Have you heard that the earth is flat, literally flat? Yes, there are serious organizations making impressive-sounding arguments and throwing scientific jargon in every direction to disprove what real science and observation have taught us about our planet, but in the end the earth is still round. So it is with the claim that paper manufacturing is “a major contributor to climate change.”
Too many ENGOs and other self-interested parties have invested years trying to refute the findings of global scientific authorities like the Intergovernmental Panel on Climate Change (IPCC) that the paper industry is largely greenhouse gas neutral. But just like the Flat Earth argument, it takes only a little high school science, sound data and a bit of common sense to separate the truth from the blizzard of activist rhetoric posing as climate change “studies.”
In high school science class, we learned about photosynthesis, the process where trees absorb carbon dioxide (CO2) from the atmosphere, and with the help of radiant energy from the sun convert that CO2 into tree fiber called biomass. As trees grow, they continue to remove CO2 from the atmosphere and store it as biomass until they die, decay or are burned, at which time the CO2 simply returns to the atmosphere in a natural carbon cycle. This “biogenic” carbon cycle remains in balance and no net carbon is added to the atmosphere as long as forest carbon stocks – the carbon stored in forest biomass – remain stable or increase.
The biogenic carbon cycle concept is central to globally recognized greenhouse gas inventory and accounting protocols, including the IPCC’s Guidelines for National Greenhouse Gas Inventories. As stated in the IPCC’s 4th Assessment Report, “In the long-term, a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, wood fiber or energy from the forest, will generate the largest sustained [climate change] mitigation benefit.”
Are forest stocks in the United States growing? The answer is a resounding “yes,” thanks in great part to the sustainable forestry practices and forest certification advocated by the paper industry. The U.S. Forest Service reports that U.S forests grow approximately two times more tree volume than is harvested each year, with net average annual growing forest stock of about 25 billion cubic feet.
It’s not unusual for anti-paper activist fundraising campaigns to include photos of a recently harvested plot of forestland, claiming that such harvests have “devastating climate impacts” because it takes decades for replanted or naturally regenerated trees to grow back and replace the carbon that was removed during harvest. While this type of chicanery may be successful in raising money from unwitting individuals and corporations, it completely ignores the science and economics of sustainable forest management.
In the real world, a balanced biogenic carbon cycle is measured across large spatial landscapes and averaged over time, not as a one-time snapshot of a single plot of land. In sustainably managed forests, a balanced carbon cycle is maintained by harvesting trees on some plots which are then regenerated by replanting or natural means, while trees on other plots continue to grow and absorb carbon. In fact, keeping growing forest eco-systems healthy and productive while regenerating areas that have been harvested for paper and other wood-based products (or damaged by forest fires or insects) is the very definition of sustainable forestry. And it takes little more than common sense to understand that sustainable forest management is critical to the paper industry’s long-term supply of raw materials, and thus its long-term economic health.
Very little of the sustainably grown wood used in papermaking goes to waste. In addition to the fiber that eventually ends up in paper products, leftovers from the tree harvesting and papermaking processes – things like sawdust, small limbs, bark, and wood residuals from the pulping process – are used to generate renewable energy at U.S. paper mills.
Some in the activist community contend that burning biomass for energy at paper mills is a major contributor to climate change because doing so releases large amounts of CO2 into the atmosphere. While CO2 is released, it is an inherent part of the biogenic carbon cycle and adds no net carbon to the environment. This is significantly different from burning fossil fuels. When fossil fuels are removed from geologic reserves in the ground and burned for energy, this adds carbon to the atmosphere that has been stored for millions of years – essentially new carbon that contributes to climate change.
How much biomass does the U.S. paper industry use to power its operations? The American Forest and Paper Association reports that nearly two-thirds of the energy needs at U.S. pulp and paper mills (64% on average) are met using renewable biofuels, mostly biomass. According to the U.S. Environmental Protection Agency (EPA), displacing fossil fuels with this sustainable bioenergy prevents about 181 million metric tons of CO2 emissions from entering the atmosphere each year. That’s roughly equal to removing 35 million cars from the road annually.
