Paper Matters – You Can Be a Tree Hugger and a Paper Lover

Submitted: Two Sides North America January 26, 2026

In the article “You Can Be a Tree Hugger and a Paper Lover,” published in Paper Matters by Domtar, readers are taken inside the mission behind the Love Paper Campaign and the broader work of Two Sides North America to separate fact from fiction about paper’s environmental impact.

The piece in Paper Matters explores why misconceptions about paper, forests, recycling, and digital media persist, and how research-based storytelling is helping consumers, students, brands, and educators better understand paper’s sustainability credentials and everyday benefits—from learning and creativity to well-being. It also highlights Love Paper’s global, consumer-focused approach and the growing movement to confidently celebrate paper as a renewable, responsible, and essential part of modern life.

Read the full article.

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