Tag: ForestFacts

The recent United Nations global climate summit in Glasgow, Scotland, brought the world’s leaders together again to try to reach agreement on further commitments to reducing greenhouse gas emissions. High on the agenda was preserving the health of the world’s forests – a critical natural resource for absorbing these emissions.

With this heightened international attention on preventing deforestation, primarily in the developing world, now is a good time to remind ourselves that the North American forests that supply the wood fiber for our paper and packaging products are among the most sustainably managed in the world.

They are so well-managed, in fact, that our forests continue to be a net absorber of carbon. In the United States, sustainable forest management practices, the regeneration of forest area and modern harvesting practices resulted in a net sequestration of carbon every year from 1990 to 2019, according to the U.S. Environmental Protection Agency. The U.S. Forest Service (USFS) reports that U.S. forests annually capture and store 14% of economy-wide carbon dioxide emissions. Natural Resources Canada reports that forestlands capture and store around 19% of all carbon dioxide equivalents emitted in the country.

The production of wood and paper products is a powerful economic engine and driving force in keeping North American lands forested. By providing a dependable market for responsibly grown fiber, the paper industry encourages landowners to manage their forestland instead of selling it for development or other non-forest uses. More than half (58%) of the forestland in the U.S. is privately owned and managed, mostly by millions of small landowners, and they are under no obligation to keep their lands forested. Without the economic incentive provided by the forest products industry, untold millions of acres of forestland would likely have been lost permanently to commercial land development – converted to building projects, strip malls or parking lots.

For proof, look no further than countries where there is little economic incentive to keep lands forested. According to the UN Food and Agriculture Organization’s (FAO) Global Forest Resources Assessment, those areas of the world that consume the least amount of wood have the greatest problem with the kind of deforestation that the Glasgow conferees were trying to address.

Compare that with North America’s forest products industry. While they were producing the wood and paper products that enrich the lives of consumers, net forest area in the U.S. grew by some 18 million acres between 1990 and 2020, according to the UN FAO, and Canada’s forest area of 857 million acres has been stable over the same period. By law, every acre of Canadian forest that is commercially harvested must be regenerated.

In the U.S., the net average annual increase in growing stock on timberland is about 25 billion cubic feet, according to the USFS, and forests in the U.S. annually grow nearly twice as much wood as is harvested. USFS also reports that tree harvesting in the U.S. occurs on less than 2% of forestland per year in contrast to the nearly 3% disturbed annually by natural events like insects, disease, and fire, and most of this harvested wood is used for non-paper purposes. Harvesting in Canada occurs on only 0.2% of forestlands, while 4.7% is disturbed by insects and 0.5% is disturbed by fire, this according to Natural Resources Canada.

The Glasgow summit also kicked off a discussion of the inherent advantages of bio-based materials – like  paper and paper-based packaging– in reducing greenhouse gas emissions and their potential role in a more broad-based, circular bio-economy. The FAO released a report demonstrating how renewable wood-based products can help combat climate change and achieve the UN Sustainable Development Goals.

According to Dr. E. Ashley Steel, Forest Statistics Expert at the UN FAO:

“There is strong evidence at the product level that wood products are associated with lower GHG emissions over their entire life cycle compared to products made from GHG-intensive and non-renewable materials. Wood and wood-based products are generally associated with lower fossil and process-based emissions when compared to non-wood products.”

The document left open for later study the extent to which paper and paper-based packaging may serve as substitutes for non-wood products in the search for those that contribute to the net reduction of greenhouse gases, but there’s little doubt that any product sourced from materials that are grown and regrown are better for combating climate change than the non-paper alternatives.

North American consumers are increasingly aware of the environmental impacts of the products they buy and use, and they want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation and outright falsehoods that are made to sound plausible. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like “paper equals deforestation” or “billions of trees are cut down every year to make paper packaging.”

Consumers are presented with images of endangered forests in faraway places like the Amazon and Borneo, the implication being that these forests are the source of trees for paper products manufactured in the United States and Canada. The only beneficiaries of these bait-and-switch tactics are anti-paper activists and paper industry competitors, not consumers or the environment.

Most consumers are fair-minded and justifiably concerned about deforestation, so it’s easy to see why many fall for this type of misdirection. A recent Two Sides North America survey showed that 48% of Americans believe paper is bad for the environment, and 60% believe U.S. forests are shrinking. The facts tell a different story. But these misconceptions will continue to proliferate if we don’t actively debunk the myths about paper and the forest.

