The Canadian Paper and Paper-based Packaging industry is among the most sustainable industries in the world, but there are still significant gaps between public perceptions and actual fact when it comes to related environmental topics such as forestry, greenhouse gas emissions and recycling. For example, a recent Two Sides survey found that Canadian consumers rank pulp and paper products as a leading cause of deforestation – which they are not.
In Two Sides’ just-released fact sheet on the sustainability of the Canadian Paper and Paper-based Packaging industry, you’ll find a host of facts from credible third-party sources that set the record straight.
Two Sides members are permitted to co-brand the fact sheet with their own company logos. For more information on co-branding, please contact firstname.lastname@example.org.
Download the fact sheet here.
Earlier this month, the global forestry advisory body to the United Nations Food and Agriculture Organization (UN FAO) released details on how sustainable forest management and forest products are well-positioned to drive a healthy, green and inclusive recovery as the world continues to face serious challenges related to COVID-19. In its statement, the Advisory Committee of Sustainable Forest-based Industries (ACSFI) referenced the essential role that forestry and forest products have played during the pandemic – and how they can help drive much-needed economic recovery.
ACSFI is a statutory body that guides FAO on issues concerning the sustainable consumption and production of forest products. It also provides a forum for dialogue between FAO and the private sector, with a view to identifying strategic actions that promote sustainable forest management. The United States and Canada are represented on the committee by American Forest and Paper Association President and CEO Heidi Brock and Forest Products Association of Canada CEO Derek Nighbor, respectively.
The ACSFI statement highlights that during the pandemic, forest products have played a crucial role in keeping people safe and healthy by providing personal protective equipment and other supplies and services, including hygiene and sanitary products, biomass for heating, ethanol for sanitizer, respirator paper, and packaging for food and other goods. In order to continue the uninterrupted supply of these products, the paper and forest products sector has been appropriately recognized in many parts of the world, including the United States and Canada, as an essential service.
As policy makers work to enable sustainable approaches to COVID-19 recovery and support industries that can help ensure a better future, the ACSFI advises that sustainable forest-based industries provide:
The paper and forest products industry and our workers across North America continue to embrace this call to action by delivering quality products with health and environmental benefits, practical solutions to lower our carbon footprint and family-supporting jobs for our people. The ACSFI global statement confirms that we have opportunities to do even more.
You can read the full ACSFI statement here.
Website and ads feature sustainability facts about print and paper products related to forestry, recycling and renewable energy use in the U.S. and Canada
CHICAGO, June 25, 2020 – Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a consumer-friendly website, lovepaperna.org, where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all.
“As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” says Two Sides North America President Phil Riebel. “But all too often, they have little more than unsubstantiated marketing claims like ‘go green, go paperless’ or ‘going paperless saves trees’ to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources.”
A key element of the Love Paper campaign is a series of print ads that promote the sustainability of print and paper. The ads, which focus on the sustainable forestry, recycling and renewable energy advantages of paper, are available to newspaper and magazine publishers free of charge. Editor & Publisher (E&P) magazine, the authoritative journal covering all aspects of the newspaper industry, is among the ad campaign’s most enthusiastic supporters.
“The newspaper industry and our suppliers are very focused on environmental sustainability, so supporting the Love Paper campaign is a natural fit for us,” says E&P Publisher Mike Blinder. “We especially like the ‘Paper Revolution’ ad on recycling because newspaper recycling is such a big part of the American recycling success story. Nearly 70% of old newspapers are recycled into new newsprint, boxboard and other products. The Love Paper ads help us share this great story with our readers.”
The full color ads are available in full page, half page (horizontal and vertical) and quarter page sizes. Publishers interested in running the ads can go to the “For Publishers” page on the www.lovepaperna.org website or email Two Sides North America at email@example.com.
Consumers Underestimate the Sustainability of Print and Paper Products
By their very nature, print and paper products are an important part of a circular economy where resources are used as productively and efficiently as possible. They are made with renewable raw materials, are recyclable and in North America are manufactured using mostly renewable, carbon-neutral energy, making them an environmentally sound choice for reading materials, communications and packaging solutions. Yet many North American consumers significantly underestimate how sustainable print and paper products truly are.
