Submitted: The Two Sides Team April 19, 2017

CHICAGO (April 19, 2017) –Two Sides North America will celebrate Earth Day (April 22, 2017) with the release of an engaging new infographic on why Going Paperless May Not Be Greener.

The new infographic is designed to expose corporate greenwashing due to misleading environmental claims like “go green – go paperless” and bust key myths about the switch from paper to digital.  The infographic spotlights key facts, including:

• U.S. forests grew by 5,800 NFL football fields per day between 2007 and 2012 due to sustainable forestry practices.

• 91% of U.S. consumers surveyed agree that print and paper can be a sustainable way to communicate when responsibly produced, used and recycled.

• Paper is one of the most recycled products in North America with recovery rates of 66% and higher.

• Electronic communications have a significant and growing environmental footprint that cannot be ignored by corporations.

• 85% of U.S. consumers surveyed agree that “go green – go paperless” claims are designed to save costs.

“The objective of this new infographic is to make people realize that most environmental claims related to going paperless are based on marketing and cost reduction tactics rather than verifiable and specific scientific facts – a requirement of the Green Guides published by the U.S. Federal Trade Commission,” says Phil Riebel, President of Two Sides North America. “As a result, over 170 leading corporations across the globe, including many of the Fortune 100, have removed such claims due to our anti-greenwash campaign which has been running since early 2012.”

Two Sides’ new infographic can be downloaded here.   Download and share!  The infographic is also available for co-branding by Two Sides Members, who may contact us for details.

About Two Sides

Two Sides is an independent, non-profit organization created to promote the responsible production, use and sustainability of print and paper.  Two Sides is active globally in North America, Europe, Australia, South Africa, Brazil and Colombia. Our members span the entire print and paper value chain, including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators.  For more information about Two Sides North America, please contact us at 1-855-896-7433 or info@twosidesna.org. Visit the Two Sides website at www.twosidesna.org and follow Two Sides on Facebook, LinkedIn, and Twitter.

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