Every person in the print, paper and paper-based packaging value chain can play an important part in this effort. Sustainable forestry is a comprehensive, science-based approach to protecting and conserving this vital natural resource. But you don’t need to be a scientist or have a special degree to credibly participate in the conversation. All it takes is a basic understanding about the foundations of sustainable forestry and a few facts from credible sources to make the case.

First, let’s lay a little groundwork.

Most people think sustainable forestry simply means planting trees to replace those that are harvested. While that’s certainly a critical element, sustainable forestry is about so much more than that. The U.S. Forest Service defines it as meeting the forest resources needs and values of the present without compromising the similar capability of future generations.

Going far beyond just the physical act of reforestation, sustainable forestry is a land stewardship ethic that integrates the growing, harvesting and regeneration of trees for useful products with the protection and conservation of soil, air and water quality, wildlife habitat and biodiversity, forest contributions to global carbon cycles, aesthetics, and long-term social and economic benefits that meet the needs of society. Achieving these objectives is a tall order, and U.S. and Canadian paper and paper-based packaging companies are instrumental in making it happen. Yes, because it’s the right thing to do, but also because their very existence depends on a thriving and sustainable supply of trees to manufacture the products consumers want and need.

Few enterprises on earth have the benefit of so vast or scientific an infrastructure to promote sustainability and the protection of landscapes and natural values as the North American paper industry. This infrastructure links paper companies; university forestry schools; federal, state and provincial foresters; landowners and loggers; silviculture and soil experts; wildlife biologists; conservation groups; forest certification bodies and others to lead world-class forest stewardship.

Partnerships among these diverse entities drive innovation and real-world sustainability progress grounded in research, the continuing evolution of forestry best management practices, education and training for loggers and landowners, and targeted initiatives to address emerging challenges. In addition, certification organizations like the Forest Stewardship Council and Sustainable Forestry Initiative rigorously audit forestry practices on the ground to independently certify to paper consumers that the products they use come from responsibly managed forests. More than half of the world’s certified forests are in North America (UN Food and Agriculture Organization, 2020).

Here are a few key facts to help make the case that paper is not “destroying forests.”

North American forests are a renewable resource and are not shrinking. U.S. forest area grew by 18 million acres between 1990 and 2020, and net forest area in Canada remained stable at 857 million acres during the same period (U.N Food and Agriculture Organization, 2020).

Tree harvesting in the U.S. occurs on less than 2% of forestland each year compared to the nearly 3% disturbed annually by natural events like insects, disease and fire. (U.S. Forest Service, 2019)

About 89% of wood harvested in the U.S. comes from privately owned forests (U.S. Forest Service, 2019) which provide most of the wood for domestically produced wood and paper products. Demand for sustainably produced paper products provides a strong financial incentive for landowners to manage their land responsibly and keep it forested rather than selling or converting it for non-forest uses, which is the leading cause of deforestation in the United States. (U.S. Forest Service, 2019).

Thanks to innovations in sustainable forest management techniques, today’s private forest owners in the U.S. are growing 59% to 98% more wood (depending on geographic region) than they remove from their timberlands. (Forest2Market, 2021)

Over 90% of Canada’s forestland is publicly owned and managed by provincial, territorial and federal governments. Canada’s forest laws are among the strictest in the world, protecting forests and ensuring that sustainable forest management practices are followed across the country. (Natural Resources Canada, 2021)

Harvesting occurs on 0.2% of Canada’s forestlands annually, while 4.7% is disturbed by insects and 0.5% is disturbed by fire. (Natural Resources Canada, 2020)

For more facts about the sustainability of the North American paper industry and its products, visit www.twosidesna.org/two-sides-fact-sheet.

Who depends on print and paper more than anyone else this time of year? Why, Santa of course! A handwritten letter is still the method of choice for sending Christmas wish lists to the man in red. According to the U.S. Postal Service, hundreds of thousands of letters addressed to Santa Claus arrive at post offices across the country each December. Santa’s helpers, through programs like the USPS’s 100-year-old Operation Santa® program, respond to many of these letters, making holiday wishes come true for needy children.

In addition, the USPS provides a fun way for Santa to reply to children’s letters — complete with the North Pole postmark! The Greetings from the North Pole Post Office program adds to the excitement of Christmas and is ideal for getting kids interested in letter writing, stamps and penmanship. To participate, letters to Santa must be in the mail by December 7.

