Submitted: The Two Sides Team July 19, 2018
CHICAGO (July 19, 2018) –Two Sides North America has released the second of three engaging new infographics on Why do so many people love print on paper?
The new series of infographics highlights the most impactful results from U.S. consumer surveys conducted between 2015 and 2018 by Toluna, a global polling firm, and Two Sides North America.
The new infographic focuses on the fact that the majority of Americans consider print on paper as enjoyable, relaxing and practical. “Our survey results confirm that, even in our increasingly digital society, a large majority of people see the benefits and value of print on paper. This not only includes leisure reading, but also critical tasks like managing finances,” says Phil Riebel, President Two Sides North America.
The infographic is designed to bust key myths about the switch from paper to digital, and highlight the benefits of print on paper for learning, literacy and providing a deeper understanding of information. For example, the infographic spotlights key facts, including:
- 79% of U.S. consumers surveyed, agreed that print on paper is more pleasant to handle and touch when compared to other media, including 73% of 18 to 24 year olds.
- 73% feel that reading a printed book or magazine is more enjoyable than reading them on an electronic device.
- 68% find it easier to track their expenses and manage their finances when they are printed on paper.
- Mobiles or smartphones are seen as the least relaxing way to read with only 30% preferring this method.
About Two Sides
Two Sides is an independent, non-profit organization created to promote the sustainability of print and paper. Two Sides is active globally in North America, Europe, Australia, South Africa, Brazil and Colombia. Our members span the entire print and paper value chain, including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. For more information about Two Sides North America, please contact us at 1-855-896-7433 or [email protected]. Visit the Two Sides website at www.twosidesna.org and follow Two Sides on Facebook, LinkedIn, and Twitter.