A spotlight has been placed on paper and the use of print due to environmental concern; and a push has been initiated to make everything paperless, hoping to resolve the issue. Going paperless and solely using the electronic medium does not mean there are no ramifications to the environment. Though it may not be visible, the electronic medium also impacts our forests. Significant amounts of energy are consumed by digital media and information technology, and how that energy effects our environment is just now starting to be analyzed and studied. Ways exist to make sure you are making a responsible purchasing decision, such as Natural Logic’s white paper, Towards Optimal Print: Complementary Print and Pixel Solutions. Rather than automatically declare the digital medium intrinsically superior, consumers should research the needs and best avenues for the tasks at hand. By doing so, they can maximize their responsibilities and minimize their negative impact on the environment.

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