The time-honored tradition of putting ink on paper, sealing the envelope and dropping a letter to Santa in the mail is one of those very personal, tactile experiences that’s impossible to capture with an email. It’s also a very sustainable way to communicate with the North Pole’s most celebrated resident. In fact, we have it on good authority that Santa, a fellow known for keeping lists, uses the following “Top 10” to remind people that print on paper is a sound environmental choice.

Santa’s Top 10 Facts on Print and Paper Sustainability

1. Paper is made with wood fiber from trees grown in sustainably managed forests. Wood, when sourced from well managed forests or plantations, is a renewable material with many advantages over non-renewable alternatives. (World Wildlife Fund)
2. More trees are grown in the U.S. and Canada – through planting and natural regeneration – than are harvested each year. (U.S. Forest Service, Natural Resources Canada)
3. Between 1990 and 2020, U.S. net forest area increased by 18 million acres – an area equivalent to 1,200 NFL football fields every day! Net forest area in Canada remained stable at around 857 million acres during the same period.  (UN Food and Agriculture Organization)
4. Logging to make paper is not considered a cause of deforestation because the trees are expected to grow back through natural regeneration or sustainable forestry practices. (UN Food and Agriculture Organization)
5. 58% of the forestland in the U.S. is owned and managed by private forest owners, which include nearly 11 million family forest owners who typically own less than 100 acres. 89% of wood harvested in the U.S. comes from these private forests, which provide most of the wood for domestically produced paper products. (U.S. Forest Service)
6. The demand for sustainable paper products provides a strong financial incentive for landowners to manage their land responsibly and keep it forested rather than selling it for development or other non-forest uses. (Dovetail Partners)
7. In the United States, paper is recycled more than any other material, including plastics, glass and metals. (U.S. Environmental Protection Agency)
8. More than 66% of paper and paper-based packaging produced in the United States is recovered for recycling, and in Canada nearly 70% is recovered and recycled. (American Forest and Paper Association, Forest Products Association of Canada)
9. Over 65% of the energy used to manufacture U.S. paper comes from renewable, carbon-neutral fuels, primarily wood-based biomass. (American Forest and Paper Association)
10. The print, paper and mail value chain supports 7.4 million U.S. jobs and contributes $1.5 trillion in sales revenue to the U.S. economy. (EMA Foundation)

Click here for more facts on the sustainability of print, paper and paper-based packaging.

Earlier this month, the global forestry advisory body to the United Nations Food and Agriculture Organization (UN FAO) released details on how sustainable forest management and forest products are well-positioned to drive a healthy, green and inclusive recovery as the world continues to face serious challenges related to COVID-19. In its statement, the Advisory Committee of Sustainable Forest-based Industries (ACSFI) referenced the essential role that forestry and forest products have played during the pandemic – and how they can help drive much-needed economic recovery.

ACSFI is a statutory body that guides FAO on issues concerning the sustainable consumption and production of forest products. It also provides a forum for dialogue between FAO and the private sector, with a view to identifying strategic actions that promote sustainable forest management. The United States and Canada are represented on the committee by American Forest and Paper Association President and CEO Heidi Brock and Forest Products Association of Canada CEO Derek Nighbor, respectively.

The ACSFI statement highlights that during the pandemic, forest products have played a crucial role in keeping people safe and healthy by providing personal protective equipment and other supplies and services, including hygiene and sanitary products, biomass for heating, ethanol for sanitizer, respirator paper, and packaging for food and other goods. In order to continue the uninterrupted supply of these products, the paper and forest products sector has been appropriately recognized in many parts of the world, including the United States and Canada, as an essential service.

As policy makers work to enable sustainable approaches to COVID-19 recovery and support industries that can help ensure a better future, the ACSFI advises that sustainable forest-based industries provide:

