Two Sides North America Announces the Election of New Board Members

CHICAGO – November, 17, 2021 – The Two Sides North America (TSNA) Board of Directors is pleased to announce the election of four new Board members to serve two-year terms beginning January 1, 2022:

Vanecia Carr, Domtar Corporation

Edward Jansen, Canon Solutions America, Inc.

Jim Montague, Sylvamo Corporation

Lindsay Murphy, American Forest and Paper Association

“We are pleased to have these four outstanding professionals join the Two Sides Board,” said TSNA Board Chairman Jeffrey Hester of International Paper. “Their extensive industry experience and leadership combined with their passion for sustainability will be invaluable as we take Two Sides’ efforts to the next level.

“As their second Board terms end, we also wish to express our sincere thanks to John Milazo of Domtar and Mark Pitts of the American Forest and Paper Association for their many contributions and leadership to the TSNA Board and to Two Sides continuing success,” Hester added. According to TSNA’s bylaws, Directors may serve only two consecutive two-year terms.

In other business, The TSNA Board elected William Rojack, MIDLAND, to succeed Hester as Board Chairman effective January 1.

“Two Sides has accomplished a great deal in its first 10 years, but there is much more to do as the print, paper and paper-based packaging industry continues to confront unsubstantiated claims about the sustainability of our industry and our products,” Rojack says. “I look forward to leading TSNA’s talented Board as we look for new ways to share our industry’s great sustainability story and as we directly respond to misleading environmental claims in ways that individual companies and other organizations cannot.”

For more information about Two Sides, please visit www.twosidesna.org

Media Contact:  Kathi Rowzie, 937-999-7729, info@twosidesna.org

About Two Sides North America, Inc.

Two Sides North America (www.twosidesna.org) is an independent, non-profit organization that promotes the sustainability of print, paper and paper-based packaging, and dispels common environmental misconceptions about paper products. We are part of the Two Sides global network which operates across North America, South America, Europe, Australia and South Africa.

 

 

 

It Pays to Engage the News Media

Popular Science Publishes More Balanced Article on the Sustainability of Paper Products

The magazine Popular Science has shown the potential that a major news outlet can have in enlightening its readers when it approaches issues like the sustainability of paper with a sense of balance and a commitment to science. In April, Two Sides responded to an article in the publication, “Modern Paper Use is Wildly Unsustainable,” that was anything but balanced. We suggested that Popular Science should hold up its articles “to the illuminating glow of real authoritative data and pick up the phone to ask industry scientists or a school of forestry if any of what the authors claim makes sense.”

The publication did not respond directly to Two Sides, but they were clearly paying attention. Sometime after we sent our letter to the editors, they said in an update to the original story that in response to reader feedback they were subsequently “interviewing experts about sourcing, processing and recycling in the US paper industry.” Their resulting article published yesterday, “Where Does Your Paper Come From,” is a far more balanced piece by an accomplished journalist who did her homework.

She interviewed experts, including Gary M. Scott, a professor of paper and bioprocess engineering at SUNY College of Environmental Science and Forestry, and Ronalds Gonzalez, an assistant professor of supply chain and conversion economics in the Department of Forest Biomaterials at North Carolina State University. She also cited facts from a variety of credible sources, including the U.S. Forest Service, Natural Resources Canada, the American Forest and Paper Association and the Forest Products Association of Canada. Papermaking technology has seen significant advances since some of the linked information in the article was published, particularly the information on bleaching and water use, and the writer draws some conclusions that we do not agree with, but the overall portrayal of the industry reflects the realities of forestry and papermaking.

Let’s be clear. We’re never going to be satisfied with the mainstream media’s view of the paper industry or their need to cite organizations who have proven unfair to us. For example, the story also includes the ENGO perspective with links to published reports by the National Resources Defense Council, Environmental Paper Network and others. However, if we continue to engage with journalists covering our industry, we stand a better chance of getting fair coverage from honest news outlets. When the media present the facts, it becomes clear that paper is inherently sustainable – in fact, one of the most sustainable products on earth.

Read the May 20 Popular Science article here.

 

 

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