Submitted: The Two Sides Team July 11, 2012
WhatTheyThinks Going Green has joined forces with Two Sides to help address the perceptions that paper destroys forests, that electronic media are greener than print and paper, and that recycling is the solution to all environmental ills.July 9 2012
Why should you care?
There has been much criticism of chain of custody certification programs, and while they are not perfect tools for ensuring effective and sustainable forest management, they are effective tools, and this study found that the certification programs did in fact lead to more effective forestry management. It was also interesting that the two programs led to some different types of organizational changes, with FSC firms required to make more environmental/forest management changes and SFI firms required to make more economic/system changes. Conclude the studys authors, Competing certification systems still allow firms and landowners a choice, which they can base on philosophy, but know that either system they choose is likely to achieve their objectives and contribute to improved forest management. So the emphasis should be on improving and making more rigorous these programs, not cynically dismissing them as greenwash.
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