• Long-term sustainable management of precious forest resources. We are long-term stewards of the forest and aim to balance various demands to maximize societal benefit. In the long term, active sustainable forest management increases the forest resources available and thus forms the foundation of every other benefit;
• Livelihoods and green jobs, in particular in rural areas;
• Health and hygiene products that are essential both in the front line fight to combat the virus and in keeping people healthy and safe, and will enable governments to open economies while we learn how to live with the virus until a vaccine is found;
• Biodegradable, reusable, and recyclable paper-based packaging that is more environmentally friendly than single-use plastics and helps to safely deliver important products in demand around the world;
• Support for our move to a lower fossil carbon-economy. A wide range of harvested wood products, such as those required to build houses that store carbon and substitute for more energy-intensive materials;
• Promote the use of sustainably sourced wood in construction and wood products to improve life quality and health. Wood used in homes, workplace and in public buildings improves indoor air quality, and wood’s natural warmth and comfort produce calming, stress reducing effects;
• Crucial support for sustainable food systems through the production of wood energy and wild foods, often collected in forests by forest-based communities;
• An opportunity to use what would otherwise be wood waste and turn it into a critical component of a functioning sustainable circular bioeconomy;
• The sustainable provision of wood and other ecosystem services related for example to carbon sequestration and climate change mitigation, biodiversity and clean water;
• Tangible contributions to the UN Sustainable Development Goals and Global Forest Goals and Targets of the UN Strategic Plan for Forests 2030;
• Industries at all scales that safeguards biodiversity; and
• A valuable amenity for recreation and recuperation and support for mental health and well-being.

The paper and forest products industry and our workers across North America continue to embrace this call to action by delivering quality products with health and environmental benefits, practical solutions to lower our carbon footprint and family-supporting jobs for our people. The ACSFI global statement confirms that we have opportunities to do even more.

You can read the full ACSFI statement here.

Across all environmental issues related to the manufacture of paper-based products in North America, the harvesting of trees for wood fiber is arguably the most familiar, yet also the most misunderstood. Decades of misguided marketing messages that suggest using less paper protects forests along with deliberate anti-paper campaigns by environmental groups that twist scientific facts to suit their own agendas have left many feeling guilty for using products that are inherently sustainable. They are made from a renewable resource, are recyclable and are among the most recycled products in the world, and are manufactured using a high level of renewable energy – all key elements in a circular economy.

So, what’s the most effective way to reverse the misconceptions of those who believe the North American print, paper and paper-based packaging industry is shrinking U.S. and Canadian forests? It’s simple: Show them the data.

The United Nations Food and Agriculture Organization (FAO) has been monitoring the world’s forests at five- to 10-year intervals since 1946. The FAO’s 2020 global Forest Resources Assessment (FRA) presents a comprehensive view of the world’s forests and the ways in which this important resource changed between 1990 and 2020. The data from 236 countries were collected using commonly agreed upon terms and definitions through a transparent, traceable reporting process and a well-established network of officially nominated national representatives. These include the USDA Forest Service and Natural Resources Canada.

Since 1990, there has been a net loss of 440 million acres of forests globally, an area larger than the entire state of Alaska. A net change in forest area is the sum of all forest losses (deforestation) and all forest gains (forest expansion) in a given period.  FAO defines deforestation as the conversion of forest to other land uses, regardless of whether it is human-induced. FAO specifically excludes from its definition areas where trees have been removed by harvesting or logging because the forest is expected to regenerate naturally or with the aid of sustainable forestry practices.

In contrast, despite deforestation by urban development, fire, insects and other causes, total forest area in the United States actually increased and forest area in Canada has remained stable since 1990.  This is due in great part to sustainable forest management practices implemented by the North American paper and forest products industry, the highest percentage of certified forests (nearly 50%) in the world, and laws and regulations aimed at protecting forest resources.

Global Data

The world has a total forest area of around 10 billion acres or 31% of total land area. More than half (54%) of these forests are in just five countries – the Russian Federation, Brazil, Canada, the United States and China.

Africa had the largest annual rate of net forest loss in 2010–2020 at 9.6 million acres, followed by South America, at 6.4 million acres.

While the net loss of 440 million acres of forest is troubling, there is some improvement in the global numbers. The rate of net forest loss decreased substantially over the period 1990–2020 due to a reduction in deforestation in some countries, plus increases in forest area in others through afforestation (establishing forest where none existed previously) and the natural expansion of forests. The annual rate of net forest loss declined from 19.2 million acres in 1990–2000 to 12.8 million acres in 2000–2010 and 11.6 million acres in 2010–2020.

While an estimated 1.04 billion acres of forest have been lost worldwide to deforestation since 1990, the rate of deforestation also declined substantially. Between 2015 and 2020, the annual global rate of deforestation was estimated at around 25 million acres, down from 30 million acres between 2010 and 2015.

