Submitted: The Two Sides Team June 30, 2014
It's time to stand up and talk about everything that's cool with the paper and print community.
Just think about it…
First, our industry is grounded in responsible forestry, partnering with organizations like the World Wildlife Fund, Rain Forest Alliance, the Nature Conservancy and global third-party certifiers to ensure its sustainability. It’s based on a completely natural, biodegradable, recyclable and renewable product (with well over 60% of what is produced being recycled).
Second, our industry is creative; it centers around visual and tactile art and graphic design and blends artistry and business into a winning combination.
But, it’s also more than that. Our industry is the island of peace and tranquility in the ever-moving and constantly re-directing stream of blinking, buzzing, flashing, ringing, clicking multimedia by which we are surrounded. Think about it. Close your eyes, and just imagine kicking back – totally unplugged – with a paper book on the beach or in your favorite backyard hammock. How do you feel? Relaxed? How do your senses react? Fully engaged? Now, imagine that same scenario reading something off your iPad or iPhone. Still relaxed? Senses still engaged? Didn’t think so.
And then there’s our people. Who doesn’t want to work in an industry where people collaborate creatively on common goals, investing in valuable, enduring relationships up and down the supply chain to ensure quality products and service based on sound business principles and problem-solving teamwork.
So, to all those looking for a cool job: come join the paper and print community. Work every day with truly green products. Get inspired by beautiful artistry which, when combined with skilled production, translates into awesome finished, marketable products. And work with some of the most creative, innovative and productive people you’ll ever meet.
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