Phil Riebel, President of Two Sides North America was recently interviewed by Cindy Woods, President and CEO of The CMO Team, a creative and content marketing agency located in Marietta, Georgia, specializing in marketing solutions for print organizations. The resulting article headlined PAPER, PACKAGING, AND PRINT: A Sustainability Story We Love to Tell has been featured in Spring 2019 editions of various print and graphics company-branded publications throughout the US.

Riebel focused the conversation on responsible forest management and the recyclability of paper products. He shared that there is a strong story to tell in North America about how forests are being better managed, despite the negative imagery in the media. When it comes to recycling, Riebel says few products are as recyclable as paper and packaging. To date in North America, Two Sides has approached 177 companies about their negative claims around the use of paper, and 118 of them (66%) have removed those claims after becoming more educated on the topic. “We’ve had several decades to research, report, and act on the full impact our manufacturing processes have had on the environment, and the research continues,” says Riebel. “We can say with certainty that it has driven some of the strongest and most successful environmental-responsibility changes any industry has undergone in ages, and there is more to come.”