Submitted: The Two Sides Team January 31, 2020
Many companies are forgoing traditional print and paper promotions in favor of an all-digital approach due to a perceived idea that it is more sustainable. But what these companies (and their customers) don’t know is that many of the perceived beliefs around the paper industry’s environmental impacts are myths, not facts. Not only can print and paper be a sustainable choice, but research also shows that an integrated combination of digital and print efforts can bring about the best ROI. By “going green” with their marketing efforts, many companies are losing out on the effective pairing of print, direct mail and digital marketing.
Join Phil Riebel of Two Sides, Ricoh and the In-Plant Printing & Mailing Association (IPMA) for a webinar to debunk the myths surrounding the environmental impacts of paper and print on Wednesday, February 12, at 1:30 pm CDT. You’ll learn about Two Sides’ research on the environmental footprint of print and paper, as well as the numerous benefits of sustainable forest management and recycling. You will come away with tools to help change consumer perceptions and how to communicate with your customers about the value of print.
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