So how does paper manufacturing fit into the overall picture when it comes to GHG emissions and their impact on climate change? The pulp and paper sector was among the first to take voluntary action to reduce GHGs, so it’s no surprise that U.S. paper mills and manufacturing facilities have a solid record of GHG reduction. According to the U.S. EPA’s most recent data, emissions from the sector have steadily declined in recent years, down 21% between 2011 and 2021. This reduction is attributed to the increasing use of carbon-neutral biomass fuel, the switch from coal and oil to less carbon-intensive fossil fuels such as natural gas, and technology enhancements that improved overall energy efficiency.
Is paper manufacturing a major contributor to climate change? Contrary to activist claims and pop culture headlines, the answer is clearly, “no,” and the data supports this finding. According to the EPA, the U.S. pulp and paper industry is responsible for less than 0.6% of total U.S. greenhouse gas emissions.
For more facts about the sustainability of paper products, click here.
DAYTON, Ohio – April 27, 2023 – As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products – but the gap has narrowed over the past two years. Overall, 44% of consumers believe paper products are bad for the environment, down from 48% in 2021. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.
“It’s great to see improvement in consumer attitudes about paper and the environment, but we need to accelerate this trend if paper products are to remain competitive in an ever-changing marketplace,” says Two Sides North America President Kathi Rowzie. “More and more consumers are factoring environmental impacts into their purchasing decisions, but all too often those decisions are based on longstanding myths, pop culture headlines and corporate greenwashing rather than facts,” she explains. “Everyone whose livelihood depends on paper has a role in changing this. As the world moves toward a more sustainable, circular economy, the paper and paper-based packaging industry has a great, fact-based environmental story to tell: The life cycle of paper is already circular.”
What’s happening to the size of U.S. forest area?
Paper use is often blamed for forest loss, and 55% of those surveyed believe U.S. forests are shrinking, an improvement over 2021, when 60% of consumers said they believe U.S. forest area is decreasing. The facts: U.S. forest area grew by 18 million acres between 1990 and 2020, according to the U.N. Food and Agriculture Organization’s most recent Global Forest Resources Assessment. That’s an area equivalent to 1,200 NFL football fields every day. Contrary to the popular belief that manufacturing and using paper destroys forests, the demand for sustainably sourced paper and paper-based packaging creates a powerful financial incentive for millions of private landowners not only to manage and harvest their land responsibly, but also to keep it forested rather than converting it to non-forest use or selling it for development, the leading cause of deforestation in the United States according to the U.S. Forest Service.
What percentage of paper is recycled?
Paper recycling in the United States is a hands down environmental success story, but most consumers don’t know it. According to the survey, only 12% of consumers know the U.S. recycling rate exceeds 60%, up from 11% in 2021. Four in 10 consumers believe the paper recycling rate is less than 30%. The facts: More than two-thirds (68%) of all paper and paper-based packaging in the U.S. is recycled, and more than 91% of corrugated cardboard is recycled according to the American Forest and Paper Association. The U.S. Environmental Protection Agency (EPA) reports that paper is the most recycled material in the country, compared to plastics at 9%, glass at 25% and metals at 34%.
Is electronic communication more environmentally friendly than paper-based communication?
As companies continue to resort to unsubstantiated “go green, go paperless” marketing claims to help them cut costs, 68% of consumers surveyed believe that electronic communication is more environmentally friendly than print on paper, up from 67% in 2021. Clearly, consumers want to do the right things when it comes to the environment, but are often misled by corporate greenwashing that fails to acknowledge the environmental impacts of digital communication.