Globally, 54% of forests have long-term forest management plans. FAO defines forest management as the process of planning and implementing practices for the stewardship and use of forests targeted at specific environmental, economic, social and cultural objectives. Around 96% of forestlands in Europe has management plans, 64% in Asia, less than 25% in Africa and only 17% in South America.

U.S. and Canada Data

According to the 2020 FRA, the United States and Canada account for 8% and 9%, respectively, of the world’s total forest area.

In the U.S., total forest area increased by 18 million acres between 1990 and 2020, which averages out to the equivalent of around 1,200 NFL football fields every day. Canada’s total forest area remained relatively stable over the 30-year assessment period at approximately 857 million acres.

Approximately 59% of forestlands in North America has long-term forest management plans.

Help Spread the Word!

The North American print, paper and paper-based packaging industry plays a significant role in keeping U.S. and Canadian forests sustainable for future generations, and that’s something to be very proud of.  One of the best ways to show that pride is by taking every available opportunity to bust the myth that the production of paper products destroys forests.  For more facts to help you spread the word, check out our Two Sides fact sheet on Paper Production and Sustainable Forestry here.

Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “saves trees” or “protects the planet” as justification. One can only conclude that the CEOs of these companies are either 1) misinformed about the inherent sustainability of print and paper, the rapidly expanding environmental footprint of digital communication or both, 2) trusting marketing teams who don’t bother to validate environmental claims or 3) seeking to save costs by ignoring established environmental marketing rules from the U.S. FTC and Canadian Standards Association that say marketers “should not make broad, unqualified environmental benefit claims like “green” and that “claims should be clear, prominent and specific.”

Growth of electronic devices and e-waste

There’s no arguing that the use of electronic devices has exploded over the last decade. According to a 2019 study by the Pew Research Center, the vast majority of Americans (81%) now own smartphones, up from just 35% in 2011.  Nearly three-quarters of U.S. adults now own desktop or laptop computers, and roughly half now own tablets and e-readers.  This boom has resulted in many advances that make our lives more efficient, productive and enjoyable. But it has also brought with it serious and increasing environmental, health and economic consequences.

According to the recently released Global E-waste Monitor (GEM) 2020, a record 53.6 million metric tons (Mt) of electronic waste was generated in 2019, up 21% in just five years. For perspective, last year’s e-waste weighed as much as 350 cruise ships the size of the Queen Mary 2, enough to form a line 76 miles long. The GEM describes e-waste as discarded products with a battery or plug. Small electronic equipment, screens and monitors, small IT and telecommunication equipment comprised more than half of global e-waste last year. The U.S. and Canada collectively generated 7.7 Mt of electronic waste in 2019. That’s 46 lbs. per person, and nearly three times the worldwide per capita generation of 16 lbs.

The report also predicts global e-waste, will reach 74 Mt by 2030, almost a doubling of e-waste in just 16 years. This makes e-waste the world’s fastest-growing waste stream, fueled by higher consumption rates of electric and electronic devices, short device life cycles and few options for repair.  Many people now see devices and appliances as ultimately disposable, simply discarding them when it’s time for an upgrade. Others may hold on to them, but are unable to find a cost-effective way to repair them.

Little e-waste is recycled

The GEM found that only 17.4% of e-waste was collected and recycled globally in 2019, with only 15% of e-waste in North America recycled. Most e-waste was either dumped or burned rather than being collected for recycling and reuse.

Numerous toxic and hazardous substances are found in electronic equipment and pose severe risk to the environment and human health when not handled in an environmentally sound manner. Recent research cited in the GEM found that unregulated e-waste is associated with increasing numbers of adverse health effects, from birth defects and altered neurodevelopment to DNA damage, adverse cardiovascular and respiratory effects and cancer.

E-waste also represents a huge economic loss. When electronic devices are simply thrown away, high-value, recoverable materials such as iron, copper and gold are thrown away with them. “If we cannot recycle electronic waste, we’re not taking back materials into the loop, which means we have to extract new raw materials,” says Vanessa Forti, the lead author of the GEM.  It’s estimated that the value of raw materials in all global e-waste generated in 2019 equaled a staggering $57 billion US, more than the gross domestic product of most countries.

Electronic communication, energy consumption and climate change

The miniaturization of equipment and the “invisibility” of the infrastructures used leads many to underestimate the environmental footprint of digital technology. This phenomenon is reinforced by the widespread availability of services on the “cloud,” which makes the physical reality of use all the more imperceptible and leads to underestimating the direct environmental impacts of digital technology.

