Submitted: The Two Sides Team August 10, 2015
Photo books are very popular with consumers, and this market is projected to grow.
This article by Toni McQuilken appeared on the My Print Resource website on August 3, 2015.
One market where printers are still seeing healthy growth is in photo merchandise. This category spans everything from photo books, to calendars, to cards, to canvas prints, and everything in between. High-quality, high-end merchandise is a real opportunity in today’s market.
According to David Haueter, the associate director, Consumer Imaging Group for InfoTrends, photo cards and photo books are the largest volume sellers today, with around 595 million units projected to be sold this year, which is a seven percent increase over 2014 numbers. He does expect the market to slow down a bit by 2019, with a projected growth rate of around three percent, but he doesn’t see it stopping completely any time soon.
“We’re expecting photo books alone to grow to over 53 million by 2019,” Haueter said. “Photo cards are starting to flatten out faster than photo books because they’ve been around a lot longer. There are vendors trying out new formats, new ways to fold, foil stamping etc., which is helping sustain the market, but that category is slowing down. Photo calendars also starting to flatten out a bit.”
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