The facts: The EPA reports that the pulp and paper industry accounts for only 0.6% of total U.S. greenhouse gas (GHG) emissions – which isn’t surprising since 64% of the energy needs at U.S. pulp and paper mills are met using renewable, carbon neutral biofuels, mostly biomass. In contrast, the rapidly expanding information communication technology (ICT) industry has a growing carbon footprint arising from GHGs released during all stages of the electronics life cycle. A recent meta-analysis (Freitag, Berners-Lee, et al, 2022) estimates the ICT industry is responsible for up to 3.9% of global GHG emissions and that those emissions will continue to increase without both regulatory and industrial intervention. Unlike the recycling success story of paper products, only 15% of the approximately 7 million metric tons of e-waste generated in the United States each year gets recycled, according to the 2020 Global E-waste Monitor. The rest is landfilled, burned or dumped, causing harm to both the environment and human health.
“The life cycle of paper products is circular by nature,” Rowzie explains. “The raw material used to make them is perpetually regrown, the energy used to manufacture them is generated using mostly renewable, carbon-neutral biofuel, and the circle is completed as used paper is recycled into new products at a higher rate than any other material. Even so, our survey shows that misconceptions about the sustainability of paper products are commonplace. It’s just these types of misconceptions that Two Sides is working to correct. We believe consumers have the right to make purchasing choices based on data and hard facts, free from pop mythology and greenwashing.”
The 2023 Two Sides Trend Tracker Survey queried 1,000 respondents over age 18 across the United States. It is the second of Two Sides’ biennial trend tracker studies designed to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.
About Two Sides North America
Two Sides North America (www.twosidesna.org) is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Latin America, Europe, Australia and South Africa. Our mission is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the inherent environmental sustainability and enduring value of print, paper and paper-based packaging.
Kathi Rowzie, President
Two Sides North America
By Kathi Rowzie, President, Two Sides North America
You’ve no doubt seen the impassioned ENGO fundraising claims warning that “billions of trees are cut down each year to make paper products,” and as a result, “deforestation is accelerating at a rapid pace.” Their suggested solution to this “deforestation crisis and its climate impacts” is to eliminate the use of wood fiber to manufacture paper products – 50% by 2030 – and replace it with recycled content or so called “next generation” alternative fibers.
But as President John Adams once said, “Facts are stubborn things; and whatever may be our wishes, our inclinations or the dictates of our passion, they cannot alter the state of facts and evidence.” And the fact is that sustainably produced North American paper products are not a cause of deforestation, no matter what some ENGOs say or how many times they say it.
Deforestation is defined by the UN Food and Agriculture Organization (FAO) and other credible environmental organizations as the permanent conversion of forestland to non-forest uses. Every five years, the UN FAO publishes its Global Forest Resources Assessment, a comprehensive report on the state of the world’s forests. Its most recent report states, “The rate of net forest loss decreased substantially over the period 1990–2020 due to a reduction in deforestation in some countries, plus increases in forest area in others through afforestation and the natural expansion of forests.” The UN FAO also reports that those areas of the world that consume the greatest amount of wood have the least amount of deforestation – areas like the United States and Canada.
Yes, deforestation remains a problem, particularly in the developing world due primarily to the conversion of forestland to agricultural crops for animal feed. But net forestland in the U.S. actually increased 18 million acres between 1990 and 2020, even in the face of deforestation driven by rapidly expanding urban development and climate change, and net forestland in Canada remained stable during the same period (UN FAO).
Thanks in great part to the sustainable forestry practices advocated by the paper and forest products industry, the annual increase in U.S. tree volume is roughly twice the amount that is harvested (US Forest Service, USFS). By law, every hectare of forestland that is commercially harvested on Canada’s public lands (94% of all Canadian forestland) must be reforested (Natural Resources Canada, NRCan). Only 0.2% of Canadian forestland (NRCan) and less than 2% of U.S. forestland (USFS) is harvested annually, and the vast majority of that harvest is used for non-paper purposes.
Recycling as much paper as possible is indeed a desirable environmental goal, and recycling is critical to a more sustainable, circular economy. In the U.S., 68% of paper and paper-based packaging gets recycled, and the recovery rate for corrugated cardboard stands at an amazing 91%. But paper can be recycled only five to seven times before its wood fibers become too weak to bond into new products, making the use of only recycled content a practical impossibility. If fresh wood fiber isn’t continuously added to the manufacturing stream, the supply of recycled fiber would quickly run out and paper production would cease.
