Background

Why is there a need for Two Sides?

Over the last two decades, sustainability has evolved from a little-known concept to a business imperative. As awareness and interest in environmental and social issues have grown, so have expectations about corporate responsibility and accountability. In response, companies across the Graphic Communications Industry have built upon the inherent sustainability of print and paper to demonstrate their commitment to continuous improvement.

Two Sides brings together members of the Graphic Communications Industry to more effectively communicate this commitment and address customer sustainability concerns, many of which are the result of misleading or inaccurate information.

Modeled after its European counterpart, Two Sides North America was launched with support from the NPTA Alliance and its members to promote the responsible production and use of print and paper, and to encourage its use as a sustainable communications medium.

The international Two Sides network now spans several countries and is present in Europe, North America, Australia, South Africa and South America, with more than 1,000 members from across the Graphic Communications Industry.

Using a straightforward, balanced approach, Two Sides is telling the sustainability story of print and paper. We tackle the relevant environmental and social issues head on with factual, authoritative information that exposes the myths, explains our industry’s true sustainability and gives stakeholders a solid foundation for making well-informed decisions about the use of print and paper.

Print and paper have been the preferred communication medium for more than 2,000 years, serving as a catalyst for learning, creativity and commercial enterprise. By fostering a better understanding of our industry’s environmental credentials today, we’re positioning print and paper to continue as the communication medium of choice for tomorrow and beyond.