ANZ
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Brazil
America Latina
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United KingdomPaper is one of the few products on earth that already has an environmentally sustainable, circular life cycle. It is made from an infinitely renewable natural resource – trees that are purpose-grown, harvested and regrown in sustainably managed forests. It is manufactured using mostly renewable, carbon neutral bioenergy in a process that uses a lot water, but consumes very little of it. And paper products are recycled more than any other material.
Myths & Facts: Canada
Myth: “The production and use of paper is destroying Canadian forests.”
The Fact: Canadian forests are a renewable natural resource that is continuously replenished through sustainable forest management and natural regeneration.
Myth: “Paper manufacturing is major cause of greenhouse gas emissions that contribute to climate change.”
The Fact: Most of the energy used at Canadian pulp and paper mills is generated using renewable, carbon-neutral biomass.
Myth: “Paper is a wasteful product.”
The Fact: Paper has a high recycling rate and is diverted from Canadian landfills more than any other material.
Myth: “Only recycled paper should be used to make new paper products.”
The Fact: The continuous input of wood fiber from sustainably managed forests is essential to the paper production cycle.
Myth: “The Canadian paper and forest products industry has a poor environmental record.”
The Fact: The Canadian paper and forest products industry has demonstrated solid and continuous environmental improvement.
Myth: “The environmental footprint of digital technology is relatively small.”
The Fact: The environmental footprint of digital technology is largely underestimated by its users, given the miniaturization of equipment and the “invisibility” of the infrastructures used.
Myth: “Electronic communication generates very little waste.”
The Fact: E-waste is a vast and growing problem.
Myth: “Go green, go paperless” marketing helps consumers make wise environmental choices.
The Fact: Broad, unsubstantiated environmental claims about electronic communication mislead consumers.
