Submitted: The Two Sides Team February 25, 2016
From increased awareness and recall to increased digital ad effectiveness, print advertising still plays a vital role in executing successful campaigns.
Print ads are better than both online and TV at increasing brand favorability and purchase intent, according to a Millward Brown meta-analysis of nearly 100 ad effectiveness studies. This article by Evan Tarantino outlines three key reasons why print advertising is a worthy investment:
Read the full article here.
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