey is the
largest of its kind, containing data from more than 75 countries,
representing more than 90% of global industry turnover. The 2012 report
includes circulation data from over 150 countries drawn from local
sources and auditing bureaus, and covers over 97% of the worlds
newspaper industry by turnover. The total global print readership figure
covers only daily newspapers of which there are approximately 12,000
worldwide, with a total circulation every day well in excess of half a
billion. It excludes readership among non-daily and Sunday
newspapers, of which there are an estimated 80,000 worldwide. These are
likely have readership levels exceeding those of daily newspapers.