Submitted: The Two Sides Team November 20, 2012

Two Sides UK has announced that Ricoh Europe PLC, expert in office imaging equipment, production print solutions, document
management systems and IT services, is the latest organization to join Two Sides and Print Power.
November 9 2012, WhatTheyThink  Blog

Two Sides has announced that Ricoh Europe PLC, expert in
office imaging equipment, production print solutions, document
management systems and IT services, is the latest organization to join
Two Sides and Print Power.

Two Sides promotes the responsible
production and use of print and paper and dispels common environmental
misconceptions by providing users with verifiable information on why
print and paper can be an attractive, practical and sustainable
communications medium. Print Power complements this by focusing on
brand owners and media decision makers and informing them about the
proven effectiveness of print as a vital communications channel in a
multi-media world.

Graham Moore, Business Development Director,
Production Printing Business Group, says. “Ricoh goes beyond compliance
to take a responsible approach to the environment.  It combines
ecological commitment with best business strategies simultaneously
achieving conservation and profitability at its customer sites as well
as its own operations.  We also follow a cradle-to-cradle approach to
business. It centres on the belief that all product parts should be
designed and manufactured in a way that they can be recycled or re-used.
The work and campaigns from Two Sides align with these goals and help
our customers to develop more environmentally responsible ways of
producing their print.  We also realize the importance of market
education for both print service providers and their clients and will
use our collaboration with Two Sides to assist with the positioning of
print as a sustainable communication medium”.

Martyn Eustace,
Director of Two Sides and UK Country Manager for Print Power, responds;
“Ricoh’s participation is further proof that the campaigns we are
running are being embraced by all parts of the Graphic Communications
Value Chain. We’re currently having great success, supported by magazine
and newspaper publishers, with our £2.5 million ‘No wonder You Love
Paper’ campaign, aimed at changing consumer perceptions about print and
paper’s sustainability. The Print Power magazine, which promotes print’s
unique effectiveness as part of multi-media campaigns, is now
established as a must-have magazine for Brand Owners and Media Decision
Makers. Ricoh’s support for these campaigns, and our ability to
collaborate with them, will be invaluable.”

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