Submitted: The Two Sides Team April 12, 2012
Print and paper campaign Two Sides is officially launching in Australia. In the lead-up to the official launch GEON Group Chief Executive Graham Morgan interviews Two Sides Director Martyn Eustace for ProPrint magazine.
Two Sides grew out of a need to dispel the myths about the environmental credentials of print and paper. Originally driven by the paper industry, it was quickly embraced by printers and others members of the supply chain.