Expanding the use non-wood fibers to meet the growing global demand for paper products, especially packaging, can be an environmentally sound option, and for some uses they make sense. But suggesting that wood fiber simply be replaced with non-wood alternatives as a one-size-fits-all solution to deforestation and climate change ignores both the science and economics of papermaking.
In North America, it is the consistent demand for responsibly sourced paper products that provides the economic incentive to keep land forested and sustainably managed, land that might otherwise be converted to non-forest uses. However, in countries where wood resources are scarce, such as China and India, non-wood fibers including purpose grown fibers and agricultural residues, have been effectively used in papermaking. Wood, agricultural crops and crop residues are all important sources of papermaking fiber. Which sources make the most environmental and economic sense are inherently driven by:
Those who genuinely want to solve the problem of deforestation and its climate change impacts need to stop following the “dictates of their passion” and focus on real world, fact-based solutions that will make a meaningful difference for our planet.
The recent United Nations global climate summit in Glasgow, Scotland, brought the world’s leaders together again to try to reach agreement on further commitments to reducing greenhouse gas emissions. High on the agenda was preserving the health of the world’s forests – a critical natural resource for absorbing these emissions.
With this heightened international attention on preventing deforestation, primarily in the developing world, now is a good time to remind ourselves that the North American forests that supply the wood fiber for our paper and packaging products are among the most sustainably managed in the world.
They are so well-managed, in fact, that our forests continue to be a net absorber of carbon. In the United States, sustainable forest management practices, the regeneration of forest area and modern harvesting practices resulted in a net sequestration of carbon every year from 1990 to 2019, according to the U.S. Environmental Protection Agency. The U.S. Forest Service (USFS) reports that U.S. forests annually capture and store 14% of economy-wide carbon dioxide emissions. Natural Resources Canada reports that forestlands capture and store around 19% of all carbon dioxide equivalents emitted in the country.
The production of wood and paper products is a powerful economic engine and driving force in keeping North American lands forested. By providing a dependable market for responsibly grown fiber, the paper industry encourages landowners to manage their forestland instead of selling it for development or other non-forest uses. More than half (58%) of the forestland in the U.S. is privately owned and managed, mostly by millions of small landowners, and they are under no obligation to keep their lands forested. Without the economic incentive provided by the forest products industry, untold millions of acres of forestland would likely have been lost permanently to commercial land development – converted to building projects, strip malls or parking lots.
For proof, look no further than countries where there is little economic incentive to keep lands forested. According to the UN Food and Agriculture Organization’s (FAO) Global Forest Resources Assessment, those areas of the world that consume the least amount of wood have the greatest problem with the kind of deforestation that the Glasgow conferees were trying to address.
Compare that with North America’s forest products industry. While they were producing the wood and paper products that enrich the lives of consumers, net forest area in the U.S. grew by some 18 million acres between 1990 and 2020, according to the UN FAO, and Canada’s forest area of 857 million acres has been stable over the same period. By law, every acre of Canadian forest that is commercially harvested must be regenerated.
In the U.S., the net average annual increase in growing stock on timberland is about 25 billion cubic feet, according to the USFS, and forests in the U.S. annually grow nearly twice as much wood as is harvested. USFS also reports that tree harvesting in the U.S. occurs on less than 2% of forestland per year in contrast to the nearly 3% disturbed annually by natural events like insects, disease, and fire, and most of this harvested wood is used for non-paper purposes. Harvesting in Canada occurs on only 0.2% of forestlands, while 4.7% is disturbed by insects and 0.5% is disturbed by fire, this according to Natural Resources Canada.
The Glasgow summit also kicked off a discussion of the inherent advantages of bio-based materials – like paper and paper-based packaging– in reducing greenhouse gas emissions and their potential role in a more broad-based, circular bio-economy. The FAO released a report demonstrating how renewable wood-based products can help combat climate change and achieve the UN Sustainable Development Goals.
