Is recycling worth it? For most consumers, the answer is: yes! Survey data released by the Paper and Packaging Board (P+PB) in its 2018 Campaign Impact Report reveals that 83% of consumers surveyed agree recycling paper of all kinds is still worthwhile. The Impact Report also shows that the paper and packaging industry is viewed more favorably than other materials industries.
In a separate survey about packaging, P+PB reports how consumers continue to rely on paper packaging as it plays a role in influencing their purchasing decisions. Products packaged in paper/cardboard were perceived as being more attractive and higher quality by roughly two thirds. Furthermore, 68% of consumers said they were most likely to buy something in a paper or cardboard package if given the choice between paper or plastic.