Submitted: The Two Sides Team May 17, 2013

To help consumers learn more about sustainable forestry, and ideally make better decisions when purchasing items derived from forestry products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d’être of sustainable forestry, SFI governance and basic principles, and the meaning of the SFI logo on various products, as well as encouraging consumers to “look for the SFI label” (to coin a phrase).

15 May 2013 – WhatTheyThink Blog

To help consumers learn more about sustainable forestry, and ideally
make better decisions when purchasing items derived from forestry
products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d’être
of sustainable forestry, SFI governance and basic principles, and the
meaning of the SFI logo on various products, as well as encouraging
consumers to “look for the SFI label” (to coin a phrase).

Speaking of SFI, they have also announced the winners of their 2013 Photo Contest. Check out the winning images here.

The forestry certification groups are taking a more proactive role in
if not educating consumers then certainly boosting their visibility.
The Forest Stewardship Council (FSC) made hay (as it were) about the use
of FSC-certified wood for the basketball court for this year’s NCAA Final Four.

The certification agencies have their detractors, but be it SFI or
FSC, it’s a good first step toward ensuring that  the wood used for
various products has been harvested sustainably. And the more
visible—and, hopefully, transparent—these certifications and agencies
become, the stronger and more effective they will be.

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