According to Dr. E. Ashley Steel, Forest Statistics Expert at the UN FAO:
“There is strong evidence at the product level that wood products are associated with lower GHG emissions over their entire life cycle compared to products made from GHG-intensive and non-renewable materials. Wood and wood-based products are generally associated with lower fossil and process-based emissions when compared to non-wood products.”
The document left open for later study the extent to which paper and paper-based packaging may serve as substitutes for non-wood products in the search for those that contribute to the net reduction of greenhouse gases, but there’s little doubt that any product sourced from materials that are grown and regrown are better for combating climate change than the non-paper alternatives.
North American consumers are increasingly aware of the environmental impacts of the products they buy and use, and they want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation and outright falsehoods that are made to sound plausible. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like “paper equals deforestation” or “billions of trees are cut down every year to make paper packaging.”
Consumers are presented with images of endangered forests in faraway places like the Amazon and Borneo, the implication being that these forests are the source of trees for paper products manufactured in the United States and Canada. The only beneficiaries of these bait-and-switch tactics are anti-paper activists and paper industry competitors, not consumers or the environment.
Most consumers are fair-minded and justifiably concerned about deforestation, so it’s easy to see why many fall for this type of misdirection. A recent Two Sides North America survey showed that 48% of Americans believe paper is bad for the environment, and 60% believe U.S. forests are shrinking. The facts tell a different story. But these misconceptions will continue to proliferate if we don’t actively debunk the myths about paper and the forest.
Every person in the print, paper and paper-based packaging value chain can play an important part in this effort. Sustainable forestry is a comprehensive, science-based approach to protecting and conserving this vital natural resource. But you don’t need to be a scientist or have a special degree to credibly participate in the conversation. All it takes is a basic understanding about the foundations of sustainable forestry and a few facts from credible sources to make the case.
First, let’s lay a little groundwork.
Most people think sustainable forestry simply means planting trees to replace those that are harvested. While that’s certainly a critical element, sustainable forestry is about so much more than that. The U.S. Forest Service defines it as meeting the forest resources needs and values of the present without compromising the similar capability of future generations.
Going far beyond just the physical act of reforestation, sustainable forestry is a land stewardship ethic that integrates the growing, harvesting and regeneration of trees for useful products with the protection and conservation of soil, air and water quality, wildlife habitat and biodiversity, forest contributions to global carbon cycles, aesthetics, and long-term social and economic benefits that meet the needs of society. Achieving these objectives is a tall order, and U.S. and Canadian paper and paper-based packaging companies are instrumental in making it happen. Yes, because it’s the right thing to do, but also because their very existence depends on a thriving and sustainable supply of trees to manufacture the products consumers want and need.
Few enterprises on earth have the benefit of so vast or scientific an infrastructure to promote sustainability and the protection of landscapes and natural values as the North American paper industry. This infrastructure links paper companies; university forestry schools; federal, state and provincial foresters; landowners and loggers; silviculture and soil experts; wildlife biologists; conservation groups; forest certification bodies and others to lead world-class forest stewardship.
Partnerships among these diverse entities drive innovation and real-world sustainability progress grounded in research, the continuing evolution of forestry best management practices, education and training for loggers and landowners, and targeted initiatives to address emerging challenges. In addition, certification organizations like the Forest Stewardship Council and Sustainable Forestry Initiative rigorously audit forestry practices on the ground to independently certify to paper consumers that the products they use come from responsibly managed forests. More than half of the world’s certified forests are in North America (UN Food and Agriculture Organization, 2020).
Here are a few key facts to help make the case that paper is not “destroying forests.”
North American forests are a renewable resource and are not shrinking. U.S. forest area grew by 18 million acres between 1990 and 2020, and net forest area in Canada remained stable at 857 million acres during the same period (U.N Food and Agriculture Organization, 2020).
