Submitted: The Two Sides Team October 4, 2012

Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces the launch of its new outreach campaign, “Take Action.” The campaign will encourage members of the graphic communications industry — printers, print buyers, suppliers, and others — to take action by getting involved with SGP and reaping the benefits of Certification and sustainability.
October 3 2012

by Ashley Arneson – Bohemia, NY

Sustainable Green Printing Partnership (SGP), a non-profit
organization providing sustainability certification in the graphic
communications industry, today announces the launch of its new outreach
campaign, “Take Action.” The campaign will encourage members of the
graphic communications industry — printers, print buyers, suppliers, and
others — to take action by getting involved with SGP and reaping the
benefits of Certification and sustainability.

The “Take Action” campaign is represented by a new logo
designed by Refractor Group, a division of SGP Certified printer Image
Options. Thomas Mattingly, Creative Director for Refractor Group
comments, “I was very interested and excited to provide our creative
team’s efforts in the develop of branding design for the ‘Take Action’
campaign. Sustainability and eco-friendly manufacturing is the future of
our planet, and we are passionate about design and sustainability. We
are very excited that our design was selected by SGP for this campaign.”

The “Take Action” campaign has several goals to achieve by
early Q1 2013. These include: 1) raising the number of SGP Certified
applicants; 2) increasing the number of print buyers that preference SGP
Certified printers; 3) increasing the number of suppliers that sponsor
SGP; and 4) significantly raising the number of organizations and
individuals on SGP’s mailing list. Toward this end, the “Take Action”
campaign will involve outreach via email, social networking, print, and
traditional one-to-one phone calls with its target audience.

“SGP Certification does more than just help companies
become good stewards for the environment, it significantly improves a
business’s value and its bottom line,” comments Heidi Thompson, SGP’s
“Take Action” campaign leader. “We are putting SGP and sustainability in
front everyday businesses, and through that effort will share the many
benefits that SGP offers.”

How to Take Action

Print Facilities can demonstrate their commitment to sustainability by becoming SGP Certified.
SGP’s publicly vetted set of criteria and third-party certification
provides a strong return on investment by identifying operational
improvements and waste reductions. SGP Certification also helps print
facilities to meet the ever-growing supply chain requirements.

Suppliers can show their support
for environmental responsibility by becoming a Platinum, Gold, or
Silver Patron of SGP. By becoming an SGP Patron, suppliers support SGP’s
mission of encouraging and promoting participation in the movement to
increase the social responsibility of the graphic communications supply
network through sustainable green practices.

Print buyers can recommend and develop a formal procurement
policy that preferences SGP Certified print facilities. SGP Certified
print facilities make sustainability claims for printed products credible and transparent.
Preferencing SGP Certified facilities publicly demonstrates company’s
ongoing commitment to sustainability, which will resonate with
customers, clients, employees, and stakeholders.

For more information about the Take Action campaign or how to take
action, contact Heidi Thompson at comm@sgppartnership.org or
732.892.5445.

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