Submitted: The Two Sides Team June 11, 2012
To raise awareness of the impact printing has on our planet and of “the role of paper in the workplace, Toshiba America Business Solutions is asking people and companies not to print or copy anything that day.
JUNE 10, 2012
The company is promoting the campaign with a series of web videos featuring Tree, an affable spokescharacter and alleged Toshiba employee. Viewers are asked to sign a pledge to give Tree and his leafy colleagues the day off.
The first video has a goof: Tree is shown marking Oct. 23 on a paper calendar. (Dude, that could be your cousin youre writing on.) But even more serious are the questions Toshiba needs to answer, such as:
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