Two Sides North America Launches “Love Paper” Campaign

Website and ads feature sustainability facts about print and paper products related to forestry, recycling and renewable energy use in the U.S. and Canada

CHICAGO, June 25, 2020 – Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a consumer-friendly website,, where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all.

“As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” says Two Sides North America President Phil Riebel. “But all too often, they have little more than unsubstantiated marketing claims like ‘go green, go paperless’ or ‘going paperless saves trees’ to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources.”

 Publisher support

A key element of the Love Paper campaign is a series of print ads that promote the sustainability of print and paper. The ads, which focus on the sustainable forestry, recycling and renewable energy advantages of paper, are available to newspaper and magazine publishers free of charge. Editor & Publisher (E&P) magazine, the authoritative journal covering all aspects of the newspaper industry, is among the ad campaign’s most enthusiastic supporters.

“The newspaper industry and our suppliers are very focused on environmental sustainability, so supporting the Love Paper campaign is a natural fit for us,” says E&P Publisher Mike Blinder. “We especially like the ‘Paper Revolution’ ad on recycling because newspaper recycling is such a big part of the American recycling success story. Nearly 70% of old newspapers are recycled into new newsprint, boxboard and other products. The Love Paper ads help us share this great story with our readers.”

The full color ads are available in full page, half page (horizontal and vertical) and quarter page sizes.  Publishers interested in running the ads can go to the “For Publishers” page on the website or email Two Sides North America at

Consumers Underestimate the Sustainability of Print and Paper Products

By their very nature, print and paper products are an important part of a circular economy where resources are used as productively and efficiently as possible. They are made with renewable raw materials, are recyclable and in North America are manufactured using mostly renewable, carbon-neutral energy, making them an environmentally sound choice for reading materials, communications and packaging solutions. Yet many North American consumers significantly underestimate how sustainable print and paper products truly are.

For example, a 2019 survey commissioned by Two Sides found that 58% of consumers believe U.S. forests are shrinking. In fact, the U.N. Food and Agriculture Organization estimates these forests, which supply the fresh wood fiber used by the U.S. pulp and paper industry, grew by a net area equivalent to more than 1,600 NFL football fields per day between 1990 and 2015. In Canada, only 21% of consumers think the recycling rate for paper and paper-based packaging exceeds 60%. In reality, the Canadian recycling rate is among the highest in the world at 70% according to the Forest Products Association of Canada.

“Our surveys also show that 68% of U.S. consumers believe print is the most enjoyable way to read books and 65% prefer reading printed magazines, with Canadian consumer preferences closely matching those of Americans,” Riebel says.  “On the packaging side, our data also show that more than half of U.S. consumers surveyed are actively taking steps to reduce their use of plastic packaging as evidence of harm caused by plastic litter in the oceans continues to grow.  The Love Paper campaign provides credible, fact-based information on why print and paper products are an environmentally responsible choice.”

About Two Sides 

Two Sides North America, Inc. is an independent, non-profit organization that promotes the sustainability of the Graphic Communications and Paper-based Packaging value chain and dispels common environmental misperceptions about print and paper products. We are part of the Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa.  Our member companies span the Graphic Communications and Paper-based Packaging value chain, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations. For more information about Two Sides North America, visit us at and follow us on FacebookLinkedIn, and Twitter.

For more information, contact Two Sides at:


P:  1-855-896-7433

Canada’s Forest Sector Embraces Nature-based Solutions to Fight Climate Change

Press Release from the Forest Products Association of Canada

February 5 (Ottawa, Ontario) – As delegates gather in Ottawa to attend Nature Canada’s climate solutions summit, Forest Products Association of Canada (FPAC) and Forests Ontario issued a joint statement signaling the support of Canada’s renewable forest sector to advance nature-based solutions to help fight climate change.

