Submitted: The Two Sides Team February 12, 2014
Print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.
Print In The Mix
January 20, 2014
Per a study of over 2,200 moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons; in addition, 55% of respondents say they often get coupons online, too. – See more here
The Supermarket Moms Survey by Womensforum.com finds 79% of moms surveyed go supermarket shopping once a week or more. ??A majority (89%) of supermarket-shopping moms are regularly influenced by coupons to try new food and drink products.??When it comes to new product discovery through advertising, print circulars lead the way:?
Question: How do you learn about new food/drink products that are sold at your supermarket? (check all that apply) ?
� Circulars from your local supermarket – 65%
� Word of mouth from family/friends – 51%
� Ads in newspapers – 47%
� Online ads (including blogs) – 46%
� Radio/TV Ads – 40%
� Social media – 33%
� Online articles/reviews – 27%
� Newspaper articles/reviews – 23%
� Radio features/reviews – 13%
About: Fielded in December 2013, 2,243 respondents completed the Womensforum.com Supermarket Moms Survey. Each participant met the requirements of being a mother who has at least one child still living at home, and primarily does her food shopping at a supermarket. The study was conducted across the Womensforum.com family of sites, which reaches a worldwide audience of over 51 million.
The Supermarket Moms Survey by Womensforum.com finds 79% of moms surveyed go supermarket shopping once a week or more.
A majority (89%) of supermarket-shopping moms are regularly influenced by coupons to try new food and drink products.
When it comes to new product discovery through advertising, print circulars lead the way:
Question How do you learn about new food/drink products that are sold at your supermarket? (check all that apply)
Circulars from your local supermarket – 65%
Word of mouth from family/friends – 51%
Ads in newspapers – 47%
Online ads (including blogs) – 46%
Radio/TV Ads – 40%
Social media – 33%
Online articles/reviews – 27%
Newspaper articles/reviews – 23%
Radio features/reviews – 13%