SWITCHING TO DIGITAL IS NOT ALWAYS WELCOMED BY CONSUMERS AND MANY WISH TO RETAIN THE FLEXIBILITY AND SECURITY OF PAPER-BASED COMMUNICATIONS.
86% of U.S. consumers believe they should have the right to choose how they receive communications from financial organizations and other service providers.
Two Sides North America and Toluna, 2019
• Almost 56% of surveyed U.S. consumers felt that it was easier to track their expenses and manage their finances when the information was printed on paper.1
• 74% of U.S. consumers are concerned that their personal information held electronically is at risk of being hacked, stolen, lost or damaged and keep hard copies of important documents filed at home.1
• Reading print books to toddlers generated a greater parent-child exchange and resulted in fewer distractions than reading an e-book.2
• Both undergraduates and graduates strongly preferred print over e-books for textbooks and for leisure reading. Journal articles were preferred in electronic form, but articles were often printed out and used for studying and research purposes.3
• A large international survey with more than 10,000 participants found that for academic reading, a broad majority reported a preference for print, especially when reading longer texts. Interestingly, participants reported that they felt they remembered the material better and were better able to focus when reading in print, compared to when reading digitally.4
• 68% of consumers surveyed in North America, believe print rather than digital is the most enjoyable way to read a book. In Canada, for the 25- to 34-year old age group, the number rose to 71%. In the U.S., 65% of consumers find printed magazines most enjoyable and 53% prefer printed newspapers over digital. In Canada, the numbers were 59% and 49%, respectively.1
1 Two Sides North America and Toluna, 2019
2 Munzer et al., 2019
3 Gregory and Cox, 2017
4 Mizrachi et al., 2018