Tree harvesting in the U.S. occurs on less than 2% of forestland each year compared to the nearly 3% disturbed annually by natural events like insects, disease and fire. (U.S. Forest Service, 2019)
About 89% of wood harvested in the U.S. comes from privately owned forests (U.S. Forest Service, 2019) which provide most of the wood for domestically produced wood and paper products. Demand for sustainably produced paper products provides a strong financial incentive for landowners to manage their land responsibly and keep it forested rather than selling or converting it for non-forest uses, which is the leading cause of deforestation in the United States. (U.S. Forest Service, 2019).
Thanks to innovations in sustainable forest management techniques, today’s private forest owners in the U.S. are growing 59% to 98% more wood (depending on geographic region) than they remove from their timberlands. (Forest2Market, 2021)
Over 90% of Canada’s forestland is publicly owned and managed by provincial, territorial and federal governments. Canada’s forest laws are among the strictest in the world, protecting forests and ensuring that sustainable forest management practices are followed across the country. (Natural Resources Canada, 2021)
Harvesting occurs on 0.2% of Canada’s forestlands annually, while 4.7% is disturbed by insects and 0.5% is disturbed by fire. (Natural Resources Canada, 2020)
For more facts about the sustainability of the North American paper industry and its products, visit www.twosidesna.org/two-sides-fact-sheet.
Download the press release here.
CHICAGO – April 22, 2021 – As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna. The survey, “Paper’s Place in a Post-Pandemic World,” sought to explore and better understand consumer perceptions, behaviors and preferences related to the sustainability of paper products.
“More and more consumers are factoring environmental impacts into their purchasing decisions, but all too often those decisions are based on pop culture myths and sensational, headline-driven journalism rather than fact,” says Two Sides North America President Kathi Rowzie. “As attention turns to developing a more sustainable, circular economy, the paper and paper-based packaging industry has a great, fact-based environmental story to tell: Paper is one the few products that can already claim to have a truly circular life cycle.”
What’s happening to the size of U.S. forest area?
Paper use is often blamed for forest loss, and 60% of those surveyed believe U.S. forests are shrinking. The fact: U.S. forest area grew by 18 million acres between 1990 and 2020, according to the U.N. Food and Agriculture Organization’s 2020 Global Forest Resources Assessment. That’s an area equivalent to 1,200 NFL football fields every day. Contrary to the popular belief that manufacturing and using paper destroys forests, the demand for sustainably sourced paper and paper-based packaging creates a powerful financial incentive for landowners not only to manage and harvest their land responsibly, but also to keep it forested rather than converting it to non-forest uses, one of the real documented causes of forest loss.
What percentage of paper is recycled?
Paper recycling in the United States is a hands down environmental success story. But according to the survey, only 11% of consumers believe the U.S. recycling rate exceeds 60% and nearly a quarter believe it’s less that 20%. The fact: More than two-thirds of all paper and paper-based packaging in the U.S. is recycled, and more than 90% of corrugated cardboard boxes is recycled according to the American Forest and Paper Association. In addition, the U.S. Environmental Protection Agency (EPA) reports that paper is the most recycled material in the country, compared to plastics at 8.4%, glass at 26.6% and metals at 33.3%.
Is electronic communication more environmentally friendly than paper-based communication?
As the pandemic forced meetings, events and day-to-day business to online communication and consumers increasingly relied on the internet for news and information, 67% of those surveyed believe that electronic communication is more environmentally friendly than paper-based communication. While consumers enjoy the convenience and the ability to work from home that electronic communication affords, they overlook the environmental impact of digital communication.
The facts: The EPA reports that the pulp and paper industry accounts for only 1.2% of U.S. industrial greenhouse gas (GHG) emissions and only 0.5% of total U.S. GHG emissions – which shouldn’t be surprising since two-thirds of the energy used to power U.S. paper industry operations is generated using renewable, carbon neutral biomass. In contrast, the energy consumption required for digital technologies is increasing 9% each year, and the share of digital technology in global greenhouse gas (GHG) emissions could rise to 8% by 2025 according to The Shift Project, a carbon transition think tank. And compared to paper’s recycling success story, the United States generates approximately 7 million metric tons of e-waste annually, but only 15% of that waste is recycled, according to the 2020 Global E-waste Monitor.
