Submitted: The Two Sides Team February 12, 2014

Print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.

Print In The Mix
January 20, 2014

Per a study of over 2,200 moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons; in addition, 55% of respondents say they often get coupons online, too. – See more here

The Supermarket Moms Survey by Womensforum.com finds 79% of moms surveyed go supermarket shopping once a week or more. ??A majority (89%) of supermarket-shopping moms are regularly influenced by coupons to try new food and drink products.??When it comes to new product discovery through advertising, print circulars lead the way:?

Question:  How do you learn about new food/drink products that are sold at your supermarket? (check all that apply) ?

    �    Circulars from your local supermarket – 65%
    �    Word of mouth from family/friends – 51%
    �    Ads in newspapers – 47%
    �    Online ads (including blogs) – 46%
    �    Radio/TV Ads – 40%
    �    Social media – 33%
    �    Online articles/reviews – 27%
    �    Newspaper articles/reviews – 23%
    �    Radio features/reviews – 13%

About: Fielded in December 2013, 2,243 respondents completed the Womensforum.com Supermarket Moms Survey. Each participant met the requirements of being a mother who has at least one child still living at home, and primarily does her food shopping at a supermarket. The study was conducted across the Womensforum.com family of sites, which reaches a worldwide audience of over 51 million.

The Supermarket Moms Survey by Womensforum.com finds 79% of moms surveyed go supermarket shopping once a week or more. 

A majority (89%) of supermarket-shopping moms are regularly influenced by coupons to try new food and drink products.

When it comes to new product discovery through advertising, print circulars lead the way:

Question How do you learn about new food/drink products that are sold at your supermarket? (check all that apply) 

Circulars from your local supermarket – 65%

Word of mouth from family/friends – 51%

Ads in newspapers – 47%

Online ads (including blogs) – 46%

Radio/TV Ads – 40%

Social media – 33%

Online articles/reviews – 27%

Newspaper articles/reviews – 23%

Radio features/reviews – 13%

Share this story