Submitted: The Two Sides Team December 12, 2012

UPM is one of seven paper producers to receive an award from the WWF (World Wide Fund For Nature) in the category of ‘Transparency’ during the 2012 WWF Environmental Paper Awards. The award recognizes UPM’s efforts in providing public information on the environmental footprint of the majority of its paper products in ‘Check your paper’: a global benchmarking database of eco-rated papers that promotes the responsible supply chain of paper products.

(UPM, Helsinki, November 13, 2012) – UPM is one of seven paper
producers to receive an award from the WWF (World Wide Fund For Nature) in the
category of ‘Transparency’ during the 2012 WWF Environmental Paper Awards. The
award recognizes UPM’s efforts in providing public information on the
environmental footprint of the majority of its paper products in ‘Check your
paper’: a global benchmarking database of eco-rated papers that promotes the
responsible supply chain of paper products.

“Transparency is essential to driving environmental performance and ensuring
customers have the necessary information to make responsible purchasing
decisions”, commented John Sanderson, Director of Environmental
Market Support for UPM.

In addition, two paper brands of UPM have received the WWF Environmental
Paper Award 2012 in the category “Best Environmental Performance Paper Brands”
reaching over 90% of achievable scores in WWF´s eco-rating and the maximum 5
stars in all performance categories: forest, water and climate. UPM has
published 66% of coated paper, 22% of uncoated paper and 11% of its newsprint on
WWF´s ‘Check Your Paper’ database where users can assess how papers rate against
criteria such as management of forests, greenhouse gas emissions, water
pollution and waste, all of which are also combined into a single measure to
rate each paper grade overall.

“Increased transparency of value chains is a sign from companies that they
want to improve their environmental and social responsibility. I’m delighted by
this development and encourage companies to provide transparent information also
in the future”, said Liisa Rohweder, CEO of WWF Finland.

UPM’s paper products are made of sustainable raw materials and with a minimal
environmental impact. This exceptional performance is assured by certification,
continuous monitoring and reporting. The world’s largest conservation
organisation also recognized UPM’s outstanding environmental performance of
other paper brands featured in WWF’s ‘Check your paper’: thirteen of UPM’s paper
brands reached over 80% and four reached over 70% points.

UPM’s Biofore vision and consistent work on corporate responsibility has
recently gained recognition from different parties. UPM was listed as the only
forestry and paper company worldwide in the Dow Jones Sustainability Indexes,
and also recognized as the ‘Most Innovative Company’ at the 2012 Ethical
Corporation Awards. In the Nordic Carbon Disclosure Leadership Index, UPM was
ranked in shared first place with top scores.

For further information please contact:
Päivi Rissanen,
Environmental Director, UPM Paper Business Group, tel. + 358 2041 62 252

Notes for the editors:

UPM leads the integration of bio and forest industries into a new,
sustainable and innovation-driven future. Our products are made of renewable raw
materials and are recyclable. UPM consists of three Business Groups: Energy and
pulp, Paper, and Engineered materials. The Group employs around 24,000 people
and it has production plants in 17 countries. UPM’s annual sales exceed EUR 10
billion. UPM’s shares are listed on the Helsinki Stock Exchange. UPM – The
Biofore Company – www.upm.com

UPM
Paper
UPM has 22 modern and sustainable paper mills in Finland,
Germany, the United Kingdom, France, Austria, China and the United States. As
the world’s leading producer of graphic papers, UPM Paper provides customers
with renewable high-performance products, and delivers more with less through
efficient practises and continuous innovation. UPM Paper net sales amounted to
EUR 7.2 billion in 2011, and the business group employs around 13,000 people. To
learn more about UPM Paper, visit: www.upmpaper.com

UPM, Corporate Communications
Media Desk, tel. +358 40
588 3284
media@upm.com
www.twitter.com/UPM_News
www.twitter.com/UPM_Paper

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