For example, a 2019 survey commissioned by Two Sides found that 58% of consumers believe U.S. forests are shrinking. In fact, the U.N. Food and Agriculture Organization estimates these forests, which supply the fresh wood fiber used by the U.S. pulp and paper industry, grew by a net area equivalent to more than 1,600 NFL football fields per day between 1990 and 2015. In Canada, only 21% of consumers think the recycling rate for paper and paper-based packaging exceeds 60%. In reality, the Canadian recycling rate is among the highest in the world at 70% according to the Forest Products Association of Canada.
“Our surveys also show that 68% of U.S. consumers believe print is the most enjoyable way to read books and 65% prefer reading printed magazines, with Canadian consumer preferences closely matching those of Americans,” Riebel says. “On the packaging side, our data also show that more than half of U.S. consumers surveyed are actively taking steps to reduce their use of plastic packaging as evidence of harm caused by plastic litter in the oceans continues to grow. The Love Paper campaign provides credible, fact-based information on why print and paper products are an environmentally responsible choice.”
About Two Sides
Two Sides North America, Inc. is an independent, non-profit organization that promotes the sustainability of the Graphic Communications and Paper-based Packaging value chain and dispels common environmental misperceptions about print and paper products. We are part of the Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa. Our member companies span the Graphic Communications and Paper-based Packaging value chain, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations. For more information about Two Sides North America, visit us at www.twosidesna.org and follow us on Facebook, LinkedIn, and Twitter.
For more information, contact Two Sides at:
Press Release from the Forest Products Association of Canada
February 5 (Ottawa, Ontario) – As delegates gather in Ottawa to attend Nature Canada’s climate solutions summit, Forest Products Association of Canada (FPAC) and Forests Ontario issued a joint statement signaling the support of Canada’s renewable forest sector to advance nature-based solutions to help fight climate change.
“Sustainable forest management and Canadian-made forest products help us reduce greenhouse gas emissions and are important tools to mitigate and adapt to our changing climate,” said FPAC’s President and CEO, Derek Nighbor. “With nearly forty percent of Canada’s working forest across the boreal under some kind of conservation measure, our world-leading approach to forest management is rooted in conservation – from set-asides for wildlife habitat to buffers around streams and wetlands to conservation areas where rare plants and ecosystems grow. As Canada’s forests face patterns of worsening droughts, pest outbreaks, and fire seasons we must leverage the power of forest management to fight climate change, advance smart conservation, and keep Canadians safe from fire,” Nighbor added.
Rob Keen, CEO of Forests Ontario and a Registered Professional Forester, will present on “lessons learned” through Forests Ontario and Forest Recovery Canada’s (Forests Ontario’s national tree-planting division) existing tree planting programs and how their work and the experiences of their partners including conservation organizations, First Nations, forest industry, municipalities, stewardship groups, forestry consultants and tree nurseries can inform the successful roll-out of the new Federal 2 Billion tree program.
“Tree planting initiatives can contribute so many benefits,” observed Keen. “Planted trees help capture atmospheric carbon and mitigate climate change, rebuild forests after severe natural disturbances, provide habitat, enhance biodiversity and helps cities and towns manage flooding risks and diversify their urban forests. He concluded, “Having all sectors working together to create new sustainably managed forests respond to the climate crisis.”
FPAC provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. The $73.6-billion-a-year forest products industry represents 12 per cent of Canada’s manufacturing GDP and is one of Canada’s largest employers operating in over 600 communities, providing 230,000 direct jobs, and over 600,000 indirect jobs across the country.
About Forests Ontario and Forest Recovery Canada
Forests Ontario is a not-for-profit charity dedicated to re-greening the province through the support of forest restoration, stewardship, education and awareness. We promote Canada’s greatest natural resource – our forests – because healthy forests sustain healthy communities and healthy economies. Forests Ontario is the voice of our forests. Visit www.forestsontario.ca or follow us @Forests_Ontario to find out more.
Forest Recovery Canada (FRC) supports the future of our forests through tree planting, increasing forest cover and adding connectivity between forested areas. Through partnerships with local planting organizations, municipalities, forest industry, First Nations, ENGO partners and corporate sponsors, we work to minimize the devastating effects of climate change. FRC is a division of Forests Ontario.