“Sustainable forest management and Canadian-made forest products help us reduce greenhouse gas emissions and are important tools to mitigate and adapt to our changing climate,” said FPAC’s President and CEO, Derek Nighbor. “With nearly forty percent of Canada’s working forest across the boreal under some kind of conservation measure, our world-leading approach to forest management is rooted in conservation – from set-asides for wildlife habitat to buffers around streams and wetlands to conservation areas where rare plants and ecosystems grow. As Canada’s forests face patterns of worsening droughts, pest outbreaks, and fire seasons we must leverage the power of forest management to fight climate change, advance smart conservation, and keep Canadians safe from fire,” Nighbor added.

Rob Keen, CEO of Forests Ontario and a Registered Professional Forester, will present on “lessons learned” through Forests Ontario and Forest Recovery Canada’s (Forests Ontario’s national tree-planting division) existing tree planting programs and how their work and the experiences of their partners including conservation organizations, First Nations, forest industry, municipalities, stewardship groups, forestry consultants and tree nurseries can inform the successful roll-out of the new Federal 2 Billion tree program.

“Tree planting initiatives can contribute so many benefits,” observed Keen. “Planted trees help capture atmospheric carbon and mitigate climate change, rebuild forests after severe natural disturbances, provide habitat, enhance biodiversity and helps cities and towns manage flooding risks and diversify their urban forests. He concluded, “Having all sectors working together to create new sustainably managed forests respond to the climate crisis.”

About FPAC

FPAC provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. The $73.6-billion-a-year forest products industry represents 12 per cent of Canada’s manufacturing GDP and is one of Canada’s largest employers operating in over 600 communities, providing 230,000 direct jobs, and over 600,000 indirect jobs across the country.

About Forests Ontario and Forest Recovery Canada

Forests Ontario is a not-for-profit charity dedicated to re-greening the province through the support of forest restoration, stewardship, education and awareness. We promote Canada’s greatest natural resource – our forests – because healthy forests sustain healthy communities and healthy economies. Forests Ontario is the voice of our forests. Visit or follow us @Forests_Ontario to find out more.

Forest Recovery Canada (FRC) supports the future of our forests through tree planting, increasing forest cover and adding connectivity between forested areas. Through partnerships with local planting organizations, municipalities, forest industry, First Nations, ENGO partners and corporate sponsors, we work to minimize the devastating effects of climate change. FRC is a division of Forests Ontario.

Click here to read the original FPAC press release 

Forest Products Association of Canada (FPAC) launches the Forestry for the Future campaign

Forest Products Association of Canada (FPAC) launched the Forestry for the Future campaign in an effort to put issues facing Canada’s forestry workers and communities front and centre for federal election candidates across the country. Read the press release here.

The future of our sector in Canada is facing unprecedented challenges – worsening fire seasons, more damaging pest infestations, market volatility, and trade disputes. These are coming together in a way that is putting thousands of Canadian jobs at risk and impacting our ability to use forest management as a tool to help fight climate change and make environmentally-friendly products for Canada and the world.

The Forestry for the Future campaign is anchored by the website, which captures details on the challenges and opportunities facing the sector and how prospective MPs can help. The site allows forestry workers and partners from across the country to share related information with candidates in their local ridings.

Faces of the Forest: Meet the Town of Falmouth, Maine

Falmouth is just a few miles from bustling Portland, sustaining the rich New England tradition of town-owned forests, and working closely with foresters to sustainably manage and expand their most precious natural resource. They are in the midst of a multi-year land use plan – “Greening of Falmouth.” Meet some of the folks who are helping to make it all happen.

Source: Paper & Packaging, How Life Unfolds 

CD Howe Report Explores the Future of Canada’s Forest Products Sector

From a news release from the Forest Products Association of Canada

Vancouver, BC – Earlier today, the C.D. Howe Institute released a new report entitled: “Branching out: How Canada’s Forest Products Sector is Reshaping its Future”. The study explores current industry trends and advancements that Canada’s forest products sector has made in the face of growing business challenges. It also provides a number of recommendations, which would enable the sector to enhance its contributions to the Canadian economy and our country’s environmental goals.