“The life cycle of paper products is circular by nature,” Rowzie explains. “The raw material used to make it is perpetually regrown, the energy used to manufacture it is generated using mostly carbon-neutral biofuel, and the circle is completed as used paper is recycled into new products at a higher rate than any other material. Even so, our survey shows that misconceptions about the sustainability of paper products are commonplace. It’s just these types of misconceptions that Two Sides was created to correct. We believe consumers have the right to make purchasing choices based on data and hard facts, free from pop mythology and misinformation.”
For more facts about the environmental sustainability of paper and paper-based packaging, visit www.twosidesna.org.
About Two Sides North America, Inc.
Two Side North America is an independent, non-profit organization that promotes the sustainability of print, paper and paper-based packaging, and dispels common environmental misconceptions about paper products. We are part of the Two Sides global network which operates across North America, South America, Europe, Australia and South Africa.
Kathi Rowzie, President
Two Sides North America, Inc.
All too often we see email footers with negative and misleading messages about the environmental impacts of print and paper. Messages like “Think before you print – Our forests will thank you” and “Please consider the environment before printing this email” imply that electronic communication always has a lower environmental impact than printed materials.
But this conclusion is not supported by credible and reliable scientific evidence. Such claims not only fail to consider the growing environmental footprint of our electronic infrastructure, but also ignore the unique sustainable features of print and paper.
Paper is made from a natural, renewable resource (wood from trees grown in sustainably managed forests) and is one of the most recycled commodities in the world. Nearly two-thirds of the energy used to produce paper in North America comes from renewable, carbon-neutral biomass. When produced and used responsibly, print on paper is an environmentally sustainable way to communicate.
So, if you need a more convenient or permanent copy of your emails, don’t feel guilty about printing them! But be sure to recycle those you don’t need as a permanent record.
If you’d like to share the great sustainability story of print and paper in your email footer, here are a few alternatives to consider:
• Responsibly produced paper has unique sustainable features. It comes from a renewable resource and is highly recyclable. If you print, please recycle.
• The demand for sustainably produced paper supports sustainable forest management in North America. The income landowners receive for trees grown on their land encourages them to sustainably manage, renew and maintain this valuable resource.
• Paper is one of the most recycled products in the world and is made from trees grown in sustainably managed North American forests – a natural and renewable resource.
• Paper is based on a natural and renewable raw material – trees. Sustainably managed North American forests are good for the environment, providing clean air and water, wildlife habitat and carbon storage.
• Print on paper is a practical, attractive, and sustainable communications medium. If you print, please recycle.
You can find more great email footers to promote the sustainability of print and paper here. We’ve also created an Information Sheet on Alternative Email Footers that you can download and share with your colleagues, customers and other stakeholders.
For more information and supporting facts related to our suggested email footers, be sure to check out our Two Sides Fact Sheets.
As support for Two Sides’ consumer-focused Love Paper campaign continues to grow, we are pleased to announced that the Love Paper logo is now available for on-product use!
Any company that uses print, paper and paper-based packaging, including brands, retailers, marketing agencies, printers, and paper and paper-based packaging manufacturers, can use the Love Paper® on-product logo to enhance their own sustainability messages.
The Love Paper® logo is a simple, eye-catching way to tell customers that you care about the environment and use products from an inherently sustainable industry. The logo’s subtle design and color variations are an effective yet unintrusive addition to any paper product, from printed catalogs and books to direct mail and product packaging.
To register to use the Love Paper® logo, simply click here or go to lovepaperna.org and click on the “On-product Logo Use” link at the top of the home page. Your organization must agree to the terms and conditions of logo use and complete the online registration form. You will be authorized to use the Love Paper on-product logo and will receive usage guidelines and a link to downloadable logo files after your application is approved by Two Sides.
Don’t miss the opportunity to promote the sustainability of print, paper and paper-based packaging by using the Love Paper logo on your company’s products! Register today!
Love Paper® is a registered trademark of Two Sides Ltd, registered as an educational service providing information related to print media, paper and paper-based packaging.