Pulp & Paper Technology Interview with Jules Van Sant

Submitted: Two Sides North America March 20, 2026

In the latest Pulp & Paper Technology interview, Executive Director of Two Sides North America, Jules Van Sant, shares her thoughts on the sustainability of tissue: “It is clear there is some work to be done to improve consumer perceptions.”

The Two Sides Trend Tracker survey compares consumer perceptions about tissue products. The results show that, over the past two years, consumers have worried less about the environmental impact of tissue products – down from 46% in 2023 to 39% in 2025.

Read more about Two Sides’ consumer perception findings and their implications for the tissue industry here.

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