Submitted: The Two Sides Team February 25, 2016
Retailers and marketers should be cautious when making “green” claims in the U.S. because the Federal Trade Commission (FTC) has brought an increased number of enforcement actions against companies for making allegedly deceptive environmental marketing claims.
According to an article by Daren S. Garcia and Steven A. Chang, "allegations of greenwashing are becoming increasingly pervasive in the U.S. marketplace and have received growing attention from state and federal regulators, legislators, and consumers alike." This article reviews the various types of greenwashing claims that have surfaced over the past few years and provides a general overview and analysis of the FTC’s guidance (the Green Guides) to marketers on how to avoid common mistakes that can lead to allegations of greenwashing – environmental claims that are unfair or deceptive.
Read the article in full here.