“Canada’s forest products sector is undergoing a period of massive and exciting transformation. This is critical to sustaining and growing job opportunities for workers and families in our northern and rural forestry communities,” said Derek Nighbor, President and CEO of Forest Products Association of Canada (FPAC). “We see rapid growth in the use of wood in building construction, emerging wood fiber-based products that can replace more carbon intensive ones, and innovative ideas and process improvements in our forests and at our mills that can deliver even greater environmental and economic benefits to Canada and the world,” he added.

As noted by study author Eric Miller: “Canada’s forest sector shows potential as a leader in innovation, environmental sustainability and international trade”. The report proposed the following ideas for action:

  • Scale up the government contributions to FPInnovations, a non-profit innovation hub for the forestry industry, and other vehicles with a successful track record of commercialization;
  • Consolidate the early product and process innovations supported by the federal government in partnership with the industry to make Canada a global leader in the emerging “tall wood building space”;
  • Endeavour to ensure “regulatory neutrality” for the use of emerging wood and woodbased products;
  • Create a window supported by carbon tax revenues to drive innovative local solutions to forest management, adaption and utilization; and,
  • Develop a sectoral arrangement on trade in forest products with China, focused on the construction sector.

FPAC provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. The $69-billion-a-year forest products industry represents 2% of Canada’s GDP and is one of Canada’s largest employers operating in more than 600 communities and providing 230,000 direct jobs across the country.

Click here to view the original article 

AF&PA Wants You to Use Wood and Paper Products with Pride

The American Forest & Paper Association (AF&PA) wants you to celebrate Earth Day every day by embracing the use of paper and wood products. Jeff Bradley, Manager of Forestry & Wood Products Policy, shares some of the benefits of working forests and sustainable forest management. This includes providing clean air, clean water, habitats for wildlife, and biodiversity. He writes: “Demand for paper and wood products supports these forests. Tree farmers are able to make an income by harvesting trees, encouraging them to keep their forests as forests by replanting trees.” He further states that demand for paper products helps protect forests from being “… turned into other land uses like parking lots or cornfields.” Read the full article here.

Deforestation in Canada and Other Fake News

Two Sides featured prominently in new book by John Mullinder

John Mullinder started his journalistic career in New Zealand before emigrating to Canada in the mid-1980s. Over the past 27 years, Mr. Mullinder has led a national environmental council for the country’s paper packaging industry. Frustrated by encounters with people who knew so little about forestry and paper production but had plenty of opinions about killing and saving trees, John was compelled to write a book called, Deforestation in Canada and Other Fake News.

“Many people believe that cutting down trees is deforestation and the emotional image they associate with this is an ugly clear cut,” states Mr. Mullinder.  “I debunk these myths with hard facts, well-documented evidence, references and real images of deforestation.”

Deforestation is often incorrectly defined and associated with the forestry products industry. In reality, deforestation is defined as the permanent destruction of forests to make the land available for other uses. One reason Mr. Mullinder chose to show an agricultural scene on the cover of his book is to point out that the primary causes of deforestation are due to agriculture, oil and gas projects, and urbanization.

Information from Two Sides and Dovetail Partners helped to debunk myths that are key to understanding the value of supporting the forestry and paper industry.

  • The first is the myth that saving paper saves trees. Although it can seem counterintuitive, research shows that using paper and wood products is an essential component in maintaining forested land.
  • And the second is that digital has a minimal environmental impact compared to print. Trees are actually a renewable resource and are continuously replenished when managed with sustainable forestry practices. There are raw material, energy, and landfill environmental impacts to consider when using digital devices.

