To “determine the relative merits of print vs. digital media in today’s retail environment,” Neilsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers.
To “determine the relative merits of print vs. digital media in today’s retail environment,” Neilsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers.