Submitted: The Two Sides Team January 10, 2013
Et tu, Google? Oh, brother: Google has apparently announced a Go Paperless in 2013 campaign for reasons akin to the ill-considered Toshiba No-Print Day. Needless to say, our friends at Two Sides are not taking it lying down, and have drafted an open letter to Google CEO Eric Schmidt.
January 8th 2013
by Richard Romano, What They Think
Et tu, Google? Oh, brother: Google has apparently announced a
Go Paperless in 2013 campaign for reasons akin to the ill-considered
Toshiba No-Print Day. Needless to say, our friends at Two Sides are
not taking it lying down, and have drafted an open letter to Google CEO Eric Schmidt.
While the products and services delivered by Google are
to be admired, this new initiative is clearly another example of a
self-interested organization using an environmentally focused marketing
campaign to promote its services while ignoring its own impact upon the
environment.
Furthermore, and should not Caesars wife be above reproach?
Googles own environmental impact is astounding.
Summing up:
So, before encouraging people to go paperless, and
particularly inferring that electronic services are better for the
environment, Google and others need to examine their own impacts and
perhaps might reflect that, on balance, print and paper can be a
sustainable way to communicate.
Lets hope they, like Toshiba, reconsider.