Member Spotlight

With paper production capacity of 1.1 million tons and pulp production capacity of 600,000 tons, Pixelle Specialty Solutions is the largest and fastest growing specialty papers manufacturer in North America. The company operates four paper mills in Maine, Ohio, Pennsylvania and Wisconsin, as well as a coating and converting plant in Ohio.

Pixelle’s broad portfolio of products includes inkjet papers used for wide-ranging applications, from home office and desktop printing to book publishing, billboards and wide-format printing; label stock used for cut-and-stack labels, beverage labels and thermal transfer/direct thermal labels; label and release liners; food packaging papers; bag papers; and paper for cups, straws and lids.

Pixelle is a long-time member of Two Sides and an enthusiastic supporter of Two Sides’ mission to tell the great sustainability story of print, paper and paper-based packaging.

“The paper and packaging sustainability story needs to reach new audiences, and Two Sides has a track record of doing just that,” says Pixelle Senior Vice President of Sales and Marketing Dave Dickerhoof. “Whether it’s fighting misleading claims about our industry’s environmental impact or working with organizations and consumers to better understand the sustainability of print, paper and fiber-based packaging, we appreciate the value Two Sides creates for its membership and for the packaging industry as a whole.”

The Pixelle team creates value for brand owners, converters and end users by providing tailored solutions that go beyond functional product requirements to help these customers meet their sustainability goals and objectives. Pixelle’s release liner recycling program is a prime example. Designed to reduce the amount of silicone paper that goes to landfills or gets incinerated, the program consolidates used release liner from customers and sends it to a recycler that de-siliconizes it. The clean fiber is then returned to Pixelle for use in new liner products.

“We understand that Pixelle has a role to play in advancing a circular, more sustainable economy,” says Dickerhoof. “Using recycled content in our products can have an important environmental impact on the overall life cycle of these products. Our goal is to develop and create new products that maximize that impact and align with the sustainability commitments of our converter and brand partners.”

In response to increasing consumer demand for more sustainable packaging and an end to single-use plastics, another focus area at Pixelle is the development of barrier coating technologies for packaging papers and other applications that deliver desired performance characteristics without the use of plastics and PFAS chemicals.

Pixelle works to understand barrier requirements on a case-by-case basis and tailors solutions that meet overall structural needs, but also focuses on end-of-life and eco-friendly design that eliminates the need for “regrettable substitutes.”

“There are many applications where plastic is not the only viable option,” says Pixelle Vice President of Specialty Papers Bob Van Helden. “For Pixelle, problematic plastics are a focus for resolution. We’re collaborating and partnering with brand owners and converters, looking at historical packaging applications and discovering fiber alternatives to problematic substrates and raw materials.”

For more information about Pixelle Specialty Solutions, visit

For more information on the benefits of Two Sides membership, click here.

Member Spotlight: Rolland Enterprises Inc.

This month’s Member Spotlight features Rolland Enterprises Inc.  A leading North American producer of uncoated papers, Rolland manufactures papers with up to 100% post-consumer content.  With operations in Quebec and Wisconsin, the company’s operations include a paper mill and converting facility, as well as two state-of-the-art facilities that produce premium recycled pulp. Founded in 1882, Rolland’s enduring commitment to quality, innovation and sustainable manufacturing include sustainable sourcing, energy efficiency, water conservation, wastewater treatment technology, recycling of process byproducts and a continuing focus on further reducing its environmental footprint.

Rolland uses the life cycle assessment (LCA) process to guide its sustainability improvement objectives and makes the results of its LCAs public, confirming the company’s environmental stewardship to its many stakeholders.  For example, an LCA identified a gap in the company’s water consumption which enabled it to improve its water recycling systems. Today, Rolland’s paper mill has a closed-loop system that uses six times less water and recycles the water 30 times. One of the company’s most successful environmental innovations is the use of 93% renewable biogas energy to manufacture products at its paper mill —  the only mill in North America to use primarily biogas for energy.  An eight-mile-long pipeline feeds the mill with purified methane gas captured at a nearby landfill.  This reduces Rolland’s annual CO2 footprint by 70,000 tons or the equivalent of taking 23,400 compact cars off the road for one year.

“At Rolland, we define success not only by the quality of our products and our ability to meet our customers’ needs, but also by the effect our products and processes have on the environment,” says Rolland Senior Marketing Director Michele Bartolini. “Paper has many attributes that make it a great environmental choice, but there remain a lot of misperceptions that need to be addressed.  Rolland is passionate about accurately telling paper’s sustainability story, and that’s why Two Sides North America is such an invaluable resource for us.”