By 2023, global tech giant Cisco estimates that North America will have 345 million internet users (up from 328 million in 2018), and 5 billion networked devices/connections (up from 3 billion in 2018).  The U.S. Department of Energy reports that U.S. data centers consumed an estimated 70 billion kilowatt hours (kWh) in 2014, representing about 1.8% of total U.S. electricity consumption. Based on current trend estimates, U.S. data centers are projected to consume approximately 73 billion kWh in 2020. This energy consumption does not include the energy required to build, power or recharge the devices.

 According to The Shift Project, a carbon transition think tank, the energy consumption required for digital technologies is increasing 9% each year and the share of digital technology in global greenhouse gas (GHG) emissions could double to 8% by 2025. The U.S. National Renewable Energy Laboratory analyzed 113 information technology companies in 2014 and found that only 14% of the energy consumed was from renewable sources.

The contrasts between electronic and paper communications are well-defined

The magnitude of the negative impacts resulting from the use of electronic communication should be cause enough for companies to abandon their unverifiable greenwashing claims that going digital is better for the environment, but the comparison with paper-based communication should seal the deal for those that are committed to responsible marketing practices.

• Paper is made from a renewable resource – trees from sustainably managed forests.
• With a recovery rate of 66% in the U.S. and 70% in Canada, paper is recycled more than any other material in North America.
• Most of the energy used to manufacture paper in North America comes from carbon-neutral biomass and other renewable sources.
• The U.S. pulp and paper industry emitted 35.7 Mt of GHG emissions in 2018, which was only 1.2% of total direct U.S. industrial emissions.
• More than 90% of the water used to manufacture paper in North America is cleaned and returned to the source. Most of the remainder evaporates or remains in paper products.
• The North American paper industry has shown continuous environmental performance improvement which is well documented.

Since its inception, Two Sides has been working to end corporate greenwashing of digital communication.  For more information about Two Sides’ Anti-greenwash Campaign, click here.

For more facts on electronic communication and other paper sustainability topics, click here.

Website and ads feature sustainability facts about print and paper products related to forestry, recycling and renewable energy use in the U.S. and Canada

CHICAGO, June 25, 2020 – Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a consumer-friendly website, lovepaperna.org, where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all.

“As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” says Two Sides North America President Phil Riebel. “But all too often, they have little more than unsubstantiated marketing claims like ‘go green, go paperless’ or ‘going paperless saves trees’ to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources.”

 Publisher support

A key element of the Love Paper campaign is a series of print ads that promote the sustainability of print and paper. The ads, which focus on the sustainable forestry, recycling and renewable energy advantages of paper, are available to newspaper and magazine publishers free of charge. Editor & Publisher (E&P) magazine, the authoritative journal covering all aspects of the newspaper industry, is among the ad campaign’s most enthusiastic supporters.

“The newspaper industry and our suppliers are very focused on environmental sustainability, so supporting the Love Paper campaign is a natural fit for us,” says E&P Publisher Mike Blinder. “We especially like the ‘Paper Revolution’ ad on recycling because newspaper recycling is such a big part of the American recycling success story. Nearly 70% of old newspapers are recycled into new newsprint, boxboard and other products. The Love Paper ads help us share this great story with our readers.”

The full color ads are available in full page, half page (horizontal and vertical) and quarter page sizes.  Publishers interested in running the ads can go to the “For Publishers” page on the www.lovepaperna.org website or email Two Sides North America at  info@lovepaperna.org.

Consumers Underestimate the Sustainability of Print and Paper Products

By their very nature, print and paper products are an important part of a circular economy where resources are used as productively and efficiently as possible. They are made with renewable raw materials, are recyclable and in North America are manufactured using mostly renewable, carbon-neutral energy, making them an environmentally sound choice for reading materials, communications and packaging solutions. Yet many North American consumers significantly underestimate how sustainable print and paper products truly are.

For example, a 2019 survey commissioned by Two Sides found that 58% of consumers believe U.S. forests are shrinking. In fact, the U.N. Food and Agriculture Organization estimates these forests, which supply the fresh wood fiber used by the U.S. pulp and paper industry, grew by a net area equivalent to more than 1,600 NFL football fields per day between 1990 and 2015. In Canada, only 21% of consumers think the recycling rate for paper and paper-based packaging exceeds 60%. In reality, the Canadian recycling rate is among the highest in the world at 70% according to the Forest Products Association of Canada.

