Submitted: The Two Sides Team August 14, 2012

In a recent meeting with NAMMU, Deepak Chopra (President and CEO of Canada Post) acknowledged the epost campaigns that needlessly included lines such as and save trees implying paper is not eco-friendly, were the result of over-zealous agencies and did not reflect Canada Post’s brand thinking. He committed to stopping all references of this nature.National Association of Major Mail Users: On July 19th, NAMMU representatives met with Deepak Chopra, President and CEO; and Mary Traversy, Senior Vice-President, Mail; in Toronto. Deepak Chopra advised that definitely no additional Transaction Mail incentives would be contemplated because this core product is in obvious decline. He cited rising costs of Operations that included funding pension deficits, meeting the social responsibilities of this crown corporation as defined by the government; and upgrading the infrastructure as key factors. Mr. Chopra added there is a plan to re-vitalize Direct Mail because this is seen as a growth area. He also acknowledged the epost campaigns that needlessly included lines such as and save trees implying paper is not eco-friendly, were the result of over-zealous agencies and did not reflect Canada Post’s brand thinking. He committed to stopping all references of this nature.

Share this story