We asked Mr. Mullinder what he thought the biggest challenges were to combat the misinformation around the forestry industry. He believes that the reach and impact of negative visual images and widespread misinformation on social media influences the reader’s perception, especially the younger generation.  Although the forest and paper industry has greatly improved its environmental performance over the past 50 years, there is still a great deal of work to be done to combat the distorted information. Mr. Mullinder believes the industry needs to continue to aggressively educate the public through organizations like Two Sides, to establish credibility while telling the strong story about the renewability, sustainability, and recyclability of forestry and paper.

Click here for more information about John Mullinder, or to learn more about his book.

Two Sides members are provided with a wealth of fact-based tools and information that companies, schools, authors and organizations can use to support their own educational goals.  Connect with us online at and through social media on Facebook, LinkedIn, and Twitter.  To join us, please visit the Two Sides Membership page, contact us by email at or by phone at 855-896-7433.

Paper and Sustainable Forestry have a Voice in U.S. Congress

U.S. Representative Bruce Westerman (R-AR) holds a Master’s Degree in Forestry from Yale University and understands better than most that a healthy and sustainably managed forest is not a partisan issue.

The use of forest products by society drives a healthy market as well as the incentive for forest owners to manage their forests sustainably.  In other words, wood product use, paired with a commitment to recycling and sustainable forest management, including replanting many more trees than we use (standard practice in North America), will result in healthy, vibrant forests.

Read the details of Representative Westerman’s story about sustainable forestry, economics, family forests, and forestry jobs in Arkansas and how by working together it makes for healthy forests.

Read more

North American Paper: A Sustainable Choice

Two Sides North America releases a new fact sheet on why paper made in North America can be a responsible purchasing choice.

March 27, 2019 (Chicago, IL) – Two Sides North America recently released a fact sheet outlining key facts and figures about the environmental sustainability of the North American pulp and paper industry.  The information was compiled from over twenty different reports, studies, and sources.

Below are some of the highlights of the fact sheet:

Forest area is stable to growing in North America.  The key causes of deforestation are not forestry, but rather agriculture, urbanization, hydro and other industrial development (ex: oil and gas).  Sustainable forestry practices, either voluntarily or through regulation, ensure that the majority of harvested areas are replanted to regenerate forests.

Nearly half of the globally certified forests are located in North America.  Forest certification based on standards such as the Sustainable Forestry Initiative and the Forest Stewardship Council, promotes strong forest management practices which result in economically viable, ecologically sound, and socially just outcomes.  Many companies in North America comply with these standards and the forest area certified increases annually.

The pulp and paper industry is one of the lowest emitters of greenhouse gas (GHG) emissions as compared to other major industrial manufacturing industries.  This result is due in part to energy efficiency improvements as well as the relatively high use of carbon-neutral biomass (and low use of fossil fuels) in pulp and paper manufacturing.

The North American pulp and paper sector is heavily regulated.  Pulp and paper mills are continuously improving and reporting environmental performance due to changing and evolving environmental regulations.  Many companies also go beyond the required regulations as outlined in annual published sustainability reports.  This regulatory framework which helps drive corporate responsibility is also one of the reasons why the U.S. and Canada rank relatively high on the Corruption Perceptions Index (Transparency International) and the Environmental Performance Index (Yale & Columbia Universities).

Paper recovery rates in North America continue to be among the highest in the world.  At 66% – 70% recovery rate, in the U.S. and Canada respectively, the amount of paper being recycled continues to increase. These rates are significantly higher than other materials and products such as glass, plastic, metals, and electronics.

Click here to download and read the entire Fact Sheet.

About Two Sides

Two Sides is an independent, nonprofit organization created to promote the sustainability of print and paper.  Two Sides is active globally in North America, Europe, Australia, South Africa, and Brazil. Our members span the entire print and paper value chain, including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes, and postal operators.  For more information about Two Sides North America, please contact us at 1-855-896-7433 or Visit the Two Sides website at and follow Two Sides on FacebookLinkedIn, and Twitter.