“Our surveys also show that 68% of U.S. consumers believe print is the most enjoyable way to read books and 65% prefer reading printed magazines, with Canadian consumer preferences closely matching those of Americans,” Riebel says.  “On the packaging side, our data also show that more than half of U.S. consumers surveyed are actively taking steps to reduce their use of plastic packaging as evidence of harm caused by plastic litter in the oceans continues to grow.  The Love Paper campaign provides credible, fact-based information on why print and paper products are an environmentally responsible choice.”

About Two Sides 

Two Sides North America, Inc. is an independent, non-profit organization that promotes the sustainability of the Graphic Communications and Paper-based Packaging value chain and dispels common environmental misperceptions about print and paper products. We are part of the Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa.  Our member companies span the Graphic Communications and Paper-based Packaging value chain, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations. For more information about Two Sides North America, visit us at www.twosidesna.org and follow us on Facebook, LinkedIn, and Twitter.

For more information, contact Two Sides at:

E:  info@lovepaperna.org

P:  1-855-896-7433

Print and paper have unique, sustainable features and come from a renewable and natural resource. Despite this, there are still misconceptions about the environmental impacts of paper and its link to deforestation. To address the misconceptions, Two Sides North America is providing a new slide deck for members with facts and data about the great sustainability story of print and paper.

Our “Busting Myths About Print and Paper” presentation dispels common myths with verifiable facts. The presentation also covers examples of corporate greenwashing along with the successful results of our anti-greenwashing campaign.

By adding your company’s name and logo, this personalized presentation can be a valuable tool to share with customers, staff, and other stakeholders. You can use the information to educate your employees, pitch to prospective clients, or incorporate slides into your company presentations.

In addition to the PowerPoint slides, there are many other resources on the Member Section of our website.  We invite you to explore the site and download what you need.

ACCESS THE MEMBER-ONLY PAGE

This access is available to Two Sides members only and your login and password were sent via email on 7/19/2019.  Any previous username and password you have from Two Sides are no longer valid. If you have questions, please contact Two Sides at info@twosidesna.org

Falmouth is just a few miles from bustling Portland, sustaining the rich New England tradition of town-owned forests, and working closely with foresters to sustainably manage and expand their most precious natural resource. They are in the midst of a multi-year land use plan – “Greening of Falmouth.” Meet some of the folks who are helping to make it all happen.

Source: Paper & Packaging, How Life Unfolds 

From a news release from the Forest Products Association of Canada

Vancouver, BC – Earlier today, the C.D. Howe Institute released a new report entitled: “Branching out: How Canada’s Forest Products Sector is Reshaping its Future”. The study explores current industry trends and advancements that Canada’s forest products sector has made in the face of growing business challenges. It also provides a number of recommendations, which would enable the sector to enhance its contributions to the Canadian economy and our country’s environmental goals.

“Canada’s forest products sector is undergoing a period of massive and exciting transformation. This is critical to sustaining and growing job opportunities for workers and families in our northern and rural forestry communities,” said Derek Nighbor, President and CEO of Forest Products Association of Canada (FPAC). “We see rapid growth in the use of wood in building construction, emerging wood fiber-based products that can replace more carbon intensive ones, and innovative ideas and process improvements in our forests and at our mills that can deliver even greater environmental and economic benefits to Canada and the world,” he added.

As noted by study author Eric Miller: “Canada’s forest sector shows potential as a leader in innovation, environmental sustainability and international trade”. The report proposed the following ideas for action:

• Scale up the government contributions to FPInnovations, a non-profit innovation hub for the forestry industry, and other vehicles with a successful track record of commercialization;
• Consolidate the early product and process innovations supported by the federal government in partnership with the industry to make Canada a global leader in the emerging “tall wood building space”;
• Endeavour to ensure “regulatory neutrality” for the use of emerging wood and woodbased products;
• Create a window supported by carbon tax revenues to drive innovative local solutions to forest management, adaption and utilization; and,
• Develop a sectoral arrangement on trade in forest products with China, focused on the construction sector.

FPAC provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. The $69-billion-a-year forest products industry represents 2% of Canada’s GDP and is one of Canada’s largest employers operating in more than 600 communities and providing 230,000 direct jobs across the country.

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