Rolland leverages its Two Sides membership in multiple ways to bust myths and provide accurate, fact-based information on the sustainability of print and paper to its customers and other stakeholders. These include:

  • Sharing Two Sides materials with sales representatives to help them more effectively communicate with customers on issues related to the sustainability of print and paper.
  • Incorporating Two Sides Myths & Facts into the company’s Environmental Printing Papers Guide.
  • Including Two Sides information during speaking engagements.
  • Using Two Sides facts to create content for the company’s thought leadership materials which are posted on social media and shared as sponsored content in various media outlets.

Rolland also enthusiastically supports the ongoing Two Sides anti-greenwashing campaign. “Too many companies are misleading consumers with messaging that suggests using electronic communication is better for the environment than paper-based communication,” Bartolini adds. “Two Sides successful efforts to get these claims corrected or eliminated by more than 125 companies to date in North America, including many in the Fortune 500, is a testament to the positive influence of Two Sides North America and its members.  Working together, we’re countering these negative claims and helping the public understand the true, fact-based sustainability story of print and paper.”


Two Sides is continually working to support our members and educate the public about the environmental sustainability of the print, paper and paper-based packaging industry.

If you would like to join Two Sides, please visit our Membership page, contact us by email at or call us at 855-896-7433. Be sure to connect with us on social media for more!

Member Spotlight: Domtar Paper

This month, our Member Spotlight is on Domtar Corporation. Domtar is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and one of the largest manufacturers of pulp in the world. Domtar makes products that people around the world rely on every day. They are industry leaders in innovating fiber-based products, technologies and services, committed to a sustainable and better future.

Domtar has been a member of Two Sides North America since its inception and both organizations have benefitted from the strong partnership. In addition to being a Two Sides member, Domtar also supports Keep Me Posted (KMP). On the industry’s behalf, the KMP campaign directly addresses paperless billing and the automatic paper billing de-selection process used by corporationsDomtar invests time on the boards of directors – John Milazo, Sr. Director of Sales – Merchants, is a member of the Two Sides board, and Tina Howard, Sr. Director of Sales – Converters & Transactional Printers, serves on the KMP board. By participating on both boards, Domtar represents their customers and helps educate and influence the public with fact-based information and thought leadership about the pulp and paper industry.

In addition to being a longtime Two Sides member, Domtar is committed to sustainability across its business. As detailed in their 2019 Sustainability Report, they have:

  • Increased FSC certified fiber for their pulp and paper mills to 21% of the total fiber used. Overall, 38% of their fiber needs were met by certified wood in 2018 (the U.S. industry average is 28%).
  • Reduced greenhouse gas emissions and indirect emissions from purchased energy by 15% since 2010.
  • Reduced total waste to landfills from their pulp and paper mills by 19% since 2010.

“Two Sides North America provides a wealth of information that helps us tell the story of print and paper as a powerful communication medium for today and the future,” says Milazo. “Our customers find the research valuable, which in turn helps them educate their customers on the value of print and paper.”

Domtar partners with Two Sides to advocate for consumer choice and to give a fair and fact-based representation of the sustainability of paper products. They use Two Sides information to bust myths, address misleading claims and provide valuable research. Their communication is supported by Two Sides printed materials, reports, website and social media.

“Domtar enthusiastically supports Two Sides’ efforts to provide accurate, fact-based information about the sustainability of print and paper,” adds Howard.  “Together, we’re making a positive difference for all stakeholders who depend on paper as a sustainable, versatile and valuable part of their everyday lives.”

Two Sides supports over 155 members in North America and educates the public about the numerous benefits of paper and print. Some of the tools and support provided include:

  • Fact Sheets that provide research and data to help explain the most misunderstood aspects of the industry, from paper recovery and recycling to paperless “green” claims to the environmental impact of e-communications.
  • Easily-shareable infographics that highlight topics like sustainable forestry, the value of reading print on paper and our anti-greenwashing campaigns.
  • An in-depth booklet that is full of Myths and Facts designed to educate the public about the print and paper industry.
  • The Busting the Myths report, which gives members insight into consumer perceptions and attitudes about the paper and print industry.
  •  Blogs full of informative content.
  • An active social media presence on FacebookLinkedIn, and Twitter to promote the value of paper and print to a broad audience.

If you would like to join Two Sides, please visit our Membership page, contact us by email at or call us at 855-896-7433. Be sure to connect with us on social media for more!